MEDIA KIT. For over 50 years, Christian Retailing has been helping build profits

Transcription

1 MEDIA KIT 2015 For over 50 years, Christian Retailing has been helping build profits

2 Trusted Resource Christian Retailing covers the latest industry news and information in each of its 12 issues a year. It publishes respected opinions and perspectives on the critical issues affecting the Christian retail industry. Christian Retailing currently distributes 6,500 print issues. We also offer a BONUS distribution of Christian Retailing at the International Christian Retail Show. If you are trying to reach the owners and managers of stores that sell Christian products, then advertising in Christian Retailing and Inspirational Gift Mart is your most cost effective way to do so. We also make sure that the buyers of the large general market chain stores receive Christian Retailing. Buyers at Barnes & Noble, Books A Million, Wal-Mart, Target, Waldenbooks, Borders, Costco, Sam s Club and many others receive complimentary copies of Christian Retailing. So if you want to put your product in front of the buyers from these companies then Christian Retailing is your most cost effective way to do so! BUT WAIT: we take your print ad and make it DIGITAL and send it out four more times to OPT-IN names. Sure there is some overlap, but repetitive advertising is good. And it costs you nothing extra unless you want to sponsor the digital issue! First it goes to the 8,579 actual opt-ins who say they want the digital issues. The next week it goes out to the 12,243 Church Bookstore newsletter names. The week after that it goes to 12,142 who opted in to the Inspirational Gift Boutique Bulletin. And finally it goes to the 10,389 who read Christian Retailing Update newsletter.

3 Influence Facebook fans 2,100 Print subscribers 6,500 Twitter followers 6,750 Newsletter subscribers 8,400 Website unique visitors each month 11,000 Dedicated e-blast subscribers 14,000 Digital edition subscribers 40,000 Total influence 65,000 Your Print Sales Force Extended Reaching over 6,500 Stores and Buyers! ISTOCKPHOTO/LISA-BLUE

4 Impressive Statistics CHRISTIAN RETAILING IS ENGAGING: 61 % read all or most of every Christian Retailing issue, cover to cover; 3 times as many as our competitors. OUR READERS GO TO CONFERENCES: 43 % of Christian Retailing readers have been to the International Christian Retailing Show at least once. OUR READERS ARE PURCHASERS. Our readers have purchased a variety of Christian products: CHRISTIAN RETAILING REACHES HIGH VOLUME STORES: 48 % of Christian retail stores report annual sales of over $100,000 per year. The average sales volume for an individual store is $352,600. CHRISTIAN RETAILING IS A VALUABLE RESOURCE TO OUR READERS: 86 % 85 % 77% 80 % 80 % 70 % 64 % 63 % CHRISTIAN RETAILING READERS HAVE INFLUENCE: 79 % 70 % of readers refer to Christian Retailing more than any other resource for help in making marketing purchasing decisions. Books Gift items Video Bibles Greeting cards Jewelry Music Children s products of those who have buying authority read Christian Retailing.

5 2015 Print Editorial Calendar ISSUE DATES EDITORIAL FOCUS CLOSING DATES AD MATERIAL DUE January Health & Fitness 11/20/14 11/05/14 February Sunday School 01/07/15 12/18/14 March Bibles 01/26/15 01/12/15 April Family 02/19/15 02/04/15 May Spanish Market 03/23/15 03/09/15 June Pre-ICRS 04/23/15 04/08/15 July ICRS 05/18/15 05/01/15 August Christmas 06/29/15 06/05/15 Sept Fiction 07/27/15 07/10/15 October Music/DVD 08/24/15 08/10/15 November VBS 09/24/15 09/09/15 December Christian Living 10/26/15 10/09/15

6 Web Site christianretailing.com The Christian Retailing website is a GREAT way for you and your company to reach stores EVERYWHERE! Consider these Facts: 132,000 Unique Visitors (annually) 152,964 Annual Visits (annually) 12,747 Monthly Visits (average) 303,009 Page Views (annually) Visits from 167 countries (annually) 15% international visitors The Christian Retailing website is used by retailers all across the globe to stay informed on what s new, what s hot, and what s on sale! Banner Advertising: Advertise annually on this site for less than $500 per month. ROADBLOCK: One way to STOP TRAFFIC on the site is to reserve both the Leaderboard and the Medium Rectangle for only $795 monthly. Positions for defined period of time.

7 Dedicated E-blast Target our e-blast subscribers with your message by reserving a Dedicated E-Blast for $800. We send only one Dedicated E-Blast per week so that the focus that week can be on your company. Call us for updated numbers. As a friend and resource for more than 55 years our subscribers trust us which is evident by the number of people who open our e-blasts. HOW DOES A DEDICATED E-BLAST WORK? 1. Submit your specific HTML message to us using the specs listed below. Ad materials need to be submitted 10 calendar days prior to the scheduled e-blast date. 2. We add our Christian Retailing header to the top of your message so it is received with our endorsement. 3. We blast your message out to our 18,000+ subscribers using your subject line. Press Releases We dedicate this option to the advertisers that are issue sponsors or who purchase advertising banners in the issue. Press Release should be submitted on an 8.5 w x 11 h PDF document with your company logo at the top of the page. RESERVE YOUR TARGETED DATE TODAY!

8 Print Advertising Specs ACCEPTED FILE FORMATS 1. Press-ready PDFs with all fonts/links embedded. Supply at bleed size. If supplying with crop marks, please make sure that the crop marks are not visible within the bleed or print area. 2. Packaged Adobe InDesign or Quark files with all fonts/links included. 3. Adobe Photoshop files. 4. Adobe Illustrator files with all fonts outlined. ART RETENTION POLICY Ad materials will be stored for 12 months. After 12 months, materials will be destroyed (without notification) unless advised otherwise. PROOFS Please a low res PDF proof of the ad matertial submitted to the Ad Traffic Coordinator. AD SUBMISSION Once you have placed your order with advertising, Erica Heitz, your ad traffic coordinator, becomes your primary contact for submitting your ad materials. FILE TRANSFER Ad files are sent via WeTransfer using the following URL: TABLOID TWO-PAGE SPREAD Keep Live Image Area 0.25" from gutter. Native Files: Set up as 2 single facing pages, each at tabloid page trim size Gutter Trim Size: "w x 13.75"h Bleed Size: "w x 14"h Live Image Area: "w x 13.25"h Gutter PDFs/Images: Supply a single PDF/image for both pages at bleed size with no crop marks in the bleed or print area.. STANDARD TWO-PAGE SPREAD Keep Live Image Area 0.25" from gutter. Gutter is 7.5" from left edge of bleed dimensions Bleed Size: 15"w x 10.5"h Image Area: 14.75"w x 9.75"h TABLOID PAGE Trim Size: "w x 13.75"h Bleed Size: "w x 14"h Live Image Area: "w x 13.25"h 1/2 TABLOID HORIZONTAL Bleed Size: "w x 7.5"h Live Image Area: "w x 6.75"h MAILING ADDRESS: Charisma Media Attn: Erica Heitz 600 Rinehart Rd. Lake Mary, FL erica.heitz@charismamedia.com 1/2 TABLOID VERTICAL Bleed Size: 5.5"w x 14"h Live Image Area: 4.75"w x 13"h STANDARD PAGE Bleed Size: "w x 10.5"h Live Image Area: "w x 9.75"h 1/4 PAGE Client supplied image and editorial content to be designed by Christian Retailing. Contact Erica directly for specification details (see below). Live Image Area: in from bleed on all 4 sides. NOTE: Anything outside the above Live Image Area dimensions may be trimmed off. All Ads That Bleed: Center Live Image Area horizontally and vertically between bleed dimensions. Partial Page Ads That Bleed: Specs allow enough bleed on all 4 sides for ad to be placed on either a right hand or left hand page and either the top or bottom of the page for ads that can be stacked. All Ads That Do Not Bleed: Use only the Live Image Area dimensions for the ad size.

9 Internet, Newsletter & Mobile Advertising Specs Newsletter Banner Ad 300 w x 250 h 600 pixels wide* NEWSLETTER ADS [ ALL DIMENSIONS ARE IN PIXELS ] (Flash filles not acceptable) Banner Ad 300 w x 250 h Format: GIF/JPG 600 Pixels Wide Ad* 600 wide JPG/GIF preferred for optimum inbox performance HTML files accepted: *Any HTML file not coded to our Marketing Code Guidelines specs will be charged $75/hr to correct MOBILE APP Mobile App Ad 320 w x 50 h 320 w x 50 h JPEG or PNG URL Link (mobile friendly) HTML not acceptable CLICK FOR SAMPLE CLICK FOR SAMPLE Medium Rectangle 300 w x 250 h CLICK FOR SAMPLE Dedicated E-Blast 650 pixels wide WEB Leaderboard Banner 728 w x 90 h CLICK FOR SAMPLE Mobile Responsive Ad 320 w x 50 h CLICK FOR SAMPLE -Leaderboard Banner: 728 w x 90 h -Medium Rectangle: 300 w x 250 h - Ad material may be GIF/JPG, HTML or Flash (see below for specs) w x 50 h - JPEG or PNG - URL Link (mobile friendly) - HTML not acceptable DEDICATED E-BLASTS Format: HTML 650 wide CLICK FOR SAMPLE IMAGE ONLY AD SPECS GIF/JPG only A separate click-through URL must be submitted with each image file Maximum File size: 39K FLASH FILE SPECS Do not embed video, audio or flash elements Flash animation is limited to 30 seconds, 3 loops only HTML FILE SPECS More than 50% text Not image heavy Inline CSS only Some E-blasts may require us to note that they are advertisements URLs must start with http or https All images must be embedded (no relative links) *Any HTML file not coded to our Marketing Code Guidelines specs will be charged $75/hr to correct HTML BEST PRACTICES No background images No reverse type Include alt tags on all images Use width and height attributes on all images No quoted fonts (e.g. Times New Roman, Lucida Bright, etc.) No characters that aren t found on a regular keyboard (use Entity Names instead)

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12 CONTACT AD EXECUTIVE TEAM ERICA HEITZ