City Marketplace. (corner of US41 north and US17 south) Downtown Punta Gorda ADMISSION: $3.00

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2 City Marketplace (corner of US41 north and US17 south) Downtown Punta Gorda ADMISSION: $3.00 Free Parking available at city parking garage and throughout downtown Event Dates March 9: Thursday 10am-5pm March 10: Friday 10am-5pm March 11: Saturday 10am-5pm March 12: Sunday 10am-4pm This event is open to the public. Punta Gorda Boat Show Smugglers Event Management 150 Laishley Ct #121, Punta Gorda, Fl

3 The Punta Gorda Boat Show presented by Bud Light is centrally located in the heart of Southwest Florida in downtown Punta Gorda. A short drive for any of the 100,000 registered boaters on Florida s Southwest Coast. To ensure the best possible attendance for this four-day event, we have designed a comprehensive promotional campaign that utilizes newspapers, radio, specialty publications, internet and television. You will not want to miss the hottest sales events of the year the Punta Gorda Boat Show! For more information, contact the show manager, Jerry Cleffi at or jerry@smugglers.com The Punta Gorda Boat Show has something for everyone! From a grand presentation to an exhibit booth, we have many options available. Make no mistake this is a SALES event that will be marketed to thousands of boating enthusiasts in and around Southwest Florida. This event is designed to promote your business and your products and we ve set the stage for your success! Please take a few minutes to review all the available opportunities; we re sure you ll find something that suits you and your business. EXHIBIT BOOTHS Meet, greet and sell from the comfort of a 10 x 10 exhibit booth. Your booth fee includes a skirted table, two chairs and signage. Electricity is also available. Exhibit booths will be located inside of a 5000 square foot air conditioned tent. The cost for an exhibit booth is only $400. DEALER DISPLAY AREAS The Punta Gorda Boat Show offers a wide variety of display and sales opportunities. Outside Vendor Space These spaces are 25x25 and are located just outside of the vendor tent. They include only the space. The cost is $600 per location Boat Dealer Display Space Bulk space with several different sizes available. They include only the space. The cost is $1.00 per square foot. Custom Sizes available to suit your specific needs. See registration form for pricing and display options

4 MARCH 9, 10, 11, 12, 2017 CITY MARKETPLACE, US41 & US17, DOWNTOWN PUNTA GORDA Punta Gorda Boat Show Marketing Plan Print Media Significant print advertising will be utilized in the Charlotte Sun-herald, Florida Weekly, as well as regional Boating magazines and newspapers Social Media An online presence will be maintained through a professional social media marketing company on FaceBook Punta Gorda Boat Show, as well as our parent company's 5 additional social media sites Radio A comprehensive radio campaign promoting the Punta Gorda Boat Show utilizing a minimum of 4 different stations throughout southwest Florida including but not limited to Kix Country 92.9, Seaview 104.9, WCCF 1580, NBC Sports Talk Radio 1070 Television Extensive cable television advertising on Comcast feature a 60 second commercial promoting the Punta Gorda boat Show to air on a dozen stations including popular outdoor, fishing, and boating networks Billboard 2 billboards will be presented on US 41 in charlotte County for a minimum of 1 month prior to the Punta Gorda Boat show

5 MARCH 9, 10, 11, 12, 2017 CITY MARKETPLACE, US41 & US17, DOWNTOWN PUNTA GORDA Punta Gorda Boat Show Fishing Village and Food Court Fishing Village At the center of the boat show grounds will be a fishing and boating seminar area where local captains and boat show vendors may provide seminars on fishing, boating, and specialty products. The area will include a covered seating area as well as a speaking riser with PA system Vendors are encouraged to coordinate with the show producer to promote their products through seminars and hands on demonstrations. Food Court Also at the center of the show grounds, a food court will be available with great food and covered seating for show attendees to relax and take a break from touring the show. New this year will be the Boat Show Tiki Bar in the center of the show with full bar, covered seating, and live island music!

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7 MARCH 9, 10, 11, 12, 2017 CITY MARKETPLACE, US41 & US17, DOWNTOWN PUNTA GORDA In 2012, there were 20,419 vessels registered in Charlotte County; by 2050, the number is expected to increase to about 28,000. The share of recreational boats 16 to 26 feet in length, which currently comprises just over 50% of all boats, will experience the largest overall growth among vessel length classes. 15,000 people projected to move to Charlotte County in the next 5 years. 26% of new residents are 55 years old or older, retiring and ready to enjoy a boating and fishing lifestyle Most common reason for moving to Charlotte County retirement 35 Minutes from Ft Myers 1 hour from Naples 1 hour from Boca Grande 1 hour to Sarasota The Show site is centrally located in the hub of downtown Punta Gorda with ample free parking around the show site including the city parking garage just 1 block away Show site is 10 minute drive from Punta Gorda Isles, Burnt Store Isles & the rest of waterfront Punta Gorda with over 10,000 potential boat buyers

8 MARCH 9, 10, 11, 12, 2017 CITY MARKETPLACE, US41 & US17, DOWNTOWN PUNTA GORDA Company Name Booth Signage Name Address City Zip Phone Fax Company Representative on site Title Business Type E Mail Address BOAT DEALER PARTICIPATION Space desired dimensions x Total Square foot requested x $1.00 per square foot $ Space Preference OUTSIDE EXHIBIT SPACE Quantity x $600 $ Electric Fee $25 per booth $ EXHIBIT BOOTH: $400 per 10x10 space Quantity x $400 $ Electric Fee $25 per booth $ Each exhibit booth features a 10 x10 curtained exhibit area with a skirted table, ID sign, and 2 chairs TOTAL INVESTMENT $ Payment 50 % Deposit due to reserve your exhibit space Balance due 30 days prior to the show February 9, 2017 Make checks payable to: Smugglers Event Management 150 Laishley Ct #121, Punta Gorda, FL 33950