santa rosa Sponsorship Opportunities

Transcription

1 santa rosa Sponsorship Opportunities 1

2 History/Future Direction Santa Rosa s Wednesday Night Market is Sonoma County s premiere farmers market and street fair. Since the Market s inception over 27 years ago, the Wednesday Night Market continues to be a wonderful atmosphere to celebrate the spirit of Sonoma County for local residents, and visiting tourists. With an average nightly attendance of over 6,000 people and an average seasonal attendance of over 90,000 people over a 3-month period, Wednesday Night Market is the perfect opportunity for local businesses to connect with a large, local audience. Located in beautiful downtown Santa Rosa, Wednesday Night Market brings together a large array of Sonoma County s finest food, produce, artists and entertainment, all in one location. This season s Market will have a 16-week run and will feature the Wine & Craft Beer Garden and the delicious farmers market, along with premiere vendors and entertainment. From radio spots to t-shirts you have the opportunity to have your business featured alongside Sonoma County s premiere outdoor market in downtown Santa Rosa. 1

3 sponsorship Exposure Online Take advantage of Wednesday Night Market s premium website. Connect with the patrons of the Wednesday Night Market with your business highlighted on our sponsor page, or featured in banner ads throughout the website. Social Media Wednesday Night Market will continue an aggressive social media campaign in order to connect with fans. Our sponsors will be able to link with our fans by being featured on our Facebook and Twitter pages. Print Advertising Your business can be advertised on Market guides that illustrate where everything is located at the Market, on signage and posters throughout Sonoma County, and even Wednesday Night Market staff t-shirts. Market Presence During Wednesday Night Market sponsors can secure a booth space for a specified amount of nights, as well as having a highlighted presence at the various entertainment stages and signage opportunities present at the market. Title Sponsor The title sponsor will receive premium billing for Wednesday Night Market, including all online, print, and mass media advertising. The market is looking to partner with your business so if you are interested in the Title sponsorship level and have questions regarding your benefits please let us know. ADDITIONAL BENEFITS Your sponsorship comes with a diverse array of benefits along with the traditional print materials and market booth space you will receive additional perks which can be used by you or passed along to your clients and staff. Some of these perks include Wine & Craft Beer Garden admission (must be over 21) and apparel. 2

4 Sponsorship Opportunities PILOT VENTURE CHARTER turn key Community Premier Title Total Cost $500 $500 $1,000 $1,250 $1,750 $2,500 $10,000 Online Link on Sponsor Webpage Logo on Sponsor Webpage Large Logo on Entire Website Web Banner (Skyscraper) Web Banner (Secondary) Social Media Mention On Facebook Logo On Facebook Profile & Promotion Print Advertising Logo on Poster Large Logo on Poster Logo on Map/Guide Large Logo on Map/Guide Logo on Staff T-Shirt Logo on Market Apparel Market Presence Booth Full Market 10 x x 20 Booth 9 Nights Booth 5 Nights Booth 2 Nights Logo on Large Market Flags Additional benefits Wine Garden Tickets Mention in Radio Spot Market Apparel End of Year Sponsor Party 3 Title Sponsorship Will Receive Top Billing

5 ONLINE Wednesday Night Market maintains a strong online presence with a recently redesigned website. The Market s website is an excellent means for your business to be featured alongside Sonoma County s mid-week hot spot. Wednesday Night Market offers the opportunity for your business to increase its web presence by connecting with the large community of market patrons through our website: Pilot Venture CHARter Turn key Community Premier Title Link on Webpage Logo on Webpage Large Logo on Entire Website Web Banner (Skyscraper) Web Banner (Secondary) 4

6 SOCIAL MEDIA Wednesday Night Market has an ongoing social media campaign with new followers every day. Our Facebook profile has over 6,000 followers and our Twitter page has over 500 followers, allowing us to stay connected with all fans of the Market. We will be working with our sponsors by promoting your business through our Facebook page as well as posting your business s logo in our sponsor s gallery. We have already created an extensive social media network around the Market, and your business can become part of our online community. Pilot Venture CHARter Turn key Community Premier Title Mention on Facebook Logo on Facebook Profile & Promotion 5

7 PRINT ADVERTISING Wednesday Night Market has implemented a strong print campaign that presents our sponsors with unique advertising opportunities. The Market will be producing a variety of print advertising, including posters, and maps distributed throughout Santa Rosa and at the Market, Wednesday Night Market staff t-shirts (shown in blue below) and signage opportunities depending on the level of sponsorship chosen. The title sponsor will also get their logo or name of their company on the shirts available for purchase (shown in cream below) at the market. Pilot Venture CHARter Turn key Community Premier Title Logo on Poster Large Logo on Poster Logo on Map / Guide Large Logo on Map / Guide Logo on Staff T-Shirt Logo on Market T-shirt * Only one logo per sponsor is permitted 6

8 MARKET PRESENCE Wednesday Night Market provides a unique opportunity for businesses to become involved in one of Sonoma County s largest weekly events. Averaging over 6,000 visitors a night, and over 90,000 visitors in a 3-month season, being seen at the Wednesday Night Market is an amazing way to promote your business to a large and diverse audience. During this season s Market, sponsors will have the opportunity to have a physical presence with booth space, as well as having your business featured on various stages present at the market. Opportunities to showcase your business are always being sought out and new ideas are being executed. Wednesday Night Market offers a wide array of marketing and advertising opportunities, but you can t surpass the exposure gained from your business s presence at the actual Market. Pilot Venture CHARter Turn key Community Premier Title Booth Full Market 10 x x 20 Booth 9 Nights 10 x 10 Booth 5 Nights 10 x 10 Booth 2 Nights 10 x 10 Logo on Large Market Flags *If you would like to donate your booth space to a non-profit, contact your market representative. 7

9 ADDITIONAL BENEFITS WINE & CRAFT BEER GARDEN ACCESS As a part of your sponsorship you will receive passes for you and your staff to take part in the weekly tasting at the market. RADIO ADVERTISING Wednesday Night Market generates intensive mass advertising leading up to, and during the Market Season. The Wednesday Night Market runs radio ads on local stations that reach hundreds of thousands of listeners throughout Sonoma County, and feature weekly updates regarding specialty performances and more. Depending on which package your business selects, you could be featured in one of the ads. MARKET APPAREL Please enjoy two (2) branded market T-shirts as an additional thank you for your generous support of the market. Please work with your representative to secure sizes and pick up of shirts. END OF YEAR SPONSOR PARTY The Market s Board of Directors will be hosting an end of the season Wrap Party for all sponsors as well as the board members, staff, and additional guests. The Wrap Party will take place on August 24, Please look for an invite to this special event toward the close of the market; hope to see you there! Pilot Venture CHARter Turn key Community Premier Title Wine & Beer Garden Tickets Mention in Radio Spot Market Apparel End of Year Sponsor Party 8

10 A LA CARTE OPPORTUNITY The Market s A La Carte sponsorship opportunities offer a unique opportunity to showcase your business at some of the key elements of the Wednesday Night Market. All of the A La Carte sponsors receive naming rights for your designated sponsorship and dominate signage around the immediate area. Bike Valet $2,000 The Market s Bike Valet is a great opportunity for your business to promote itself to the cycling crowd during the Wednesday Night Market. The Bike Valet will be providing a free valuable service to Market visitors who choose alternative modes of transportation. The Bike Valet sponsor will also have the opportunity to provide apparel for the bike valet attendants. Make your business synonymous with the bike community in Sonoma County. Wine & Craft Beer Garden $3,000 Always a large attraction, the Wine & Craft Beer Garden will feature many different local wineries and breweries each week and will be a perfect fit with Sonoma County s premiere street fair. The Wine & Craft Beer Garden sponsor will receive premium signage in the garden and booth space inside or outside the garden footprint that can be used to market your business or sell products or food.** Let us tailor to your company s needs. Your business has the chance to be the name credited with wine and craft beer tasting at the Wednesday Night Market. MAIN STAGE $3,200 or supply electrical power to the main stage band via generator/alternative energy solution The Market s main stage is guaranteed to draw a large crowd throughout the 16 weeks of the market season. The sponsor of the main stage will receive premium signage on the market stage and a 10x10 booth space that can be located next to the main stage or elsewhere in the market footprint. Make your business synonymous with the great music and dancing held every week at the Wednesday Night Market. STAGE 3 $2,500 or supply electrical power to the main stage band via generator/alternative energy solution The Market s Stage 3 allows market goers the chance to hang out, dance or simply sit near the Courthouse Square fountain and enjoy 16 weeks of rotating music on the corner of 4th and Mendocino St. for the market season. The sponsor of stage 3 will receive premium signage near the stage and a 10x10 booth space that can be located next to the stage or elsewhere in the market footprint. Make your business synonymous with the great music and dancing held every week at the Wednesday Night Market. **Contact your market representative regarding requirements for operating as a food vendor. 9

11 Wednesday Night Market offer of sponsorship Company... Contact Person... Address... City/State... Phone Number Please Indicate Desired Sponsorship Level: Pilot - $500 (Indicate 2 Desired Nights on Calendar) Venture - $500 Charter - $1,000 (Indicate 5 Desired Nights on Calendar) Turnkey - $1,250 Community - $1,750 (Indicate 9 Desired Nights on Calendar) Premier - $2,500 Title - $10,000 Wednesday Night Market schedule May - 4, 11, 18, 25 June - 1, 8, 15, 22, 29 July - 6, 13, 20, 27 August - 3, 10, 17 *Desired nights are not guaranteed but are dependant on availability. **If you would like to donate your booth space to a non-profit, contact your market representative. ***Right of first refusal for title sponsor ends on 12/31/15. ****10% discount for returning sponsors if commited by 12/31/15 with a 10% deposit. Please Indicate Desired A La Carte Sponsorships: Bike Valet - $2,000 Wine & Craft Beer Garden - $3,000 Main Stage - $3,200 Stage 3 - $2,500 Method of Payment: Cash, Check or Money Order Enclosed (Make all checks payable to Santa Rosa Downtown Market) In-kind (must be approved by your market representative) Please complete and return to: Santa Rosa Downtown Market PO Box 15140, Santa Rosa, CA Signature... Name (Print)... Title... Date... MARKET REPRESENTATIVE.... SIGNATURE... DATE:... *Please your logo to: market@sonic.net Acceptance of business sponsorship is at the sole discretion of the Board of Directors of Thursday Night Market Association, Inc. The Santa Rosa Downtown Market is a 501(c) (4) non-profit organization. Federal EIN provided upon request. 10