#letsplay. Bachelor Fantasy Suite League

Transcription

1 #letsplay Bachelor Fantasy Suite League

2 AND THE NEXT BACHELOR IS COLTON! he s worth the wait

3 #theopportunity From first impression rose to proposal, your brand will receive all the impressions by owning Bachelor Fantasy League across ABC and Twitter all season long! Bachelor Fantasy League is simple: Each week, Bachelor fans will pick a lineup of bachelorettes and earn petals for how well their lineup performs in each episode based on point categories including receiving a rose, a kiss, a date card, helicopter rides, hot tub dips, meltdowns and more. At the end of season, one lucky player will win a trip to Los Angeles to attend next season s Men Tell All. subject to change, approval, and availability. 3

4 #whereplayersplay ABC // Bachelor Fantasy League is hosted on ABC.com and the ABC App. Both locations are a one stop shop to make your weekly fantasy picks, monitor the leaderboard, share with friends, watch full Bachelor episodes, and see sneak peeks. Twitter // The game can also be played on Twitter by sliding into The Bachelor s direct messages. Fans will be prompted to play through tweets within their feed and then opt into the game through their DMs to make their weekly pics. Game play will be identical to ABC, just twitterized" to maximize conversation and engagement. 4 subject to change, approval, and availability. 4

5 ABC.COM & APP 5

6 #bachelorfantasyleague (desktop) Co-branded page header Sponsor Banner Ads 970x66, 970x90 or 728x90 mocks are for direction only and subject to change. 6

7 #bachelorfantasyleague (mobile) Co-branded page header Sponsor Banner Ad 300x250 (mid-page, not shown) mocks are for direction only and subject to change. 7

8 TWITTER 8

9 4:12 4:12 Home The The 1m Other tweet on timeline. Other tweet on timeline. Other tweet on timeline. Other tweet on timeline. Other tweet on timeline. sponsored welcome message co-branded billboard Make your Picks The Bachelor Compete in the #BachelorFantasyLeague for your chance to win a trip to the finale, LIVE in Los Angeles!! Sponsor welcomes you to #BachelorFantasyLeague! Come back every week for new content and your chance to win a trip to LA for the Season Finale!! Name 4:12 PM Heyyyyyyyy, Bachelor Nation! It s time to choose your lineup for this week s episode of The Bachelor Name 4:12 PM #BachelorFantasyLeague Start a new message Start a new message Meet the Women Lauren A Promoted By Sponsor Select your Lineup Lauren B amplified entry tweet #BachelorFantasyLeague Lauren C #PetalTracker Lauren D mocks are for direction only and subject to change. 9

10 #puttingitalloutthere Co-branded promotion will drive awareness and traffic to Bachelor Fantasy League, creating a sustained connection between Bachelor Nation and your brand. Linear promercial driving awareness of the game on ABC.com/ABC App* Runs in advertiser s linear commercial inventory on ABC (can also run in digital inventory) Linear lower thirds (unbranded) Graphics on the ABC.com homepage, Bachelor homepage, and ABC App Weekly reminders to make your fantasy game picks 4:12 Wednesday, February 15 TWITTER now TheBachelor Presented time to make your weekly picks in the Bachelor Fantasy League! ABC Insider newsletters Amplified tweets pushing fans into The Bachelor DM game experience Facebook and Instagram social promotion ABC and Twitter push notifications promotional placements are not guaranteed and are at ABC editorial discretion. subject to change, approval, and availability. *requires a linear media buy. 10

11 #alltheimpressions SPONSORSHIP 100% SOV logo + display across Bachelor Fantasy League on ABC.com/App inclusion in weekly and push notifications branded social posts across Facebook and Instagram co-branded sweepstakes; opportunity to provide sponsor prizing linear co-branded promerical* TWITTER weekly amplified tweets including co-branded in DM entry tweet sponsored welcome message co-branded push notifications MEDIA 1x point of entry roadblock Disney ABC Lifestyle & Entertainment video (LFV/SFV) FLIGHT: JANUARY - MARCH 2019 DIGITAL INVESTMENT: $750K NET SPONSORSHIP FEE**: $150K - $175K NET subject to change, approval, and availability. *requires a linear media buy. **includes linear promercial fees. 11

12 THE BACHELOR AUDIENCE

13 #1 Alternative Show with Quality Audiences HHI $100K+, POM, College Educated Top ABC Digital Show +33% Ratings Lift Cross-Platform Top 5 Most Social Reality Program 3.2MM Social Fans 3MM Engagements across Social Source: Nielsen Media Research C3 (9/25/17-3/25/18); ABC Multiplatform Ratings +35, as of 9/25/17-2/28/18, A18-49; comscore Video Metrix monthly averages, Oct 17-Dec 17. (ABC + ABC on HULU) Multi-Platform. Excludes cancelled shows. Social from Shareablee Social Metrics, 9/25/17 5/6/18, Broadcast Programs.

14 Fantasy League Players consume significantly more minutes than Non Fantasy League Viewers FANTASY LEAGUE IMPACT ON AVERAGE MINUTES VIEWED BFL Non-Participates BFL Participates +10% % Existing Viewers New Bachelor Viewers Source: comscore 14

15 #thankyou Bachelor Fantasy Suite League