Official Publication of The Tube & Pipe Association, Intl. In Print Online In Person

Transcription

1 Official Publication of The Tube & Pipe Association, Intl. In Print Online In Person

2 Editorial Mission/Biography CRUISING INTO 2019 Petroleum has been a focal point for the tube and pipe industry for decades, whether the international supply is scarce or plentiful, whether the price is high or low, whether the domestic supply is dwindling or growing. High prices and a growing domestic supply base were driving factors just a few years ago; these days, low prices have fueled a boom in the automotive sector, setting production records in North America. In 2019 can we expect more of the same? Probably. According to statistics portal Statista, the retail sales volume of light vehicles in the U.S. tallied 17.4 million units in 2015, 17.5 million in 2016, and 17.1 million in 2017, and it expects the sales volume to be 17.3 in Midyear economic forecasts predict solid growth north of 2 percent in 2019, and the MAPI forecasts more than double that rate 5 percent in the metalworking machinery market. It looks like the industry will close out the second decade of this millennium on solid footing. EDITORIAL COMMITMENT We survey our readers for their input on a regular basis, and we work their suggestions into our plans. The majority favor the strategy that we have in place: covering the common and not-so-common processes on any and all alloys of tube and pipe, regardless of application. Whether on case studies, instructional articles, or interviews with subject-matter experts that uncover the latest trends in manufacturing, the responses are overwhelmingly positive, and we supplement this strategy by incorporating the specific topics our readers suggest. What does this mean for advertisers? This means you can expect North America s only magazine dedicated solely to metal tube and pipe to remain on this solid path, one that we have followed since It means we ll stick to the educational format that has served this publication well for nearly 30 years. Eric Lundin Editor Eric Lundin joined the editorial staff of as an associate editor in His primary duties include editing technical articles on tube and pipe production and fabrication and writing case studies and company profiles. He was promoted to editor in Before joining the magazine staff, he spent five years serving in the U.S. Air Force ( ) and six years working for a manufacturer of tube, pipe, and conduit benders, first as a customer service representative and later as technical writer ( ). He attended Northern Illinois University, DeKalb, Ill., and earned a Bachelor of Science degree in economics in 1994.

3 reaches more than 28,000 BPA-qualified subscribers Source: December 2017 BPA statement Delivers to the Decision-Makers delivers to every member of your company s target buying team. Please indicate the area of responsibility which best describes your primary job function. Corporate Executive Manufacturing Production Supervisor Product Design/R&D Manufacturing Engineering Purchasing Quality Assurance/Control Machine Operator New Equipment Implementation Other 37% 1 9% 13% 8% 13% subscribers are planning to invest in capital equipment. Does your company plan to make capital equipment purchases or improvements within the next 18 months? 100% : The most useful tube and pipe magazine by a margin of 8-1! Which of the following trade publications do you receive personally addressed? Which of them do you find most useful in making purchasing decisions? 3 The Tube & Pipe Journal 68% 30% The FABRICATOR 10% FF Journal Receive personally addressed Find most useful 7% Tube & Pipe Technology Tube Today 50% Yes 27% Don't Know 2 No TPJ advertisements result in action. What action(s) have you taken during the past year as a result of advertisements and/or articles in? 5 38% 36% subscribers engage with the magazine regularly. How much time do you generally spend reading an issue of? 19% 18% 46% minutes 27% Less than 15 minutes 17% minutes 7% 1-2 hours More than 2 hours Requested additional information from an advertiser Visited advertiser s website Referred an ad/article to co-worker or decision-maker Recommended the purchase of advertised products or services Bought products or services advertised Connected with an advertiser via social media site (Facebook, Twitter, etc.) The typical respondent spends an average of 21.5 minutes reading an issue of TPJ. The average number of readers per copy for the January/February 2018 issue was 2.7 (1.7 pass-along readers for the subscriber), comprising a total potential reading audience of 75, % of all respondents reported having taken one or more of the above actions during the past year as a result of advertisements and/or articles in.

4 2019 Editorial Calendar JANUARY/FEBRUARY Ad Close: Ad Material: MARCH Ad Close: Ad Material: APRIL/MAY Ad Close: Ad Material: JUNE Ad Close: Ad Material: Energy FABTECH Recap Orbital Welding Machine Harvey Readership Study Roll Forming Tooling Nonferrous Rotary Machine Extrusion, drawing, and tube reducing Laser Bending Transportation Measurement Tools Tools & Equipment NDT Tools & Systems End Forming Lubricants Stainless Steel Sports & Recreation Saw Blade Lead Generation Package JULY/AUGUST Ad Close: Ad Material: SEPTEMBER Ad Close: Ad Material: OCTOBER/NOVEMBER Ad Close: Ad Material: DECEMBER Ad Close: Ad Material: Seam Welding Bend Measurement Orbital Welding Band Saws New Product Advertorial (for 1 2-page and larger advertisers) Testing Nonrounds Nonferrous Automotive Tube & Pipe Mill Machine Lead Generation Package Extrusion, Drawing & Tube Reducing Finishing FABTECH Preview Hydroforming FABTECH Package Cutoff Testing Ferrous Sports & Recreation Tube & Pipe Bending Machine Corporate Profile Advertorial (for 1 2-page and larger advertisers) Dates subject to change. Published eight times per year. If proofs are required or copy is to be set, material must be received five days earlier than material due date. Cancellations accepted up to closing date only. Note: Buyers Guide deadlines are four weeks before issue advertising deadlines. The publisher of reserves the right to amend this schedule if necessary. APPEARING EACH ISSUE: EDITOR S ANGLE Editor Eric Lundin provides a unique perspective on those issues affecting the tube and pipe industry. THE PULSE This snapshot of leading economic indicators helps to keep managers updated on the industry s vitality. TRADESHOWS TO REMEMBER: THE FABRICATOR S LEADERSHIP SUMMIT, Nashville, March 5-7 NASCC: THE STEEL CONFERENCE, St. Louis, April 3-5 FABTECH MEXICO, Monterrey, Mexico, May 7-9 FABTECH, Chicago, Nov

5 FMA Communications Inc. s Marketing Representatives Meet the marketing consultants who can help you get your message to metal fabricators. Canada ANDY FLANDO V.P. Market Development STAMPING Journal Sales andyf@fmanet.org JIM GORZEK Director of Sales & Marketing Media & Expositions jimg@thefabricator.com SENIOR ACCOUNT REPRESENTATIVES SEAN SMITH AL, CT, DE, FL, KY, MA, ME, NH, NJ, NY, PA, RI, TN, VA, VT, WV seans@thefabricator.com MICHAEL SCOTT IL, NC, SC michaels@thefabricator.com MIKE LACNY GA, MD, OH, and International mikel@thefabricator.com PHIL ARNDT AR, AZ, CA, CO, ID, KS, LA, MO, MS, MT, ND, NM, NV, OK, OR, SD, TX, UT, WA, WY phila@thefabricator.com AMY HUDSON IA, IN, MI, MN, NE, WI, and Canada amyh@thefabricator.com JOHN MATHEWS Classifieds (United States, Canada, International) johnm@thefabricator.com Ask your regional ad sales representative about low Early Bird Programs to maximize your advertising budget!