an engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format.

Transcription

1 metrox digital media kit 2017

2 an engaging platform for a fast-paced lifestyle delivering news at the right time, the right place and in the right format. Total US Boston New York Philadelphia circulation 327,342 68, ,167 79,567 daily readership 1,136, , , ,264 weekly readership 2,490, ,252 1,466, ,018 monthly readership 4,013, ,445 2,200, ,254 distribution points 800 1,000 1,000 geography suffolk, middlesex, norfolk, essex, plymouth, bristol manhattan, brooklyn, queens, bronx, westchester, north nj metromedia reaches 4.0 million people every month! philadelphia, montgomery, delaware, chester, bucks, south nj Source: AAM / CAC (Q2 2017) total circulation Mon-Fri except Boston: Mon-Thu; Nielsen Scarborough 2017 R1 - net combined print / online. Total US includes US unique users outside 3 DMAs (GA 1H 2017).

3 metro.us digital solutions metro.us: display native content solutions marketing sweepstakes latest stats users 2,001,409 sessions 2,328,248 pageviews 4,987,057 average duration 5:42 pages / session 2.14 age % age % mobile 59% desktop 34% tablet 7% digital audience grew by +99% year-on-year Source: AAM Site Certifier / Google Analytics (Oct-17).

4 metro.us online traffic (Jan-Oct 2017) monthly users 1,600,000 1,477,047 1,400,000 1,200,000 Monthly Users 1,000, , , , , , ,000 0 Jan-Oct'15 Jan-Oct'16 Jan-Oct'17 Source: AAM Site Certifier / Google Analytics ( ).

5 new online products native product offering incorporate your content seamlessly into metro.us a truly engaging and noninterruptive user experience Our writer will work with you on a quality piece of content Your article will be promoted on metro.us homepage and section pages for 3 days Your article will live forever on metro.us Add on print Your article will appear as half page in metro newspaper amplify your branded content across nativex our extensive network of quality site such as Reader s Digest, Newsweek or Men s Fitness.

6 Sweepstakes Solutions new now hosted on metro.us Online sweepstakes now hosted on metro.us Supported by print ads, e-blasts and social media posts

7 metro smartmail dedicated blasts Put your business in the spotlight and bring clients through your door with metro smartmail targeted blasts. In addition to clubmetro offerings, you can now take advantage of metro smartmail s virtually unlimited inventory and powerful targeting tools to reach directly the customers you most want. extended database: 95m+ up-to-date s from quality partners advanced targeting: Drill down by geo area, demo identifiers, household income. retargeting: Use IP targeting to re-target to individuals who opened or clicked your ; retarget on Facebook and Twitter results: Detailed reports and lead lists* sent directly to you after campaign completion.

8 new online products smartmail verticals Boost your leads with our latest product offering to reach the most relevant customers in a timely manner in the education, recruitment and motor industry. How it works? 1. Target: our algorithm identifies individuals searching for education, job opportunities or vehicles within the past 7 days 2. Reach & remind: your ad is served to this active audience across contextual websites. Through IP-data matching, the program simultaneously gets your ad directly into this active audiences inbox and retargets those who click on your ad 48 hours later. 3. Enroll / Recruit / Drive: at the end of the program, we provide you with warm and hot leads of everyone who has opened and clicked on your campaign

9 metrox reach extension program engaging experiences at scale, across every screen metrox is metromedia s reach extension program delivering engaging experiences at scale, across every screen. brand safety first cutting-edge technology wide range of digital tactics exclusive, premium inventory programmatic optimization metro.us campaign retargeting contextual targeting premium news network hyper-local mobile youtube true view extended reach network mobile / tablet run of network demographic targeting

10 why does programmatic work? define objectives set KPIs select tactics your campaigns are optimized to the highest-performing tactics and eliminate any waste in your digital buy. programmatic simply means automated media buying through technology. programmatic groups use technology to buy media across thousands of sites to optimize performance multi-tactic approach: choose a variety of tactics to reach your audience. flexible budget shifting: pro-active budget shifting between tactics allows for performance optimizations. goals & optimization: CTR, ecpc, ecpm, Conversions

11 premium news network with 1,400+ sites, premium news network is the largest premium local source for carefully vetted publishers with quality, journalistic content.

12 contextual targeting messaging is delivered next to relevant content (at the site and page level) being actively consumed by the user. available topics Arts & Entertainment Autos & Vehicles Beauty & Fitness Books & Literature Business & Industrial Computers & Electronics Education & Careers Finance Food & Drink Games Health Hobbies & Leisure Home & Garden Internet & Telecom Law & Government News People & Society Pets & Animals Real Estate Science Shopping Sports Travel > YOUR AD HERE YOUR AD HERE

13 audience targeting BT Fitness Info Seeker BT Shopping Enthusiast demographic demographic targeting uses data to reach users that match the targeted demo (age, gender, hhi). ads are served using 3rd party data targeting who the user is online behavioral behavior targeting segments are identified by using 3rd party data based off a user user s recent search history and online content consumption. ads are targeted to what the user is doing online.

14 smartphone targeting dynamic mobile opportunities: geo targeting: DMA, cities, zips reach a broad audience across various apps and mobile sites. geo targeting: hyperlocal (lat/long) the GPS functionality in smartphones is coupled with thousands of mobile apps to reach audiences based on their precise location. Mobile Ad Unit (ask me about tablet targeting!) Inventory: 80% runs in mobile apps, 20% runs in mobile browser

15 preroll video targeting options: ron, channel, demographic or behavioral viewing structure: pre-roll message must be watched before user can view selected video content. there is not a skip button. without companion banner pre-roll length accepted: :15 or :30 seconds companion banner: not guaranteed, 300x250 with companion banner

16 facebook promoted post promoted post uses a post made by the advertiser and repurposes it as an ad in the newsfeed. YOUR AD HERE domain ad facebook ads can be targeted using 1st party retargeting or 3rd party audience data