GREEN HALLOWEEN Partner Opportunities 2012

Transcription

1 GREEN HALLOWEEN Partner Opportunities 2012

2 WHAT IS GREEN HALLOWEEN A thriving non-profit, grassroots program to create healthier and more Earthfriendly holidays, starting with Halloween. Reaches 1+ million individuals at in-person events through September and October annually. $2.5 million in media impressions from 2010 to Inspires families to make healthy and sustainable holiday choices (while keeping all the fun). An educational initiative reaching people via retailers, community events, print materials, a high traffic website, and media/pr (print, radio, television, web). Supports healthy green brands by creating greater demand for healthy and sustainable consumables, décor, costumes, accessories and more. {Inspiring families to think outside the candy box }

3 THE GREEN HALLOWEEN EXPLOSION: A History 2007 Inaugural year, pilot launches in Seattle, WA and captures interest beyond our wildest dreams. Partners include Whole Foods Market, and brands from across the country start reaching out to partner with us The Green Halloween program grows to include major events in San Francisco, Los Angeles and Phoenix. Eco-Diva, Sophie Uliano, announces on Access Hollywood, Greening Halloween has become a huge trend it s enormous. Clif Bar and ChicoBag launch co-branded Green Halloween products and completely sell out The revolution grows even larger with the addition of more cities, including NYC (in partnership with Dr. Oz s HealthCorps), more press and more enthusiasm from parents, teachers and communities, cost to coast Green Halloween becomes a program of EcoMom Alliance, launches partnership with the Association of Zoos and Aquariums in North America and expands network of cities, including Chicago. One million units of healthier treats distributed. Launch of National Costume Swap Day meets an explosion of enthusiasm in U.S. and Canada, with feature on Good Morning America Official Green Halloween events in 70+ cities across America, and over costume swaps, expanded social media campaign and new brand and non-profit partners including Goodwill International, Honest Tea, Nature s Path and Endangered Species Chocolate. Over 1 million healthier treats valued at $650,000+ distributed at KEY INFLUENCER touch points! 3

4 EXPOSURE FOR OUR PARTNERS $2.5 million in media impressions in million+ Key Influencer in-person touch points for sampling and distribution 70+ cities across the United States Event signage and print materials Features on TV and in radio news segments Prominent web presence and social media buzz Participation in live and virtual events Logos/links featured in national newsletter e-blasts

5 WHY SPONSOR GREEN HALLOWEEN Your brand at the forefront of the healthy living, green holiday movement. While much of the rest of the economy lags, demand for natural products continues to grow. Sampling and distribution in top markets across the U.S. Being part of Green Halloween means your brand is being endorsed and supported by Green Halloween, Founder, Corey Colwell-Lipson. In-person and online promotion and endorsement via Green Halloween and Green America s social media network of more than 200,000 Local and national PR and media placements Option to co-brand and partner with Green Halloween seasonally, and The Green Year all year long.

6 INTERNATIONAL MEDIA EXPOSURE Since 2007, Green Halloween has generated widespread media interest in the United States and Canada. Here is just a fraction* of the coverage: * For more Boo Buzz visit our press page.

7 MEET SOME OF OUR KEY PARTNERS Working together to expand Green Halloween and driving consumer interest for your products

8 GROW WITH GREEN HALLOWEEN Halloween at zoos & aquariums is THE biggest event of the year, where six to eight million people participate in approximately 220 Halloween events in North America. In October 2012, Green Halloween will partner with 50+ zoos and aquariums spanning all major U.S. markets, directly reaching between one and two million visitors. In 2013, this number will continue to expand. Continued expansion to 70+ cities across the U.S. via official events, including a 6,000+ person events in NYC and Seattle. The explosion of National Costume Swap Day (launched in 2010), opens the door for additional exposure opportunities. The launch of our contest and giveaway promotions in 2011 generated serious enthusiasm from the mom market. In 2012, opportunities will expand to provide brands with even greater reach.

9 THE CONSUMER S PERSPECTIVE Halloween is a $6.9 billion dollar industry celebrated by millions of Americans and even more worldwide. The Green Halloween revolution has created unprecedented opportunities for brands to showcase their products as ideal holiday goodies. Demand for healthy products continues into the holidays. We support and propel brands kids will love and parents can feel good about. Over 70% of people give goodies to trick-or-treaters Approximately 598 million pounds of candy is sold the Halloween season, $1.52 billion in sales during During the back-to-school season, more than 41% of those surveyed said they seek out "green" products 65% of U.S. consumers report they read nutritional information on food packaging more often than they did two years ago Moms control 85% of the household purchasing decisions

10 SAMPLE PLATINUM SPONSORSHIP Prominently featured on all GreenHalloween.org (higher Alexa ranking than many of our brand partners) and GreenAmerica.org web pages Opportunity to provide product or collateral for sampling and distribution at events nationwide ** Custom webinar or Twitter Party with hosts such as Corey (Green Halloween founder) or Green America Your logo on all official marketing materials Name mention in local, regional, and national PR - print, radio, television and web. Custom webpage with the potential for additional content such as interactive tools, webinar, and video. First right of refusal for national sponsorship as we expand to additional holidays Opportunities for additional, creative marketing possibilities and collaborations between Free advertising on Opportunities and promotion runs from signing to end of **As mutually agreed upon with Green Halloween and event organizers. Such events might include but are not limited to public Green Halloween parties, Green Halloween booths at special events and media opportunities.

11 A NOTE ABOUT GREEN AMERICA Green America is a nonprofit organization dedicated to creating a just and sustainable society by harnessing economic power for positive change. Our network includes 140,000 individual members who care about environmental and social issues, as well as 4,000 green business members who have been screened for their commitment to social and environmental business practices. We are committed to growing the Green Economy and connect with our members in a variety of ways including the Green Festivals, publications like the Green American and National Green Pages, through our blog and facebook pages, as well as our educational campaigns. Green Halloween is one of Green America s core programs. Our Reach 140,000 members and e-activists 30,000 Facebook friends 15,000 twitter followers 5 annual Green Festivals

12 CONTACT INFORMATION We look forward to growing the Green Halloween revolution with you in 2012 and beyond. For information about creating a Custom Sponsorship for You and Your Brand please contact: Corey Colwell-Lipson, Founder of Green Halloween Corey@GreenHalloween.org Green Halloween is now a program of Green America! or