Trade marketing Eyezen look book

Transcription

1 Trade marketing Eyezen look book

2 Key visuals

3 Press advertising - portrait watch post play scroll

4 Press advertising - landscape

5 Point-of-sale Various POS available; A1 and A2 posters, cubes and leaflets. Click on the Order now button. For posters with promotional wording or personalised to your practice please contact your Trade Marketing consultant.

6 Billboard advertising

7 Bus stop advertising

8 Contravision Landscape and portrait versions available.

9 Door drops

10 Social media Available in various sizes. Copy supplied separately. Designs available for Facebook, Twitter and Instagram

11 Facebook carousel Text goes here Text goes here

12 *WITH EYEZEN 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK. ESSILOR INTERNATIONAL - FEBRUARY ESSILOR AND EYEZEN ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE. *WITH EYEZEN 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK. ESSILOR INTERNATIONAL - FEBRUARY ESSILOR AND EYEZEN ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE. Website banners Your website here *WITH EYEZEN 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK. ESSILOR INTERNATIONAL - FEBRUARY ESSILOR AND EYEZEN ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE. *WITH EYEZEN 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK. ESSILOR INTERNATIONAL - FEBRUARY ESSILOR AND EYEZEN ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE. Available in various sizes. Personalised versions available on request.

13 (1) Consumer quantitative study individuals - US, Fr, Br, CH (Br & CH: online representative) Independent Institute. (2) Chi & Lin (1998). A comparison of seven visual fatigue assessment techniques in three data acquisition task. Human Factors, 40 (4), (3) Consumer quantitative study individuals - US, Fr, Br & CH Independent Institute (4) Sheppard AL, Wolffsohn JS. Digital eye strain: prevalence, measurement and amelioration. BMJ Open Ophthalmology Infographic Digital use and your eyes 4 Number of digital devices 1 64% spend 4 hours or more on a computer per day 1 different distances: 23cm smartphone 28cm tablet 63cm computer After just 20 minutes of looking at digital devices, our visual ability weakens 2 symptoms include: eyestrain 3 headaches 3 3 out of 4 suffer tired eyes 1 blurriness 4 neck pains 3 70% 2 out of 3 feel digital screens require extra effort 1 complain of neck/shoulder pain 1 solution

14 Recall banners

15 Open day pack Items include: Eyezen beanbag Eye massager and anti-bacterial wipes Eyezen headphone winders Eyezen eye masks Eyezen sweets Eyezen pull up banner Contact your Account Manager to book in a day to have the Eyezen Open Day Pack sent to you.

16 CLAIRE LYON Telephone: SARAH VENN Telephone: ETHAN PARRY Telephone: Donegal Leitrim Sligo Waterford Laois Tipperary Cork Limerick Kerry Clare Galway Mayo Roscommon Sligo Offaly Longford Westmeath Louth Monaghan Dublin Wicklow Carlow Meath Wexford Kildare Kilkenny Cavan BT BS SW E NW EC LE DE LN DN S SK NG PE ST CW CH WA L WN M WV TF LL LL GL NP CF SA LD HR SK SY SN WR DY PL TQ EX TA BA WS CV B BS TR DT BH SP SO PO GU UB SL RG BN RH TN BR KT CR SM CT ME DA SS RM IG EN CM CO CB IP NR PE WD HP AL SG LU MK OX NN BL OL PR FY BB HD HX WF LS BD LA HU YO HG DL TS SR DH CA CA NE TD EH G FK KY PA PA PH DD AB KW IV DG DG ML KA E EC NW SE SW WC N N W W LONDON TW HA Trade Marketing contacts ecp.essilor.co.uk

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