schoolarts Contact Jess McCorkle at

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1 Inspiring Creativity since 90 August/September 203 $4.95 Inspiring Creativity since 90 December 203 $4.95 Investigating Inspiring Creativity since 90 February 204 $4.95 Constructing Inspiring Creativity since 90 October 203 $4.95 Presenting Imagining Inspiring Creativity since 90 March 204 $4.95 Inspiring Creativity since 90 April 204 $4.95 Responding Inspiring Creativity since 90 November 203 $4.95 Producing M E D I A K I T Contact Jess McCorkle at jmccorkle@magazine.com. Collaborating

2 ABOUT SchoolArts magazine: Where art teachers go for ideas. Founded in 90, SchoolArts is the oldest and most widelycirculated art education magazine of its kind. Its readership of over,000 print subscribers, over 29,000 digital subscribers, and distribution at state art education conferences includes, k-2 art teachers, professors, student teachers, and supervisors. Art teachers turn to SchoolArts to inspire their work in the classroom, and it s easy to see why: SchoolArts editorial content is created by innovative and passionate art teaching experts, working in the field. It s SchoolArts mission to help teachers develop the ideas needed to make their art programs shine. The magazine s hundreds of notable contributors have included: Eldon Katter, Laura Chapman, Paul Sproll, Craig Roland, Marty Raylella Marilyn Stewart, Ken Vieth, Olivia Gude. Contact Jess McCorkle at jmccorkle@magazine.com.

3 AUDIENCE & CIRCULATION Field Served: Art Education SchoolArts magazine is used by classroom and studio art teachers in K 2 public and private schools as a teaching and reference tool. is used as a text in teachers colleges, and for reference in public and private school libraries. offers targeted editorial and is a valuable teaching tool for art educators. Contact Jess McCorkle at jmccorkle@magazine.com.

4 AUDIENCE & CIRCULATION Our Subscribers More than,000 Print Subscribers More than 29,000 Digital Subscribers Gender 78% Women 9% Men 3% unknown Number of Years Teaching 34% 3 9 years Occupation 29% 0 9 years 27% 20+ years 0% unknown 33.5% Elementary Teachers 39.4% Junior and High School Teachers 6.% Universities, College Professors 3% Superintendents, Directors & Supervisors 3.4% Libraries, College Students 4.6% Other Contact Jess McCorkle at jmccorkle@magazine.com.

5 AU D I E N C E & C I RC U L ATI O N Our Subscribers Geographic Analysis 8.%. New England (ME, NH, VT, MA, RI, CT) 8.6% 2. Mid Atlantic (NY, NJ, PA) 6.9% 3. East North Central (OH, IN, IL, MI, WI) 8.4% 4. West North Central (MN, IA, MO, ND,SD, NE, KS) 6.4% 5. South Atlantic (DE, MD, DC, VA, WV, NC, SC, GA, FL) 4.9% 6. East South Central (KY, TN, AL, MS) 0% 7. West South Central (AR, LA, OK, TX) 6% 7.7% 8. Mountain (MT, ID, WY, CO, NM, AZ, UT, NV) 9. Pacific (AK, WA, OR, CA, HI) 97.2% United States 2.8% International Contact Jess McCorkle at jmccorkle@magazine.com.

6 AUDIENCE & CIRCULATION Our Subscribers Readership Of our more than 30,000 readers across the country: 98% save their issues for future reference 95% are involved in purchasing for their institutions 83% read four out of the last four issues received 38% share their issues with others, extending the reach of SchoolArts even further beyond regular subscribers 9% spent 90 minutes or more reading each issue, while the average time spent reading the magazine is 56 minutes 47% have been subscribing for 3 9 years 33% have been subscribing for 0 or more years Actions Taken from Seeing Ads or Articles When surveyed: 8% of readers stated that they used or modified an idea they came across in SchoolArts 75% reported filing an item for future reference 5% visited a website in response to what they had read or seen 4% passed information along to co-workers or friends 37% discussed information with others 2% sought further information 8% requested information on a product or service 8% reported purchasing a product or service Data was collected via ABC Audit from December 3 203, and from a Readex survey from April through May 3, The survey was closed for tabulation with 92 usable responses from the current subscribers segment (a 6% response rate) and 85 from the lapsed subscribers segment (a 4% response rate). The margin of error for percentages based on 92 subscribers is +/- 7.0%, both at the 95% confidence level. That is, 95% of the time we can be confident that percentages in the actual population would not vary by more than this in either direction. The margin of error for percentages based on smaller sample sizes will be larger. Contact Jess McCorkle at jmccorkle@magazine.com.

7 ADVERTISING Contact Jess McCorkle at

8 PRINT ADVERTISING Print Advertising Rates Black & White Time 5 Times 9 Times 2-page spread $3,354 $3,085 $2,85 page,83,667,54 2/3 page,54,48,309 /2 page,78,085,002 /3 page /4 page /6 page inch inch inch inch Color: Add $225 to the prices listed above. 4-Color: Add $550 to the prices listed above. Covers -Time 5-Times 9-Times Covers 2 or 3 $2,720 $2,500 $2,32 Cover 4 3,72 2,99 2,696 Cover 2 / pg. spread 4,894 4,502 4,6 The SHOP SHOP Showcase ads are located in a special advertising section of each issue. Ad is /4 page, 4 color, and includes words of text, a URL, and an image. $399 each, or reserve for the volume year and get one free. Contact Jess McCorkle at jmccorkle@magazine.com.

9 DIGITAL ADVERTISING Digital Advertising Rates SchoolArts Website Advertising Rates Direct link $75 per month Top banner 650 per month Top-right side 600 per month Bottom-right side 500 per month Digital Edition Ad Features All print ads appear in the digital edition free of charge, and all URLs are hyperlinked automatically. You can enhance your digital ad with a variety of features. Contact us for more information. Your Ad Your Ad Sponsor a Digital Edition Sponsorship package : $550 per issue Events Ads in the October and March issues receive bonus circulation at state conferences as well as at the National Art Education Association Conference. Contact Jess McCorkle at jmccorkle@magazine.com.

10 ADVERTISING Advertising Specifications Ad Dimensions: Magazine trim size is 8 / 8 x 0 7 / 8" A Page, full bleed, 8 5 / 8 x 3 / 8" (All bleeding images and colors must extend at least / 4 off the edge of the page on each side. Keep all vital advertising material at least / 4" from trim.) H G / 3 page square, 4 5 / 8 x 4 7 / 8" / 3 page column, 2 / 4 x 0" B Full page, 7 x 0" I / 4 page island, 2 / 4 x 7 / 2" C 2 / 3 page, 4 5 / 8 x 0" / 4 page horizontal, 4 5 / 8 x 3 3 / 4" J / 2 page horizontal, 7 x 4 7 / 8" D / 4 page vertical, 3 3 / 8 x 4 7 / 8" K E / 2 page island, 4 5 / 8 x 7 / 2" / 6 page horizontal, 4 5 / 8 x 2 / 2" F / 2 page vertical, 3 3 / 8 x 0" L M / 6 page vertical, 2 / 4 x 4 7 / 8" Contact Jess McCorkle at jmccorkle@magazine.com.

11 ADVERTISING Advertising Specifications Print Ad Dimensions: All ads smaller than /6 page can be 2¼ inches wide by, 2, 3, or 4 inches high. Depth of column is 0 inches; width of column is 2¼ inches; three columns per page. Any additional file preparation will be charged to advertiser. Printed by web offset; saddle stitch binding. We are not responsible for archiving advertising material beyond one year. Web Ad Specifications: Vertical banner 20 x 240 pixels, 72 ppi Horizontal banner 480 x 60 pixels, 72 ppi Color: RGB File type:.gif Note: Please include URL of company site with your ad materials to be linked from ad. Contact Jess McCorkle at jmccorkle@magazine.com.

12 ADVERTISING File Submission Guidelines The Essentials Send your electronic files to Jessica McCorkle at least five working days before ad closing. Be sure to include a contact name and number for the person who created your ad and include a hard copy proof. CD-ROMs, attachments, and FTP submissions are all acceptable forms of files submission. To access our FTP site, go to ftp://ftp2.davisart.com. The username is saadvertisers, and the password is D@v@dver. All images should be saved at a resolution of 300 dpi at 00% final size. For color ads, use CMYK colors. For black-and-white ads, use grayscale. Be sure to preflight your ad before you send it. This ensures that your file contains all the necessary information and settings. Ads that contain Open Press Interface (OPI) information are not acceptable. SchoolArts uses the Adobe Suite, including InDesign, Photoshop, Illustrator, and Acrobat for Macintosh. Please read the following guidelines if you are using any of these programs: Acrobat: Acrobat, or PDF files are acceptable if all fonts and images are embedded in the file. Please make sure that the ad is CMYK color and that any spot or Pantone colors have been converted to their CMYK equivalents. Photoshop: Photoshop files must be provided in grayscale or CMYK modes (not RGB). They should be saved as JPEG or TIFF files without layers (flattened). We cannot print PICT files. InDesign: If you are sending an InDesign file, be sure to include a packaged file that contains all high-resolution graphics and fonts used in the ad. Illustrator: Illustrator files must be created using CMYK color. Spot colors must be changed to their CMYK equivalents and all fonts must be provided. Be sure to save your files as Illustrator EPS files. Having trouble? If you are unable to meet these criteria, we may still be able to work with your files. If you have any questions, please contact Hana Lasell, managing editor, at (800) x232, or hlasell@davisart.com. Contact Jess McCorkle at jmccorkle@magazine.com.

13 EDITORIAL Each issue of SchoolArts is based on big ideas or themes that go beyond just the hows of art, design, and creativity to explore the whys, giving educators the tools to help their students investigate the relationships between art, themselves, and the world around them. SchoolArts also provides advocacy and professional support tools to help teachers address issues and concerns they face in their professions. Contact Jess McCorkle at

14 EDITORIAL Issues Themes & Dates August/September 204* Back-to-School Issue. Reaches 28,000 additional K 2 teachers. Theme: Skill June 20, 204 Hits shelves: July 30, October 204* Fall state conference issue. Theme: Engage August 8, 204 Hits shelves: September 0, November 204 Theme: Envision September 0, 204 Hits shelves: October 9, December 204 Theme: Express October 8, 204 Hits shelves: November 7, January 205 Theme: Observe November 7, 204 Hits shelves: December 9, February 205 Theme: Reflect December 8, 204 Hits shelves: January 0, March 205* NAEA Issue ( of 2) Theme: Explore January 7, 205 Hits shelves: February 7, April 205* NAEA Issue (2 of 2) Theme: Design February 6, 205 Hits shelves: March 7, May/June 205 Theme: Understand March 6, 205 Hits shelves: April 8, 205 *Issue receives bonus circulation. Contact Jess McCorkle at jmccorkle@magazine.com.

15 PRODUCTION TEAM Jessica McCorkle Ad Sales Manager An ad sales representative is in charge of all print and digital magazine advertising. As your ad sales representative, Jessica is more than happy to review your advertising plan, observe what has worked for your business in the past, and make recommendations for cost-effective advertising strategies. Jessica has six years of ad sales experience with Davis Publications and SchoolArts magazine x29 Hana Johnson Production Editor A production editor compiles and lays out all aspects of the magazine and prepares the final product for print. As the production editor for SchoolArts, Hana can assist you with ad file preparation, as well as answer any electronic file submission questions you might have. Hana has six years of experience at Davis Publications and SchoolArts magazine x232 hjohnson@davisart.com Julia McCandless Art Director An art director conceptualizes and creates all printed materials, including articles, advertisements, and marketing materials. As the art director for SchoolArts, Julia can design your advertisements and make recommendations for effective advertising design methods. Julia has ten years of experience at Davis Publications and SchoolArts magazine x26 jmccandless@davisart.com Radar Director of Morale Hi, I m Radar the Dog! My job at SchoolArts is to be super cute and soft and to play tug of war with this glove I found! I also let people pet me and I wag my tail! Oh boy! Contact Jess McCorkle at jmccorkle@magazine.com.