2019 Advertising Rate Kit. Contact: Publishing Services Coordinator (301)

Transcription

1 2019 Advertising Rate Kit Contact: Publishing Services Coordinator (301)

2 About Health Affairs serves as a high-level, nonpartisan forum to promote analysis and discussion on improving health and health care. Among its products is the leading peer-reviewed journal called the bible of health policy by The Washington Post and a pre-eminent blog according to the New York Times. Health Affairs also produces newsletters, policy briefs, multi-media, and content collections. Health Affairs is the indispensable guide for decision-makers interested in healthcare and a vital resource for health policy professionals.

3 Audience Blog Reader Demographics For nearly four decades, leaders and influencers across government and the 33% health industry have relied on Health Affairs for its premium peer-reviewed content, news 39% coverage, analysis, and commentary. Our influential audience includes government health leaders/policy makers, hospital and insurance executives,.org.com researchers, physicians, and other corporate leaders who drive the future of their organizations. 23% 5%.gov.edu Journal Subscriber Professions Professional Profile: 47% have C-suite titles 64% are decision makers and influencers at their organizations 16% have self-identified as medical doctors Demographic Profile: 40% female, 60% male 38% 22% 13% 12% 12% 3% Corporate Academic Hospital/ Health System Other Non-Profit Clinical Practice Government

4 Reach With readers in over 230 countries and territories, Health Affairs has an unparalleled reach in the health policy reporting arena. Impact & Influence Engagement & Experience Loyal Audience Policy impact - Read and cited by US administration officials and ministry of health leaders around the globe. Chief Justice John Roberts cited Health Affairs in the historic decision on the Affordable Care Act. Visibility Referenced in over 250 media outlets/issue. Influence A top-ranked journal in impact factor according to Thomson Reuters Journal Citation Index. 60% of subscribers have been in their field for over 15 years. 100% of subscribers find our content vital to their job. 30% of subscribers have been subscribers for more than ten years. Over 1,300 digital institutional site licenses. More than 4 million visitors to the Health Affairs website every year. 50% of audience engages on a weekly basis.

5 Themed Issues & Editorial Dates Every year, Health Affairs publishes special in-depth, themed reports on vital topics in health and health care policy. These special issues are recognized for their comprehensive analysis and authoritative information. Please note: Advertising is not available in every issue. Topics of regular issues vary, but generally focus on cost, quality & access. Issue Date Theme Issue Closing Date Materials Due December 3, 2019 Telehealth November 2019 November 9, 2018 Januray 7, 2019 December 2019 December 14, 2018 February 4, 2019 January 2019 January 15, 2019 March 4, 2019 Consumerism February 2019 February 12, 2019 April 1, 2019 March 2019 March 12, 2019 May 6, 2019 Culture of Health April 2019 April 11, 2019 June 3, 2019 Workforce May 2019 May 9, 2019 July 1, 2019 June 2019 June 7, 2019 August 5, 2019 Military Medicine July 2019 July 8, 2019 September 2, 2019 Culture of Health August 2019 August 5, 2019 October 7, 2019 Violence September 2019 September 5, 2019 November 4, 2019 October 2019 October 4, 2019 December 3, 2019 Rural Health November 2019 November 5, 2019

6 Advertising Digital Specifications Health Affairs Home Page* Blog Package Journal Package Placement & Creative Dimensions: Right column above fold 300 x 250 pixels Top of page 728 x 90 pixels Right column above fold 300 x 250 pixels Middle, main or top of page 728 x 90 pixels (All blog related pages) Right column above fold 300 x 250 pixels Top of page 728 x 90 pixels (includes ahead of print page, table of contents, article series page) Specifications: File format.jpeg (Interlaced, non-transparent, no animation/rotation) Provide click-through URL Alt text Rich Media Default creative must be submitted with all rich media files. Audio/Video: User initiated (on-click) only ad must display visual stop or pause button. Frames per second (FPS): Minimum of 24 FPS. Prior to submission, creative should be tested for stability across all user platforms. Internal Page Package Blog Post Collection Right column above fold 300 x 250 pixels Top of page 728 x 90 pixels (includes podcast homepage, events homepage, advanced search page, About, Contact Us, and 9 more) A minimum of 6 blog posts. See page 8 for more information. Creative Deadlines: Standard banner campaigns: Five business days prior to launch date Rich media campaigns: 10 business days prior to launch date *Run of site available

7 Website Advertising Strategically placed with our premium editorial content, digital advertising is the perfect way to engage our dedicated readers. Features & Benefits Your choice of ad placement on the website across the home page, blog pages, digital journal pages, or high traffic internal pages. Exclusive Blog, Journal, and Newsletter sponsorship opportunities available. On average, pages receive more than 300,000 unique visitors and are accessed more than 500,000 times monthly.»» Our Blog package offering, which includes the main blog page and all of the related blog pages, has the most traffic for advertisers. Nearly 4 million unique visitors annually across the Health Affairs suite of products.

8 Blog Post Series Submit a series of blog posts to draw attention to an important topic for your organization. Health Affairs has highlighted topics such as Yale Health Care Industry Symposium, University of Michigan National Poll on Health Aging, and ORBITA: Lessons from a Landmark Trial. That s what we love about Health Affairs real-world people read it and discuss it too, not just academics. Ian Spatz, Senior Advisor, Manatt Health Solutions Features & Benefits With a minimum of 6 posts, your approved topic will have a unique landing page, search term, and branded image. Not only will you reach the 100,000 blog followers each month, but also the 30,000 newsletter recipients when a summary of each post appears in the newsletter within 24 hours of release. To ensure high-quality consistent with all Health Affair content, all posts are reviewed and revised to make your posts more impactful. Health Affairs editors can even help your organization find writers for your topic, if needed.

9 Health Affairs TODAY Placement & Creative Dimensions: Health Affairs Today Newsletter eblast Announcement Right column, top 300 x 250 pixels Within text midway 600 x 150 pixels (particularly suited for native advertising) Sponsorship of entire newsletter - 3 dedicated ad slots HTML (.html) file 600 pixels wide <6 links in body; subject line Specifications: File format.jpg (Interlaced, non-transparent, no animation/rotation) Provide click-through URL Alt text etoc (electronic Table of Contents) Top of page Banner 728 x 90 pixels Creative Deadlines: Standard banner campaigns: Five business days prior to launch date

10 Newsletter Advertising Place your brand in front of decisionmakers in the health arena with Health Affairs TODAY, our daily newsletter, and Health Affairs Sunday Update, our weekly update. Features & Benefits Your choice of a prominent banner ad or a text paragraph falling within the Health Affairs content. Exclusive sponsorship opportunity with your organization s name in the subject line and two opportunities within the content of the newsletter to highlight your organization in deeper way. More than 30,000 recipients for both of the newsletters.»» On average the newsletter has a 50% engagement rate during a week and a 21% open rate.

11 Blast Advertising Get in front of our captivated audience with either a custom blast to our dedicated list, or a banner ad on the monthly journal ed Table of Contents (etoc). at the intersection of health, health care, and policy December 2018 Vol. 37 No. 12 healthaffairs.org Telehealth Features & Benefits Over 9,000 opt-in recipients can read about your event, program, or job opportunity with a customized blast. The eblast is ideal for a single call to action and has a 21% open rate and 2.4% click through rate. The electronic Table of Contents (etoc) goes out with every monthly issue release to over 22,000 people upon the release of the latest Health Affairs journal issue.»» With a 29% open rate, your etoc ad will be seen by health policy professionals all over the country.

12 Ad Submission Method of Delivery PDFs can be submitted via to File format Adobe high resolution, press quality PDFs. Print Advertising Specifications File format & Dimensions: Cancellation Policy Three weeks prior to publication date. Publication Trim Size Inches: x Pixels: 603 x 300 dpi Picas: 50p3 x 65p3 Publishers Liability for Advertisements The publisher assumes no liability for any special, indirect, or consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause whatever, nor does it accept liability for errors in any advertisement published, nor for its failure to appear on any specific date. Bleed & Crop Mark Specifications Additional PDF Export Settings Bleeds: picas Crop Marks: at least from the page edges Use High-Quality Print pdf setting Local fonts should be turned OFF Overpint Preview should be set to Always

13 Print Advertising Health Affairs is the go-to, must-read print resource for government health leaders, researchers, academics, health industry decision makers, consultants, and investment analysts. Align your ad with our premium content to influence our highlyengaged, loyal readers. Health Affairs is the one indispensable source of trusted information for health policy makers. W. David Bradford, Ph.D. Busbee Chair in Public Policy Department of Public Administration & Policy University of Georgia Features & Benefits Over 4,000 print recipients place a high value on the Journals quality content and find the publication vital in their professional lives. The easy-to-read format of the hard copy journal is passed along to colleagues (2.5 readers/avg. issue), and has a long shelf life. With a high recall and engagement rate, print is one of the best channels to build brand awareness.* Print advertisements include premium options such as cover sheets, bellybands, and ride-alongs. *Source: 2015 Temple University and USPS Report: Enhancing the Value of the Mail: The Human Response

14 Rates

15 2019 Journal Print Rates Print Journal Offerings Open 6x 12x Full Page Back Cover $4,900 $3,600 $3,250 Full Page Inside Covers $3,900 $3,200 $2,750 Full Page Ads $2,900 $3,000 $2,550 Print Premium Offerings Bellyband $6,000 $4,800 Cover Page (tip-on) $10,000 $8,500 Inserts (supplied, up to 4 pages) $5,000 Inserts (supplied, up to 4 pages) $7,500 Ride-along (supplied) $4,500

16 2019 Digital Rates Per Week Per Month One Time Per Week Digital Offerings Other Digital Opportunities Special Discounts for a bundle of three or more ads! Newsletter Buy Out (organization has 3 opportunities to tout itself) $6,500 Blog Package $3,500 $10,500 Newsletter banner ad $1,050 $3,150 Journal Package or Internal Page Package $2,000 $7,000 Newsletter main body text ad $1,200 $3,600 Home Page $3,000 $9,000 eblasts $3,575 Run of Site (ROS) Add 25% for top banner $7,200 $21,600 Add 20% for Native advertising electronic Table of Contents (etoc) $2,000 Provided Content Provided Content/ New Content Sponsorship Level Blog Posts Series $2,200/blog post (discounts available for academic organizations) Minimum spend $13,200 (6 posts) $2,200 provided posts, $4,000 curated posts Minimum spend of $26,200 $100,000- $250,000 depending on scope