Media Kit. Print Digital

Transcription

1 2019 Media Kit Print Digital

2 A NOTE FROM THE PUBLISHER Powder Coated Tough is an advertisersupported magazine that covers the continued growth of powder coating technology and bonds the diverse community of professionals who are passionate about powder. As the official publication of the Powder Coating Institute (PCI), we are dedicated to producing the highest quality editorial content to further PCI s mission of advancing powder coating as an economical, non-polluting, high-quality finish for industrial and consumer products. Over the past year, with the help of reader s surveys and expertise from members of PCI s Powder Coated Tough subcommittee, we have worked hard to further improve what is already viewed as the industry s leading publication. We are building on the relevant editorial topics our readers enjoyed last year and proud of the subject matter we are tackling. We believe if we thoughtfully cover topics most relevant to powder coaters then readers will spend more time engaged with our magazine, which means they are more likely to see your advertisements and become your customers. Thank you for supporting our passion of bringing together leaders and innovators to highlight our transformational industry. Enjoy our coverage of the latest industry news, trends, and our look forward to a Stronger, Greener, Better world. Troy Newport, Publisher Powder Coated Tough The VOICE of the POWDER COATING MARKET As the official publication of the Powder Coating Institute, Powder Coated Tough magazine has a dedicated audience of OEMs, custom coaters & job shops, PCI member company personnel, academia, trade associations, consultants and manufacturer s reps. Powder Coated Tough is a subscription requested publication that is distributed to more than 16,000 manufacturing professionals. The magazine s digital version hits more than 20,000 inboxes. Powder Coated Tough subscribers include: Business Owners/General & Plant Managers Engineers Business & Technical Directors Finishing System Managers Applicators & Spray Booth Operators QC/QA Managers Technical Directors Account Executive/Sales Managers/ Business Development Officers Chemist & Research Engineers Industrial Designers/Engineers Technical Service Professionals Consultants Distributors Marketing Professionals Purchasing/Supply Chain Professionals Accounting Professionals LEAN & Continuous Improvement Managers OUR EDITORS Powder Coated Tough s editorial content is developed and written by industry experts who are powder coating veterans. Editor Sheila LaMothe has worked on manufacturing publications since Technical Editor Kevin Biller provides our readers with the latest in powder coating innovations. SHEILA LAMOTHE KEVIN BILLER Our top industries represented by readers include: Aerospace/Aviation Agricultural Appliance Automotive Construction Electrical Furniture General Metal Products HVAC Lawn & Garden Oil and Gas Pipelines Transportation Powder Coated Tough is read by the manufacturers you want to reach! Combined circulation: More than 20,000 readers in more than 50 different industries! EDITORIAL MISSION As the official publication of the Powder Coating Institute, whose mission is to promote the benefits of powder coating technology, Powder Coated Tough (PCT) magazine is the best resource for current users of powder coatings, those considering a conversion to powder and industry suppliers. PCT does this through unique and thought-provoking articles about powder application, case studies, industry news and trends.

3 PRINT ADVERTISING 2019 PRINT ADVERTISING RATES (NET RATES) AD SIZE DIMENSIONS COLOR 1X RATE 3X RATE 6X RATE TWO PAGE SPREAD 16.25" x 11" (Bleed) 4/C $8,275 $8,050 $7, "x 10.5" (Trim) 2/C $6,575 $6,375 $6,225 B/W $4,800 $4,675 $4,575 FULL PAGE 8.25" x 11" (Bleed) 4/C $4,350 $4,225 $4,125 8"x 10.75" (Trim) 2/C $3,450 $3,350 $3,275 B/W $2,525 $2,450 $2,400 TWO THIRDS PAGE 4.625"x 9.125" 4/C $3,850 $3,750 $3,675 2/C $3,100 $3,000 $2,950 B/W $2,350 $2,250 $2,225 HALF PAGE Island 4.625"x 6.875" 4/C $3,350 $3,250 $3,175 2/C $2,750 $2,675 $2,625 B/W $2,125 $2,050 $2,025 HALF PAGE 4/C $3,150 $3,050 $2,975 Vertical "x 9.125" 2/C $2,525 $2,450 $2,400 Horizontal 7"x 4.5" B/W $2,025 $1,975 $1,925 THIRD PAGE 4/C $2,750 $2,650 $2,625 Vertical 2.25"x 9.125" 2/C $2,225 $2,150 $2,100 Horizontal 7"x 3" B/W $1,625 $1,575 $1,515 Square 4.625"x 4.5" QUARTER PAGE "x 4.5" 4/C $2,425 $2,350 $2,300 2/C $1,925 $1,875 $1,825 B/W $1,525 $1,475 $1,450 PRINT AD ENHANCEMENTS Inside Front Cover 10% Additional Premium Back Cover 10% Additional Premium Inside Back Cover 5% Additional Premium PCI Members receive a 20% discount on all advertising opportunities. Not a member? Join now at ADDITIONAL PRINT OPPORTUNITIES Product Launch Package: $8,500 (a $13,200 value!) Cover Corner Cut Two-page spread in print & digital editions (center spread or far forward) Featured position in enews blast Website banner ad for one month Cover Corner Cut: $3,900 (5% discount available for 6X advertisers) Appears on bottom right corner on the cover Can be a stand-alone message or direct readers to your ad inside the issue Integrated Sponsorships (exclusive per issue; appears in print and digital editions of Powder Coated Tough) Ask Joe Powder: 3X - $4,800 6X - $7,200 Powder Coating Pop Quiz: 3X - $4,800 6X - $7,200 Banner ad in print & digital editions and blasts ( blast for Pop Quiz only) Ability to reprint with permission Quarter Page Profile Spotlights Advertisers: $400* Non-Advertisers: $1,000 Spotlights contain a short title, words, company logo or picture, and contact information. Spotlights subject to editing. PCI members who advertise with at least a Half Page ad in the issue where their product category is featured will receive a free spotlight in that issue. *Advertisement must be in the same issue to receive advertiser rate. Reprints Companies editorially featured in Powder Coated Tough can choose: Extra Magazine Copies: starts at $125 Must be ordered in quantities of 50 before issue goes to print Article Reprint (With Ads): starts at $75 Print-quality PDF containing article as it appears in the magazine Article Reprint (Without Ads): starts at $225 Print-quality PDF containing article with ads removed and content reflowed/redesigned for continuity 2019 Buyers Guide Enhancements Product Ad: $ " x 1.75" ad in one Category Listing section Enhanced Listing Package: $250 (FREE for advertisers running any size print ad in Buyers Guide) Boldfaced Listings 4/C logo in Supplier Directory section Hyperlink to your URL each time you are listed (digital edition only) Deluxe Listing Package: $400 Receive all Enhanced Listing Package items plus a Product Ad

4 DIGITAL ADVERTISING 2019 DIGITAL ADVERTISING OPPORTUNITIES (NET RATES) AD TYPE Multi-Channel Advertising SPECIFICATIONS 1 MONTH RATE 6 MONTH RATE 12 MONTH RATE (per month) (per month) (per month) NATIVE ADVERTISING See below $2,500 n/a n/a (exclusive each month) DIGITAL EDITION SPONSORSHIP See below $850 $650 n/a (exclusive each issue) Website Advertising LEADERBOARD AD 728px x 90px $475 $425 $400 SKYSCRAPER AD 160px x 600px $475 $425 $400 RECTANGLE AD 250px x 200px $425 $400 $375 VIDEO AD YouTube embed $175 $150 $125 FEATURED PRODUCT AD 180px x 150px $250 $225 $200 CATEGORY SPONSORSHIP AD 160px x 600px $200 $175 $150 Advertising INDUSTRY ENEWS SPOTLIGHT See below $550 $500 $475 TOP POSITION (exclusive each month) INDUSTRY ENEWS SPOTLIGHT See below $300 $275 $250 Digital advertising is managed through Google s Ad Manager for Publishers platform. Advertisers receive monthly impression and click-through reporting. DIGITAL ADVERTISING DETAILS Multi-Channel Advertising Native Advertising Supply an article to be exclusively featured on the Home page of the Powder Coated Tough website for one month. Afterwards the article will be archived in a special section of the website. Article will be promoted in the Industry enews Spotlight, and to PCI s Facebook and Twitter followers. Between 1,000-1,500 words Can be a case study, promote products or services, or contain other interesting content Up to 2 accompanying photos (advertiser must own rights to photos and complete a photo permissions form) Content subject to editorial approval Limit 3 entries annually per company Digital Edition Sponsorship Sponsor the digital edition and receive: Full page ad with link to sponsor s website appearing adjacent to digital edition front cover Two display ads in digital edition blast (one each; 468px x 60px and 250px x 250px) Sponsored By logo and link on Home page of Powder Coated Tough website Website Advertising Leaderboard Ad at top and bottom of Home page Skyscraper Ad in right column of Home page Rectangle Ad just below fold of Home page Video Ad just below fold of Home page; video must be supplied as YouTube embed Featured Product Ad 8 rotating positions available; appears below fold of Home page Category Sponsorship Skyscraper ad on category page of your choice. Choose from: Powder Coating Materials; Application & Systems; Pretreatment & Surface Prep; Curing/ Ovens; Racking & Masking; Substrates; Raw Materials; Testing Equipment. Website ad files must be.jpg or.png with a file size of less than 150KB. Advertising Industry enews Spotlight Post a success story, product or technology profile, or other informative content to be ed to over 17,000 optin subscribers. Up to 10 entries contained in each month s blast. enews entry will contain: Up to 50-word description Logo or accompanying image; 250px x 250px Link and contact information enews images must be.jpg or.png with a file size of less than 60KB.

5 2019 EDITORIAL CALENDAR POWDER COATED Jan/Feb Mar/Apr May/Jun Jul/Aug Sep/Oct Nov/Dec TOUGH 2019 Feature Building a Better Making a Green Powder Coating Advancements in Emerging Markets Buyers Guide Editorial Powder Coating Technology Greener Goes Outdoors Specialty Powders and Specialty System Applications Spotlight Controls & Software Part Preparation Ovens & Powder Producers/ Application Profiles (Masking & Systems Houses Distributors & Equipment Pretreatment) Raw Materials Ad Closing Date 12/3/2018 2/4/2019 4/1/2019 6/3/2019 8/5/2019 9/30/2019 Ad Materials 12/7/2018 2/8/2019 4/5/2019 6/7/2019 8/9/ /4/2019 Deadline Bonus Powder Coating Powder Coating Powder Coating Powder Coating Powder Coating Powder Coating Distribution 101/202 Workshops 101/202 Workshops 101/202 Workshops 101/202 Workshops 101/202 Workshops 101/202 Workshops FENCETECH Powder Coating FABTECH 2019 FABTECH 2019 FABTECH Technical Conference Powder Coating 2020 Technical Custom Coater Conference Forum Included in every issue: Technology Interchange, Ask Joe Powder, Tough Talk, PC Pop Quiz, Custom Coaters Corner and Preferred Suppliers Guide. Questions? editor@powdercoatedtough.com MAGAZINE SPECIFICATIONS Trim Size: 8" x 10.75" Colors: 4-Color Process Throughout (CMYK Only; No Pantones) Cover Stock: 80# Gloss Cover Body Stock: 60# Gloss Text Binding Method: Saddle Stitch Ad Specifications: Please supply files as PDF/X4. All fonts must be embedded, image resolution should be 300dpi, and all colors must be converted to process. File Transmission: ad materials (print and digital) to sales@powdercoatedtough.com. For files too large to , contact us for additional options. ADVERTISING BONUS PROGRAM Advertisers in Powder Coated Tough earn credit toward free digital advertising based on their total ad spend for the year. ADVERTISERS WHO SPEND... RECEIVE FREE DIGITAL ADVERTISING CREDITS... $2,500-5,000 up to $500 $5,001 - $10,000 up to $1,000 $10,001 - $15,000 up to $1,500 $15,001 - $20,000 up to $2,000 More than $20,000 up to $2,500

6 SAVE ON ADVERTISING! PCI Members receive a 20% discount on all advertising opportunities, including digital. Not a PCI Member? Visit today to read about all the membership benefits and to join! CONTACT US sales@powdercoatedtough.com Powder Coated Tough The Powder Coating Institute PO Box Lakewood Ranch, FL