We connect builders with buyers.

Transcription

1 We connect builders with buyers. New home marketing that gets results.

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3 Group(two) minds are better than one. We re an extension of your team. Whether we re a lovely addition to your internal marketing team s roster, or we ARE your marketing team, we celebrate every win with you. Feel free to unload your problems on us. We ll take them off your plate, eat them for breakfast, and then turn them into an actionable plan. We re here to bring you buyers AND make your lives easier. Think of us as a proverbial sigh of relief.

4 We offer a suite of proven services to choose from. We ve been living and breathing this industry for the past 50 years. We understand your challenges, we know what works, and we can tell you what your marketing plan is missing at a glance. Our services are specifically designed to fit builders needs. Check em out.

5 PROVEN SERVICES Marketing Strategy & Creative The best marketing connects you with qualified buyers and gets them to take ACTION. We start by empathizing with your buyers and creating an emotional connection with them through strategic storytelling. We build TRUST with your audience through consistent messaging and visuals to reinforce your story. This service includes: A 5-Person Group Two Team: Account Lead Project Manager Creative Lead Art Director Copywriter Composition of overall marketing strategy Planning and consultation time Competitive analysis Recommendations on strategy and branding Research and understanding of your market and buyer Campaign ideation and brainstorming

6 PROVEN SERVICES Media Planning & Placement We make sure you reach your buyers at the right time and in the right place by using the most up-to-date targeting and analytic methods. We ll evaluate your current media to form the most effective strategy for increasing your traffic and sales, while diligently tracking your marketing dollars. This service includes: A 2-Person Group Two Team: Director Buyer/Planner Media strategy Continued monitoring of media spend Evaluation of Google Analytics for actionable insights Frequent communication and reporting of results Negotiation of media buys (at no cost with no mark-up) Contract accuracy and assistance

7 PROVEN SERVICES Digital Marketing This service includes: A 2-Person Group Two Team: Director Google-Certified Strategist Use the power of Group Two s digital marketing program for home builders to bring your brand to the next level and convert browsers to buyers. We combine leading edge digital expertise and sophisticated audience targeting with a deep understanding of what motivates buyers to take action online. Digital strategy Development, set up, and optimization of campaigns Conversion tracking & reporting Landing page strategy Ongoing campaign optimization & A/B testing Monthly campaign reporting & analysis

8 PROVEN SERVICES A strong presence in search engine results is key to driving sales. Successful SEO service is built on extreme attention, diligent measurement, and hard work. Your Group Two team will develop a strategy based on how buyers are searching online and regularly evaluate and adapt this strategy based on trends. Search Engine Optimization This service includes: A 2-Person Group Two Team: Director Google-Certified Strategist SEO audit Keyword research & recommendations Metadata & technical optimizations Google business listing optimization On-page content recommendations Monthly reporting of keyword ranking Ongoing SEO optimizations Competitive analysis Set up and management of 1st and 3rd party analytics

9 PROVEN SERVICES Our team of social specialists connects with people in a way that builds trust and drives traffic. By producing platformspecific content and optimizing your budget with cost-effective advertising campaigns, Group Two will target your audience through effective community management practices. Social Media Strategy & Content This service includes: A 3-Person Group Two Team: Director Account Lead Content Creator Social media marketing strategy Creation of pages (if needed) Campaign developement, content creation, and posting Social measurement & analytics Profile management (titles, descriptions, content, keywords) Growth of network Monthly content calendar Creation and management of social advertising

10 PROVEN PROCESS Customized to your buyer and business goals, we thoughtfully guide your business while pushing creative limits. HERE IS WHAT YOUR FIRST TWO MONTHS WILL LOOK LIKE: MONTH KICK-OFF Call to introduce teams DISCOVERY Builder will complete: Group Two Differentiation Exercise and Community Profiles Group Two will review: Differentiation Exercise Community Profiles Website & online presence All current marketing pieces Current media placement Competitor marketing PRESENTATION Group Two will present recommended marketing strategy + Discovery Package: Positioning strategy & tagline Competitive Analysis Mood board Creative concepts Marketing schedule Website Review MONTH 2 ONGOING IMPLEMENTATION OF NEW STRATEGY Group Two will manage: Tracking marketing results Weekly status reports Place media and implement new strategy, plus ongoing recommendations Social media Relaying national perspective on housing SALES! SALES! SALES! SALES! SALES! SALES!

11 SAMPLE WEEKLY REPORT We work to keep our builder relationships fun and effective. Organized weekly reports keep meetings constructive and deliverables clear. Your company name here Project Estimated Hours Responsible Status Deadline Traffic Report Included Builder To add Group Two team to weekly traffic reports. 12/3 Google Analytics Included Builder To provide login information. 12/1 Website Review Included Group Two To provide feedback and recommendations. 12/2 Media Included Builder To provide any existing media commitments. 12/7 Positioning Strategy Included Group Two Developing positioning strategy based on differentiation 12/7 exercises, market research, and information provided. Social Media Included Builder To make Joe a Facebook page manager and ads manager. 12/1 To provide all social media login information. Blog Content Calendar Included Group Two To discuss blog content calendar. 12/1 Branding Sheet 1-2 Hours All To discuss branding sheet, which may include logos, fonts, and co 12/1 Creative Concepts 5-9 Hours All To discuss content and design of creative concepts. 12/1 Working Relationship N/A All Weekly check-in on how things are going. 12/1 Weekly Call Included All Tuesdays at 2:30 Central Tuesdays Conference Line: Meeting ID: Sample Builder Priority Projects: Sales Office Displays Floorplan Inserts Builder Story Sales Folder Community Site Signage Bootleg/Directional Signs Path to Ownership Comparison Shopping Guide Press Release Area Map Business Cards Digital Ads Current Creative:

12 SAMPLE MEDIA SCHEDULE We make sure you reach your buyers at the right time, in the right place, with the right message. Your company name here Preliminary 2019 Marketing Schedule Last Revised: 1/1/19 March April Key Events May June Description July & Details August September January February October November March December April All-Year March April May June July August September January February October November March December April Media Ad Unit/Targeting Cost # Total Cost Print Print Total $0 Online Online Total $0 Realtor Outreach Realtor Outreach Total $0 Miscellaneous $0 Group Two Group Two Total $0 Contingency Total Expenditure $0 $0

13 Agreement of Services 1617 JFK Boulevard, #510 Philadelphia, PA THIS AGREEMENT by and between hereinafter referred to as CLIENT and GROUP TWO ADVERTISING, INC. OF PENNSYLVANIA/USA, hereinafter referred to as the AGENCY. CLIENT retains the AGENCY in order to perform all services necessary to conduct an advertising program. Services to commence on / /. AGENCY SERVICES: Marketing Strategy & Creative Social Media Search Engine Optimization (SEO) Media Planning & Placement Digital Marketing TERMS: CLIENT shall pay an AGENCY fee on monthly basis of $. Commissionable media will be billed to CLIENT at net. GENERAL CONDITIONS: 1. The monthly payment covers all consultation and planning time as well as the following agency services: account servicing, strategic and media planning, media placement, estimating and quality control. Additionally, approved advertising and collateral creative production shall be billed at the rate of $150 for creative, production and copywriting services. 2. CLIENT shall pay the AGENCY for the first month s fee upon signing of the contract. 3. Creative and production of collateral materials are not covered by the monthly payment, and when possible, shall be estimated in writing, in advance of final production. 4. Collateral materials shall include, but will not be limited to: logo designs, brochures, graphics, eblasts, and direct mail. 5. All out-of-pocket expenses will include, but will not be limited to: illustrations, photography, printing, and fabrication and broadcast production; including, but not limited to, cost of talent and studio time; plus Federal Express, air travel and lodging. 6. AGENCY shall bill CLIENT monthly; bills are due payable to AGENCY s offices, net thirty (30) days. 7. This contract is cancelable with thirty (30) days written notice by certified mail from CLIENT to AGENCY. 8. CLIENT shall be responsible for any and all costs and fees, including the monthly payment for all charges and expenses incurred subsequent to cancellation. Final payment in full is due within 30 days of cancellation. Client agrees to pay 1.5% interest per month on any unpaid balance. 9. CLIENT shall indemnify and hold AGENCY harmless from and against any and all claims, liabilities or damages arising from the preparation of any advertising program (using information supplied by CLIENT) covered by this agreement including, but not limited to, both the cost of any and all litigation and attorney s fees incurred. 10. Should either party resort to litigation for the enforcement of any of the terms and conditions set forth herein, then the prevailing party shall be entitled to recover any and all costs incurred, including a reasonable attorney s fee. 11. Upon termination of CLIENT s contract with AGENCY, all advertising materials created by the AGENCY will become property of the CLIENT for unrestricted use when all bills are paid in full or when AGENCY receives a satisfactory pay schedule. Any advertising materials used without written consent will violate the agreement and any copyright laws. 12. Upon termination of CLIENT s contract with AGENCY, any Search Engine Marketing campaigns (e.g. Google Adwords) set up and managed within the Agency s master account will remain the intellectual property of the AGENCY. 13. The validity, interpretation and performance of this agreement shall be controlled by and construed under the laws of the State of Pennsylvania. 14. This agreement contains the entire understanding of the parties and may not be modified or altered except upon a subsequent writing executed by CLIENT and AGENCY. Dated: / / By: MOLLIE ELKMAN, President By: Title:

14 Agreement of Digital Services 1617 JFK Boulevard, #510 Philadelphia, PA THIS AGREEMENT by and between hereinafter referred to as CLIENT and GROUP TWO ADVERTISING, INC. OF PENNSYLVANIA/USA, hereinafter referred to as the AGENCY. CLIENT retains the AGENCY in order to perform all services necessary to conduct an advertising program. Services to commence on / /. AGENCY SERVICES: Marketing Strategy & Creative Social Media Search Engine Optimization (SEO) Media Planning & Placement Digital Marketing TERMS: CLIENT shall pay an AGENCY fee on monthly basis of $. Commissionable media will be billed to CLIENT at net. GENERAL CONDITIONS: 1. The monthly payment covers all consultation and planning time as well as the following agency services: account servicing, strategic and media planning, media placement, estimating and quality control. Additionally, approved advertising and collateral creative production shall be billed at the rate of $200 for creative, production and copywriting services. 2. CLIENT shall pay the AGENCY for the first month s fee upon signing of the contract. 3. Creative and production of collateral materials are not covered by the monthly payment, and when possible, shall be estimated in writing, in advance of final production. 4. Collateral materials shall include, but will not be limited to: logo designs, brochures, graphics, eblasts, and direct mail. 5. All out-of-pocket expenses will include, but will not be limited to: illustrations, photography, printing, and fabrication and broadcast production; including, but not limited to, cost of talent and studio time; plus Federal Express, air travel and lodging. 6. AGENCY shall bill CLIENT monthly; bills are due payable to AGENCY s offices, net thirty (30) days. 7. This contract is cancelable with thirty (30) days written notice by certified mail from CLIENT to AGENCY. 8. CLIENT shall be responsible for any and all costs and fees, including the monthly payment for all charges and expenses incurred subsequent to cancellation. Final payment in full is due within 30 days of cancellation. Client agrees to pay 1.5% interest per month on any unpaid balance. 9. CLIENT shall indemnify and hold AGENCY harmless from and against any and all claims, liabilities or damages arising from the preparation of any advertising program (using information supplied by CLIENT) covered by this agreement including, but not limited to, both the cost of any and all litigation and attorney s fees incurred. 10. Should either party resort to litigation for the enforcement of any of the terms and conditions set forth herein, then the prevailing party shall be entitled to recover any and all costs incurred, including a reasonable attorney s fee. 11. Upon termination of CLIENT s contract with AGENCY, all advertising materials created by the AGENCY will become property of the CLIENT for unrestricted use when all bills are paid in full or when AGENCY receives a satisfactory pay schedule. Any advertising materials used without written consent will violate the agreement and any copyright laws. 12. Upon termination of CLIENT s contract with AGENCY, any Search Engine Marketing campaigns (e.g. Google Adwords) set up and managed within the Agency s master account will remain the intellectual property of the AGENCY. 13. The validity, interpretation and performance of this agreement shall be controlled by and construed under the laws of the State of Pennsylvania. 14. This agreement contains the entire understanding of the parties and may not be modified or altered except upon a subsequent writing executed by CLIENT and AGENCY. Dated: / / By: MOLLIE ELKMAN, President By: Title:

15 WE RE READY TO GET STARTED! grouptwo.com John F Kennedy Blvd Suite #510 Philadelphia, PA 19103