Marketplace Media Kit

Transcription

1 New York State Association of Chiefs of Police 24 Century Hill Drive, Suite 002 Latham, NY P: (518) F: (518) E: Website: Marketplace Media Kit 1

2 Welcome! 9/2017 Thank you for looking at the New York State Association of Chiefs of Police, Inc. advertising opportunities. We are a nonprofit organization that was founded in 1901 on the belief of solidarity of Police Chiefs across New York State. Our involvement in committee and legislative work, training seminars, and fostering open communication only touches on what NYSACOP works on state-wide, nationally, and internationally. Police chiefs look to our organization as a place for information sharing. We take great pride in our ability to inform our members and partners on the newest media, laws, and products, enabling them to share the information with their agencies. We hope that you are able to partner with us on a level that works for you and to create a long and lasting relationship. Thank you, New York State Association of Chiefs of Police Table of Contents: Page 3.. The Chief s Chronicle Magazine Page 6 Chiefly Speaking E-Newsletter Page 8 NYSACOP Partner Program Page 11. Annual Training Conference Sponsor Page 12.Website Advertising Page Annual Events Page 14. Contact Information 2

3 The Chief s Chronicle The Chief s Chronicle is a printed magazine publication that is produced by the NYSACOP office and mailed to members and key law enforcement partners quarterly. Over 1,850 copies are distributed and that number is growing daily. Advertisements range from banner internal ads to back covers to full internal spreads. The Chief s Chronicle has been in production since Dating back to the 1970 s, the previous publication, the Police Chief Executive, changed its appearance to better meet the needs of twenty-first century policing professionals. The Chiefs Chronicle has grown into such a piece that members now read it expecting to receive professional law enforcement content that is never disappointing. Its content includes the executive director s report, president s report, controversial topics, and trending law enforcement media. If you are looking to reach members and beyond, the Chief s Chronicle is your solution. Please see pricing, approximate sizing, and submission schedules on the next page. If you would like to purchase an ad with The Chief s Chronicle, please contact the NYSACOP Office at: (518) or editor@nychiefs.org. 3

4 The Chief s Chronicle ADVERTISEMENT B/W AD COLOR AD Spread Full 2-page internal ad approximately 16 X $1,000 $1,500 Full Page Internal Full 1-page internal ad approximately 8 1/2 $600 $800 1/2 Page Internal Half page internal ad approximately 3 3/4 X $400 $600 1/3 Page Internal One-third page internal ad approximately 2 $300 $450 1/4 Page Internal One-fourth page internal ad approximately $200 $350 Banner One-eighth page internal ad approximately $150 $250 1/2 Back Cover Half page back cover ad approximately 7 1/2 X 5 1/4 Back Cover One-fourth page back cover ad approximately N/A $700 N/A $450 4

5 The Chief s Chronicle Submission Schedule Publication Month March Submission Deadline January 1st June April 1st September July 1st December October 1st To complete a submission, please contact the office directly to discuss space availability, sizing, and details. Once a publication month is decided upon, we will need you to fill out an advertisement form that includes the following items: Contact information, including name, address, phone number, , payment, etc. High resolution.jpeg,.tiff,.png, or.pdf file that can be manipulated to the appropriate size. 5

6 Chiefly Speaking E-Newsletter The Chiefly Speaking E-Newsletter is produced by the NYSACOP office and ed to members and key law enforcement partners monthly. All advertisements are published in full color in the format that they are sent to NYSACOP. Monthly newsletters have been a part of NYSACOP s operations since the 1970 s. Our E-Newsletter is one of our most widely talked about publications. It is a piece that members rely on for updated information on events, hot topics in the news, updates from NYSACOP, and who the newest members are who have joined the organization. Chiefly Speaking is an ever-changing, highly read piece by members. Please see pricing and approximate sizing on the next page. Submissions must be received no later then the 15th of the month prior to the publication that you would like to advertise in. If you would like to purchase an ad in the Chiefly Speaking E-Newsletter, please be sure to contact the NYSACOP Office at: (518) or membership@nychiefs.org. 6

7 Chiefly Speaking E-Newsletter ADVERTISEMENT Full Page Full 1-page ad approximately 8 1/2 X 11 COLOR AD $300 1/2 Page Half page ad approximately 8 1/2 X 5 1/2 H 4 X 11 V 1/3 Page One-third page ad approximately 8 1/2 X 3 $200 $150 1/4 Page One-fourth page ad approximately 4 1/2 X 5 $100 Banner One-eighth page ad approximately 8 1/2 X 2 $75 7

8 NYSACOP Partner Program Partners of the New York State Association of Chiefs of Police, Inc. are companies, businesses, organizations and individuals who care about our mission and values. These valued supporters have a vested interest in the law enforcement community. We invite you to view our four different tiers in the NYSACOP Partner Program. They range from bronze to platinum, each with a clear description of what is included. If you are interested in becoming a NYSACOP Partner, please contact the NYSACOP office at: (518) or sign-up online at Platinum Gold Silver Bronze 8

9 NYSACOP Partner Program Bronze and Silver 9

10 NYSACOP Partner Program Gold and Platinum 10

11 Annual Training Conference Sponsor As a New York State Association of Chiefs of Police Conference Sponsor, you can showcase your brand and increase your exposure to attendees from across New York State. Your audience will consist of NYS police chiefs and executive staff, as well as special guests. We invite you to view our different marketing opportunities that we provide at the annual conference. They range from speaking opportunities to sponsoring off-site events. If you are interested in becoming a NYSACOP Annual Training Conference Sponsor, please contact the NYSACOP office at: (518) or conference@nychiefs.org. Opportunity Spots Available Cost Reception Co-Sponsor 2 $3,500 Lunch Co-Sponsor 2 $2,500 Medal of Honor Sponsor 1 $1,000 Break Sponsor 3 $750 Entertainment Sponsor 2 $750 Registration Sponsor 1 $500 Golf Tournament Hole Sponsor $200 Premier Conference Exhibitor Booth $2,000 11

12 Website & Advertising If your company or organization is involved in law enforcement and your mission and values run parallel with ours, we may be able to partner with you on a website advertisement. Often times, we are contacted to run a survey or advertise for an upcoming event. If you are interested in posting to our website for similar reasons, you may purchase an ad for $ This ad would run for a maximum of thirty days. Included in this ad would be a link to your survey or event as well as a logo and description of your message. If you are interested in contacting our members directly, we do offer a package that includes both the online website advertisement as well as an blast to all active members and key law enforcement partners in our database. The fee for this is $ Please allow up to two weeks for us to post any advertisements. If you have a timesensitive post, please let us know so that we can expedite the process. If you are interested in advertising on our website, please contact the NYSACOP office at: (518) or membership@nychiefs.org. 12

13 Annual Events If your company or organization is involved in law enforcement and you would like to show your products and meet with members of law enforcement across New York State, we may have the right opportunities for you. The New York State Association of Chiefs of Police hosts: (1) Annual Vendor Exposition (1) Annual Training Conference The NYSACOP Vendor Exposition takes place in the month of May. It provides an opportunity to engage with law enforcement from all over New York State and market your products. It is a one-day event that draws an audience ranging from front-line personnel to police executives from various organizations and agencies. If you are interested in becoming a vendor at this event, please us at expo@nychiefs.org. Typically, the NYSACOP Annual Training Conference takes place in the month of July. It draws New York State police chiefs that are members of the association as well as special guests for a multi-day training event. Premier vendors are on the floor for three days and are included in all extra activities for one-on-one networking. We also offer other opportunities to heighten exposure. They can be found on page 11. If you are interested in becoming a NYSACOP Annual Training Conference Vendor or Sponsor, please us at conference@nychiefs.org. 13

14 Rates are subject to change this schedule of rates is current as of the version date indicated. Layout of the Chief s Chronicle and Chiefly Speaking are subject to space and availability. Approximate sizing is not exact and is listed for visual representation only. If you would like exact measurements or an example, please contact the office directly. The Chief s Chronicle Magazine is posted online following mail distribution. New York State Association of Chiefs of Police 24 Century Hill Drive, Suite 002 Latham, NY P: (518) F: (518) E: membership@nychiefs.org Website: Publication: KitV3 14