Media Kit & Advertising Buying Guide 2015

Transcription

1 Media Kit & Advertising Buying Guide 2015 REVISED MARCH 2015

2 Membership & Mission We are the Philadelphia Direct Marketing Association your personal connection to everything that's happening in direct marketing in the Greater Philadelphia area and beyond. Our region is a hotbed of direct response creativity and innovation and home to thousands of the nation's best-known direct marketers, agencies, creative talents, and suppliers. As a phillydma member, you're in the thick of it all. Monthly events ranging from educational to social keep members and nonmembers current at the center of what s new in direct marketing and in their colleagues' businesses. Impacted by a whirlwind economy, progressive technological advances, rising costs, and the need to produce more revenue, members build communities where they maximize profit from each other s ideas, practical suggestions, jobs, and professional relationships that will span a lifetime. The phillydma welcomes individuals, businesses, students, professors and young professionals. 2

3 Table of Contents PRINT Direct Views p.4 DIGITAL PhillyDMA EXPRESS (e-newsletter) p.5 Member Connections p.7 DIGITAL WEB PhillyDMA.org p.8 PROGRAMS Program Sponsorships p.10 Benny Awards Program Sponsorships p.11 Benny Awards Program Ad Space p.13 3

4 PRINT Direct Views A phillydma publication Bi-annual circulation of 4,000 Available in print & electronic Each issue covers industry news, trends, regional activities, and event calendar Columns by industry leaders and cutting-edge innovators Corporate, media, agency, and production profiles Coordinates with The only publication of its kind in the tri-state Greater Philadelphia region (Eastern PA, Southern New Jersey and Northern Delaware) Two publications per calendar year Editorial & advertising deadline 30 days prior to publication Direct Views Position Specs 1 Time 2 Times 10% OFF Covers Back Cover $ 1,000 $ 1,800 Covers Inside Back or Inside Front $ 975 $ 1,755 Full Page 7 1/2 " x 9 1/2" $ 800 $ 1,440 2/3 Page 4 7/8" x 9 1/2" $ 600 $ 1,080 1/2 Page 7 1/2" x 5" $ 500 $ 900 1/3 Page Horizontal 4 7/8" x 5" $ 350 $ 630 Vertical 2 5/16" x 9 1/2" $ 350 $ 630 1/6 Page Horizontal 4 7/8" x 2 1/2"" $ 250 $ 500 Vertical 2 5/16" x 5" $ 250 $ 500 Business Card 2 x 3 ½ $ 150 $ 300 Insert Size and format TBD TBD TBD Save 5% by Pre-Paying with your order. 4

5 DIGITAL - phillydma EXPRESS E-Newsletter The phillydma EXPRESS is the association s monthly e-newsletter, delivered via to over 2,000 recipients. Each PhillyDMA EXPRESS issue contains: Links to articles on marketing trends Industry news Recent event recaps Upcoming events Member-centric content Opportunities for sponsor-provided content AVERTISIING OPPORTUNITIES Masthead Sponsor Full-width Ad (690px x 250px) Half-width Ad (345px x 250px) Sponsor-provided article / content SEE NEXT PAGE FOR PRICING 5

6 DIGITAL - phillydma EXPRESS E-Newsletter See pricing below for PhilllyDMA EXPRESS advertising opportunities. The PhillyDMA EXPRESS e-newsletter is sent out MONTHLY: Type Specs 3 Month 6 Month 12 Month 10% OFF 25% OFF Masthead Sponsor Full-width Ad Half-width Ad Sponsor-provided Article / Content 690px x 250 Above Content Mention in Subject Line 690px x 250 Below Content 345px x 250 Below Content TBD $ 600 $ 1,080 $1,800 $ 400 $720 $1,200 $ 250 $ 450 $ 750 TBD 6

7 DIGITAL - Member Connections Monthly sponsored marketing program to database of 2,000+ contacts Your branded content (with clickable links) in our pre-formatted template distributed twice during the month for greater visibility Content also published on Member Connections page of with links to your website/content Post-campaign report of open and click-through rates Specs copy (suggested length 300 words or less) Monthly Cost Two subject lines (for use in two blasts) Company logo jpg or png $ 500 Links to your website or other content Any images you would like to use in 7

8 DIGITAL - WEB phillydma.org Covers industry news, trends, regional activities, and event calendar Columns by industry leaders and cutting-edge innovators Corporate, media, agency, and production profiles Coordinates with Direct Views Magazine The only website of its kind in the tri-state Greater Philadelphia region (Eastern PA, Southern NJ, and Northern DE) Position Specs 3 Month 6 Month 12 Month Rotating banner ad on home page Clickable Rotating side column ad or logo Appears on all pages; clickable Horizontal banner 980 x 245 Left sidebar box below menu 210 x 210 $ 300 $ 550 $ 900 $ 300 $ 550 $ 900 8

9 DIGITAL - WEB phillydma.org Rotating Homepage Website Banner Dimensions: 980 x 245 Rotating Side Column Ad or Logo Dimensions: 210 x 210 9

10 PROGRAMS Program Sponsorships Sponsor one of our educational programs or a networking event (e.g. happy hours, fundraisers) Your name and logo in all pre-event and on-site marketing Visibility on phillydma.org and event registration page Mention of your company and a thank you during opening and closing remarks Additional branding opportunities available; contact us for more details Type Cost Exclusive Program Sponsor $375 Single Program Sponsor $250 10

11 PROGRAMS Benny Awards Sponsorships 2016 The Benny Awards - Philadelphia s Premier Direct Marketing Event May 5, 2016 Location TBD 6:00 to 10:00 PM Honoring the best marketing work. What sets the Benny s apart from other awards programs is that it s not a popularity contest it recognizes good marketing. To win a Benny means that your marketing was effective, got results, and stood out above the rest. That is what marketing is all about! Don t miss out on this opportunity to be seen by the best of the best. Type Specs Each Premier Event Sponsor Hospitality Sponsor Company name /Sponsorship visible to event attendees at the registration table as attendees enter Back cover of Benny Winner Book Company logo with contact information in Direct Views Company logo included in all pre-& post-event promotions and on the PhillyDMA Web site Mailing list of attendees Collateral of Sponsors choice (capabilities brochure) given at registration table Mention of Company sponsorship and capabilities by PhillyDMA President at keynote/address Two complimentary tickets to attend the entire program. Company name /Sponsorship visible during cocktail reception Signature blue or green cocktail named for sponsor as signature drinks and displayed during cocktail reception Half-page ad in winners collateral Company logo with contact information in Direct Views Company logo included in all pre-& post-event promotions and on the PhillyDMA Web site Mailing list of attendees One complimentary ticket to attend the entire program. $ TBD $ TBD 11

12 PROGRAMS Benny Awards Sponsorships (cont d) Type Specs Each Platinum Sponsor Full page ad in winners book Prominent signage at event Company logo & contact info. in Direct Views Company logo included in all pre-& post-event promotion and on the PhillyDMA Web site. Attendee mailing list $ TBD Gold Sponsor Silver (unlimited) Bronze (unlimited) Supporter (unlimited) Half-page ad in winners book Prominent signage at event Company logo included in all pre-& post-event promotion and on the PhillyDMA Web site Company logo & contact info. in Direct Views Attendee mailing list Quarter-page ad in winners book Logo on signage at event Company logo included in all pre-& post-event promotion and on the PhillyDMA Web site Company logo & contact info. in Direct Views Attendee mailing list Logo displayed during dinner Logo on signage at event Company logo included in all pre-& post-event promotion and on the PhillyDMA Web site Company logo & contact info. in Direct Views Attendee mailing list Logo on signage at event Company logo included in all pre-& post-event promotion and on the PhillyDMA Web site Company logo & contact info. in Direct Views Attendee mailing list $ TBD $ TBD $ TBD $ TDB 12

13 PROGRAMS Benny Awards Program Ad Space 2016 The Benny Awards - Philadelphia s Premier Direct Marketing Event May 5, 2016 TBD 6:00 to 10:00 PM Honoring the best marketing work. What sets the Benny s apart from other awards programs is that it s not a popularity contest it recognizes good marketing. To win a Benny means that your marketing was effective, got results and stood out above the rest. That is what marketing is all about! Don t miss out on this opportunity to be seen by the best of the best. Program Booklet Position Specs Rates TBD Back Inside Cover 5 x 8 $ Full Page 5 x 8 $ 1/2 Page 5 x 4 $ 1/4 Page 2 ½ x 4 $ Business Card 2 x 3 ½ $ 13