About Advertising on AlpineZone.com

Transcription

1 AlpineZone.com 2013 / 14 Ski Season Advertising Kit Page 1 of / 14 SKI SEASON ADVERTISING MEDIA KIT About Advertising on AlpineZone.com Advertising on AlpineZone.com ( is an excellent opportunity to present your message to thousands of Northeast skiers and snowboarders daily. We have expanded intot he mobile space for 2013/14 and have new mobile ads also available. Standard IAB Advertisements: o 728 x 90 Leaderboard Advertisements o 300 x 250 Medium Rectangle Advertisements o 125 x 125 Square Button Advertisements (Rates Reduced for 2013/14!) o 120 x 60 Button Advertisements (Rates Reduced for 2013/14!) o NEW 320 x 50 In-App Rich Media Banner Additional Advertising Opportunities o Featured Hotels / Resorts / Gear Shops for a particular resort on our Resort Directory o Sponsor (728x90) to members Offering limited advertising options results in two things: More visibility for our advertisers. With a maximum of only four non-sponsor ad locations per web page, your message will have maximum impact on AlpineZone.com visitors. Less obtrusiveness for our visitors. Our visitors will be more likely to focus on your advertising message as they will not be overwhelmed with numerous ads. AlpineZone.com Coverage and Services AlpineZone.com ( is the largest online skier community in the Northeast, but our content goes beyond our forums. AlpineZone.com provides the following information and services: Forums forums.alpinezone.com the most popular and active Northeast skiing message board online Skiing alpinezone.com/skiing detailed ski resort profiles, snow conditions, and web cam images News alpinezone.com/news daily resort news for local skiers and snowboarders Lodging alpinezone.com/lodging secure online lodging reservations at most major Northeast ski resorts Gear gear.alpinezone.com thousands of outdoor-related items available for online purchase Hiking alpinezone.com/hiking hiking trip reports and photos Page 1 of 7

2 AlpineZone.com 2013 / 14 Ski Season Advertising Kit Page 2 of 7 AlpineZone.com Advertising Contact Nick Reuter, Owner, Double Black Diamond LLC (774) nick@alpinezone.com 19 Waterman Way Uxbridge, MA Advertisement Overview and Pricing 728 x 90 Leaderboard (Banner) Advertisements: Your leaderboard ad will rotate with other advertisers' banners at the very top of the page This leaderboard ad is available in two locations: Forums - The cost is $8 CPM 1 All Non-Forum Content Pages (Including the home page, news, resorts, etc.), - The cost is $11 CPM 1 The minimum order is 70,000 impressions ($560 in the Forums, and $770 in the Content). There are also leaderboard ads on the footer of each page, available for a discounted $4 CPM x 250 Rectangle Advertisements: Page 2 of 7

3 AlpineZone.com 2013 / 14 Ski Season Advertising Kit Page 3 of 7 Your rectangle ad will rotate with other advertisers' rectangles in the following locations: Forums Unregistered visitors to the forum will see an advertisement in the first post on each page Content All content pages feature rectangle ads in the right sidebar The cost of this high visibility advertisement is $13 CPM 1. There are also rectangle ads at the bottom of each sidebar, available at a discounted $8 CPM 1 The minimum order is 40,000 impressions ($520). Site Sponsors 125 x 125 Square Buttons and 120x60 Rectangle Buttons Your button ad will appear on all content pages of the site under the Site Sponsors tab AZ members love to support site sponsors! Site sponsors are also allowed to post deals and engage with forum members about their businesses in a more open manner than is typically allowed. (not considered spam ) This ad slot has three options; purchased on either CPM, fixed cost per month, or fixed cost for the season CPM: The cost is $5 CPM 1 for the 125 x 125 Rectangles, and $3 CPM 1 for the 120 x 60 Rectangles Fixed, Monthly: Your ad will not rotate; and will display on all content pages, all the time during the term. Prices are as follows 2, for a given month: Page 3 of 7

4 AlpineZone.com 2013 / 14 Ski Season Advertising Kit Page 4 of 7 Fixed, Seasonal: Get a discount by placing a fixed ad for the full ski season! You can expect approximately 300,000 2 impressions between November 1, 2013 and May 31 st, In addition, full season sponsor will be listed on a Site Sponsors page encouraging members and visitors to support our sponsors. 125x125 - $ x60 - $700 1 CPM refers to the cost per one thousand advertisement impressions 2 Fixed price ads show approximations of traffic based on past history. There are no minimum guarantees on impressions. Featured Ski Shop / Resort / Hotel AlpineZone.com features over 130 detailed profiles of ski resorts in the Northeast Your ski shop, hotel, or resort can be the go-to from this page. These links are unique to each resort Quotes are available on request These are first come, first serve for each ski season, and only one ski shop or hotel can be listed Page 4 of 7

5 AlpineZone.com 2013 / 14 Ski Season Advertising Kit Page 5 of 7 Newsletter Banners AlpineZone sends out newsletters to its opt-in members approximately one to two times per month This distribution is currently in excess of 5,000 members and growing every day. You can include your 728x90 or 468x60 banner in the header of our newsletter for $ flat cost Mobile App (NEW!) Mobile App banners display on all pages on both ios and Android devices Mobile is our quickest growing demographic. Get in cheap! Your 320x50 In-App Banner is only $2 CPM (promotional pricing for the 2013/14 season!) Page 5 of 7

6 AlpineZone.com 2013 / 14 Ski Season Advertising Kit Page 6 of 7 Testimonials AlpineZone.com has become the most important and objective online portal for information exchange for New England skiers. It has defined and been a leader in the new grass roots social media movement and is likely to play an even more important role going forward. Stephen Kircher President, Eastern Operations (Loon Mountain, Sugarloaf and Sunday River Resort) Boyne USA Boyne Falls, Michigan AlpineZone.com really speaks directly to the Eastern skier. The people who think about skiing all day, every day are on AlpineZone.com. Jeremy McKittrick Director of Marketing Sugarbush Resort Warren, Vermont AlpineZone.com is one of the few skiing portals on the web where you ll find honest content and passionate users; an online marketing value for anyone looking for real skiers and snowboarders. Matt Sawyer Director, Marketing Ski Butternut Great Barrington, Massachusetts Advertising on AlpineZone.com allows us to communicate directly with a guest segment that can be tough to reach. It works really well for us. Steve Wright Director, Marketing and Sales Jay Peak Resort Jay, Vermont AlpineZone.com is the single best way to get the pulse of the New England ski community. Eric Friedman Marketing Director Mad River Glen Waitsfield, Vermont Advertising Campaign Statistics You will receive access to the Google DFP advertising system where you can track real-time ad views and clicks, and download advertising reports as comma-separated value (CSV) files that can easily be view and analyzed in Microsoft Excel or other spreadsheet software. Page 6 of 7

7 AlpineZone.com 2013 / 14 Ski Season Advertising Kit Page 7 of 7 AlpineZone.com Traffic Statistics The AlpineZone.com Web site received thousands of unique daily visitors daily during the 2012 / 2013 ski season. The following graph outlines the traffic trend (average daily unique visitor) for during the past year: AlpineZone.com Milestones The AlpineZone.com Web site has been servicing Northeast skiers and snowboarders since 1998 and has achieved a number of milestones: In March 2013, the AlpineZone.com Forums have surpassed 771,000 posts from passionate Northeast skiers and snowboarders. In December 2013, AlpineZone.com celebrated the start of its 15 th year online. In 2004, the AlpineZone.com News section was launched and accepted as a Google News source for Google s online news aggregation service, and has since posted over 3,500 news articles. In 2011, AlpineZone.com underwent a change in ownership In July 2012, AlpineZone.com undertook the largest site overhaul in its history, increasing traffic and engagement on the site dramatically In January 2013, AlpineZone released iphone and Android apps, proving members with new mobile ways of accessing the ski community Page 7 of 7