Executive Summary 2018 Sponsors Date Location Attendance Produced By Contact

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2 About the Festival The St. Matthews Street Festival is a free one-day community event held annually that celebrates the shops, restaurants, and services of St. Matthews and surrounding communities. Taking place the first Saturday in August, this festival attracts hundreds of local and regional businesses. Like St. Matthews itself, the St. Matthews Street Festival attendees are diverse. Some of them come to buy products from their favorite vendors, others come for the food or the music, but they all come to take part in a tradition that is 100% St. Matthews. Our city has been known for festivals like this spanning decades, and the Street Festival was born of the remembrance of long lost festivals such as the Potato Festival and Indian Summer Festival. This festival has been managed by The Chamber of St. Matthews since it s inception in Local and regional musical acts, from up-and-comers to renowned veterans, perform on the main stage. Food vendors located throughout the festival offer both indulgent and healthy options from funnel cakes and regional cuisine, to smoothies and fresh squeezed lemonade. Kid-friendly activities include rides, face-painting, interactive activities, and much more.

3 Executive Summary 2018 Sponsors Date August 3rd, 2019 Location Frankfort Avenue to Bauer Avenue St. Matthews, KY Attendance Estimated 11,000 in 2018 Produced By The Chamber of St. Matthews Contact Elizabeth Cleary Director of Operations ext

4 By the Numbers The St. Matthews Street Festival offers a wide array of unique and engaging sponsor possibilities, delivering your brand to 10,000+ attendees in just one day. Take advantage of the opportunity to make a lasting connection with the festival s large and loyal fanbase. Social Media and Marketing Over 10,200 followers across Facebook, Instagram, Twitter and subscribers. Attendee Demographics Attendance: 10,000+ Gender: 72% Female 28% Male Age: % % % %

5 St. Matthews Street Festival Title Sponsor $6,000 Level The St. Matthews Street Festival Title Sponsorship Package is designed for any company looking to make an impact in the area. With marketing benefits that provide a unique and organic way to reach your target market that are individually tailored to accomplish your organization s needs. St. Matthews Street Festival Title Sponsor Benefits. Your logo used in all Festival public communication materials. (Letterheads, faces, select tickets, etc.) Includes permission to use Festival logo in your company s advertising materials. Logo on Digital and Print Advertisements Your logo on various regional digital and print ads promoting the festival events. Advertising and Announcements Sponsor recognition spanning our radio and TV promotions and follow-ups, social media, and public service announcements reaching throughout the Kentuckiana area, as well as presence on the main stage of the festival on the day of event. Corporate Banner and Sponsor Recognition Logo throughout the event area, from banners to a-frame signs and the main stage overhead banner. One 10 ft. x 20 ft. Booth Space at Street Festival Social Media Targeted for Event Logo with Link on Festival Website

6 St. Matthews Street Festival Fireworks Sponsor $5,000 Level The St. Matthews Street Festival Fireworks Sponsorship Package is designed for any company looking to make an impact in the area. The Fireworks sponsorship is comparable with the Title Sponsorship level with the exception of a few marketing benefits. This level is still individually tailored to accomplish your organization s needs. St. Matthews Street Festival Fireworks Sponsor Benefits. Your logo used in all Festival public communication materials. Includes permission to use Festival logo in your company s advertising materials. Logo on Digital and Print Advertisements Your logo on various regional digital and print ads promoting the festival events. Advertising and Announcements Sponsor recognition spanning our radio and TV promotions and follow-ups, social media, and public service announcements reaching throughout the Kentuckiana area, as well as presence on the main stage of the festival on the day of event. Logo throughout the event area, from banners to a-frame signs. One 10 ft. x 10 ft. Booth Space at Street Festival Logo with Link on Festival Website

7 St. Matthews Street Festival Presenting Sponsor $3,000 Level The St. Matthews Street Festival Presenting Sponsorship Package is designed for any company interested primarily in brand recognition with some marketing benefits as well. This is identical to the Title and Fireworks Sponsorships with the exception of some marketing/advertising benefits. St. Matthews Street Festival Fireworks Sponsor Benefits. Business Name and/or Logo on Digital and Print Advertisements Advertising and Announcements One 10 ft. x 10 ft. Booth Space at Street Festival

8 St. Matthews Street Festival Kids Zone Sponsor $3,000 Level The St. Matthews Street Festival Kids Zone Sponsorship is one of our most diverse and unique sponsorship packages. This package gives the sponsor complete autonomy over the Kids Zone and allows it to be branded with their unique brand. It is most comparable with the Title Sponsorship package. St. Matthews Street Festival Kids Zone Sponsor Benefits. Logo on Digital and Print Advertisements Advertising and Announcements Corporate Banner and Sponsor Recognition One 10 ft. x 20 ft. Booth Space at Street Festival Social Media Targeted for Event Logo with Link on Festival Website

9 St. Matthews Street Festival Main Stage Sponsor $3,000 Level The St. Matthews Street Festival Main Sponsorship Package is designed for any company looking to make a visual impact the day of the Festival by sponsoring our mainstage. This is the most prominent location at the festival and the congregating place for many of our attendees. St. Matthews Street Festival Main Stage Sponsor Benefits. Business Name and/or Logo on Digital and Print Advertisements Advertising and Announcements One 10 ft. x 10 ft. Booth Space at Street Festival

10 St. Matthews Street Festival Media Sponsor $2,500 Level The St. Matthews Street Festival Media Sponsorship Package is designed for an area magazine, newspaper, radio or TV station specifically to be the exclusive media partner for the Festival. St. Matthews Street Festival Media Sponsor Benefits. Logo on Digital and Print Advertisements Advertising and Announcements Corporate Banner and Sponsor Recognition One 10 ft. x 20 ft. Booth Space at Street Festival Social Media Targeted for Event Logo with Link on Festival Website

11 St. Matthews Street Festival Kids Stage Sponsor $2,000 Level The St. Matthews Street Festival Kids Stage Sponsorship ties directly into the Kids Zone and offers a smaller, but more kid-friendly focused audience and target demographic. This is ideal for businesses with a family focus looking to broaden their marketing in a much more direct way at the Festival. St. Matthews Street Festival Kids Stage Sponsor Benefits. Business Name and/or Logo on Digital and Print Advertisements Advertising and Announcements One 10 ft. x 10 ft. Booth Space at Street Festival

12 St. Matthews Street Festival Rockwall Sponsor $2,000 Level The St. Matthews Street Festival Rockwall Sponsorship is another direct tie into our Kids Zone, giving a high profile area a spotlight, the Rockwall has been a community favorite from the beginning. This package is an additional part of the Kids Zone sponsorship. St. Matthews Street Festival Rockwall Sponsor Benefits. One 10 ft. x 10 ft. Booth Space at Street Festival

13 St. Matthews Street Additional Sponsor Opportunities The following packages are additional offerings that can make a large impact on a small budget. Bar Sponsor $1,000 Two Available Wristband Sponsor $500 Business Name and/or Logo on Wristbands at Event Drink Ticket Sponsor $500 Business Name and/or Logo on Drink Tickets at Event Restroom Sponsor $500 Festival Shirt Sponsor $250 Multiple Available Business Name and/or Logo on Shirts worn at Festival

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