Winter 2019 Co-Op Recommendation. Presented by: Tina Klassy-Coleman & Kristin Spear, KATU

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1 Winter 2019 Co-Op Recommendation Presented by: Tina Klassy-Coleman & Kristin Spear, KATU

2 YOUR GOALS Reach leisure travelers A25-64 in the Portland DMA and throughout the region Showcase the power & beauty of the Oregon Coast during the winter season Inspire travel to Oregon Coast during the winter Coordinate co-op packages to feature specific destinations and properties OUR CHALLENGE Reach the largest concentration of Oregon Coast travelers with TV Use spectacular Uncage the Soul video on high reaching News and programming indexing well for reaching leisure travelers tagged to feature partners Incorporate digital pre-roll to served to highly targeted travel intenders locally and regionally Maximizing investment and leverage in-kind support to generate greatest impact

3 CO-OP PACKAGES PORTLAND DMA

4 23% of homeowners, plan to remodel, add-on, 3 weeks build or buy a home in the next 12 months* *Per Marshall Marketing Survey, Dec Co-Op Package - $5,000 Option TELEVISION SCHEDULE KATU & TARGETED PRE-ROLL VIDEO Recommended Television Schedule KATU Flight Dates: TBD January-March, second messages Days Wed-Sun Sa-Su Mon-Sun Mon-Sun Times 6-7a 7-9a 9a-5p 5-7p 5a-12a 6-9a 5a-5a 6a-11p 3 weeks Behavioral Targets: Program KATU News This Morning 6am Good Morning America KATU Daytime Rotation KATU News 5-7pm KATU Run of Station KATU Weekend News This Morning KATU In-Kind MeTV In-Kind (Comcast 302) Total: Total Spots 5x 4x 13x 2x 10x 2x 4x 10x 50x Digital Campaign 85,000 Video Pre-Roll Impressions on KATU.com and Extended network targeting travelers Campaign Reach (Adults 18+): 1,957,200 Value: $13,000 Net Investment: $5,000 Package includes $100 for production fee to tag message Travel, Adventure, Hiking, Food, Sports, Sightseeing, Outdoor, InMarket getaways, vacations

5 23% of homeowners, plan to remodel, add-on, 3 weeks build or buy a home in the next 12 months* *Per Marshall Marketing Survey, Dec Co-Op Package - $2,500 Option TELEVISION SCHEDULE KATU Recommended Television Schedule KATU Flight Dates: TBD January-March, second messages Days Wed-Sun Sa-Su Mon-Sun Mon-Sun 2 weeks Times 6-7a 7-9a 9a-5p 5-7p 5a-12a 6-9a 5a-5a 6a-11p Program KATU News This Morning 6am Good Morning America KATU Daytime Rotation KATU News 5-7pm KATU Run of Station KATU Weekend News This Morning KATU In-Kind MeTV In-Kind (Comcast 302) Total: Campaign Reach (Adults 18+): 1,872,200 Value: $9,000 Net Investment: $2,500 Package includes $100 for production fee to tag message Total Spots 5x 4x 13x 2x 10x 2x 4x 10x 50x

6 APPENDIX

7 KATU reaches more consumers than the top Portland radio stations, the most watched cable networks and any daily newspaper. KATU reaches 74% of the 1.1 million households in the Portland Designated Market Area (DMA), making it the most watched station in the market! KATU reaches Northwest Oregon including the Pacific Coast, Central and Eastern Oregon and Southwest Washington. Top-rated ABC hits such as The Bachelorette, Modern Family, Shark Tank, Dancing with the Stars, Black-ish and The Goldbergs!

8 REACHING UPSCALE AUDIENCES IN THE PORTLAND MARKET Ranker of Non-Primetime Programming Station Program W35+ HH $100K+ HH$150K KATU Jeopardy (M-F 7-730pm) KATU Wheel (M-F 730-8pm) KATU KATU News at 5pm News at 5pm KATU KATU News at 6pm News at 6pm News at 4pm KPTV Good Day Oregon (M-F 7-9am) KOIN KOIN6 News at 6pm KATU The View ( M-F 10-11am) KPTV KPTV 5 O'clock News Source: Nielsen Ratings 11/17-3/18

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10 Population Overview Portland, Oregon Nielsen Designated Market Area (DMA) TV Households...1,180,980 Market Rank Portland, OR DMA Adult Population Total Adults ,269,000 Women ,164,000 Women ,000 Men ,105,000 Men ,000 Source: Nielsen DMA Universe Estimates Market Details Hard/Wired Cable TV Penetration... 50% Satellite TV Penetration....35% Over the Air. 15% Source: August 2017 Nielsen Station Index Viewers in Profile Portland moved up three market rankings to #22 for with an additional 37,000+ TV Households.

11 DIGITAL MARKETING SOLUTIONS IN-DEPTH DIGITAL MARKETING SOLUTIONS TO BUILD BRAND AWARENESS AND ESTABLISH CUSTOMER LOYALTY AUDIENCE TARGETING We leverage the best in 3rd party and 1st party data to display your message to your target audience on premium digital inventory across multiple platforms. Demographic/Geotargeting Behavioral Contextual Retargeting Look-Alike Modeling IP Targeting Display Ads, In-Stream Digital Video, Mobile (Browser/in-App) SOCIAL MEDIA MARKETING Whether your brand is new to social media or you need a expert to shape your social media marketing efforts, we have the experts to help you Social Media Contest Platforms Facebook/Instagram/YouTube/Twitter/LinkedIn Advertising Content Curation & Management Social Media Consultations Social Brand Reporting & Insights Display Banner Ads In Banner Video Ads Pre-roll/Mid-roll/Post-roll Homepage Takeover Sliding Billboard Countdown Clocks Custom Web Sponsorships Native Content Advertising MARKETING To make it through the Inbox of clutter, your marketing efforts need to be targeted, well designed and positioned. Our services are tailored to help business thrive and reach your targeted audience. 200 Million Database Target geography, demographics, interests, behavior and more Match-back Customizable HTML for Desktop & Mobile Guaranteed 8% Open Rate OR 1% CTR MOBILE With the launch of our new website in 2015, our website audience has continued to grow rapidly. We have a variety of solutions to get yourself in front of this growing audience. Geo-fencing/Geo-retargeting Beacon Technology News, Weather App Sponsorship SMS Marketing Text to Win Contests Scratch Off Games SEARCH ENGINE MARKETING The #1 method for how people discover your digital presence is through search engines. Take control of your how your business shows up on search engines and strengthen your search rank with the help of our SEM experts. Google Partner and Certified Google AdWords Professionals Pay Per Click on Google/Bing/Yahoo Search Engines Search Engine Optimization Consultation Reputation /Presence Management Directory Listing Setup Contact your KATU Marketing Consultant today to increase reach, revenue, customers and clicks! WEB DEVELOPMENT/CREATIVE SUPPORT From single landing pages to full websites, and graphic design services, we ve got you covered. We provide full, creative graphic design services for your integrated marketing needs. Web Design and Development Mobile Responsive Websites Landing Pages/Microsites Standard jpg, gif, Rich Media, HTML5 Display Banner Ads Logo Design Infographics Event Banners/Posters

12 Targeted Pre-Roll Video Digital Outreach Increase Customer Activity Video Ad Benefits Videos prompt viewers into a buying state with messaging that connects them with your services across desktop, mobile and tablet 47% of users say that digital / online advertising has the most impact on their buying decision compared to other advertising platforms Source: Baldrica Advertising and Marketing Group,

13 Thank You Tina Klassy & Kristin Spear Senior Marketing Consultants, Job-Share Team