FREE EVENT: ALL AGES FOOD, ENTERTAINMENT, CULTURE, FASHION & ARTS BROADWAY - DTLA

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2 Night on Broadway is a free arts and music festival produced in celebration of Councilmember José Huizar s Bringing Back Broadway economic development initiative. Like never before, Night on Broadway awakens beautiful historic theatres and the blocks between them along the Broadway corridor in Downtown Los Angeles. L.A. is a mecca for creative talent of all kinds, and Night on Broadway is where it all shines right in the heart of entertainment s birthplace in Los Angeles. FOOD, ENTERTAINMENT, CULTURE, FASHION & ARTS BROADWAY - DTLA FREE EVENT: ALL AGES From emerging musical acts to national stars, artists to acrobats, and fashion designers to food trucks, Night on Broadway is all about what is happening right now in the City of Angels.

3 14.2 HOLLYWOOD BOWLS 17,500 HOLLYWOOD BOWL MAX CAPACITY 75K 250K OUR ATTENDANCE OVER 100% GROWTH FROM 2017 ONE NIGHT ON BROADWAY 250,000 ATTENDEES IN 2018

4 ONE NIGHT 250,000+ PEOPLE 45.3% 26.3% 13.7% LATINO CAUCASIAN ASIAN- AMERICAN 7% OTHER 5.3% AFRICAN- AMERICAN 36 AVERAGE AGE 72% MILLENNIALS AGE 36 & UNDER 51.6% 46.8% FEMALE MALE 17% LGBTQ 2018 NIGHT ON BROADWAY ATTENDEE DEMOGRAPHICS

5 SPONSOR LEVELS AND BENEFITS Sponsorship opportunities deliver and reach beyond the event itself. The Night on Broadway brand is expanding. Your sponsorship supports a range of events from philanthropy, residential clean ups, art inspired community events, and education components. We also have custom opportunities in major showcased categories such as technology, communications, transportation, fashion & lifestyle, and entertainment.

6 $85K - 100K Brand logo displayed on promotional materials Brand logo featured at sponsor level on event map Brand logo featured at sponsor level on event website Brand logo presented on all on-site event signage Brand targeted social media posts ( 3x ) leading up to event ( Facebook, Twitter & Instagram ) Full Block Sponsor Zone within festival area ( Display to be provided by brand; custom created for an additional fee ) 10x10 Immersive brand exhibit / installation in designated theater ( Display to be provided by brand; custom created for an additional fee ) Exclusive invitation for brand rep to join elected official recognition ceremony at event Logo gobo ( stationary, in rotating order ) projected in festival area plus projected on 2 Broadway buildings Brand placement in 2019 recap video + advance teaser spots Access to 2 Exclusive VIP Suites at the Night on Broadway festivalspecial locations with exclusive food and beverage Potential Category exclusivity ( automobile, phone, energy drink, etc. ) Sponsor logo/name recognition at all Night On Brand Produced Events

7 $50K Brand logo displayed on promotional materials Brand logo featured at sponsor level on event map Brand logo featured at sponsor level on event website Brand logo presented on all on-site event signage Brand targeted social media posts ( 3x ) leading up to event ( Facebook, Twitter & Instagram) 1/2 Block Sponsor Zone within festival area ( Display to be provided by brand; custom created for an additional fee ) 10x10 Immersive brand exhibit / installation in designated theater ( Display to be provided by brand; custom created for an additional fee ) Exclusive invitation for brand rep to join elected official recognition ceremony at event Logo gobo ( stationary, in rotating order ) projected in festival area Brand placement in 2019 recap video + advance teaser spots Brand dedicated event blast Access to 2 Exclusive VIP Suites at the Night on Broadway festivalspecial locations with exclusive food and beverage Sponsor logo/name recognition at all Night On Brand Produced Events

8 $25K Brand logo displayed on promotional materials Brand logo featured at sponsor level on event map Brand logo featured at sponsor level on event website Brand logo presented on all on-site event signage Brand targeted social media post leading up to event ( Facebook, Twitter & Instagram ) 20x30 Immersive brand exhibit / installation within festival area ( Display to be provided by brand; custom created for an additional fee ) 10x10 Immersive brand exhibit / installation in designated theater ( Display to be provided by brand; custom created for an additional fee ) Exclusive invitation for brand rep to join elected official recognition ceremony at event Logo gobo ( stationary, in rotating order ) projected in festival area Brand placement in 2019 recap video + advance teaser spots Sponsor logo/name recognition at all Night On Brand Produced Events

9 $10K Brand logo displayed on promotional materials Brand logo featured at sponsor level on event map Brand logo featured at sponsor level on event website Brand logo presented on select on-site event signage Brand targeted social media post leading up to event ( Facebook, Twitter & Instagram ) [Group Post] 10x10 Immersive brand exhibit / installation within festival area ( Display to be provided by brand; custom created for an additional fee ) Exclusive invitation for brand rep to join elected official recognition ceremony at event Sponsor logo/name recognition at all Night On Brand Produced Events $5K Brand displayed on select print and digital promotional materials Brand featured at sponsor level ( text listing ) on event map Brand featured at sponsor level ( text listing ) on event website Brand logo presented on on-site event signage ( text listing select ) Brand targeted social media post leading up to event ( Facebook, Twitter & Instagram ) [Group Post] $3K Brand displayed on select digital promotional materials Brand featured at sponsor level ( text listing ) on event map Brand featured at sponsor level ( text listing ) on event website Brand logo presented on onsite event signage ( text listing limited ) DON T SEE A PACKAGE TO SUIT YOUR NEEDS? LET S CREATE ONE THAT WILL

10 SPONSORSHIP OPPORTUNITIES AT OUR LADIES FIRST, WOMEN EMPOWERMENT ZONE OUTDOOR PROGRAMMING 8TH STREET This zone will showcase and celebrate women entrepreneurs, women-oriented organizations, artists, creatives and musical talent. Our vendor booths will feature female-owned business that range from fashion and beauty, to food and drinks. Our non-profit and information booths will feature organizations with women oriented missions that invoke conversations and spread awareness such as Downtown Women s Center, LAPD, LAFD, Girl Makes Beats and Planned Parenthood. Night On Broadway will showcase artistic work that both empower women and touch on women s rights by displaying works from female artists like Graffiti Artist Hueman, and Live Oil Painter Mariella Angela. Our Women Empowerment Zone will have its own stage called Ladies First, where a complete female talent line up is set to perform. Women DJ s, singers, dancers, violinists, drummers, etc. will come together and perform live, celebrating their different musical backgrounds. For more information about creating your sponsorship package please contact joella.hopkins@lacity.org

11 SPONSORSHIP OPPORTUNITIES AT OUR LGBT ZONE OUTDOOR PROGRAMMING ON 4TH STREET DRAG SHOW LIVE DJS SPONSOR AND SUPPORT BOOTHS FROM ORGANIZATIONS BEER GARDEN For more information about creating your sponsorship package please contact

12 SPONSORSHIP OPPORTUNITIES AT OUR PUPPY STREET DTLA OUTDOOR PROGRAMMING ON 8TH STREET Night On Broadway s Puppy Street is an interactive area for dog owners and lovers. Puppy Street will have a Cesar Millan meet and greet for dogs, along with a Dogs of Instagram meet and greet. There will be a mobile animal adoption truck in company with a booth for LA Animal Rescue/ Adoption services, along an astro turfed area for dogs split up by big, and small to medium dogs. For more information about creating your sponsorship package please contact joella.hopkins@lacity.org

13 SPONSORSHIP OPPORTUNITIES AT OUR KIDS BLOCK OUTDOOR PROGRAMMING ON 6TH STREET Night On Broadway s Kids Block is an activities zone for children, designed to spark their interest in STEM fields with spectacles like Two Bit Circus Lighting Showcase with Musicians, and other similar activities on this kids only stage. For more information about creating your sponsorship package please contact joella.hopkins@lacity.org

14 EDUCATION - PHILANTHROPY The education team at the Los Angeles Conservancy has developed an interactive Broadway curriculum in partnership with Councilmember Jose Huizar s office and Night On Broadway. This curriculum aims to spark interest in the heart of elementary students, by teaching them the rich history of Los Angeles and the importance of preserving historic spaces. By the end of the curriculum, students will be able to attend Night On Broadway with an interactive brochure, and will be asked to put their knowledge to use and experience Broadway in a brand new way. The Historic Core Neighborhood in Downtown L.A. is home to the largest concentration of historic theatres in the country. Once the entertainment epicenter for Angelenos, Night On Broadway showcasing this historic value with a one-night special event which highlights our theatres, plus Los Angeles history, community, and culture. In the past, this program has successfully interact with 17 classrooms, 350 students, and 5 elementary schools in LA, and this year we are expanding to include students from both Boyle Heights and DTLA.

15 NIGHT ON EVENTS NIGHT ON BROADWAY has been such a huge success that we are expanding our scope! Celebrating DTLA and adding to our overall footprint we are now producing several events for Angelenos and our DTLA residents. Saturday, October 27, 2018 Haunted Night in Little Tokyo Wednesday, November 14, 2018 Night on Broadway s DTLA Resident Town Hall & State of DTLA Address with Councilmember Jose Huizar Saturday, November 17, 2018 DTLA s Team Up to Clean Up presented by Night on Broadway April 2019 Team Huizar s Night on 7th Street Late Spring 2019 Team Huizar s Night in Bloom Arts District Additional Details Forthcoming!

16 As we celebrate the success of the Bringing Back Broadway initiative, we re looking forward to providing an opportunity for Angelenos of all ages to experience a fun and exciting evening immersed in the historic district, while discovering what today and tomorrow s Broadway is all about. There are hundreds of options for attendees to enjoy, explore, and create their own unique Night On Broadway! - L.A. City Councilmember José Huizar Stunning Looks Inside 6 of Broadway s Rarely Opened Theaters. Curbed L.A. Check out the revival of... the heart of Los Angeles. L.A. Times The list of attractions is as esoteric as is Los Angeles. myfoxla.com

17 FOR MORE INFORMATION, WE WOULD BE DELIGHTED TO SPEAK WITH YOU. PLEASE CONTACT JOELLA HOPKINS

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