The Chinese Consumer Market: Opportunities and Risks

Transcription

1 The Chinese Consumer Market: Opportunities and Risks LEI TANG Chandos Publishing Oxford' Cambridge' New Delhi

2 Contents About the author xi 1 Chinese consumer trends 1 Introduction 1 Chinese traditional culture and its values 2 Some essential aspects of Chinese culture 7 The major consumer segments in China and their trends 10 Conclusion 18 References 19 Further readings 20 2 The Chinese automobile market 21 A history of China's automobile industry: three phases 21 The major Chinese automobile manufacturers 22 Local producers may copy designs, especially for spare parts 29 The current automobile market 30 Importing and exporting 34 Market opportunities and risks 38 Main regulations of the Chinese auto industry 40 The leading exhibitions of automobiles and parts in China 42 Understanding Chinese vehicle buying preference 42 Female consumer segments 43 Conclusion 44 References 44 Further readings 45

3 The Chinese Consumer Market The cosmetic sector in China 47 Introduction 47 Market overview 47 Competitive situation 48 Major cosmetic players by product sectors 50 Chinese cosmetic consumers 52 Market opportunities and risks. 54 Distribution channels 56 What's the challenge for newcomers? 57 How to access Chinese cosmetics market? 58 References 61 Further readings 62 Chinese Internet consumer behaviour 63 Introduction 63 History of the Internet in China 64 Current market growth and statistics 65 Case study: main Internet companies 70 Why e-commerce works well in China? 75 Chinese Internet user characteristics 76 User behaviour and attitudes 77 China's mobile Internet 81 Chinese Internet opportunities and risks 83 Conclusion 89 References 90 Further readings 90 The Chinese mobile value-added services market 91 Introduction 91 Current Chinese mobile VAS market 92 Mobile VAS value chain in China 94

4 Contents The significant role of Ministry of Industry and Information Technology (Bernhard, 2006; Tang, 2006) 97 Some main applications in the market 100 Opportunities and risks in VAS market 104 Case study: Rock Mobile (Peng Luo, 2005) 104 New trend in mobile VAS market in China 107 The future of the VAS market 108 Three key factors for the future 108 Conclusion 109 References 109 Further readings 110 The Chinese media market 111 Introduction 111 Media structure in China 112 Current media market situation 112 Main factors driving growth and change 114 Advertising in transition 120 Opportunities and risks in China's media market 121 Is mobile television ready in China? 123 Conclusion 124 References 125 Further readings 125 The Chinese 3G market 127 Introduction 127 Current situation of 3G in China 128 TD-SCDMA: what happened exactly? 131 What is the difference between China and Europe in terms of 3G? 135 Restructuring of Chinese telecom sector 137 Where are 3G Chinese consumers? 138 vii

5 The Chinese Consumer Market Conclusion 140 References 141 Further readings The Chinese wine market 143 Introduction 143 History of grape wine in China 143 Chinese wine producers and their structure 144 Current wine market in China 146 Major wine regulation in Chinese market 148 Behaviour of Chinese wine consumer 148 How to enter the Chinese wine market 152 Constraints to selling wine in China 155 Conclusion 156 References 156 Further readings The Chinese real estate market 159 Introduction 159 Current real estate market in China 160 Legal issues in real estate development and investment 167 Opportunities and risks for foreign investments 169 Conclusion 174 References 176 Further readings The Chinese pharmaceutical products market 177 Introduction 177 Development history of the Chinese pharmaceutical industry 177 Current market situation 180 Opportunities and risks in Chinese pharmaceutical industry 185 New consumer trends in pharmaceutical industry 189 viii

6 Contents Conclusion 189 Note 190 References 190 Further readings The Chinese tourism market 193 Introduction 193 Current situation in tourism industry 195 Chinese traveller behaviour 200 Key outbound travel segments 202 Spending patterns of Chinese travellers 203 Opportunities and risks in tourism 205 Conclusion 207 References 208 Further readings 209 Conclusion 211 Abbreviations 213 Index 217