Scarecrow Fest. Overview

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1 Dates: Friday-Sunday October 7-9, 2011 Location: St. Charles, IL Hours: Friday/Saturday 9pm-9pm, Sunday 9am-6pm Attendance: 100,000 Demographics: A21-49 Components: Scarecrow contest and display Live Entertainment Kids Activities Craft Show Canine Corner Make Your Own Scarecrow Overview This long-run tradition has been produced by the St. Charles Convention and Visitors Bureau since The SCCVB is a state-certified bureau and provides exposure of the fest through state initiatives. Set for its traditional Columbus Day Weekend, October 7-9, the quarter- of-a-century old festival now boasts 150 plus scarecrows standing proudly around the perimeter of Lincoln Park, located in the heart of riverfront St. Charles, Illinois and attendance could well top 100,000. The event has also been named one of the Top 100 events by the American Business Association in 2007, 2009, and The festival s policy of not permitting any on-site alcohol sales encourages patronage of St. Charles existing pubs and restaurants and promotes a family fun experience. The commitment to maintaining the event s family-oriented atmosphere, the determination to enhance each festival by planning new events as well as traditional ones, the affection for the festival and its ability to draw crowds for the sponsors and vendors who support the event, make the one of the best events not only in the Chicagoland area, but the entire State of Illinois.

2 2010 SCARECROW FEST TRACKING INITIATIVES ON SITE SURVEYS: Sites of surveys SCCVB Gazebo 1st Street Plaza/Downtown Partnership Info Booth, Lincoln Park Visitor Info Booth, Walking Surveys 755 Surveys completed From 14 states (AK, CO, FL, IO, IL, IN, KY, MI, MN, NY, OR, PA, TX, WI) 127 (470 attendees) surveys by attendees from OUTSIDE the Fox Valley -57% 272 First Timers Surveys 36% 483 Repeat Visit Surveys 64% OVERNIGHTS TRACKED BY HOTELS: 150 Identified by surveys, not included in hotel tracking: 7 TOTAL ROOM NIGHTS IDENTIFIED: ppl per room: (534) visitors x pp daily expenditure $129*: $68,886 DAY VISITORS (not including Fox Valley attendees): 66,000 ESTIMATED SPENDING BASED ON SURVEY INFO AND FESTIVAL ATTENDANCE OF 120,000 (per St. Charles Police Department) 157 consumed rooms = 5.7% of Day Rm Inventory Average occupancy of 3.4 ppl per room/ 157 leisure transient rms = 534 overnight guests 120,000 estimated attendance - 52,800 = 44% Fox Valley Attendees = leisure transient visitors - 66,666 Day Trippers outside of the Fox Valley 66,666 estimated day tripper $75 = $4,999,950 Total Tracked Rooms = 173,136 Estimated Impact of 10 Scarecrow Visitors Spending $5,173,086 Figure includes NO revenue generated by approximately 52,800 visitors who attended the festival from communities in the Fox Valley including St. Charles, Geneva, Elgin, Aurora Batavia, etc.,

3 Activating your sponsorship is one of our top goals. We do this by providing you with the maximum Return On Investment. Each sponsorship package is custom-tailored with an extensive menu of rights and benefits designed to provide an event marketing platform to meet your specific objectives. In addition to branding your company as an Official Sponsor of ival, your company can receive: ON-SITE PRESENCE Showcase your products on-site in the Sponsor Pavilion. Promotion through different event components including: Entertainment stages, Branded apparel, and more. Opportunity to conduct product sampling. Promote your products to SEM volunteers and employees. Branding of Event Trolleys, parking lot, and ADA shuttles BRAND ACKNOWLEDGEMENT Complimentary advertising in all print advertisements. Pre and post run promotions. City Banners VIP TICKETS AND HOSPITALITY OPPORTUNITIES Receive complimentary tickets for clients and guests. Entertain clients and guests in hospitality areas. PROMOTIONAL RIGHTS Create cross promotions with other event sponsors and media partners Receive Official Sponsor status in related press kits and general news releases Promotion through Special Events Management and Greater St. Charles CVB social media LOGO RECOGNITION Official Sponsor trademark recognition is provided in related collateral materials including: Official Event flyers, posters, and print advertisements. Trademark ID on the events website, with a link to your company s website. Special Events Management website receives more than 100,000 page views a week during the summer running season.

4 Presenting Sponsorship Benefits Investment: $15,000 First Tier Logo Placement: As Presenting Sponsor, your company will have first tier logo positioning in all print advertising and collateral materials. Name in Title: Sponsor s name in title in all print and broadcast advertising, internet, PR, and event collateral materials. Reads / sounds like: ival presented by Your Company. Category Exclusivity: Presenting Sponsorship status excludes all other competitors from sponsorship of the event at any level. Name in title, first tier logo position (exclusive) and link on event website. Banner ad to rotate throughout chicagoevents.com for 6 weeks prior/post event. Name in title, logo and link in a minimum four (4) E-newsletters sent weekly. A special E-newsletter advertising the event includes a message from your company. Radio: Name in title in radio spots to air on the event s partnering radio station. Print Publications: Name in title, first tier logo position in all print ads mentioned above. Event Premiums: Name in title, first tier logo position (exclusive) in event collateral materials as follows: Public Relations: Name in title in all event related PR. Special press release announcing sponsorship signing. Banner placement on-site including: (Note: sponsor provides corporate banners.) Space for ten (10) banners at entrance gates. Space for one (1) backdrop banner on music stage. 10 X30 tented booth furnished with tables, chairs and electricity to be used for marketing, promotion, display of your company s products and services. Company VIP to welcome crowd from music stage preceding headliner act on both nights. Name and special mention in a minimum of twenty-five (25) stage announcements. Merchandising: Literature, samples or coupon at entrance gates. Your company will have rights to event marks and logos for one year past the date of signing, and for each year past the date of signing for the duration of the sponsorship.

5 Stage Sponsorship Benefits Investment: $10,000 Second Tier Logo Placement: As Stage Sponsor, your company will have second tier logo positioning in all print advertising and collateral materials, just behind Presenting Sponsor. Name in Title: Sponsor s name in title of music stage in all print and broadcast advertising, internet, PR, and event collateral materials. Name in title, second tier logo position (exclusive) and link on event website. Print Publications: Name in title for music stage, second tier logo position in all print ads mentioned above. Public Relations: Name in title for music stage in all event related PR. Banner placement on-site including: (Note: sponsor provides corporate banners.) Space for six (6) banners at entrance gates. Stage signage shared with Presenting Sponsor. Banners placed on stage wings (2) and four (4) banners placed on surrounding fencing. 10 X20 tented booth furnished with tables, chairs and electricity to be used for marketing, promotion, display of your company s products and services. Name and special mention in a minimum of fifteen (15) stage announcements. Your company will have rights to event marks and logos for one year past the date of signing, and for each year past the date of signing for the duration of the sponsorship.

6 Supporting Sponsorship Benefits Investment: $4,000 Third Tier Logo Placement: As a Supporting Sponsor, your company will have third tier logo positioning in all print advertising and collateral materials. Third tier logo position and link on event website. Print Publications: Third tier logo position in all print ads mentioned above. Event Premiums: Third tier logo position in event collateral materials as follows: Banner placement on-site including: (Note: sponsor provides corporate banners.) Space for four (4) banners at entrance gates. 10 X10 tented booth furnished with tables, chairs and electricity to be used for marketing, promotion, display of your company s products and services. Name and special mention in a minimum of ten (10) stage announcements. Your company will have rights to event marks and logos for one year past the date of signing, and for each year past the date of signing for the duration of the sponsorship.

7 Display Sponsorship Benefits Investment: $2,000 Logo and link on event website. Banner placement on-site including: (Note: sponsor provides corporate banners.) Space for four (4) banners at entrance gates. 10 X10 tented booth furnished with tables, chairs and electricity to be used for marketing, promotion, display of your company s products and services. Name and special mention in a minimum of ten (10) stage announcements. Your company will have rights to event marks and logos for one year past the date of signing, and for each year past the date of signing for the duration of the sponsorship.