2015 District 6690 Assembly

Transcription

1 2015 District 6690 Assembly Zanesville, Ohio April 25, 2015

2 PUBLIC IMAGE SESSION LEADER C. Lee Smith founded Sales Development Services in 1989, active President/CEO Charter President Lewis Center/Polaris club in 2005 Previously served as AG, District Interact Chair District 6690 Public Image Chair (2012-Present)

3 DISTRICT 6690 PUBLIC IMAGE TEAM Experts in various areas of public image: advertising, marketing, pr/media relations, website design, photography, social media, marketing research. Consult with you on your project, help you avoid pitfalls. us at

4 TODAY S SESSION New branding for Interact, Rotaract Status of RI Public Image grants Social Entrepreneur of the Year Awards Advertising for your club projects at no cost to you Club Website Audit Q&A Slide deck available on district6690.org

5 THE POINT OF PUBLIC IMAGE FOR ROTARY Doing good and letting other people know about it Keeps our current members energized Attracts (not recruit) new members Makes it easier for decision makers to support Rotary and our projects

6 LET S GET STARTED!

7 NEW! AS OF MARCH 2015

8 NEW GENERATIONS YOUNG LEADERS Aligning with these visual guidelines to bring our programs for young leaders closer to Rotary. = LEADERSHIP

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15 SOCIAL ENTREPRENEUR OF THE YEAR AWARDS

16 3rd ANNUAL SOCIAL ENTREPRENEUR OF THE YEAR AWARDS Recognizes for-profit business owners who benefit the social good in Central Ohio and the surrounding area

17 3rd ANNUAL SOCIAL ENTREPRENEUR OF THE YEAR AWARDS Continuing partnership with Columbus Underground and The Metropreneur Finalists have spoken at District Conference, Rotarians decide the winners Award Ceremony held a week later This year, the timing will change

18 HOW YOUR CLUB CAN BENEFIT Promote these Awards locally as YOUR project on website, social media Encourage members to nominate deserving clients, colleagues Invite past winners, finalists to speak at your meetings Copy the idea for Eastern and Southeast Ohio

19 ADVERTISE YOUR ROTARY CLUB AT NO COST

20 ADVERTISING FOR YOUR CLUB PROJECTS/EVENTS For the last two years, we ve let people know who local Rotarians are. Now we ll focus on what we re doing.

21 Reaches over 2 MILLION unique visitors every year Monthly newsletter: 10,000+ subscribers Readers live, work and visit Columbus and neighboring suburbs 3/4 are age More educated, affluent than typical adult Rotary ads run continuously from May-September

22 Nearly 100,000 unique readers More regional than CU 80% are existing small business owners or aspiring entrepreneurs 26% are age % are age Much more educated, affluent than typical adult Rotary ads run continuously from May-September

23 HOW YOUR CLUB CAN BENEFIT Call for donations, volunteers for upcoming projects Thank a project partner for their part in your success Advertise events, anything where tickets can be purchased online Promote something your club is co-sponsoring Recognize a Rotarian for winning a professional (non-rotary) award

24 AVAILABLE AD SIZES

25 HOW TO PLACE YOUR CLUB S ADS No public image grants from RI this year, so no restrictions on ad content Create ads using current Rotary branding in.gif or.jpg image files Indicate what webpage address the reader should be directed to when ad is clicked Send at least 48 hours in advance to nancy@columbusunderground.com CC to publicimage@district6690.org

26 Take Home Assignment: Do an Audit of Your Club Website and answer these questions

27 Q1. Is it speaking to the right audience? Hint: your members should be the SECONDARY audience

28 Q2. A Picture Tells a Thousand Words What s Your Website Really Saying?

29 Q3. How Many Pages Have Out of Date Content? Would people think you are an active club? Are you promoting speakers every week?

30 Q4. Is It Inviting? People to come to a meeting, project or event? To join the club?

31 Q5. Is It Social? Links/buttons to your social media pages are a must!

32 Q6. Is It Mobile? Many are just as likely to view your site on a tablet or smartphone

33 Q7. Have You Updated to the New Brand Identity? Use this as a reason to fix all the other issues with your site

34 ROTARY CLUB WEBSITE AUDIT District 6690 Recommended Checklist Is it speaking to the right audience? What do the images, photos, videos say about our club? How many pages have out-of-date content? Is it inviting people to join us for meetings, projects, events? Is it social? Is it mobile? Has it been updated to Rotary s new brand identity?

35 TELL ROTARY S STORY Use Rotary s new brand identity, expand it to your programs for Young Leaders Promote, participate in Social Entrepreneur of the Year Awards Take advantage of advertising that s free to your club Use Your District+RI Resources

36 DISTRICT 6690 PUBLIC IMAGE TEAM Experts in various areas of public image. Consult with you on your project, help you avoid pitfalls. us at

37 DISTRICT6690.org

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39 Q&A

40 2015 District 6690 Assembly C. Lee Smith, Public Image Chair