MailOnline the perfect partner. Our traffic peaks in the evening 22m visit between 7-10pm. Seriously Valuable Audiences

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1 the perfect partner TV moments this autumn 75% Aug Sep Great British Bake Off LAST YEAR COVERAGE 523 ARTICLES READ 12M ARTICLE VIEWS At, we believe in the power of cultural relevance... of GB adults say they 2nd screen whilst watching television Our traffic peaks in the evening 22m visit between 7-10pm Seriously Valuable Audiences Newsbrands make TV 54% more effective Sep Dec X-Factor 802 ARTICLES READ 40M ARTICLE VIEWS Digital ads served to culturally relevant articles perform up to +20% better Our seriously popular TV content offers an exciting range of contextual opportunities for advertisers this Autumn Either amplify your current TV campaigns or align your brands to the right moment Be part of the moment Daily and Weekly reach of TV audiences 2,000 articles read Seriously Popular Content (Love Island 2018) 220M article views X5 brand count Sep Dec Strictly Come Dancing Nov Dec I m a Celebrity 553 ARTICLES READ 36M ARTICLE VIEWS 632 ARTICLES READ 66M ARTICLE VIEWS SOURCE: OMNITURE PAMCO APR 17 MAR 18 NEWSWORKS IPA DATABANK STUDY 2017 MADI 2018

2 Who is reading our GBBO 523 1m 73% 27% +20% more likely to have bought home appliances Bake Off was a ratings sensations for Channel 4 last year and regulary had over 8m viewers. The show is hugely popular on our site and data shows that content is predominantly consumed by a young urbanite audience ideal for food, retail and home appliance advertisers. 12m 2m 16,000 45% of views on Tue & Wed 4.2m of all GBBO fans Women m m with a skew index % more likely be in the market for children s fashion f SOURCE: OMNITURE 2017 X FACTOR CONTENT TGI CLICKSTREAM 2018 Q1 MADI PROFILER 2018 BAKE OFF AUDIENCE 218,000 PAMCO 2018

3 Who is reading our x-factor m 65% 35% +30% booked a takeaway online X-factor is the star of Saturday night TV and averaged 6m viewers per show last year. Its highly addictive format is just as addictive as the content on our site. Consumed on weekends by a younger female audience, this makes it extremely suited for the food, retail and beauty brands that advertise around the show. 40m 3m 18,500 50% 5.7m of all X-Factor fans Women m with a skew index % bought cosmetics/beauty products online SOURCE: OMNITURE 2017 X FACTOR CONTENT TGI CLICKSTREAM 2018 Q1 MADI PROFILER 2018 X-FACTOR AUDIENCE 532,000 PAMCO 2018

4 Who is reading our Strictly % 29% +35% bought jewellery in the last 12 months Strictly averaged nearly twelve million viewers last year and regularly tops the TV ratings. The show is extremely popular on our site and data shows content is predominantly consumed by a slightly older and affluent female audience, ideal for fashion, beauty and travel advertisers. 36m 4m 3m 18,500 53% 6.1m of all Strictly fans Women m m 35+ with a 35+ skew AFFLUENT AUDIENCE AB index % spent 2,500+ on a holiday in the last year SOURCE: OMNITURE 2017 STRICTLY CONTENT TGI CLICKSTREAM 2018 Q1 MADI PROFILER 2018 STRICTLY AUDIENCE 844,000 PAMCO 2018

5 Who is reading our I m a Celeb 632 1m 62% 38% TWICE as likely to have used an online bingo site I m a Celeb averaged nearly ten million viewers last year and is one of the biggest shows on tv. This year is set to be bigger than ever with the prospect of a new co-host joining for the first time! The show is the 2nd most popular on our site and data shows that content is predominantly consumed by a female audience at a family lifestage, making it perfect for a variety of retail categories. 66m 8m 35,000 42% of all I m a Celeb fans Women m m with a skew index % bought clothes online SOURCE: OMNITURE 2017 X FACTOR CONTENT TGI CLICKSTREAM 2018 Q1 MADI PROFILER 2018 X-FACTOR AUDIENCE 532,000 PAMCO 2018