Media Kit. Digital Product of the year IABNZ, October data personas 1.8m active members Rich 1st-party data

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1 Media Kit October data personas 1.8m active members Rich 1st-party data Digital Product of the year IABNZ, 2018

2 Kiwis trust us. In fact, we are the 3rd most influential New Zealand brand. (Ipsos, 2017) Trade Me is NZ s largest shopping site. With over 1.8 million buyers and sellers active every month. Our data tells a billion stories. We know our audiences and can help you generate their awareness, create their interest and capture their intent.

3 Our audience

4 million Tuesday purchases per year opted-in members busiest day % vs 47% 56 million total categories (28 main) male vs female members sessions per month 6.2 million million listings average age active members Google Analytics, August-October 2018

5 450, , ,000 Car Buyers Property Buyers DIYers 150, , ,000 New & Expecting Parents Farmers SMEs Data Management Platform, Trade Me member data July 2018

6 Sessions Cross-device usage 47% 41% 12% Mobile Desktop Tablet 9:54 mins duration 13:19 mins duration 1:32 mins duration 29.3% 22% 3.5% of our members* use mobile only of our members* use desktop only of our members* use tablet only 30.4% 7.6% 4.4% 2.7% use desktop & mobile use all three use tablet & mobile use tablet & desktop Google Analytics, average of August-October 2018

7 Our verticals

8 Property Desktop 1.1 million active users 31 million page views 2.4 million homepage views Google Analytics, average of August-October 2018 APP USERS 258,400 ios 238,400 Android

9 Motors Desktop 1.1 million active users 47 million page views 2.3 million homepage views Google Analytics, average of August-October 2018 APP USERS 300,000 ios 308,000 Android

10 Marketplace Desktop 2.1 million active users 95 million page views 324,900 homepage views Google Analytics, average of August-October 2018 APP USERS 434,300 ios 438,300 Android

11 Jobs Desktop 415,500 active users 7.6 million page views 544,800 homepage views Google Analytics, average of August-October 2018 APP USERS 96,300 ios 113,700 Android

12 Targeting

13 Smarter data solutions Customise our targeting solutions to meet your goals Member Profile Custom Audiences Watchlist Targeting Gender, age, bank provider, mobile phone provider, location (address, not IP), postcode, household, deprivation index. Create your own custom built persona based on insights tailored to your needs and our first party data building blocks. Target our members demonstrating the strongest intent to purchase: those who have added an item to their watchlist from a specified category.

14 Mobile Keywords Category Retargeting Make your brand a seamless part of the mobile shopping journey. Placements in web and app. Searches on Trade Me illustrate our members purchasing intentions. We offer placements in search results and product listing pages. We have over 400 categories across our verticals and sub-categories. Placements in category home pages and search results. Keep your brand front and center and bring window shoppers back when they're ready to buy.

15 Personas Over 100 predefined audiences like: Farmers, Young Families, Pet Lovers and DIYers. Data from member profiles EG: Under 40 years old, + Onsite Interest & intent indicators Watchlisting property for sale, + Other variables = A persona. (Especially low-deciles), = First-home buyers

16 Property Personas Property Buyers Apartment Buyers First Home Buyers Renters Lifestyle Property Next Home Buyers Rental Intent Looking to Build Property Investors Property Movers Commercial Property

17 Car Buyer Personas Car Buyers High End Car Brands Caravaners Boy Racers Luxury Cars Used Car Buyers Bikers Hybrid & Electric Vehicle Interest New Car Buyers Boaties Electric vehicles Urban Utes SUV, ute, hatchback, station wagon & 4WD Vehicle Preferences

18 Lifestyles Life Stages Affluent Flatties Wealthy Rural Youth New & Expecting Parents Rural Young Males Retirement Planner Rural Women Young Females Retiring Chinese Language Preference Bridal Party Retired Young Families

19 Home & Living Farming SME Farmers SMEs Home Interiors Dairy Farmers Trade Me Business DIYers Farm Vehicles Trade Me Agents BBQ Buffs Beef Farmers Tradies Garden Oasis Sheep Farmers Ramping Business Man Cave Food Lovers

20 Sports & recreation Hobby & interest Adventure Sports Horse Mad Automotive Tinkerers Musicians Campers Hunter Gatherer Campers Pet Lovers Watersports Sports Fans Fashion & Beauty Tech Heads Fitness Fanatics Team Sports Gamers Golfers Yoga & Pilates Holiday Makers Creative Spirits Snow Experiences

21 Ad placements

22 Native + Ad matches site layout, fonts and graphics + Content-relevant placement means higher engagement + Product available on the Yellow app and desktop

23 Homepage + Premium homepage placements sit above the fold million page views each month Google Analytics, August-October 2018 MRec or Half-page 300x250 or 300x600

24 Home Page Motors Listing Page Banner 728x90 MRec 300x250 Skyscraper 160x600 Wallpaper 1906x1000 Banner 728x90 MRec or Half-page 300x250 or 300x600

25 Home Page Property Listing Page Wallpaper 1906x1000 Billboard 970x250 Banner 728x90 MRec or Half-page 300x250 or 300x600

26 Home Page Jobs Listing Page Banner 728x90 Banner MRec 728x90 300x250 MRec 300x250

27 Marketplace Home Page Listing Page Banner 728x90 MRec 300x250 Banner 728x90 MRec 300x250

28 Right audience, Right time. Your audience lives here. We re here to help you reach them. Get in touch with us