The Daily Helmsman. Your Campus. Your Voice. Print & Digital Advertising Rate Card. dailyhelmsman.com

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1 The Daily Helmsman Print & Digital Advertising Rate Card Your Campus. Your Voice. dailyhelmsman.com The independent student newspaper serving the University of Memphis

2 MEET THE UofM MARKET Do you want your message, product or service to get noticed by 26,000 University of Memphis students, faculty and staff? Then advertise with us! The Daily Helmsman s print and digital products are your vehicles to make that happen. Campus Population Undergraduate ,234 Graduate ,225 Total ,459 Faculty and Staff ,611 (Full and part-time students) TOTAL MARKET ,070 (U of M Office of Institutional Research) Student Demographics 85% of students live off campus Average age of UofM student: 25 Median undergraduate wage earnings 3 years after graduation: approximately $40,000 Median graduate wage earnings 3 years after graduation: approximately $60,000 The UofM student body, as a group, is hard working with 81% working full or parttime. Collectively, they earn about $175 million in wages. Students by gender Students by race 75% surveyed students (graduate and undergraduate) work 55% work more than 20 hours a week 20% work 19 hours or less 44% of undergraduate work 20 or more hours per week Male Female 42.3 % 57.7 % White Black other 49.3 % 32.8 % 24% work 19 hours or less a week. UofM students have money to spend! 17.1 %

3 PRINT & DIGITAL AD SIZES AND PRICING The Daily Helmsman distributes 8,000 issues a week, Tuesday Friday, to more than 70 high-traffic locations on and around the UofM campus. Our digital site, dailyhelmsman.com, attracts almost 15,000 visitors a month and features special content including photo galleries, videos and more. Ask your media sales representative about special print and digital packages and volume discounts. Digital Sizes & Pricing Weather Sponsor & Leaderboard Top $70 p/week $270 p/month (10% bulk discount) Right Rail Top $56 p/week $216 p/month (10% bulk discount) Right Rail Middle $49 p/week $200 p/week (10% bulk discount) Leaderboard Bottom $56 p/week $216 p/month (10% bulk discount) 300 X X X X X 250 Search

4 Print Ad Rates Daily Helmsman print advertising is designed to be user-friendly for the client and provide the most effective and cost-efficient options for reaching your audience. Our ads are sold by modular unit and portion of the page. Our OPEN RATE applies to all non-contract clients. The standard agency commission of 15% is available to recognized agencies. AD SIZES OPEN STUDENT 1/2 pg. (V) Full Page Half Page Quarter Page Eighth Page Business Card $750 $1,125 $400 $600 $200 $300 $100 $150 $40 $60 $300 $450 $160 $240 $80 $120 $40 $60 $16 $24 FULL PAGE 9.75 w X 15 d 1/4 pg. (H) 1/4 pg. (S) 1/4 pg. (V) 1/2 pg. (H) HALF PAGE H: 9.75 w X 8 d V: 5.75 x 15 d 1/8 pg. (H) 1/8 pg. (V) QUARTER PAGE H: 7.75 x 5 d V: 3.75 w X 10 d S: 9.75 w X 4 d EIGHTH PAGE H: 9.75 X 2 d V: 3.75 w X 5 d VOLUME CONTRACT RATES AD SIZES 5+ Issues 10+ Issues 25+ Issues Full Page Half Page Quarter Page Eighth Page $500 $700 $325 $475 $130 $205 $65 $115 $425 $625 $410 $425 $110 $185 $50 $100 $375 $525 $320 $400 $95 $145 $50 $90

5 Packages & Special Issues Frequency is key to an effective advertising campaign. When you purchase advertising in The Daily Helmsman using one of our new print/digital packages, you not only save money but you wisely put your message on multiple platforms in the most economical way. Let us help you select the best package for your campaign or promotion. Silver Package Gold Package Platinum Package 1 Quarter-page full color print 2 Quarter-page full color print BEST VALUE 2 Eighth-page full color print 2 Right rail middle digital ads two weeks 1 Right rail middle digital ads two weeks $701 ($922 value/you save $221) 2 Eighth-page full color print 2 Right rail middle digital two weeks 2 Special Issues Double Unit (4.5 x 3 ) 1 Eighth-page full color ad in Student Orientation Guide magazine $1,072 ($1,524 value/you save $452) 1 Full page full color print 1 Half page full color print (v or h) 3 Quarter-page full color print (v or h) 4 Eighth-page full color print 1 Leaderboard digital ad 2 months 3 Special Issues Double Unit (4.5 x 3 ) 1 Half-page full color ad in Student Orientation Guide magazine $4,000 ($5,175 value/ You save $1,175)

6 SUBMISSION GUIDELINES (Please state client name and ad run date in subject line) Preferred formats: PDF, JPG (Print) JPG, PNG, TIFF (Digital) Color: CMYK Resolution: 300dpi All text should be converted to outlines Photos and raster art at least 300dpi at full size Black and white ads should be saves as grayscale No text smaller than 6 pt. No 72dpi web graphics or photos No rich black, use process color (100%k) Maximum ink density = 240% PREPRINTED INSERTS Distribution (full-run only) ,000 Insert pages Cost/Thousand 4 pages or less $60 6 pages or more $90 All inserts must be preapproved for acceptance by The Daily Helmsman in advance of insertion. Call the Helmsman Advertising Sales Office at for specificationns and mailing address for inserts.

7 Publication Calendar 2019 January Tu Wed Th Fri 1 Mon, 2 Jan Back-to-school February Tu Wed Th Fri March Tu Wed Th Fri April Tu Wed Th Fri Jan. 14 Feb. 14 Mar. 20 Mar. 28 Apr. 10 Apr. 24 Special Issues Spring Back-to-School & Tiger Basketball Calendar Valentine s Day Sweetheart Career & Internship Fair Choose Your Major Spring Graduation Congratulations Last chance / Finals Issue & Off-Campus Housing Guide

8 Contact The Daily Helmsman Retail Advertising Phone: Fax: Website: dailyhelmsman.com Office hours: 8:30 a.m. - 4:30 p.m. Monday - Friday Your Campus. Your Voice. The independent student newspaper serving the University of Memphis