CONTACT AUDIENCE CHANNELS ENGAGEMENT CUSTOM CONTENT SOCIAL MEDIA DISPLAY ADVERTISING EDITORIAL CALENDAR AD SPECS RATES

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1 2019 MEDIA KIT

2 AUDIENCE CHANNELS ENGAGEMENT CUSTOM CONTENT SOCIAL MEDIA DISPLAY ADVERTISING EDITORIAL CALENDAR AD SPECS RATES CONTACT Advertising, Sponsorships, and Partnerships Shannon Standefer Sales Director (303) Editorial Inquiries Nicolle Monico Senior Digital Editor

3 AUDIENCE Competitor Running is America s leading media brand for performance-minded runners. For over 30 years, Competitor Running has offered runners solutions that improve their running from injury treatment and prevention to dynamic training plans and workouts to expert gear reviews and nutrition advice. DEMOGRAPHICS AND SPENDING The Competitor Running reader is an active consumer and committed runner. 54% male 46% FEmale 55% years old Earns over $155,465 (mean HHI) Exercises up to 9 hours a week Spends $2,200 on running each year ENGAGEMENT PARTICIPATION 99% run regularly 4.6 days/week 23.2 miles/week 239 days/year 1,206 miles/year 97% participate in races each year 7 out of 8 have taken action as a result of seeing a product or service advertised or featured The typical reader has been loyal for 4.1 years 29% have read for the past 5-9 years 61% do not subscribe to Runner s World 94% regularly visit Competitor.com 46% visit at least once a week 79% regularly give advice on running products, events, or issues in the sport

4 ENGAGEMENT With over 30 years experience in speaking to the core running audience, we are the expert in reaching and influencing runners and running enthusiasts. Competitor Running offers comprehensive, omnichannel access to the most loyal, engaged, and active consumers in running. Bring us your goals and we will guide you to the most effective promotional products, timing, and duration to achieve them. WEBSITE Bring your brand to life through stories and engaging images. 88% 77% act on ads they see on Competitor Running s website. have visited a product or service website that they saw advertised. Specific Promotions List Acquisition Trackable Campaigns Conversions One-Time Offers 436K ACTIVE MEMBERS Competitive open rates and click rates SOCIAL High Engagement Awareness Campaigns Follower Campaigns Athlete Activations 899K FOLLOWERS Competitive engagement and click rates DISPLAY ADS Contextual targeting to a highly engaged enthusiast audience. Trackable Campaigns Targetable Landing Page Views 3 ads per pageview display ad Conversion Tracking ads load on scroll 75%viewability Flexible Budgeting

5 CUSTOM THE CUSTOM CONTENT CASCADE Competitor Running offers unmatched reader service and a highly engaged audience on the web, newsletters, social media, and streaming video. Set your goals and our content team will prepare world-class content in any medium for native advertising, collaborative content, branded content, editorial-inspired stories, and sponsored posts. Capabilities: Feature stories and long-form Experiential storytelling Product placement and integration Custom video World-class photography Personalities behind the brand We will recommend the most effective products to meet your goals and suggest a cascade the best timing and duration for each phase of your campaign in social, online, video, and print. website AUDIENCE AND ENGAGEMENT 751K Pageviews (Sep 2018) 88% act on ads they see on website 77% have visited a product or website that they saw advertised 2 25 Average Time on Top Content (Sep 2018) 436K members SOCIAL 899K followers

6 Newsletter and Custom Sends Capabilities: 436K active list members The weekly Competitor Running newsletters cover breaking news, race results, gear and tech reviews, and hot topics that we are following. 36% growth in open rate (Sep 2018) 1 32 Average Time on Content after Click Send your own custom artwork to the most committed athletes in running. Special offers Flash sales Event or series registrations Lead generation Sweepstakes Custom content Segments active members BEST OF COMPETITOR: 335K TRAINING: 75K SHOES & GEAR: 76K SPECIAL OFFERS FROM OUR PARTNERS: 209K NUTRITION & DIET: 74K

7 VIDEO First launched in 2009, Competitor Running 600+ streaming videos include 30-second to 2-minute athlete interviews; exercises and workouts; race course previews; training series on weight loss, yoga, and injury prevention; race coverage; and gear reviews. Capabilities: Episode branding Topic takeovers Athlete activation Exclusives Custom content NEW PLATFORM COMING SOON vimeo.com/competitorrunning

8 SOCIAL MEDIA Capabilities: Custom social media promotions including: Competitor Running has built one of the largest social media followings in running with multi-platform audiences totaling nearly 900K followers. Amplified editorial Athlete takeovers Awareness campaigns Stories and live video Follower campaigns Sweepstakes Giveaways Lead generation Custom content 782,665 followers 44 on content after click 23,300 followers 29 (posts) to 1 05 (stories) on content after click 93,198 followers 40 on content after click

9 DISPLAY ADS Competitor Running allows contextual targeting of banner and display advertising to the most active consumers in the running enthusiast market. ENGAGEMENT 94% regularly visit our website 46% visit at least once a week The typical reader has been loyal for 4.1 years 29% have read for the past 5-9 years 79% of readers regularly give advice on products, events, or issues in the sport 7 out of 8 readers have taken action as a result of seeing a product or service advertised or featured With zero programmatic ad calls, Competitor Running displays between 3 and 3.5 ads per pageview at 75% viewability. Right rail ads follow the user down the page. In-content ads load on scroll.

10 2019 CALENDAR JANUARY Nutrition Winter Reading: Book Reviews Elite Interview: Road MAY Female Trailblazers Mother s Day Gift Guide Best Summer Running Apparel Elite Interview: Mother runner SEPTEMBER Fall Shoe Review/ Buyer s Guide Best Cold Weather Running Apparel Elite Interview: Road FEBRUARY Charities Male Trailblazers Elite Interview: Trail JUNE Fall Marathon Training Plans Father s Day Gift Guide USATF Outdoor Championships Global Running Day Elite Interview: Dad runner OCTOBER Holiday Gift Guide Chicago Marathon coverage Elite Interviews: Chicago Marathon MARCH Injury Prevention Spring Shoe Review/ Buyer s Guide Elite Interview: Track JULY Trail Running Travel Focus Elite Interview: Ultra NOVEMBER NYC Marathon TRE: Gear Focus Holiday Gift Guide Elite Interviews: NYC Marathon APRIL Boston Marathon Elite Interview(s): Boston Marathon AUGUST Strategies for Iconic Races Elite Interview: Track DECEMBER Competitor s Best of 2019 Elite Interview: Trail TOPICS MONTHLY FOCUS: Each month we ll have a focus that guides content coming in so that there is a direct theme across the site. THE RUNDOWN: This column features long-form reviews of a shoe worn for 100+ miles and discusses the pros and cons of the shoe. BEHIND THE SHOE: This column features interviews with product designers and shoemakers discussing how a shoe came to be its first iterations, the history, inspiration, elite feedback and anything in between. TRACK TALK: Here we ll discuss all things track including current events, notable wins/record-breaking wins and our thoughts on the next generation of elites via one-on-one interviews with college athletes. COACH S CORNER: In this column, we ll feature an elite coach and will discuss everything from training, to Q&As with their own pros, trends they see on the rise and current world affairs in the sport of running.

11 SPECS For complete ad specs and capabilities, contact US. Website ad sizes Billboard 970x250 Desktop Tablet 100k max Leaderboard 728x90 Desktop Tablet 100k max Half page 300x600 Desktop Tablet 100k max Medium box 300x250 Desktop Tablet Mobile 100k max Mobile leaderboard 300x50 or 320x50 Mobile 60k max ACCEPTED FORMATS jpg,.gif, 3rd party tags ANIMATION 15 animation or 3 loops SERVING/TRACKING OPTIONS Site served or third party served Advertiser can send 1x1s or UTM codes for tracking if site served PLACEMENT NOTES Any creative not to spec will be rejected and may impact start date Minimal animation performs better than animation-heavy mobile creative ad sizes Billboard 970x250 80k max Leaderboard 728x90 80k max Medium box 300x250" 80k max ACCEPTED FORMATS.jpg, or.gif ONLY ANIMATION :15 or 3 loops MAX gif files only SERVING/TRACKING OPTIONS Must be site served Advertiser can send click tracker or a UTM code with their click-thru URL PLACEMENT NOTES Any creative not to spec will be rejected and may impact ability to go live Creative will remain live in for 5-7 days"

12 ALso Available 2018 Audience STUDY The Competitor Running 2018 Audience Study offers advertisers and marketers a wealth of market research on running enthusiasts and reveals surprising insights into the training habits and spending of America s committed runners. The study draws from a large sample of 5,333 reader responses to 75 detailed questions on spending habits, brand ownership, intent to buy, reading habits, training practices, race and event participation, travel, replacement value, running interests, and technology and app use. To access the study, please contact us. Advertising, Sponsorships, and Partnerships Shannon Standefer Sales Director sstandefer@pocketoutdoormedia.com (303) Editorial Inquiries Nicolle Monico Senior Digital Editor nmonico@pocketoutdoormedia.com Competitor Running 3002 Sterling Circle, Ste 100 Boulder, CO USA vimeo.com/competitorrunning New for 2019