SIGNATURE EVENTS MEDIA OPPORTUNITIES PARTNERSHIP PROGRAMS

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1 SIGNATURE EVENTS MEDIA OPPORTUNITIES PARTNERSHIP PROGRAMS

2 WHAT IS Do512? Do512 IS A MEDIA PROPERTY Do512 is What to Do In Austin, the go-to events and entertainment guide for Austin s hip, social, young adults. 20% PROJECTED GROWTH IN 2016 Do512 reaches people through multiple online channels and helps them make educated decisions about where to spend their entertainment dollars via our app, website, s and social media outlets. Do512 IS AN AGENCY Do512 helps brands and businesses cut through the clutter and make a BIG impact in Austin. Do512 offers an unparalleled blend of high visibility media, sponsored content, live events, and street level activations designed to help your brand make an impact and get results. We re deeply connected in Austin, so partnerships with venues, promoters, media and production companies put us in a great position to activate a brand Do512 IS AN EVENT PRODUCER Do512 SXSW STATS Do512 is known for throwing some of the most awesome parties in Austin. From our "Austin Sound & Cinema" series, FROM GOOGLE hugely ANALYTICS anticipated FEB-MAR signature 2015 events during SXSW, "Do512 Lounge Sessions", and dozens of other experiences we develop throughout the year. 1.5 Million Total Visits

3 Do512 s REACH 850,000+ Monthly Pageviews 350,000+ Monthly Visits 275,000+ Subscribers 108,000+ TWITTER Followers 97,000+ FACEBOOK Likes 39,000+ INSTAGRAM Followers

4 OUR AUDIENCE DEMOGRAPHICS 50% yrs 40% yrs 18 CITIES ACROSS NORTH AMERICA AND GROWING 51% Female 70% Single 65% No Kids HHI = $92k 6x more likely to see live music DO512 IS AUSTIN S EDITION OF DOSTUFF 4x more likely to be the organizer in their group A global network of local operatives that serve up the best music, events, & culture today.

5 HOW WE DO IT DEDICATED SPONSORED INCLUSIONS SIGNATURE EVENTS SPONSORSHIP (DIGITAL & ON-SITE) SAMPLING OPPORTUNITIES SOCIAL MEDIA THE DOSTUFF APP DISPLAY ADS SPONSORED EDITORIAL CONTENT PRODUCT SEEDING (W/ TASTEMAKERS) AWESOME EXPERIENCES

6 HOW WE DO IT SPONSORED EDITORIAL CONTENT ON Do512 Do512 s editorial team will curate editorial that showcases awesome and relevant content alongside your branding. We ll make sure each piece is a great look for your brand while generating tons of eyeballs to the page by promoting it on Do512. EXAMPLES OF SPONSORED CONTENT CLICK ON EITHER IMAGE TO VIEW ON DO512 SPONSORSHIP COMPONENTS: Logo incorporated into the header image of the editorial page on Do512 Link incorporated into the opening segment of the editorial page on Do512 2 Additional Branded Image Placements within the body of the Do512 editorial Minimum 1 mention of editorial page on Do512 s Facebook w/ sponsor tagged. Minimum 2 mentions of editorial page on Do512 s Twitter w/ sponsor tagged. Long Shelf Life and great for SEO - Google searches, Yahoo, Bing, etc. Do512 will create custom-branded display ads that link to the sponsored content page on Do512, and have them in rotation in on our site and app, too.

7 HOW WE DO IT DEDICATED / SPONSORED DEDICATED EXAMPLES SPONSORED EXAMPLES DO512 TOP PICKS We send our weekly Top Picks to over 275,000+ opt in subscribers each week. Top Picks sponsorships ensure your brand is "front and center" when they all open the and start planning their event schedules. SPONSORSHIP COMPONENTS: Brand Mention in the OPENING PARAGRAPH The most highly trafficked section of 200x80 Presented/Powered By Ad in the Leaderboard 200x170 Prime Brand Ad in Top Right Corner of 380x115 Listings Brand Ad in body of $6250 Value per (250,000+ $25 CPM

8 HOW WE DO IT PREMIUM DISPLAY ADS ON DO512 PREMIUM DISPLAY ADS LEADERBOARD TOP RIGHT MIDDLE LISTING 960x60 Leaderboard Ad Units on Do x250 Prime Ad Units in Top Right Corner of all pages on Do x200 Prime Ad Units in the Event Listings on Do512 LEADERBOARD EXAMPLES TOP RIGHT BRAND AD EXAMPLES MIDDLE LISTING BRAND AD EXAMPLES

9 HOW WE DO IT THE DOSTUFF APP Event Listings Personal Profile/ Schedule Around Me Ft Event Ad Integration Discover the Best in Your City Calendar View 60,000+ USERS NETWORK WIDE 15,000+ in Austin The DoStuff App is what our audience will use to find awesome events while on the go. As the first dedicated mobile app for the DoStuff Network, it offers all the comprehensive local event listings and culture news your audience is used to on the web, plus new features exclusive to the app like location-based searches and redesigned profile pages.

10 HOW WE DO IT DO512 SIGNATURE EVENTS 2016 SIGNATURE EVENTS: Free Week Sound & Cinema (6 events) Do512 Lounge Sessions (Monthly) Fire on The Mountain Chili Showdown Camp Halloweekend Do512 Photo Show Summer Forever Boat Party During SXSW: EPIC! Interactive Strange Brew The Big One SPONSORSHIP LEVELS INCLUDE: Brand Inclusion on Event Posters + Online Media Assets Option to activate up to a 10x10 footprint onsite 20 VIP Passes Product Seeding Opportunities Artist Gifting Opportunities Inclusion in Photo and Video Recaps

11 BECOME A DO512 SCENE PARTNER Do512 Scene Partnerships allow you to immerse your brand in the best of what Do512 has to offer, throughout the entire year. Whether you want to make a splash at a big event or consistently be on locals mind while they are choosing to do any night of the week, becoming an Austin Scene Partner means that Do512 will put your brand at the center of the most talked-about experiences of the year. Why does this work? Because there's no more relevant way to target your audience than through the things they choose to do when they want to have an awesome time in their city.

12 NOBODY ELSE CAN DO THIS NOT EVEN CLOSE. -Rick Webb (on medium) venture angel investor, writer, record label owner, native alaskan, DoStuff was fantastic. Their promo was 5% of our media spend but ended up driving over 60% of our RSVPs for this event. They are a media partner, digital agency, and experiential agency all rolled into one, and on top of everything else they are a pleasure to work with. Michael Raspatello Anheuser-Busch Director, Digital Innovation & Strategy

13 LET S DO THIS! THANK YOU MATT MANDRELLA Director of Business Development, Do Mandrella@Do512.com