The Telegraph: A Rich Heritage Mobile telegraph.co.uk ipad Print

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1 The Telegraph: A Rich Heritage Mobile telegraph.co.uk ipad Print The Daily Telegraph leads the quality daily news market in the UK with an outstanding line up of distinguished journalists and columnists. The Telegraph Brand Essence Trusted insights Values Curiosity, Integrity, Commitment Personality Smart, confident, witty, engaged, worthy

2 The Telegraph: A Rich Heritage Mobile telegraph.co.uk ipad Print Innovation is in our DNA. Since our launch in 1855, we have striven to deliver the latest technologies and messages to our customers. First UK website to launch in st UK business to launch on Kindle, iphone & Android Apps

3 The Telegraph Audience Affluent Today Telegraph.co.uk reaches over 6.5 million unique users a month with over 123million page views. Our audience have the greatest potential purchasing power vs. our competitors audience and are serious spenders. Loyal The Telegraph has a reliable reach with 81% of The Daily Telegraph s readers look at no other quality daily. Our users don t just visit for one story- they spend an average of 13 minutes looking at our content. Influential We influence the influencers; our readers know people across an array of social, cultural, professional, and economic circles. They thrive on making introductions and pass on their accumulated knowledge to those who surround them. Elusive Hard to reach elsewhere; 1 in 3 visits to Telegraph.co.uk are direct, i.e. from a homepage, a bookmark or the user typing Telegraph.co.uk into the address bar not via search or any other traceable link.

4 Telegraph Platforms Direct Response through to Branded Content HIGH IMPACT DIRECT RESPONSE Video 1 st available impression Mobile Platforms Data Options Premium Network RTB Homepage Takeovers Tablet Platforms Performance Network

5 High Impact Formats Multi-Platform Bespoke Interactive The Cascade Unit Multi-platform html5 Overlays Bespoke animation Page Manipulation Interactive, reveals rich content

6 High Impact Formats Rotating Megabanner Interactive premium format Shutters Rich content panels Open Door Full Page Manipulation

7 Filmstrip: New Impact Format Mobile telegraph.co.uk Tablet Bring your story to life with Filmstrip - five elegant sliding panels that make it a rich canvas for beautiful and scalable storytelling across mobile, desktop and tablet platforms. A content-rich interactive experience that doesn't interrupt viewing Includes five sequential ads in a single 300x600 unit Allows for rich media, video and social media content within the filmstrip ad format User-initiation option with clear signposting to scroll through the filmstrip ad BRAND AWARENESS INTEREST DESIRE INTENT LOYALTY

8 High Impact Reach 1st Available Impression Targeting increases reach Online display Search Users see your brand s display activity from any entry point to the site, reach circa 500,000 unique users per day. Referral Links Social Networks A great add-on to any Homepage takeover; reach circa 800,000 unique users per day. [Source: Telegraph Planning and Analysis, Q1 2013]

9 Telegraph ipad Apps 74,900 active subscribers 36,000 daily unique users 64,000 daily sessions 96,000 monthly Uniques 18 mins Dwell Time The very best daily News, Business and Sport content, video, picture galleries, puzzles and cartoons. The Telegraph ipad App Premium environment Full Page ad slots Tenancy basis Ads appear after the 3rd and 5th swipe thereafter Stand out! Blippar enabled ads Galleries ipad App 1 Solus Advertiser 56,000 App Downloads. 17,000 avg. daily screen views 4 minute dwell time

10 Tablet Platforms ipad New App Flipboard Google Currents Windows 8 App The Telegraph brand has strong coverage across mobile and tablet apps Telegraph Flipboard ipad App 1M Page Impressions per month Ads in Layout and Article view Tenancy 25% SOV Telegraph ipad News App 330,000 Page Impressions per month Ads on rotation 3 rd then 5 th swipe Telegraph App on Window s 8 5,000 Page Impressions per month Ads appear on 5 th swipe Telegraph Google Currents App 70,000 Page Impressions per month Ads appear on 5 th swipe FREE impressions on mobile app The Telegraph has significant reach across it s content distributed on tablet apps, now including Kindle Fire

11 Telegraph ipad Safari Browser Cascade Unit Ad Touch Format The Telegraph Safari browser delivers circa 9m page impressions per day and 20m Page views per month. The Cascade Unit can run in its full glory when built in html5. Ad Touch is an interactive format specifically designed for the ipad. Audi ipad Safari browser Portal Takeover Safari browser Ad Touch Portal Takeover

12 Telegraph Mobile Apps 61,000 Monthly unique users I 20,000 active subscribers 8,000 Daily sessions* iphone & Android Apps Reach our audience accessing all the latest news, business, sport and comment CPM basis or standard tenancy. * [Source: Webtrends/ Publisher Analytics August 2012]

13 Telegraph Apps: Mobile 50,000 active monthly subscribers 8,400 daily sessions 6,000 daily unique users 6 minutes dwell time New: BLACKBERRY 10 APP New Telegraph App on Blackberry 10 handsets Extend audience reach 6.6% Telegraph mobile traffic is from Blackberry devices Coming soon! iphone & Android News Apps Number of active subscribers has increased rapidly in the last quarter. Advertisers can reach an engaged audience accessing all the latest news, business, sport and comment Advertising on a CPM basis or standard tenancy. * [Source: Webtrends/ Publisher Analytics March 2013]

14 Telegraph Mobile: Browser 4,000,000 Monthly unique users I 37,000,000 monthly page views 301,000 daily visitors The Telegraph Mobile Browser now attracts more users than any other quality news site in the UK; 6 million unique users a month 30 million page views a month 76% ABC1 adults Commuter hours peak time Full site, Channel Takeover and cpm options 0.6% average CTR The Telegraph is the first UK publisher to offer the mpu format above the fold!

15 Telegraph TV Pre-Roll Channel Sponsorship Branded Video Pre-roll or Interactive pre-roll Channel Sponsorship Video Production Viral Video Bespoke Builds Guaranteed Ad impressions Award-winning Video production team

16 Telegraph YouTube Channel Video Extend campaign reach to You Tube Largest UK newspaper on YouTube 4.5M global plays 508K UK plays Extend social media reach of advertisers preroll/ video content Extend New audience potential.

17 Telegraph Direct Response Sponsored s Avg % open rate Bespoke s 100% SOV Co-branded Choice ACORN, Geo and Demographic targeting Avg. 40% open rate Editorial s Automated and Curated s, Daily fix of insider info/ gossip and Political commentary. Designed for mobile Formats available 468x60, In Association logo MPU and Text link

18 Telegraph Direct Response Cost-effective CPMs Premium Network Selection of inventory across Premium Telegraph channels at a cost-effective blended rate; Female Network Women s; Fashion; Health; Travel; Dance; Theatre; TV and Radio Male Network Finance, News, Motoring, Golf, Rugby, Formula 1 Real Time Bidding (RTB) Telegraph Media Group allows our trading partners to target audiences through our private marketplace for non-guaranteed inventory.

19 Telegraph Audiences What is it? Audiences is The Telegraph s proprietary data which brands can utilise to target unique audiences and power advertising effectiveness. How does it work? Telegraph Audiences combines first party data with trusted third party data to provide brands with detailed consumer insight that can drive targeting efficiency and even redefine a brand s target audience. The result? Detailed consumer insight that can drive targeting efficiency and even redefine a brand s target audience.

20 Telegraph Beyond What is it? Leveraging the Telegraph s rich & unique proprietary data, Beyond allows advertisers to target premium audiences at scale outside of the Telegraph domain. Advertisers can reach up to 34 million unique individuals who we have profiled by demographic, interest, purchase behaviour or intent via the full suite of 120 Telegraph Audiences segments. BRAND BLAST Roadblock of TCUK Homepage + blitz of brand-safe sites on a single day to create huge impact and deliver mass reach of a premium audience that rivals a Portal AUDIENCES BEYOND Target one of the 120 Telegraph Audiences segments across a network of brandsafe sites to deliver incremental reach & coverage of a profiled audience LOOK A LIKES Modelling user data from your website against our active cookies, we can create look a likes of your unique customer profile, and then target these users offsite for Prospecting Re-TARGETING Finding users who have been exposed to a display or branded content campaign running on telegraph.co.uk, we can then deliver re-targeted sequential messaging

21 inread: New Impact Format telegraph.co.uk The inread format is ideal for brands to bring content to life and drive video plays; inread is a high impact branding format which gives users a seamless brand experience on telegraph.co.uk. Video format hosted in article pages across desktop User scrolls below the fold before video initiates Format only plays when more than 50% in view - paused if user scrolls past Format is capped at 1 per user per day - Driving better CTRs - Better user experience

22 Native Advertising: New Format telegraph.co.uk Advertisement Experience the Next Generation Range Rover in our interactive film. Play the film now. Special offer for Telegraph readers. 50 free football bet on from Coral. Click here to bet now. Advertisement Special offer for Telegraph readers. 50 free football bet on from Coral. Advertisem Click here to bet now. ent Native Advertising Seamless integration of advertising within the design of Telegraph pages. Targeted against specific content, channels or audiences to drive advertiser ROI

23 The Luxury Channel Launched on Oct 5th Advertisers have the opportunity to gain 100% SOV across any of our 13 luxury categories per month Categories: Fine Jewellery, Art, Luxury watches, Travel & more Only the most premium brands Estimated 120,000 monthly unique users

24 Men s Lifestyle Channel Sharp opinion and expert advice for the modern male Telegraph Men is an exciting new lifestyle channel tailored to the modern male A new breed of digital Men s magazine Dedicated to attracting males age New contributors: James Cracknell, David Gandy, Jonny Brownlee and Jamal Edwards New Channels: Thinking Man, Style, Active, Relationships and The Filter Launched on 12th September 2013 Audi & LG: Launch Partners Brand Audience Platforms High Impact Tablet October UK Uniques for Men's channel: 687,225 October UK Page views for Men's channel: 1,360,514 Mobile Video Direct Response Display Multi Platform