WEBSITE OF THE YEAR Digital Packages

Transcription

1 EVERYWHERE, EVERY MINUTE, EVERY DAY. WEBSITE OF THE YEAR Digital Packages

2 Reaches almost 1 in 2 adults in Wales JICREG etelmar January insertion in each newspaper and 1 month on WalesOnline reaches 47% of adults in Wales

3 Everywhere, every minute, every day. With a multimedia campaign you can reach our audience from the minute they wake up till the moment they go to sleep, while they browse at work, on the go and at home. In the morning At Work On the go In the evening Newspaper, mobile, e-edition, tablet Desktop Mobile Mobile, e-edition, tablet

4 WEBSITE OF THE YEAR Audience

5 WEBSITE OF THE YEAR THE MOST POPULAR WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION 27,275,011 MONTHLY PAGEVIEWS 2,478,000 MONTHLY UNIQUE VISITORS 113,400 LIKES 72,600 FOLLOWERS Source: Omniture monthly average pageviews Jan-June 2015, Comscore unique visitors monthly average Jan- May2015, Social Media figures as at June 2015

6 How we compare WEBSITE OF THE YEAR THE MOST POPULAR WEBSITE FOR WELSH NEWS, SPORT, LIFESTYLE AND ENTERTAINMENT INFORMATION IN THE NATION PENETRATION IN WALES (% OF ADULTS REACHED IN WALES PER WEEK) Source: Market share JICREG 01/05/2014 Base: Wales. REACHES 44% WESTERN TELEGRAPH, LLANELLI STAR 2% OF ADULTS IN WALES DAILY POST 14% SOUTH WALES EVENING POST 13% SOUTH WALES ARGUS 7% BARRY & DISTRICT NEWS, SHROPSHIRE STAR, CHESTER CHRONICLE, PENARTH TIMES, CARMARTHEN JOURNAL - ALL 1% WALESONLINE IS SO GREAT VERY FEW SITES MAKE ME GO DAMN, WHY DIDN T WE DO THAT? QUITE SO OFTEN BUZZFEED

7 How our audience views Our audience demographics WEBSITE OF THE YEAR DESKTOP 15,489,882 PAGEVIEWS 1,515,738 UNIQUE BROWSERS 53% 47% 729,600 UNIQUE VISITORS (This figure has had duplications removed by ComScore) MOBILE 11,773,616 PAGEVIEWS 1,936,082 UNIQUE BROWSERS 1,819,600 UNIQUE VISITORS (This figure has had duplications removed by ComScore and includes Tablet devices) ABC1 C2DE 54% 46% APPS 1,799,323 WALESONLINE APP MONTHLY PAGE VIEWS 17,154 WALESONLINE APP MONTHLY UNIQUE BROWSERS 460,404 WELSH RUGBY ADDICTS APP MONTHLY PAGE VIEWS 5,695 WELSH RUGBY ADDICTS APP MONTHLY UNIQUE BROWSERS (Monthly Figure: ABC Feb 2015, Omniture Feb 2015) AGE % 41.4% 28.4% Source: All figures Omniture unless otherwise stated. Figures July-Dec monthly average. Social Media figures as at April 2015, ComScore data Jan-May 2015 monthly average

8 How our audience engages with WEBSITE OF THE YEAR Eleri reads WalesOnline every morning at breakfast and sees your business advertised. Although she does not click the advert, three hours later Eleri sees your advert again and searches for your website to find out more. The following weekend Eleri becomes a customer after visiting your business to purchase. Eleri enters the latest sponsored competition to win Rugby World Cup Tickets on WalesOnline Facebook and shares the link with her friends. Eleri retweets WalesOnline's sponsored article on Top 20 Romantic Welsh Landscapes.

9 WEBSITE OF THE YEAR Digital Packages

10 Digital Packages WEBSITE OF THE YEAR 3 CUSTOM DISPLAY ENGAGE OUR AUDIENCE HOW YOU WANT, WHEN YOU WANT AND WITH MORE CREATIVITY. MMA MOBILE BANNER Reach our exploding mobile audience 1 ESSENTIAL PACKAGE WANT A SHARE OF OUR AUDIENCE? A great place to start. Four ad formats shown across all sections of WalesOnline cpm (cost per thousand impressions) LEADERBOARD Top of the page for maximum impact SKYSCRAPER In line with editorial content to stay in readers eye-line MPU High impact advert Build your campaign using rich media formats and target a specific audience by location or by placing your ads next to content relevant to your target audience. Rich media ads are 3 times more effective! Source: Digitalstrategyconsulting.com, 2012 To preview our rich media options visit 11 cpm 2 PROFESSIONAL PACKAGE TARGET A SEGMENT OF OUR AUDIENCE. When you want more control. One ad format targeted across the site section of your choice. 9 cpm TOP TIP Ensure you have the right amount of impressions to deliver over the length of your campaign 50, ,000 impressions Great for weekly campaigns on niche channels. 200, ,000 impressions Ideal for monthly campaigns or to dominate more space on channels.

11 We are offering you the unique opportunity to reach our audience in Wales across all our leading and instantly recognisable news brands Our news brands have a loyal local audience engaging with our content. You can now take advantage of the 23million monthly pageviews in Wales across all titles. We are offering you cross-platform opportunities to advertise across online, mobile and tablet to hit a broad spectrum of demographics. Ad Format MPU, WideSky, Leaderboard, MMA Mobile Banner, Mobile MPU Video MPU, Page Peel, Expanding Leaderboard, Expanding Leaderboard with Video, Expanding MPU, Ad Bar, Overlay, Billboard, Super MPU, Mobile Overlay X-Titles Pricing 15cpm 18 cpm

12 Takeover WEBSITE OF THE YEAR Section Takeovers Takeover on the index pages of our site sections... Plus fixed clickable skin and MPU across the rest of the section content during our peak times (11am-3pm) Gain maximum exposure with a Takeover on the Homepage of WalesOnline! 1 day days* Weekend 4,000 ( 800 per day) 900 (2 days) Takeover the homepage with fixed clickable skin and MPU for 24hours. Takeovers are fixed to the homepage giving you maximum exposure, ad impressions will fluctuate and cannot be guaranteed WalesOnline Section Homepage Price Per Day News 690 Rugby Premium (During February, March & November to capture the surge in traffic during the 6 Nations & Autumn Internationals) Rugby (Excluding February, March & November) Football 280 Sport (Index Page Only) What s On (24hr across all section content) Business 200 Lifestyle/ Fun Stuff (Lifestyle & Fun Stuff Home page plus 24hr across the all of the section content) 300 * Days do not have to be taken in consecutive order but must be booked in the same month

13 Mobile Takeovers Takeover the sections of WalesOnline s mobile site with fixed MMA Mobile Banners across the entire site section for 24 hours. WalesOnline Section Cost Per Day Home 275 News 748 Rugby Premium (During February, March & November to capture the surge in traffic during the 6 Nations & Autumn Internationals) 485 Rugby 228 Football 128 What s On 190 Lifestyle % of our traffic is mobile

14 NEW: Rich Media Formats Rich media with video boosts response by 600% MEDIAMIND RESEARCH DESKTOP This is launched from a high impact billboard ad unit users click to initiate the cascading effect in which several panels open to reveal a wealth of advertiser content. Combines several rich media formats within a single space delivering high impact video & user interaction within one ad. Brand awareness increased by 79% using mobile rich media formats MILLWARD BROWN SU2C CAMPAIGN CASE STUDY 2015 MOBILE Road Devil interactive mobile format expanding from a banner to a multi-slide format, housing images, video, Twitter & Facebook feed or searchable map. Card Deck stacks display messages. When a user swipes to either the right or left it places the top card at the bottom of the stack. Mobile Expand - when tapped expands to display a highly engaging large creative or video dominating the screen & engaging the user. Cameo - A rich & engaging mobile ad format expands from a 320x50 banner to house image gallery, video & curated feeds. Spincube - a 3D cube containing 4 sides. By swiping, the cube rotates in a 3D animation to display new & dynamic sales messages on each slide. Slider - a highly engaging format that allows the user to shift between several key sales messages.

15 Social Media Sponsored Facebook Competition You can put your brand in front of our loyal, local social media audience, complementing your existing print and digital advertising campaigns. With 113,400 likes WalesOnline is the perfect platform to share your message Sponsored Facebook Post As part of your package, you will receive: - A 7 day competition on WalesOnline's Facebook account - 4 posts in prime time slots to engage and generate interest - Posts will also drive traffic to your Facebook page or website - A full report of the reach of your competition Pricing 860 Share your message and engage our audience on Facebook with a sponsored post. Pricing 450 Plus you can be safe in the knowledge that your messages are professionally written by our editorial teams!

16 Social Media Sponsored Twitter Competition Join the conversation with our 72,600 followers Sponsored Tweet We ll help you reach out to our ever-growing Twitter following via our trusted media brands that enjoy real loyalty. You ll see instant results, with real-time visibility of click-throughs and retweets. Pricing 120 As part of your package, you will receive: - A 7 day competition on WalesOnline's Twitter account - 3 posts in prime time slots to drive interest and engagement - Posts will also drive traffic to your Twitter feed or website - A full report of the reach of your competition Pricing 475

17 Sponsored Articles Showcase your business on WalesOnline by sponsoring an article. Dominate the page with companion ads to increase brand awareness and promote offers encouraging traffic to click through to your website. Increase engagement and reach your target audience by placing your adverts next to relevant content to differentiate your business from competitors. Pricing 580

18 Rich Media Sponsored Articles Rich Media Articles on WalesOnline Quizzes, games & listicles are fantastic for campaign awareness, engaging with our social media audience and to provoke a reaction and interaction between our followers. Pricing 2,000 WalesOnline Sponsored Competition Competitions incentivised with a great prize are proving extremely popular with our audience maximising brand awareness and social engagement. Pricing 1,200 Dominate the page with companion ads to increase brand awareness and promote offers encouraging traffic to click through to your website. Plus three promotional posts on WalesOnline Facebook and three WalesOnline Tweets to extend the reach of your quiz or competition to our social audience.

19 Localised Options Reach a local audience with our Celtic titles and In Your Area Sections WalesOnline In Your Area Takeovers In Your Area Index Page 5 Days fixed clickable skin Facebook Special Offers/ Competitions Facebook Page 7 Day Competition Likes Merthyr Express 46 3,113 Pontypridd Observer Glamorgan Gazette 53 3, ,555 Gwent Gazette 35 2,382 Rhondda Leader 120 8,040 Merthyr Tydfil 125 Pontypridd 75 Cynon Valley 60 Blaenau Gwent 50 Bridgend 150 Rhondda 90 Sponsored Tweets Twitter Feed Sponsored Tweet Followers Merthyr Express 25 2,124 Pontypridd Observer Glamorgan Gazette 16 1, ,546 Rhondda Leader 28 2,350

20 Target your campaign What Contextual Targeting Who Behavioural Targeting Your adverts can be targeted based on age, gender, preferences and buying behaviours of our audience. You define the perfect customer then reach people who have shown an active interest in relevant products or services. Target our audience based on keywords in articles. You can pick keywords based on your advertising strategy and your ads will be displayed around any articles containing those keywords. Where Geo & Re-Targeting 1 Our WalesOnline visitor reads 2 or more articles on the same area over 2 weeks (i.e. City Centre) A great targeting option for local online advertisers. You can now target a select group of our website users in a geographical area OR who have an interest in a geographical area, based on the news articles they choose to read. 2 That visitor is then added to an audience segment for that area 3 That audience segment can be targeted with your advert, anywhere on WalesOnline! Targeting provides well qualified leads Targeting limits wastage in campaigns Only reach a highly engaged and responsive audience * All areas subject to availability

21 What s On Do you have an event that needs promoting? What's On is South Wales' essential entertainment platform, providing the ultimate event guide for the city, with an easy to use event planner to see exactly what's going on and when. Better targeting Your advert will be seen by a more engaged & targeted audience who will be actively looking for businesses like yours. Reaching a mobile audience As well as the What's On desktop site, your advert will also appear on mobile and tablet versions. This allows you to reach a socially active audience on the go. Fixed position adverts Our What's On fixed position adverts mean you don't share your advertising slot with other advertisers. Advert Slot What s On Pages Rate per Week Sponsored Carousel All What s On Pages 100 Sponsored Venue All What s On Pages 75 Sponsored Event Large What s On Homepage 75 Sponsored Event Video What s On Homepage 75 Sponsored Event Small What s On Homepage 50 Sponsored Event Category Category Page (i.e. Comedy) 30 Sponsored Restaurant All What s On Pages 50 (Minimum 4 week campaign duration) Featured Listing All What s On Pages 15

22 Football Sponsorship

23 Stand alone digital products

24 M-Sites Don't have a mobile website? We can help... Basic M-Site A great site to get you started 299 +VAT per year We will provide a basic mobile site for your business which can also work on desktop and tablet devices to give you online presence. Customers expect mobile friendly websites that are designed for touchscreen phones. Advanced M-Site A great site for conveying more information or adding additional features 499 +VAT per year Before M-Site After M-Site Don't lose customers, make your site more mobile friendly.

25 Shorthand Highly visual, fully responsive multimedia features Engage consumers with rich content including images, videos and music to drive pageviews and time spent looking at your business and its products and services. Your Shorthand article can be shared on WalesOnline, your own website and social media. Pricing 3,000

26 Hyper-local Targeting Location Based Advertising at your Fingertips! Reach a local audience at the right time and right place, defined down to relevant postcodes Marry the power of localisation and the reach provided by smartphones, to get your ads in front of the right audience at the right time. With Pinpoint, you can deliver a targeted message to our audience your potential customers at a time that suits you! So why not complement your current advertising with Pinpoint! Appointment to Action Use the timeliness of pinpoint to deliver prompts to action on specific days, hours and minutes Packages Annual Fee Messages CPM over Gold , Silver 500 4, Bronze 300 2, Amplify/ extend other channels Cut through the noise and get your message seen even on the lock screen For more information and case studies visit: Underpin national activity with regional or local pinpoint to extend reach and drive response

27 WEBSITE OF THE YEAR Testimonials

28 What our Clients are saying

29 for more information, contact your Media Wales sales representative All prices quoted are exclusive of VAT