More than $248 million dollars are spent on tourism in La Crosse County. Advertisers can earn their share.

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1 VISITORS GUIDE 2018 More than $248 million dollars are spent on tourism in La Crosse County. Advertisers can earn their share. Distribution: The La Crosse County Visitors Guide & Map is dispersed throughout Wisconsin s Interstate highway system and other major four-lane highways with rest areas. Guides and maps are mailed by request throughout the United States and Canada and distributed at trade shows in Madison, Milwaukee, Minneapolis, Duluth, and Cedar Falls. The mobile visitors center van provides easy access to destinations and events that promote the area. Locally, the visitors guide and map can be found at some of our 250+ membership businesses including area hotels, motels, and campgrounds and many other satellite locations throughout La Crosse County and surrounding communities. A digital copy is also available online at explorelacrosse.com. COUNTY WISCONSIN La Crosse County Convention & Visitors Bureau 410 Veterans Memorial Drive La Crosse, WI explorelacrosse.com hanifl@explorelacrosse.com

2 THE OFFICIAL EXPLORE LA CROSSE VISITORS GUIDE Visitor Guide Ad size Early Bird Regular Back Cover (SOLD) $4,127 $4,231 Inside Front Cover (SOLD) $3,780 $3,874 Inside Back Cover (SOLD) $3,780 $3,874 Full Page $3,077 $3,155 2/3 Page - vertical $2,268 $2,325 1/2 Page - horizontal $1,811 $1,828 1/3 Page - vertical or horizontal $1,234 $1,265 1/6 Page - vertical $855 $876 1/4 Page-Festivals Only -horizontal $703 $719 1/12 Page - vertical $441 $451 Expanded Directory Listing w/o ad $210 $215 Expanded Directory Listing w/ ad $147 $152 Full Page Business Association Map Ad size City Page Ad X Available Full Map Side Ad - 4 X 2 10 Available Early Bird Regular Advertising Deadlines: Early Bird Deadline: July 31, 2017 Advertising Deadline: August 21, 2017 Finished Ad (submitted as PDF) August 25, 2017 Publication Date: January 2018 Contract Info: Cancellations must be received in writing before the ad closing date. No cancellations accepted after the closing date. Verbal and electronic orders are binding. All orders are subject to publisher s acceptance. Publishers reserve the right to reject or cancel a dvertising for any reason, including any advertising which in the opinion of the publisher does not conform to the standards of the publication. All ads are accepted and published by the publishers upon the presentation that the agency and advertiser are authorized to publish the entire content and subject matter thereof. When ads containing the names, pictures and/or other testimonials of living persons are submitted for publication, the order of request for the publication thereof shall be warranty by the advertiser and agency that they have obtained the written consent for the use in the ad of the name, picture, and/or testimonial of any living person which is contained therein. In consideration of publishers acceptance of such ads for publication, the agency and advertiser shall, jointly and separately, indemnify and hold the publishers harmless from and against any loss or expense, including without limitation reasonable attorney s fees, resulting from claims or suits based upon the contents or subject matter of such ads, including without limitation claims or suits for libel, violation or right of privacy, plagiarism, and copyright infringement. No condition, oral or printed in the contract, insertion order, copy instructions or elsewhere, which conflict with the publishers policies as set forth in or incorporated by reference into this rate card, will be binding on the publishers unless agreed to in writing and signed by the publishers. It is understood that all terms and conditions set forth in the rate card shall form a part of the contract and shall have a binding effect equal to those set forth in the contract. The publishers shall not be liable for any damages, including consequential damages, if for any reason the publishers fails to publish an advertisement.

3 Visitor Guide Ad Sizes: 1/3 Page - Vertical X inches 1/6 Page - Vertical X inches Full Page With Bleed X inches (Image Area 8 X 10.5 inches) Full Page No Bleed 8 X 10.5 inches 1/12 Page - Vertical X inches 1/2 Page - Horizontal X inches 1/3 Page - Horizontal X 3 inches

4 Visitor Guide Ad Sizes: 2/3 Page - Vertical 4.8 X inches Print Ready Ad Submission Preparation Requirements n Bleed only on full page advertisements n Printing Process: web offset n Bindery: saddle stitch n Publication trim size: x PDF Files must be: n 300 dpi resolution, fonts embedded, CMYK (no spot colors) n Built to EXACT AD DIMENSIONS (no crop marks, info slugs) n Ad design costs will be billed at $55.00 per hour La Crosse Advertisers: Send complete ad or ad changes to Brent Hanifl at hanifl@explorelacrosse.com and include in the subject line: 2017 Visitors Guide Ad If you need help building your ad or questions concerning ad specifications, please contact Terry Tobin at tobin@explorelacrosse.com or Festival Ad - Horizontal X inches

5 Map Ad Sizes: City Page Ad 5.5 X 2.8 Includes photo or graphic area & text.

6 Map Ad Sizes: City Page Ad 4 X 2 Includes logo & text only

7 ADVERTISING AGREEMENT Official Explore La Crosse Visitor Guide Business/Org. Date Contact Name Billing Address City State Zip Phone By signing, advertiser accepts terms and conditions as stated on the rate card and agrees to remit payment at the rate noted below. Authorized Signature s listed are for full-color, camera-ready ads. If you need an ad designed, please contact Terry Tobin at There is a charge for ad design. AD ARTWORK DEADLINE: August 25, 2017: Submit artwork to: Brent Hanifl, hanifil@explorelacrosse.com Visitor Guide Ad Size Select ad size and circle corresponding rate New Ad or Pick-up Ad Pick-up ads must meet spec requirements of new ad size(s) Early Bird Due by 31 Regular After July 31 Total Amount Due: Back Cover (Sold) $4,127 $4,231 Inside Front Cover (Sold) $3,780 $3,874 Inside Back Cover (Sold) $3,780 $3,874 Full Page $3,077 $3,155 2/3 Page (Vertical) $2,268 $2,325 1/2 Page (Horizontal) $1,811 $1,828 1/3 Page (Horizontal or Vertical) $1,234 $1,265 1/6 Page (Vertical) $855 $876 1/4 Page (Festivals Only-horizontal) $703 $719 1/12 Page (Vertical) $441 $451 Expanded Directory Listing (Without Ad) $210 $215 Expanded Directory Listing (With Ad) $147 $152 Full Page Business Association Check payable to: La Crosse County Convention & Visitors Bureau q Payment is enclosed q Please bill Please submit contract and artwork to: Brent Hanifl hanifl@explorelacrosse.com 410 Veterans Memorial Drive, La Crosse, WI Map Ad Size Select ad size and circle corresponding rate New Ad or Pick-up Ad Pick-up ads must meet spec requirements of new ad size(s) Early Bird Due by 31 Regular After July 31 City Page Ad X 2.8 (5 Available) Full Map Side - 4 X 2 (10 Available) COUNTY WISCONSIN La Crosse County Convention & Visitors Bureau 410 Veterans Memorial Drive La Crosse, WI explorelacrosse.com hanifl@explorelacrosse.com