KUNSTSTOF MEDIAKIT 2018 MAGAZINE. PLATFORM FOR THE PLASTICS INDUSTRY IN THE NETHERLANDS AND BELGIUM

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1 PLATFORM FOR THE PLASTICS INDUSTRY IN THE NETHERLANDS AND BELGIUM KUNSTSTOF MAGAZINE MEDIAKIT

2 THE KUNSTSTOF MAGAZINE PLATFORM Kunststof Magazine is the independent platform for the plastics industry in the broadest sense of the word. It has a crisp design and clearly written articles that inspire and motivate the reader. WEBSITE INDUSTRY GUIDE VIDEO WHITEPAPERS MAGAZINE PARTNER MAILING LINKEDIN NEWSLETTER The trade magazine, Kunststof Magazine, is published nine times a year. The newsletter is sent 12 times a year, while information is accessible on the website. In addition, Kunststof Magazine has an active LinkedIn group. 2 Media kit 2018 Kunststof Magazine

3 REACH 12,000 RELEVANT READERS The Kunststof Magazine platform reaches suppliers staff members and technicians (of machinery and raw materials and the like), handlers, processors, designers and consumers involved with plastics. 32% 26% 15% 37% Directors Managemers Engineers Others CIRCULATION C O P I E S ONLINE NEWSLETTER 1,900 RECIPIENTS WEBSITE 22,000 VISITS/MONTH LINKEDIN 750 MEMBERS UNIQUE REACH: 17,000 PROFESSIONALS PER MONTH Kunststof Magazine Media kit

4 4 Media kit 2018 Kunststof Magazine

5 PARTNERSHIPS REACH MORE DECISION MAKERS A lot is possible, both in print as well as online. Each element has its own strengths. Combine them smartly to make optimum use of the possibilities. You strongly reinforce each individual part and greatly increase the reach. The best way to do this is together with us to make a publicity plan. We examine the possibilities of advertisements in combination with articles, given extra exposure and boosted by social media, the newsletter and the website or in other ways. Customized: brought together in a well thought out communications plan aimed at the right target audience! This gives you a greater return on your advertising budget. We bend the traditional relationship between publisher and advertiser into a partnership: a modern, structured and moreover effective form of cooperation! Kunststof Magazine Media kit

6 MAGAZINE THE LARGEST MAGAZINE FOR THE PLASTICS INDUSTRY IN THE NETHERLANDS AND BELGIUM Kunststof Magazine is by far the largest and best read trade magazine in the innovative world of plastics. It is packed with professional information about equipment, materials, applications, technology, environment & recycling, market information, interesting series, news and management information. Company reports in each issue offer a look behind the scenes of high-profile peer companies. The comprehensive overview of trends in raw material prices brings smarter shopping within reach. Corporate Social Responsibility (CSR) also occupies an important position. This well thought out combination of topics makes the magazine suitable for everyone connected with this sector. The colourful magazine is published nine times per year. CIRCULATION 2,950 CO READERSHIP FACTOR 4 X TOTAL REACH 12,000 THE POWER OF PRINT INVOLVEMENT TRUST ACTION VALUABLE CONTENT Magazines continue to score better than television or the Internet when it comes to responsiveness to advertisements. There is much more involvement. Readers trust and believe magazines and embrace advertisements as part of the brand experience. Studies show repeatedly that when it comes to trust, advertisements in magazines score higher than TV and radio commercials and online advertisements. Trade magazines motivate. More than 60% of readers of trade magazines have taken action because of an advertisement in a magazine. Readers of trade magazines have a positive attitude to advertisements in the magazine and believe that advertisements provide useful information. 6 Media kit 2018 Kunststof Magazine

7 210 x 297 mm + 3mm bleed 1/1 with bleed 1/1 1/1 spread 185 x 134 mm 185 x 270 mm 90 x 270 mm 90 x 134 mm 430 x 134 mm 185 x 64 mm INDUSTRY GUIDE The Industry Guide is a widely consulted list of suppliers in the plastics industry. An entry in the Industry Guide consists of a company logo in colour, name and address details and a short description of your organization, service or product. An entry in the Industry Guide helps you to reach an average of 17,000 readers working in the plastics industry. Your Industry Guide entry is placed in the magazine and on the website. 1/2 horizontal 1/2 vertical 1/4 vertical 1/4 horizontal VACANCIES Each personnel vacancy, placed in the magazine, is 430 x 64 mm 90 x 64 mm 185 x 32 mm 1/2 spread 1/8 vertical 1/8 horizontal also placed on the website free of charge. Therefore, for the same price you are able to reach an even larger audience. ADVERTISING RATES IMPORTANT DATES 1x 3x 6x 9x Nr. Appearance date Closing date 1/1 pagina 2,300 2,200 2,100 2,000 advertisements 1/2 pagina 1,400 1,300 1,200 1,100 1 February 2 January 15 1/4 pagina March 2 February 12 1/8 pagina April 13 March 26 Bijsluiters, meehechters en inleggers op aanvraag. 4 5 May 11 July 6 April 23 June 18 INDUSTRY GUIDE (MAGAZINE & WEBSITE) Vermelding* 750 per jaargang (9x) Extra tekst ** 180 * Logo, company details ; ** per 20 words & 9 September 14 October 19 December 7 August 27 October 1 November 19 SOCIAL INFLUENTIAL PERMANENT ATTENTION VALUE MULTIMEDIAL PLATFORM Trade magazines and social media go hand in hand. More than 6 out of 10 readers share infor mation from trade magazines through social media. Readers of trade magazines are among the most influential people within an organization. A tangible magazine stands out and stays longer in the picture. Trade magazines also rank first when it comes to the connection with online. Trade magazines occupy a central position within the media mix. Source: MPA Media Factbook Kunststof Magazine Media kit

8 WEBSITE KUNSTSTOF-MAGAZINE.NL With over 22,000 visits per month, of which 2,800* unique (an average of 7,8 page visits per session) kunststof-magazine.nl is the site most visited by professionals in the plastics industry. The site provides professionals with regular news and industry related information. Do you sell products or services for the plastics industry? Then kunststof-magazine.nl is THE site to help you reach new customers! * Google analytics YOUR BANNER OR ADVERTISEMENT MADE? Ask us about the possibilities! OVER 22,000 VISITS 2,800 UNIQUE 7,8 PAGES/SESSION 8 Media kit 2018 Kunststof Magazine

9 RATES AD TYPE - DESCRIPTION PRICE A MONTH Small banner (120X60 px) Small banner 395 Full banner 500 Rectangle banner 750 Skyscraper banner 700 Video 400 Advertorial 500 Vacancy 495 Vacancy combi newsletter Add date on page Agenda 95 a year Full banner (270X60 px) Skyscraper banner (120X600 px) Rectangle banner (270X225 px) > High accountability: we can provide you with extensive and up-to-date reporting > ROI is immediately visible and therefore transparent > Immediate possibilities for conversion (for example, downloading of white papers) Kunststof Magazine Media kit

10 NEWSLETTER REACHING NEW TARGET AUDIENCES The Kunststof Magazine newsletter is published 12 x per year and informs its recipients among other things about the content of the most recent edition of Kunststof Magazine, events, courses and fairs and also includes vacancies and interesting company and product news from the plastics industry. As a partner or advertiser we give you the possibility to place your news or other relevant information for example an event in our regular newsletter. Which will get you the attention of 1,900 newsletter-members. OPEN RATE 32% CLICK RATE Average percentage in 2017 RATES 7,2% Advertorial Full banner (564x96px) Video Link (agenda) Vacancy Vacancy combi web Dedicated newsletter on request IMPORTANT DATES NR SENDING DATE NEWSLETTER January 11 February 8 March 15 April 12 May 17 June 14 July 19 August 16 September 13 October 18 November 15 December Media kit 2018 Kunststof Magazine

11 YOUR BANNER OR ADVERTISEMENT MADE? Ask us about the possibilities! Bannering Advertorial DEDICATED NEWSLETTER MAXIMUM ATTENTION You can also opt for a dedicated newsletter. Which gives you the full newsletter just for yourself. The dedicated newsletter will be send on any chosen date to all subscribers of the Kunststof Magazine newsletter. Kunststof Magazine Media kit

12 SOCIAL MEDIA INTERACTION WITH YOUR TARGET AUDIENCE Kunststof Magazine has a very active LinkedIn group with over 750 members. Where professionals from the plastics sector engage in high-level discussions. Here, too, there are numerous opportunities to bring attention to your activities. For example, you may be involved with an event. It is mentioned in the magazine calendar, framed by one or more articles and/or advertisements and then fuelled by posts on our LinkedIn group. These same options are available for your article, which is brought to attention in this way and which receives interesting opinions and comments. LINKEDIN 750 MEMBERS > Content marketing: Present yourself as knowledge carrier/institute. You not only reach the target audience, you also enter into a dialogue with them > Trade magazines and social media go hand in hand. More than 6 out of 10 readers share information from trade magazines through social media > Extremely focused and immediate interaction with precisely the right target audience 12 Media kit 2018 Kunststof Magazine

13 PRODUCTION FULL SUPPORT Your communication needs professional material, in terms of both content and design. Of course you can put your own PR department or advertising agency to work. However, you can also leave it to us. The benefits are: - We have a wealth of experience in the area of concept development. Since your target audience is also ours, we are able to align your communication expressions extremely accurately. - Professional design. With a very short lead-time and an attractive advertisement, banner or other means of communication. Moreover, since there are no extra links in the chain you no longer have to worry about the right submission specifications or unnecessary expenses. - Experienced copywriters, with specific knowledge of your market. They speak the jargon and prepare your press release and other texts, without you having to spell it all out beforehand. That saves time and money! - Need a translation? We provide satisfactory translations. Carried out by native English and German language translators, who also have the necessary industry knowledge. - Professional visual material no longer needs to be a problem. We have a large library of images. Do you need photos of your own products on location? Our professional photographer is ready and waiting. - Would you like to include an insert? We take care of the print work for you. Full support over the complete process from concept to realization. RATES Even though we put real specialists to work for you and deliver quickly, our rates are very competitive. Since it is always customized work, we are not always able to give you a price in advance. Feel free to contact us to discuss the possibilities, after which you will receive a customized quote from us. No unwelcome surprises! > No wasting your valuable time > Professional designs at very competitive rates > Total support in the process from concept to realization Kunststof Magazine Media kit

14 CUSTOMIZATION AGREE ON A COMMUNICATION PLAN As you can see, the possibilities within the Kunststof Magazine platform are almost endless. To show you clearly how things work in practice, see the example below. Company X supplies machines for the plastics processing industry. In the coming year a new, extremely energy-efficient machine, incorporating a number of sensational innovations, will be introduced onto the market. Besides a trade fair launch and a customer day it was decided to set up a publicity campaign with Kunststof Magazine. 14 Media kit 2018 Kunststof Magazine

15 COMMUNICATION PLAN A communications plan was established in consultation with Kunststof Magazine. This included the following elements: > There will be two articles in Kunststof Magazine about this machine. One will discuss the technology in detail. The other will be a more general description in the form of a preview on the trade fair, where the machine is being launched. > The larger, technical story will be made available as a focus article for free download from the Kunststof Magazine website. > A video impression will be made of the customer day, in which this machine again is prominently in the picture. The film can be placed on your own website, in product presentations and on the Kunststof Magazine website. > The focus article can be downloaded from your own website. A (YouTube) link to the filmed version will increase the reach significantly. > On the Kunststof Magazine LinkedIn group we will post the topic, for example, giving prior notice of the technical article. We open the discussion for company X. > Advertisements and an insert in the magazine (for example an invitation to the customer day), on the website and in the newsletter make sure the topic stays the focus of attention: the power of repetition. > Announcing the technical article in the Kunststof Magazine newsletter. The link to the filmed version increases the reach again. > Attention for the customer day. First in the magazine calendar and on the website: later in the newsletter. The above is just an example of the power of the platform. Your organization can also use this in a smart, coordinated fashion. We will be happy to help you to choose the best solution within the available budget. Give us a call on +31(172) to make a non-binding appointment. Kunststof Magazine Media kit

16 BECOME A PARTNER OF KUNSTSTOF MAGAZINE? WE ARE HAPPY TO ADVISE YOU Please contact us: tel.: (0172) info@alcedo-media.nl Kunststof Magazine is published by Alcedo media bv has put every care into this media kit and the reliability and relevance of the information it contains. Despite our best efforts, errors and omissions cannot always be prevented. Alcedo media bv does not accept responsibility for any changes and/or inaccuracies. Copyright 2018 Alcedo Media BV. M E D I A bv