AIANY Bi-weekly Newsletter / Website Advertising/ Audience Retargeting. FOR MORE INFORMATION, PLEASE CONTACT:

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1 Media KIT reach new york city's $5.1 billion architecture industry with AIAny! AIANY Bi-weekly Newsletter / Website Advertising/ Audience Retargeting FOR MORE INFORMATION, PLEASE CONTACT:

2 the voice of NYC's architecture industry AIA New York is the oldest and largest chapter of the American Institute of Architects. The Chapter's members include over 5,500 practicing architects, allied professionals, students and public members interested in architecture and design. When you advertise with AIANY, you are reaching: Architects Construction Managers Contractors Engineers Facility Planners industry facts $5.1 billion TOTAL REVENUe for NEW YoRK city's architecture industry is an estimated $5.1 billion annually.* Graphic Designers Interior Designers Landscape Architects Public Officials Many more 60% AIA New York represents more than 60% of all architects in new york city. Take advantage of this special opportunity to reach AIANY members year-round! Website Advertising AIANY offers three unique websites to promote your brand, including: aiany.org centerforarchitecture.org calendar.aiany.org audience Retargeting Use AIANY's audience retargeting solution to create highly targeted ad campaigns to reach your desired audience around the web. AIANY and the center for architecture newsletter aiany.org/architecture/news Source: IBISWorld Industry Report NY54131

3 aiany.org Advertising on the AIANY Website Advertising on the AIANY website is a great way to reach professional architects and the general public and reinforce your marketing message. Visitors log on to to learn about upcoming industry events, discover ways to maximize their AIANY membership, find the latest industry news, and more. Advertising on aiany.org offers several cost-effective opportunities to position your company as a leader in front of an influential group of architecture professionals. Features of AIANY website advertising: Directs visitors to the landing page of your choice to expedite purchases Year-round visibility reinforces brand recognition Allows dynamic, time-sensitive promotion On average, aiany.org receives: Over 12,500 unique visitors per month Over 19,800 visits per month More than 50,000 page views per month 2.45 pages viewed per visit *Traffic numbers averaged from 11/ /2018 (Homepage) AIANY Super Leaderboard $4,120 (12 months) One position rotating three advertisers. Seen on the AIANY Homepage and Select AIANY Sub-pages (970 x 250 pixels). Homepage Rectangle Ad $2,700 (12 months) One position rotating 4 advertisers on the AIANY Homepage. (300 x 250 pixels) Sub Page Skyscraper Ad $2,575 (12 months) One position rotating 9 advertisers on the AIANY Subpage, the Center for Architecture Homepage and select Center for Architecture subpages. (300 x 600 pixels) (Subpage) Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

4 aiany.org Website Space Reservation To reserve your space on the AIA New York website, please select from the options below, then return this completed form to your Naylor account executive. AIANY Super Leaderboard 12 Month $4,120 Homepage Rectangle Ad 12 Month $2,700 Sub Page Skyscraper Ad 12 Month $2,575 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rated to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (ARC-W0019) Please sign and return to:

5 Advertising on the CFA Website - Advertising on the CFA website is a great way to reach AIANY members in addition to a wider audience of design enthusiasts, educators, and students and reinforce your marketing message. Visitors log on to centerforarchitecture.org to learn about upcoming industry events and exhibitions, as well as K-12 programs, architecture tours, and opportunities for scholarships, grants, and competitions. Advertising on centerforarchitecture.org offers several cost-effective opportunities to position your company as a leader in front of an influential group of architects as well as the New York design community. Features of CFA website advertising: Directs visitors to the landing page of your choice to expedite purchases Year-round visibility reinforces brand recognition Allows dynamic, time-sensitive promotion On average, centerforarchitecture.org receives: Over 7,200 unique visitors per month Over 11,000 visits per month More than 28,000 page views per month 2.57 pages viewed per visit *Traffic numbers averaged from 11/17-02/18 Super Leaderboard $3,300 (12 months) One position rotating three advertisers. Seen on the Center for Architecture Hompage and Select Center for Architecture Subpages. (970 x 250 pixels). Sub Page Skyscraper Ad $2,600 (12 months) One position rotating 9 advertisers on the AIANY Subpage, the Center for Architecture Homepage and select Center for Architecture subpages. (300 x 600 pixels) Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

6 Website Space Reservation To reserve your space on the Center for Architecture website, please select from the options below, then return this completed form to your Naylor account executive. Super Leaderboard 12 Month $3,300 Sub-Page Skyscraper Ad 12 Month $2,600 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rated to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (ARC-W0019) Please sign and return to:

7 calendar website calendar.aiany.org Advertising on the AIA New York Calendar Website Advertising on the Calendar website is a great way to reach professional architects and the general public visitors and reinforce your marketing message. Visitors log on to calendar.aiany.org to learn about upcoming association events, and to maximize their AIANY membership. Advertising on calendar.aiany.org offers several cost-effective opportunities to position your company as a leader in front of an influential group of architects. Features of Calendar website advertising: Directs visitors to the landing page of your choice to expedite purchases Year-round visibility reinforces brand recognition Allows dynamic, time-sensitive promotion On average, calendar.aiany.org receives: More than 7,200 unique visitors per month Nearly 13,000 visits per month More than 40,000 page views per month 3.21 pages viewed per visit *Traffic numbers averaged from 11/17-02/18 Homepage Super Leaderboard $4,680 (12 months) One position rotating between two advertisers on the AIANY Calendar homepage (970 x 250 pixels). Events Rectangle $3,760 (12 months) One position available rotating two advertisers on the Calendar homepage and Events Details page. (300 x 250 pixels). Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

8 calendar website Website Space Reservation To reserve your space on the Calendar website, please select from the options below, then return this completed form to your Naylor account executive. Homepage Super Leaderboard 12 Month $4,680 Rectangle 12 Month $3,760 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rated to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (ARC-W0019) Please sign and return to:

9 AUDIENCE RETARGETING EXTEND YOUR REACH Our programmatic network allows you to stay in front of those high intent industry professionals who visited our websites, as well as those with characteristics, behaviors, and online activities similar to your target market. By expanding your reach with display targeting tactics, you have infinite possibilities to make an impression. You can drive brand awareness and reach your targeted audience across the web, while increasing accuracy and eliminating waste. Targeting Tactics Using a combination of our top targeting tactics will help you achieve your campaign goals. Geo-fencing location based advertising focused on specific geographic shapes Search retargeting target prospects with display ads based on the searches they perform across the web Site retargeting targets users who have already visited your site while they are visiting other sites across the web Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content H O W R E T A R G E T I N G W O R K S User visits our website After leaving our site Your ad displays to that user around the web User clicks ad and takes action! P R O G R A M M A T I C P A C K A G E S Starting at $900/month Starting at $1,200/month Starting at $1,500/month 12-Month Contract 6-Month Contract 3-Month Contract 30,000 Approximate Impression Goal 40,000 Approximate Impression Goal 50,000 Approximate Impression Goal INCLUDES: Standard Month End Results End of Campaign Performance Metrics INCLUDES: Customized targeting solutions are available, please contact: Standard Month End Results End of Campaign Performance Metrics Strategic Insights/Recommendations INCLUDES: Standard Month End Results End of Campaign Performance Metrics Customized Campaign Reporting Campaign Optimization Creative Optimization Strategic Insights/Recommendations

10 aiany and the center for architecture digital newsletter aiany.org/architecture/news Now more than ever, professionals consume information on the go. Our What's New at AIANY and the Center for Architecture Digital Newsletter allows members to stay informed about timely industry topics and association news whether they are in the office or on the road. Enjoy the benefits of a targeted Digital Newsletter: Delivers your message directly to the inbox of 22,000 decision-makers on a regular basis In addition to AIANY members, opt-in subscription means that professionals in the market for your products and services see your message Frequently forwarded to others for additional exposure Directs visitors to the landing page of your choice to facilitate the purchasing process Limited available ad space makes each position exclusive Rectangle Ad 12 Months/ 24 Issues $5,700 6 Months/ 12 Issues $3,135 3 Months/ 6 Issues $1,725 1 Month/ 2 Issues $600 Only three spots available NO ROTATION Located between popular sections of the Digital Newsletter Distributed every other Wednesday / 24 issues per year. Content includes: Chapter News Policy + Advocacy Upcoming Events Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

11 aiany and the center for architecture digital newsletter space reservation To be included in the AIANY and the Center for Architecture Digital Newsletter, please select from the options below, then return this completed form to your Naylor account executive. Advertisements must be in JPG format (animation and Flash/SWF files are not accepted) and the total file size must not exceed 100kb. Contract advertisers may change their ad artwork once a month at no additional cost. Advertisers will receive campaign performance reports that detail monthly ad impressions and click-throughs on an asrequested basis. Rectangle Ad 12 months/ 24 issues $5,700 6 months/ 12 issues $3,135 3 months/ 6 issues $1,725 1 month/ 2 issues $600 All advertisers will receive an invoice for the total amount, due upon activation. When renewing online ads, priority and first right-of-refusal will be given to advertisers who commit to 12 months. All other companies will be renewed on a first-come, first-served basis. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Advertiser Information Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rated to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract. (ARC-N0019) Please sign and return to: