Arizona Daily Wildcat Rate Card

Transcription

1 00-0 Rate Card The University of Arizona s # ource for News & Advertising in Print and Online N. Park Ave., uite 0, Tucson, AZ Fax (0) -0 Phone (0) -

2 The Wildcat is one of the country s largest student run newspapers and we are here to help you achieve success. Our daily circulation Monday-Friday during the academic year is 0,000 with over 00 free distribution locations on and off campus. az tudent MeDia In addition to the Daily Wildcat and, AZ tudent Media offers specialized media outlets that give advertisers even broader reach into our community: The University of Arizona > TOUR > MAP - > MUEUM 0- pring/ummer 00 Uatv channel and kamp tudent radio University of arizona visitor guide This full color guide is published in the Fall and pring. Each issue welcomes guests and newcomers to the dynamic UA campus. 0,000 copies are distributed on campus, at hotels and around Tucson annually. KAMP and UATV provide programming that includes music, news, sports, mtvu and original UA student produced shows. More than,000 students living on campus tune in and thousands more watch and listen on the web. University of arizona parents & family Magazine This full color magazine reaches parents of UA students including incoming freshman and welcomes them to the University of Arizona family. View the current guide online: wc.arizona.edu/ads/parentsmagazine View the current guide online: wc.arizona.edu/ads/visitorguide Display & online advertising: (0) - ads@ Classified Advertising: (0) - classifi eds@wildcat.arizona.edu Classified Advertising & accounting Manager: Karen Tortorella-Notari (0) - tortorel@ .arizona.edu how to reach U visitor guide and parents & family Magazine: Milani Hunt (0) - milanih@ .arizona.edu Uatv channel & kamp radio: Michael Camarillo (0) -00 camarill@ .arizona.edu accounting: (0) - ubscriptions: (0) - Director, az tudent Media: Mark Woodhams (0) -0 woodhams@ .arizona.edu advertising Manager: Katie Bailey (0) - kmbailey@ .arizona.edu ales Manager: Noel Palmer (0) - npalmer@ AFFIlIATIoN: Newspaper Association of America, Associated College Press (ACP), College Media Advisers (CMA), Arizona Newspapers Association (ANA), College Newspaper Business and Advertising Managers (CNBAM), Western Association of University Publication Managers (WAUPM). NATIoNAl repreentative: Alloy Media and Marketing

3 Advertising Policy Advertising Acceptability: The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat s official Advertising Acceptability Policy. Advertising resembling news copy must be marked Paid Advertisement. Ad Design: The Wildcat offers free ad building and design services by talented UA students, including one proof per ad (if requested at least two working days prior to publication). For extensive design, photography or graphic services, charges may be assessed if necessary. All charges will be discussed before work is performed. Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be reproduced or used without the Wildcat s consent. Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the contract. REFUND, CREDIT AND MAKE GOOD (Retail and Classified Display Ads): In spite of our best efforts, copy errors occasionally occur in material we typeset for our advertisers. If your ad has an error in it, report it immediately. The Wildcat s liability will not exceed the actual cost of the ad in question and liability for an omitted ad will be limited to publishing the advertisement in a subsequent issue. Disclaimer: The advertiser agrees to assume all liability for any ad placed in the Wildcat, and to hold the Wildcat harmless for any claim that may be brought against the paper by reason of the publication of the advertiser s message, and to reimburse the Wildcat for any expenses or losses arising from any such claims. ROP Depth Requirements: Minimum ad size is two column inches. Ads are measured in half-inch increments. No ad may be less than one inch deep. Any ad exceeding inches in depth will be billed at. inches. Guaranteed Placement: Position requests will be honored when possible. Guaranteed position may be purchased in advance for a percent premium over the cost of the ad s space. Restrictions apply. Contact your representative for details. Position is not guaranteed until it has been secured and confirmed by your representative. columns x. Half page ad col. x. Half page ad columns x 0. Quarter page ad columns x 0. x x x x x x Full Page Half Page Quarter Page maller izes Mechanical pecifications amplecolor (subject to availability) Full Color $ pot Color $0 Retail/Classified - Broadsheet column. column. column.0 column. column.0 column Maximum broadsheet height. Black & White Display Ad Deadlines Publication Day Deadline Monday Thursday Prior to Pub Date, pm Tuesday Friday Prior to Pub Date, pm Wednesday Monday Prior to Pub Date, pm Thursday Tuesday Prior to Pub Date, pm Friday Wednesday Prior to Pub Date, pm pecial sections deadline one day prior to regular deadlines unless otherwise specified. Popular Display Ad izes ize Dimensions ize Full Page col x. / Page col x 0. or col x.. / Page col x 0.. Junior Box col x Junior Vertical col x Business Card col x Vertical Tower col x mall Box col x COLUMN COLUMN COLUMN COLUMN COLUMN COLUMN COLUMN COLUMN COLUMN COLUMN 0

4 Retail Display and Online Retail Display Advertising All rates are non-commissionable net rates (except for open rates). No cash discounts. Run same ad two days Monday-Thursday, get 0% off running the same ad on Friday (space only). Run same ad three or more days Monday-Thursday, get 0% off each ad. Offer is only valid for contract advertisers. Bulk Contract Rates Contracts must be fulfilled by May 0, 0. Volume pci Rates Open Rate $. 0 - inches $ inches $.0 - inches $.00 -, inches $ 0.0,00 -, inches $ 0.00,000 -, inches $.0,00 -, inches $.,000 or more inches $.0 pecial Rates University Departments & tudent Groups $.0 pci Wild Life (arts, features & entertainment) $.0 pci Monday Mega Marketplace on Page Prices include free red spot color. - issues $ 0.00 per week - issues $.00 per week - issues $ 0.00 per week Introductory Rate 0- inches $ 0. pci Valid for new advertisers only. Contract must be fulfilled by the end of the semester. Front Page Ad ( columns x " ) $ per day Includes full color Color (flat fee): Two colors will be charged at the full color rate. Color is subject to availability and may be limited. Black + spot color $ 0.00 Full color $.00 Frequency Contracts Contracts expire in the same semester they are signed- Fall: December 0, 00 pring: May 0, 0 Volume pci Rates - issues $. 0 - issues $.0 0 or more issues $. Online Advertising Average,000 unique visitors every month Minimum purchase is 0,000 impressions Online Rates Leaderboard ( x 0 pixels) $.00 cpm kyscraper (0 x 0 pixels) $.00 cpm Custom sizes available upon request. Earn Free Bonus Impressions! 0,000 free impressions when you buy 0,000 -,000 impressions,000 free impressions when you by,000 or more impressions Text Links Rates Available on, kamp.arizona.edu and uatv.arizona.edu Open Rate $ 0.00 per week - weeks $ 0.00 per week weeks (one semester) $.00 per week weeks $ 0.00 per week All rates are effective August, 00 through May 0, 0

5 Classified, Crossword Puzzle, udoku, and Inserts Classified Line Ad Rates 0 words or less $. Each additional word per insertion $0.0 Additional Classified Line Ad Options -pt border Underlined words Bold words (first three bolded words are free) Bold ad (all words) $.00 per day $0.0 per word $0.0 per word $.00 per day Classified Display Ad Rates Open Rate $.0 - insertions of same ad $ insertions of same ad $. or more insertions of same ad $. Classified Online Rates Online posting (with purchase of print ad) Per day posting (without purchase of print ad) Any posting on Friday must include at & un $.0 per order $.0 per day Color (flat fee): Two colors will be charge at the full color rate. Color is subject to availability and may be limited. Black + spot color $ 0.00 Full color $.00 0% Discount for Classified Line Ads: or more consecutive insertions of the same ad in the academic year 0 or more insertions of the same ad during the same academic year Inserts Minimum size:." x." / Maximum size: " x " 0,000 minimum insert quantity One insert available per issue; contact your sales representative for date availability pages or less $.00 per thousand 0- pages $.00 per thousand Crossword Puzzle and udoku Rates Two spaces available per day Ad size is cols x. Open Rate $.00 per day - insertions $0.00 per day 0 or more insertions $0.00 per day All rates are effective August, 00 through May 0, 0

6 Fall 00 pecial ections Issue August First Daily Issue eptember Football Preview Career Guide Restaurant & Bar Guide October Family Weekend Homecoming November Graduate chool Basketball Preview December Final Fall Issue UA Calendar Fall 00 Fall Classes Begin Labor Day Career Fair Family Weekend Homecoming Weekend Veterans Day Holiday Thanksgiving Recess Last Day of Classes Dead Day Final Examinations Commencement Deadline August August eptember eptember October October October November 0 December Pub Date August eptember eptember 0 eptember 0 October October November November December August eptember eptember - October - 0 October - November November - December December December0- December pring 0 pecial ections Issue January First pring Issue February Restaurant & Bar Guide Housing Guide March pring Career Fair April Health & Wellness Guide May Final pring Issue Commencement Issue Deadline January 0 February February March 0 April May May Pub Date January February 0 February March April May May AUGUT OCTOBER UA Calendar pring 0 pring Classes Begin Martin Luther King, Jr. Day pring Break Career Fair Classes End Dead Day Final Examinations Commencement 0 FEBRUARY DECEMBER APRIL January January March -0 March - May May May - May EPTEMBER NOVEMBER 00 JANUARY MARCH MAY