New Year, New You TV Spend

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1 Title Sub-Title An ispot Insights Report New Year, New You TV Spend Health and Fitness Advertising on TV Oct Feb

Highlights 79 Brands $345M Est. Spend 33.1B TV Ad Imp.

and 5th largest industry in the Health and Beauty

2 Highlights 79 Brands $345M Est. Spend 33.1B TV Ad Imp. Ran 347 ads, 174,463 times so far through Feb This represents a 16.2% decrease from s spending during this period This represents a 12.2% increase from s return during this period 4th and 5th largest industry in the Health and Beauty category, advertising on TV, responsible for 15.1% of the category s total advertising spend on TV and 12.8% of the category s TV Ad Impressions generated.

3 Health & Fitness - Estimated Spend New Year, New You TV Spend - Year over Year Metrics % Change Est. TV Ad Spend $345,201,139 $411,671, TV Ad Impressions 33,122,870,059 29,532,743, Spots Airings 174, ,

Category Leaders Weight Watchers, Nutrisystem, Sono Bello, Noom, and Jenny Craig were the top spenders for the Weight Loss category, accounting for 75.

4 Category Leaders Weight Watchers, Nutrisystem, Sono Bello, Noom, and Jenny Craig were the top spenders for the Weight Loss category, accounting for 75.1% of the category s total TV Ad Spend. Peloton, Bowflex, Planet Fitness, Fitbit, and Garmin Sports & Fitness were the top spenders for the Fitness category, accounting for 79% of the category s total TV Ad Spend.

5 Weight Loss Top Networks (By TV Ad Impressions) Fox News Hallmark CBS CNN HGTV Top Shows (By TV Ad Impressions) Fox and Friends America s Newsroom Criminal Minds Law & Order: Special Victims Unit Special Report with Bret Baier Fitness Top Networks (By TV Ad Impressions) Top Shows (By TV Ad Impressions) ESPN NFL Football CBS SportsCenter Hallmark College Basketball Fox News Today 1 HGTV College Football

Audience Health & Beauty: Weight Loss Impressions by Age Range: 10/01/2018 02/15/2019 Data provided by ispot.

6 Audience Health & Beauty: Weight Loss Impressions by Age Range: 10/01/ /15/2019 Data provided by ispot.tv Health & Beauty: Gyms & Fitness Impressions by Age Range: 10/01/ /15/2019 Data provided by ispot.tv

Standout Creatives: Weight Loss (by Attention Score) Nutrisystem s Fresh Start and Shakes featuring Marie

This ad was interrupted 57% less frequently than the industry average, while generating over 92M TV Ad

This ad was interrupted 52% less frequently than the industry average, while generating over 71M TV Ad

This ad was interrupted 51% less frequently than the industry average, while generating over 96M TV Ad

7 Standout Creatives: Weight Loss (by Attention Score) Nutrisystem s Fresh Start and Shakes featuring Marie Osmond delivered an Attention Score of This ad was interrupted 57% less frequently than the industry average, while generating over 92M TV Ad Impressions. Jenny Craig s Justin: $120 in Free Food delivered an Attention Score of This ad was interrupted 52% less frequently than the industry average, while generating over 71M TV Ad Impressions. Sono Bello s Is That My Body? delivered an Attention Score of This ad was interrupted 51% less frequently than the industry average, while generating over 96M TV Ad Impressions. Weight Watchers 2019 Freestyle featuring music by Lizzo delivered an Attention Score of This ad was interrupted 23% less frequently than the industry average, while generating over 712M TV Ad Impressions.

Standout Creatives: Fitness (by Attention Score) Slender Tone s A little Help: Personal Body Toner

This ad was interrupted 66% less frequently than the industry average, while generating over 16M TV

This ad was interrupted 66% less frequently than the industry average, while generating over 57M TV

95. This ad was interrupted 58% less frequently than the industry average, while generating over

8 Standout Creatives: Fitness (by Attention Score) Slender Tone s A little Help: Personal Body Toner delivered an Attention Score of This ad was interrupted 66% less frequently than the industry average, while generating over 16M TV Ad Impressions. Mirror s A Window delivered an Attention Score of This ad was interrupted 66% less frequently than the industry average, while generating over 57M TV Ad Impressions. NordicTrack s A Truly Interactive Experience delivered an Attention Score of This ad was interrupted 58% less frequently than the industry average, while generating over 44M TV Ad Impressions. Garmin s Yoga delivered an Attention Score of This ad was interrupted 54% less frequently than the industry average, while generating over 42M TV Ad Impressions.

Center of Attention: Peloton (Jan. 1, 2019 Feb. 15, 2019) Peloton is ranked #1 for TV Ad Spend with an Estimated Spend of $133M. This represents an increase of 61.

Peloton ranks #37 for attention, with an Attention Score of 89.92 and an Attention Index of 96. Peloton ads experience 4% more interruptions than the industry average.

1M; and #6 in total impressions delivering 1.9B TV Ad Impressions. NordicTrack outperforms Peloton with an Attention Score of 92.60 and an Attention Index of 124.

Benchmarked against all Gym & Fitness ads during the same timeframe, this ad gets 67% fewer interruptions than the average spot, while generating over 5.

9 Center of Attention: Peloton (Jan. 1, 2019 Feb. 15, 2019) Peloton is ranked #1 for TV Ad Spend with an Estimated Spend of $133M. This represents an increase of 61.6% from the prior year s spend, during the same time period. The brand also ranks #1 in total impressions among Gym & Fitness brands, with 10.6B TV Ad Impressions. Peloton ranks #37 for attention, with an Attention Score of and an Attention Index of 96. Peloton ads experience 4% more interruptions than the industry average. In comparison, during the same time period industry leader NordicTrack ranks #3 for TV Ad Spend with an Estimated Spend of $41.1M; and #6 in total impressions delivering 1.9B TV Ad Impressions. NordicTrack outperforms Peloton with an Attention Score of and an Attention Index of 124. Cutting Edge is Peloton s best performing ad. The co-branded effort with HGTV delivered an Attention Score of 96.75, along with an Attention Index of 167. Benchmarked against all Gym & Fitness ads during the same timeframe, this ad gets 67% fewer interruptions than the average spot, while generating over 5.4M TV Ad Impressions. As a point of comparison, NordicTrack s best performing ad Trainers has an Attention Score of and an Attention Index of 163, meaning this ad gets 63% fewer interruptions than the average spot, while generating over 231M TV Ad Impressions.

10 ispot is a TV advertising measurement company that brings transparency, digital-like precision, and control to disruptive brands. The real-time platform empowers marketers with a complete view of advertising impressions, engagement, attention and conversion across all forms of TV, and connect those analytics to business outcomes. Request Demo Learn more at ispot.tv