October 2016 Activity Dashboard

Transcription

1 October 216 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 19, ,744 Length of Session (minutes) 1:59 2:12 Page Views Per Session % of Unique Visits 62.86% 63.72% 6, 5, 4, 3, 2, 1, WEBSITE TRAFFIC SOURCES 4.1% 2.6% 11.8% 15.9% 55.3% TOP WEB PAGES 1. homepage 54, pirates/festival-schedule 13,65 2. webcam 35,63 7. holidays 11,37 3. events 2,818 8.attractions&entertainment 9, % Organic Paid Direct 4. thingstodo 16, placestostay 9,37 5. piratesofthehighseas 13, attractions 7,296 Referral Social Other (ads) WEBSITE TRAFFIC October 215 vs

2 MEDIA DATA MEDIA IMPRESSIONS Paid Media 13,891,28 Earned Media 8,77,543 PR Coverage Includes: New Followers: 79 Impressions: 144K Total Followers: New Followers: 3 Impressions: 1,758 Total Followers: 139 New Followers: 3 Total: New Followers: 16 Total: 251 Visit Panama City Beach Likes: 44,373 Total Impressions: 2,525,643 FACEBOOK ORGANIC Chasin the Sun TV Likes: 1,663 Total Impressions: 24,695

3 FACEBOOK & INSTAGRAM PAID Paid Facebook Impressions: N/A Paid Instagram Impressions: N/A

4 VISITOR DATA INQUIRIES --Top Sources VISITOR GUIDES October Total 21,338 2 Compass Family Travel Oprah Magazine Quarterly VG Request Southern Women's Show Webform - enews Sign Up Mailed to date (216) N/A AIRPORT ACTIVITY Deplanements September ,84 September ,875 Visitor Info Center 1,734 VISITORS Airport Desk 845 PANDORA RADIO September unique listeners: 32,788 Total unique listeners*: 12,253 *launched January 18 YTD ,56 YTD ,968 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

5 November 216 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 169, ,16 Length of Session (minutes) 1:31 2:14 Page Views Per Session % of Unique Visits 66.28% 66.28% 4, 3, 2, 1, WEBSITE TRAFFIC SOURCES 38.2% 36.6% TOP WEB PAGES 1. homepage 53,2 6. events/nye 8,5 2. holidays 47, placestostay 6, % 3.% 9.4% 9.9% Organic Paid Direct 3. webcam 18,666 8.attractions&entertainment 6, events 14, attractions 4,53 5. thingstodo 12,89 1. restaurants 4,317 Referral Social Other (ads) WEBSITE TRAFFIC November 215 vs

6 MEDIA DATA MEDIA IMPRESSIONS Paid Media 18,896,612 Earned Media 7,979,615 PR Coverage Includes: New Followers: 588 Impressions: 37K Total Followers: New Followers: 1 Impressions: 918 Total Followers: 14 New Followers: 3 Total: New Followers: 13 Total: 235 FACEBOOK ORGANIC Visit Panama City Beach Likes: 442,111 Total Impressions: 6,765,668 Chasin the Sun TV Likes: 1,761 Total Impressions: 66,554

7 FACEBOOK & INSTAGRAM PAID Facebook Impressions: 5,965,662 Links Clicks: 88,963 CTR: 2.22%* *Industry Benchmark is.87%

8 VISITOR DATA INQUIRIES --Top Sources VISITOR GUIDES November Total ,269 5 Register to Win - Co-op Quarterly VG Request Oprah Magazine Webform General Inquiry - Form Mailed to date (216) 135,924 AIRPORT ACTIVITY Deplanements September 216 September 215 Visitor Info Center 1,618 VISITORS Airport Desk 1,15 PANDORA RADIO November impressions: 3,39,418 November clicks: 8,123 37,84 YTD ,56 37,875 YTD ,968 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

9 February 217 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 237, ,12 Length of Session (minutes) 2:7 2:21 Page Views Per Session % of Unique Visits 71.17% 68.69% 5, 4, 3, 2, 1, WEBSITE TRAFFIC SOURCES 33.% 32.3% TOP WEB PAGES 1. NYEBeachBallDrop 76, restaurants 15, % 6.2% 3.% 9.4% Organic Paid Direct 2. homepage 67,56 7. placestostay/specialoffers 14, thingstodo 23, placestostay 9,54 4. events 19,619 9.attractions&entertainment 6, webcam 18,59 1. registertowin 6,37 Referral Social Other (ads) WEBSITE TRAFFIC December 215 vs

10 MEDIA DATA MEDIA IMPRESSIONS Paid Media 12,917,928 Earned Media 13,574,994 PR Coverage Includes: New Followers: 6 Impressions: 28K Total Followers: New Followers: 1 Impressions: 6,121 Total Followers: 15 New Followers: 2 Total: New Followers: 31 Total: 266 FACEBOOK ORGANIC Visit Panama City Beach Likes: 446,75 Total Impressions: 15,824,234 Chasin the Sun TV Likes: 1,85 Total Impressions: 37,357

11 FACEBOOK & INSTAGRAM PAID Facebook Impressions: 13,98,75 Links Clicks: 18,822 CTR: 1.29%* *Industry Benchmark is.87%

12 VISITOR DATA INQUIRIES --Top Sources VISITOR GUIDES Better Homes and Garden Register to Win - Coop Quarterly VG Request NYE Webform Beach Ball - enews Drop Sign Up Winter Resident December Total Mailed to date (216) 64 25, ,491 AIRPORT ACTIVITY Deplanements October 216 4,279 October ,8 Visitor Info Center 2,3 VISITORS Airport Desk 723 PANDORA RADIO December impressions: 1,25,972 Unique listeners 216: 154k Avg. of 17.5 minutes per session YTD ,839 YTD ,48 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

13 January 217 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 158, ,815 Length of Session (minutes) 2:33 2:42 Page Views Per Session % of Unique Visits 7.55% 72.31% 35, 3, 25, 2, 15, 1, 5, WEBSITE TRAFFIC SOURCES 5.2% 3.3% 1.5% 14.2% 9.1% 66.3% TOP WEB PAGES 1. homepage 44, placestostay/beachhouses 11, webcam 25,786 7.attractions&entertainment 11,46 3. thingstodo 21, placestostay/condos 1, events 18, attractions 8,88 Organic Paid Direct 5. placestostay 16, restaurants 7,745 Referral Social Other (ads) WEBSITE TRAFFIC January 216 vs

14 MEDIA DATA MEDIA IMPRESSIONS Paid Media 12,917,928 Earned Media 42,898,491 PR Coverage Includes: New Followers: 525 Impressions: 85.4K Total Followers: New Followers: 8 Impressions: 1.5K Total Followers: 158 New Followers: 2 Total: New Followers: 2 Total: 286 FACEBOOK ORGANIC Visit Panama City Beach Likes: 447,412 Total Impressions: 2,55,245 Chasin the Sun TV Likes: 1,857 Total Impressions: 63,25

15 VISITOR DATA INQUIRIES --Top Sources VISITOR GUIDES Quarterly VG Request Webform - enews Sign Up Winter Resident Register to Win - Co-op General Inquiry - Form December Total Mailed to date (217) 1,233 27,186 AIRPORT ACTIVITY Deplanements November 216 November 215 Visitor Info Center 3,328 VISITORS Airport Desk 7 PANDORA RADIO December impressions: 1,25,972 Unique listeners 216: 154k *Campaign launched 1/27/17 32,9 YTD ,848 3,718 YTD ,766 INQUIRIES Top States/Provinces *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

16 February 217 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 237, ,624 Length of Session (minutes) 2:7 2:24 Page Views Per Session % of Unique Visits 71.17% 73.95% 6, 5, 4, 3, 2, 1, WEBSITE TRAFFIC SOURCES 4.2% 15.9% 13.% 6.9% 55.2% TOP WEB PAGES 1. homepage 48, events 24, thingstodo 27,749 7.mardigras/festivalschedule 22, webcam 26, mardigras 21, spring-getaways 24,48 9. restaurants 2, placestostay 24,337 1.attractions&entertainment 14,387 Organic Paid Direct Referral Social WEBSITE TRAFFIC February 216 vs

17 MEDIA DATA MEDIA IMPRESSIONS Paid Media 13,876,925 Earned Media 197,27,5 PR Coverage Includes: New Followers: 1,1 Impressions: 83.5K Total Followers: New Followers: 12 Impressions: 3,463 Total Followers: 162 New Followers: 7 Total: New Followers: 83 Total: 349 FACEBOOK ORGANIC Visit Panama City Beach Likes: 455,59 Total Impressions: 18,34,714 Chasin the Sun TV Likes: 1,883 Total Impressions: 78,635

18 FACEBOOK & INSTAGRAM PAID Facebook Impressions: 16,733,937 CTR:.57%

19 VISITOR DATA 4 INQUIRIES --Top Sources VISITOR GUIDES February 1, Total 28,91 1 Webform - enews Sign Up NY Times Travel Show Register to win - Co-op VG Request General Inquiry - Form Mailed to date (217) 1,379 AIRPORT ACTIVITY Deplanements December 216 December 215 Visitor Info Center 3,158 VISITORS Airport Desk 68 PANDORA RADIO February data not yet available. 26,866 YTD ,714 26,467 YTD ,233 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

20 march 217 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 384, ,946 Length of Session (minutes) 1:53 2:2 Page Views Per Session % of Unique Visits 74.82% 69.82% 8, 6, 4, 2, WEBSITE TRAFFIC SOURCES 21.1% 11.% 48.7% TOP WEB PAGES 1. spring-getaways 66, events 3,1 2. homepage 6, restaurants 26, % 3. webcam 53, fishingcharters 25, % 4.8% 4. thingstodo 38,347 9.attractions&entertainment 23,35 Organic Paid Direct 5. placestostay 35, unwined 17,254 Referral Social Other (ads) WEBSITE TRAFFIC March 216 vs

21 MEDIA DATA MEDIA IMPRESSIONS Paid Media 13,245,548 Earned Media 159,788,42 PR Coverage Includes: New Followers: 614 Impressions: 64.6K Total Followers: New Followers: 6 Impressions: 1,62 Total Followers: 168 New Followers: 4 Total: New Followers: 35 Total: 384 FACEBOOK ORGANIC Visit Panama City Beach Likes: 464,783 Total Impressions: 27,695,683 Chasin the Sun TV Likes: 1,912 Total Impressions:4,185

22 FACEBOOK & INSTAGRAM PAID Facebook Impressions: 23,913,75 CTR:.81%

23 VISITOR DATA INQUIRIES --Top Sources VISITOR GUIDES Register to Win - Coop Quarterly VG Request Webform - enews Sign Up General Inquiry - Form VG Request March Total Mailed to date (217) 1,938 31,467 45,149 AIRPORT ACTIVITY Deplanements January 217 December 216 Visitor Info Center 2,748 VISITORS Airport Desk 1,141 PANDORA RADIO March unique listeners: 4,356 March hours listened: 2,921 CTR:.25% 22,383 YTD ,383 21,792 YTD ,792 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

24 April 217 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY Number of Sessions 293, ,681 Length of Session (minutes) 2:8 2:29 Page Views Per Session % of Unique Visits 73.1% 66.57% WEBSITE VISITORS Top States WEBSITE TRAFFIC SOURCES 9.56% 2.63% 1.97% 11.48% 15.54% 54.36% TOP WEB PAGES 1. homepage 6, placestostay 17,37 2. webcam 5, springgetaways 16,518 Organic Search Direct (Other) Paid Search Social Referral 3. thingstodo 36,23 8. attractions 15, events 28, rental properties 12,837 5.attractions&entertainment 17, restaurants 11,86 WEBSITE TRAFFIC April 216 vs

25 MEDIA DATA MEDIA IMPRESSIONS Paid Media 5,757,17 Earned Media 1,185,655 PR Coverage Includes: New Followers: 588 Impressions: 143K Total Followers: Impressions: 1,77 Total Followers: 168 New Followers: 5 Total: New Followers: 8 Total: 392 FACEBOOK ORGANIC Visit Panama City Beach Likes: 47,641 Total Impressions: 15,768,179 Chasin the Sun TV Likes: 1,941 Total Impressions: 64,9

26 FACEBOOK & INSTAGRAM PAID Facebook Impressions: 11,813,452 CTR:.57%

27 VISITOR DATA 2 INQUIRIES --Top Sources VISITOR GUIDES April 1,332 1 Compass Family Travel (HG, FC, More) Oprah Magazine Quarterly VG Request Register to Win - Co-op Webform - enews Sign Up Total Mailed to date (217) 32,487 17,23 VISITORS PANDORA RADIO AIRPORT ACTIVITY Deplanements March March Visitor Info Center 1,836 Airport Desk 1,181 April unique listeners: 2,354 April hours listened: 4,169 CTR:.12% ,967 YTD ,864 YTD 216 INQUIRIES Top States 89,949 9,844 *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

28 May 217 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY* Number of Sessions 35, ,488 Length of Session (minutes) 2:12 2:11 Page Views Per Session % of Unique Visits 71.94% 63.5 % WEBSITE VISITORS Top States WEBSITE TRAFFIC SOURCES 11.22% 2.47% 6.66% TOP WEB PAGES 11.54% 13.82% 54.28% 1. homepage 79,78 6. placestostay 2, webcam 62, attractions 19, thingstodo 44,5 8. springgetaways 18,864 Organic Search Paid Search Direct Social Referral (Other) 4. events 35, restaurants 15,922 5.attractions&entertainment 27, rental properties 14,76 WEBSITE TRAFFIC May vs *A SSL certificate was purchased for the website which allowed it to transition from an HTTP to an HTTPS encryption. HTTPS provides visitors a more secure connection than the HTTP version. As a result, Google is planning an update to its Chrome browser whereby only sites using HTTPS can retrieve a person s geographic location. Due to this, VisitPanamaCityBeach.com has transitioned to the secure server and as expected there was a slight drop in traffic with this transition. We are monitoring site traffic and don t expect this update to effect next month s website traffic.

29 MEDIA DATA MEDIA IMPRESSIONS Paid Media 21,146,577 Earned Media PR Coverage Includes: 65,16,996 New Followers: 346 Impressions: 79.5k Total Followers: New Followers: 3 Impressions: 713 Total Followers: 168 New Followers: 7 Total: New Followers: 35 Total: 427 FACEBOOK ORGANIC Visit Panama City Beach Likes: 477,858 Total Impressions: 21,358,779 Chasin the Sun TV Likes: 2,17 Total Impressions: 69,536

30 FACEBOOK & INSTAGRAM PAID Facebook Impressions: 16,916,922 CTR:.52%

31 VISITOR DATA INQUIRIES --Top Sources VISITOR GUIDES May Total 1,32 34,385 Georgia Florida Alabama Texas Illinois Mailed to date (217) 34,724 VISITORS PANDORA RADIO AIRPORT ACTIVITY Deplanements April April Visitor Info Center 1,972 Airport Desk 1,427 May unique listeners: 4,564 May hours listened: 2,658 CTR:.11% ,967 YTD ,864 YTD 216 INQUIRIES Top States 89,949 9,844 *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

32 June 217 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY* Number of Sessions 424, ,787 Length of Session (minutes) 2:5 2:32 Page Views Per Session % of Unique Visits 71.28% 61.4 % 1, 8, 6, 4, 2, WEBSITE VISITORS Top States WEBSITE TRAFFIC SOURCES 4.39% 4.77% 7.69% 9.76% 13.77% 59.63% TOP WEB PAGES 1. webcam 19, placestostay 22,67 2. homepage 73,42 7. attractions 21, thingstodo 44, make it yours 19,831 Organic Search Direct Paid Search Social Referral (Other) 4. events 34, CTS/registertowin 17,391 5.attractions&entertainment 24, rental properties 16,499 WEBSITE TRAFFIC June 216 vs *A SSL certificate was purchased for the website which allowed it to transition from an HTTP to an HTTPS encryption. HTTPS provides visitors a more secure connection than the HTTP version. As a result, Google is planning an update to its Chrome browser whereby only sites using HTTPS can retrieve a person s geographic location. Due to this, VisitPanamaCityBeach.com has transitioned to the secure server and as expected there was a slight drop in traffic with this transition. We are monitoring site traffic and don t expect this update to effect next month s website traffic.

33 MEDIA DATA MEDIA IMPRESSIONS Paid Media 5,3,83 Earned Media PR Coverage Includes: 66,913,89 New Followers: 928 Impressions: 149k Total Followers: New Followers: 9 Impressions: 1,41 Total Followers: 18 New Followers: 9 Total: New Followers: 24 Total: 451 FACEBOOK ORGANIC Visit Panama City Beach Likes: 491,848 Total Impressions: 11,448,169 Chasin the Sun TV Likes: 3,283 Total Impressions: 55,83

34 FACEBOOK & INSTAGRAM PAID Facebook Impressions: 14,267,561 CTR: 1.24%

35 VISITOR DATA Register to win - Chasin the Sun INQUIRIES --Top Sources Register to Quarterly Win - VG Request Co-op VISIT FLORIDA Webform - enews Sign Up VISITOR GUIDES June Total Mailed to date (217) 2,173 38,216 57,83 VISITORS PANDORA RADIO AIRPORT ACTIVITY Deplanements May May Visitor Info Center 2,656 Airport Desk 974 June unique listeners: 4,35 June hours listened: 2,995 CTR:.11% 217 5,13 YTD ,764 YTD 216 INQUIRIES Top States 184,93 178,48 *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

36 July 217 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY* Number of Sessions 376, , 91 Length of Session (minutes) 2:13 2:13 Page Views Per Session % of Unique Visits 69.3% 65.3% WEBSITE VISITORS Top States WEBSITE TRAFFIC SOURCES 11.99% 6.78% 13.91% 2.74% 4.91% 59.67% TOP WEB PAGES 1. webcam 73, attraction&entertainment 22,29 2. homepage 53, attractions 2, thingstodo 41, register to win 18,544 Organic Search Direct Paid Search Social Referral (Other) 4. events 3,32 9. beaches/shell island 17,2 5.make it yours 25, places to stay 16,81 WEBSITE TRAFFIC June 216 vs *A SSL certificate was purchased for the website which allowed it to transition from an HTTP to an HTTPS encryption. HTTPS provides visitors a more secure connection than the HTTP version. As a result, Google is planning an update to its Chrome browser whereby only sites using HTTPS can retrieve a person s geographic location. Due to this, VisitPanamaCityBeach.com has transitioned to the secure server and as expected there was a slight drop in traffic with this transition. We are monitoring site traffic and don t expect this update to effect next month s website traffic.

37 MEDIA DATA MEDIA IMPRESSIONS Paid Media 7,392,87 Earned Media PR Coverage Includes: 68,659,775 New Followers: 432 Impressions: 85.5k Total Followers: New Followers: 2 Impressions: 925 Total Followers: 184 New Followers: 6 Total: New Followers: 38 Total: 489 FACEBOOK ORGANIC Visit Panama City Beach Likes: 512,552 Total Impressions: 29,48,61 Chasin the Sun TV Likes: 3,337 Total Impressions: 96,982

38 FACEBOOK & INSTAGRAM PAID Facebook Impressions: 22,768,981 CTR: 1.7% In July, we reached a milestone of 5, likes on our Facebook page and celebrated by partnering with local businesses for a week-long prize giveaway to thank our loyal followers.

39 VISITOR DATA INQUIRIES --Top Sources VISITOR GUIDES 1 8 July Total 39,177 2 Register to VG Request Quarterly Webform - Win - Co-op VG Request enews Sign Up VISIT FLORIDA Mailed to date (217) 62,756 VISITORS PANDORA RADIO AIRPORT ACTIVITY Deplanements June June Visitor Info Center 2,457 Airport Desk 1,325 July unique listeners: 3,41 July hours listened: 4,457 CTR:.11% ,376 YTD ,251 YTD 216 INQUIRIES Top States 235, ,299 *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)