w dding & wedding flowers Media Pack Autumn/Winter 2017

Transcription

1 Media Pack Autumn/Winter 2017

2 w ddin g Newsletter Say hello to the brand-new WEDDING website! Rebranded, redesigned and ready to continue helping brides across the UK plan their dream weddings, the new-look site offers users an easier-tonavigate online experience across desktops, mobiles and tablets. With a fully responsive design, editorial content is served up to brides in perfect harmony with paid for content, including sparkling advertorials, eye-catching video placements and cleverly positioned banner adverts. Recommended content is more tightly tuned than ever before, resulting in a meaningful experience for readers, as well as more relevant placements for advertisers. With an emphasis on sleek visuals and a seamless user experience regardless of device, it s never been easier for brides to browse, pin, share... And more! Katie Byrne, Editor Website stats: 147% YEAR ON YEAR GROWTH Demographic breakdown: 94% female ABC 1 reader Newsletter Stats: 78,000+ SUBSCRIBERS 21,000 + TARGETED LIST Ad sizings - Newsletter: Ad sizings - Newsletter Top slot: 282 x 110px Middle slot: 282 x 175px Banner: 575 x 75px Age: 18 24: 17% 25-34: 51% 35 44: 19% 45 +: 13% The typical WEDDING reader will spend 24,997* on her wedding (*according to WEDDING Reader Survey, conducted August 2017). Social media: Facebook: 401,500+ Twitter: 156,000+ Instagram: 84, % OPEN RATE 15% CLICK TO OPEN RATE Please send JPEG for static ads; GIF for moving/rotating ads. If your advert is too large to send via please send your artwork via

3 Work with us How you can position your brand in front of our audience Site Takeover Get your brand in front of our daily readership of visitors with banner adverts on our website. The new design means your brand can receive a prime position in our 'hero' banner spot - meaning our viewers will see it every time they visit the website. This slot converts into a mobile 'anchor' when viewed on a handheld device, meaning it transforms seamlessly from a desktop to mobile format. Way With Words Our Advertorial package gives you an exciting opportunity to talk to our readers about your brand. Via a 500-word advertorial feature, you can introduce your services in a general fashion or share details of a brand-new service or range. It s a fabulous opportunity to bring a product, concept or idea to life, with the option to include your gorgeous imagery and video content, too. We ll work with you on copy and layout to create a feature you re proud of; once live on the site, this will be promoted across our social channels, as well as receiving a slot in our weekly newsletter, too. Instagram Takeover Our Instagram presence has grown by 236% over the last 9 months, with a focus on quality content and engaging posts meaning our audience has grown meaningfully - as well as quickly! The Instagram Takeover package is your opportunity to star on our feed for a whole week, with the added bonus of Instagram Stories and a permanent advertorial feature on our website - and more! What they say As the first charity to have been given this opportunity, Dogs Trust has enoyed its Instagram Takeover with WEDDING! Our followers increased by over 400 and our reposts from the takeover were really well received with our followers. The advertorials look great on the WEDDING website and we love that they ll receive social media attention even once the week is up. - Dogs Trust Special Delivery Fancy the thought of a bespoke newsletter, all about your brand, landing in the inboxes of our bride-tobe audience? Take advantage of our solus newsletter opportunity: you provide the HTML* and the subect line, and we ll send it out to our database. They can t wait to hear from you! (*Can be built in-house for an additional fee.) Opt-in data Competitions run on our website for two months, and are regularly promoted to our 600k+ social media followers. We look for a prize value of 150 and you have the option to set your own entry mechanism (ie question - making this a useful tool for getting feedback or insight) and once the competition has closed, opt-in data is available for purchase. For more information on any of the above, please do contact us. Alternatively, want to try something different? Get in touch - we re always open to ideas!

4 Available advert spaces We have a team of highly creative designers who can help design stand out adverts for you. If you are interested in this service please contact our advertising sales executive. If you send your own adverts to us please use the following sizes: Ad sizings Run of site Hero/top banner: 2000 x 350px Banner: 1080 x 180px MPU: 500 x 500px Side bars: 520 x 1200px ( x 2 ) Ad sizings - Sponsored sections Ad sizings - Newsletter Top slot: 282 x 110px Middle slot: 282 x 175px Banner: 575 x 75px Formats for online adverts Ad sizings mobile Mobile anchor: 800 x 200px MPU: 500 x 500px Full page: JPEG for static ads; GIF for moving/rotating ads. If your Bespoke - please advert is too large to send via please send your contact us for details Banner: 1080 x 180px artwork via

5 Contact us Work with us: For all queries, please contact Katie Byrne, Editor ext. 306 Hubert Burda Media UK, The Tower, Phoenix Square, Colchester, Essex CO4 9HU Tel: