Opportunities At A Glance

Transcription

1 Opportunities At A Glance

2 General Audience Info 2

3 The Fandango Audience Fandango s coveted audience includes young, urban professionals who are well-educated with high disposable income. Gender Comp % Index Female Male Age Comp % Index College Post College Education Comp % Index HHI Comp % Index $50K $75K $100k Broadband Comp % Index In Home Computers in Home Comp % Index Source: Winter

4 A Trendy Audience Fandango s opening weekend moviegoing audience is socially active, tech savvy, early adopting and peer influencing. Leisure Activities Comp % Index Movies Concerts Sporting Events Video Games Bars/Clubs Purchased Online (Not Offline) Comp % Index Any Travel-related Home Electronics Computer Software (Any) Video Games (Any) Cell Phones "Psychographically, [moviegoers] want to be on the cutting edge of entertainment -- they buy the soundtrack CD before the film is released, for instance. They are a marketer's dream because they are all about trials... and they tend to be influencers of their peer group. So your promotion has a good chance of success if it reaches the moviegoers." - Fred Nelson, Former VP Marketing and Promotion, Entertainment Weekly Source: Winter 2007, Last 30 Days 4

5 Fandango Fast Facts 12.3MM Registered Users 3.1MM Opt-ins Avg. 5MM Unique Users/Month Monthly Uniques up 20% Y-O-Y 55% Female/45% Male Primary Age Group: Mean HH Income: $91, % of Users have Broadband Average Session Time: 8.3 Min. Source: As of December

6 Specific Audience Slides 6

7 Fandango s Automotive Audience Fandango s coveted audience includes urban professionals who are well-educated with high disposable income. Gender Comp % Index Female Male Age Comp % Index A A A HHI Comp % Index $50K $75K $100k Intent to Purchase Car Comp % Index Definitely will (in next 6 months) Definitely/Probably will (in next 6 months) Shopped for Cars Comp % Index Shopped online for new automobiles (last 30 days) Shopped online for new automobiles (last 6 months) Source: Winter

8 Credit Savvy Audience Fandango s coveted audience includes well-educated professionals with high disposable income who are expecting and planning for life events. Age Comp % Index A A A HHI Comp % Index $50K $75K $100k Education Comp % Index College Post College Credit Cards Shopped for new credit cards (online w/in last 6 months) Credit Cards Managed account (online transactions w/in last 30 days) Life Events (in the next 12 months) Graduating from College Getting Married Expecting First Child Performing home renovations Children Going to College Comp% Index Comp% Index Source: Winter

9 Demo & Geo-Targeting Fandango can promote your brand to a desired target audience by aligning your message with specific movies : Reach men with Action/Adventure and Sci-Fi movies. Reach women with Romance and Comedy movies. Reach parents with Family and Animated movies. Fandango can Geo-Target by DMAs and zip codes 9

10 Skins Client: AT&T The New AT&T (Wireless) Synopsis: AT&T wanted brand messaging to promote the name change (Cingular to AT&T). We placed their brand message in our highesttrafficked section the Theater Selection Page on the day after the release of Harry Potter & The Order of Phoenix, ensuring high visibility. 10

11 Custom Sweepstakes Client: Joe s Crab Shack Summer Specialities Synopsis: Joe s Crab Shack wanted to make a big splash for its summer menu. We created a custom co-branded splash page with Joe s information and a movie ticket sweepstakes. We also created custom ad units driving traffic to the sweepstakes entry page. 11

12 Custom Poll Client: Joe s Crab Shack Summer Specialties Synopsis: Joe s Crab Shack wanted to make a big splash for its summer menu. The custom skin created for Fandango s Fan Poll provided seamless integration within our website. 12

13 Custom Sweepstakes Client: Mazda Mazda5 Launch Synopsis: Using eprize for the game prizing element, Fandango created a custom sweepstakes giving away a family pack of movie tickets in celebration of the Mazda 5 launch. 13

14 Movie Ticket Promotions Client: MasterCard The BreakUp Synopsis: Customers learned of the promotion through advertising on the Fandango website where they were driven to a custom webpage hosted by Fandango. They then selected their choice theater, showtime, and the number of tickets they wished to purchase. When a MasterCard was used, the price of one ticket was automatically deducted from the order. 14

15 Seasonal Microsites Movies sorted by opening date and genre Top List (lists of top action flicks, roadtrip movies) Weekly movie ticket giveaways Summer Movie Roadtrip guide Weekly reader polls Games/Trivia Commentator articles, blogs and message boards Links to trailers, photos, news stories, user reviews and ratings. 15

16 Advance Ticket Your message will be included in our advance ticketing announcement sent to 3.1MM+ opt-in movie fans. 16

17 Opening This Week Newsletter Place your brand message in our Opening This Week Newsletter that goes out to 3.1MM+ opt-ins. Exclusive sponsorship 100x100 and 300x250 17

18 Pre-Roll Streaming Video Incorporate your :15 video commercial before a requested movie trailer. Companion ad unit 18

19 Fandango Fun Reach movie fans in a fun and engaging way through casual games. Free Movie Tickets will be awarded weekly. Custom Advergames are available, as well as sponsorships and interstitials. 19

20 Fandango Mobile Marketing Tools FREE mobile movie ticketing promotions. Sponsorship of mobile ticketing alerts. WAP ads on mobile.fandango.com. Custom Jump Pages or Microsites. Turn-key execution on downloadable content. 20

21 Mobile Short Code Program Client: Toyota Highlander Synopsis: To get users excited about the launch of the all new Highlander, Fandango executed a mobile short code program on opening day for Harry Potter and the Order of the Phoenix. The first 500 users to text Highlander to FNDGO (36346) won 4 free Harry Potter movie tickets. 21

22 Promotional Jump Page Client: Toyota Highlander Synopsis: Users who won in the promotion were then directed to a custom jump page to redeem their free tickets. 22

23 WAP Sample Campaign Banner Ad Jump Page Jump Page Jump Page Jump Page Creative services for mobile campaigns is included. 23

24 For more information Dan Mohler Vice President, Sales T: (310) x. 114 F: (310) Shelby Haro Western Region - Senior Director, Sales shelby.haro@fandango.com T: (310) x. 128 F: (818) Bruce Budkofsky Eastern Region Director, Sales bruce.budkofsky@fandango.com T: (917) F: (917)