This is D. No one knows Dallas better than D.

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1 This is D. One simple letter. A capital D. Nowhere else does one letter encompass so much passion, boldness, style, and innovation than here in Dallas. Which is why we re here. We re D. And like our namesake city, we re on a mission. To explore the city s richness of community, character, and culture. To discover what s next, who s next, and where we re all headed. To introduce Dallas to itself. Since 1974, the city has been both our hometown and our inspiration. And like Dallas, we re constantly reinventing ourselves, yet we always stay rooted in our heritage. So today, we re more than just a single magazine. We re an award-winning editorial platform across a range of media. Finding new ways to connect our loyal readers to a fascinating city. Carefully crafting stories that offer depth and insight, each one created with a purpose and desire for excellence. Part of our deep respect for our readers, our city, and our clients. That s D. You. Us. There s so much to see and do. Let us introduce you to all of it. No one knows Dallas better than D. Mark cuban // dallas mavericks

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3 Reach the most influential and affluent consumers in the city. D Magazine is the flagship of our editorial fleet. Award-winning journalists and photographers combine their craft to create compelling stories from around the city. Art, culture, politics, dining, personalities, media, business, fashion and style they all come together each month with the flair, wit and intelligence you ve come to expect from D. It s no wonder our readers come to us. No free magazines sent here and there. No stacks of take ones at coffee shops. Our readers are as loyal as they are demanding, willing to pay for the D Magazine experience each month. In choosing to do so, they also choose you, our advertisers. They know they can find their marketplace of choice within the pages of D Magazine every month, all year long. As the authoritative voice on what to do in Dallas, D Magazine is invaluable to the city. max anderson // Dallas museum of art

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5 $ 331,200 D Readers average household income Dallas is one of the most valuable luxury markets in the world. The fact is our economy is strong, and we like to spend. 49 $1.4M D Reader s average age D Reader s average net worth Our audience prefers the finer things in life. D Magazine readers spend more on travel, fashion, home, and healthcare than any other magazine in Dallas. Ask, and we ll show you the stats for your category. So if they re going to spend it anyway, why not spend it with you? Stylish homes have stacks of D sitting around. Mine is on the kitchen table. Pat smith // pat & emmitt smith charities For more information, please contact Publisher Jen LeBlanc at jennifer.leblanc@dmagazine.com.

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7 BEST In the U.S. city and regional magazine association, ,535 Total monthly readership 84% Readers who buy from our pages 60,971 Net circulation 75 min. Average time spent with the magazine D Magazine distributes more than 23,000 magazines from newsstands each month and is the No. 1-selling monthly magazine in the Dallas/Fort Worth area. In fact, in 2013 we ve seen a 48% increase in newsstand sales. And our subscribers? They are growing, too. Subscriptions are up nearly 20% since Simply put, even after 40 years our readership is growing, and that means more buyers for you. Source: Circulation Verification Council readership study, Media Audit; February March 2013 For more information, please contact Publisher Jen LeBlanc at jennifer.leblanc@dmagazine.com.

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9 2.6 Million Dmagazine.com average monthly page views Our data proves that D readers are fully engaged with our content. 46k 4:39 D Recommends App Downloads Average time spent on DMagazine.com And that doesn t change when they are on the go. 29% of our monthly online visits are generated on mobile devices. Looking to align with very specific content? Through sponsored content or our newsletters, you can target our readers to a fine point. Our readers self-select newsletters that arrive in their in-box daily, weekly, and monthly. This content is subject-matter branded, and we have record-breaking engagement stats. For example, our SideDish newsletter has an average open rate of 48%, whereas the national average is 10%. We have many options here; ask us about them. We re proud to share the numbers. Source: GA July September 2013 For more information, please contact Publisher Jen LeBlanc at jennifer.leblanc@dmagazine.com.

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11 Connect with the most desirable audience in Dallas. D Magazine Partners signature events are the most talked-about and well-attended in the city. But we do more than throw a great party. Our events fuse our award-winning content with sponsorship opportunities that are tailored to meet our clients marketing objectives. We deliver high-impact, highly targeted events that encourage connections with our devoted readers and fans. Sponsorship opportunities: Excellence in Nursing Best Doctors in Collin County Best Lawyers in Dallas Best Real Estate Agents in Dallas Best Doctors in Dallas *Customized event services are available upon request. One of the best networking opportunities out there. I have seen an increase in sales and received great referrals. Ryan Beaupre // Dallas cowboys football club For more information, please contact Publisher Jen LeBlanc at jennifer.leblanc@dmagazine.com.

12 The Details

13 EDITORIAL CALENDAR2014 JULY 2014 JANUARY 2014 EDITORIAL: Best Suburbs; Best Realtors, Insurance, EDITORIAL: Kidd Kraddick; The History of The Ticket SPECIAL ADVERTISING SECTION: Best Real Estate SPECIAL ADVERTISING SECTION: Image 2014; Travel DEADLINE: November 15 INSERTED PUBLICATION: Collin County Guide FEBRUARY 2014 EDITORIAL: Power Couples; Ending Divorce SPECIAL ADVERTISING SECTION: Travel: Romantic/ Weekend Giveaways; Heart Health; 100 Oldest Companies in Dallas DEADLINE: December 10 MARCH 2014 EDITORIAL: Best Spas; Excellence in Nursing; Most Stylish SPECIAL ADVERTISING SECTION: Aesthetic Beauty; Private School Guide; Spring Travel Planner DEADLINE: January 21 EVENTS: Excellence in Nursing (late February) APRIL 2014 EDITORIAL: Food Lovers Guide; Best Doctors Collin County, Dallas Art Fair SPECIAL ADVERTISING SECTION: Best Doctors Collin County; Travel: Fun Getaways DEADLINE: February 18 EVENTS: Best Doctors in Collin County (late March) Mortgage Agents, Mortgage Professionals, and Home and Insurance Agents; Travel Section DEADLINE: May 19 EVENTS: Best Real Estate Agents (late June); Best Mortgage Professionals (late June/early July) AUGUST 2014 EDITORIAL: Best of Big D SPECIAL ADVERTISING SECTION: Celebrating the Best; Travel: Family Vacations DEADLINE: June 23 INSERTED PUBLICATION: The Medical Book ANNUAL PUBLICATION: Private School Handbook SEPTEMBER 2014 EDITORIAL: 40th Anniversary; Best Dentists SPECIAL ADVERTISING SECTION: Best Dentists; Guide to Plastic Surgery; Fall Travel Planner DEADLINE: July 22 EVENTS: Best Dentists (late August) OCTOBER 2014 EDITORIAL: Best Doctors SPECIAL ADVERTISING SECTION: Best Doctors; Southwest Travel Planner; Private School Guide DEADLINE: August 19 EVENTS: Best Doctors (late September) M AY NOVEMBER 2014 EDITORIAL: City Secrets; Best Lawyers EDITORIAL: 100 Oldest Families in Dallas; Best SPECIAL ADVERTISING SECTION: Best Lawyers; Private School Guide; Travel Section; Retire in Style DEADLINE: March 25 EVENTS: Best Lawyers (late April) JUNE 2014 EDITORIAL: Rise of the Indian Culture, Beer! SPECIAL ADVERTISING SECTION: Travel Section; Guide to Summer Beauty DEADLINE: April 22 ANNUAL PUBLICATION: 2014 Dallas Healthcare Directory Financial Planners and Top Wealth Managers SPECIAL ADVERTISING SECTION: Best Financial Planners and Top Wealth Managers ; Top Medical Centers; Family Law; Travel Section: Casinos DEADLINE: September 23 DECEMBER 2014 EDITORIAL: Best New Restaurants; 10 Most Eligible; Best Pediatricians SPECIAL ADVERTISING SECTION: Best Pediatricians; Retire in Style; Winter Travel Planner; Holiday Gift Guide; December Days of Giveaways DEADLINE: October 21 EVENTS: 10 Most Eligible (late November/early December)

14 ADVERTISING SPECS /3 SQUARE 4 5 /8" x 4 5 /8" 1/3 VERTICAL 2 1 /4" x 9 3 /4" 1/6 VERTICAL 2 1 /4" x 4 5 /8" FULL PAGE (LIVE AREA) 7" x 10" 2/3 VERTICAL 4 5 /8" x 9 3 /4" 1/2 VERTICAL 4 5 /8" x 7 3 /8" 1/2 HORIZONTAL 7" x 4 7 /8" FULL PAGE (BLEED) 8 1 /4" x 11" MECHANICAL REQUIREMENTS DIGITAL FILES ONLY: InDesign (with all supporting images and fonts), Illustrator EPS, TIF, or PDF files are accepted. All images should be 350 dpi and color as CMYK. Please supply a composite proof for color. Without a proof, D Magazine is not responsible for the content of your ad. Ads created in Microsoft Word, Microsoft Publisher, Power Point, or any PC-based word processing program cannot be accepted. Ad recreation is available through D Magazine s Art Department at our normal ad production rate. MAGAZINE TRIM SIZE: 8" x 10 3 /4". For bleed allow 1/8" beyond all trim. Keep live matter 1 /4" from all trim. Magazine format is three-column and is perfect bound. Art will be held at D for one year from date of use. FTP SITE INFORMATION Contact travis.stewart@dmagazine.com with any questions about uploading to the FTP site. D Magazine 750 North St. Paul Street Suite 2100 Dallas, Texas fax dmagazine.com