CNET. Contact Lori to get started today! Lori Husted olt.theygsgroup.com/cnet

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1 LOGO LICENSING Rate Card and Usage Guide

2 CNET Award Licensing 88% of online shoppers incorporate reviews into their purchase decision. OMGnational.com Incorporating a CNET award logo, review, video, or quote in your marketing efforts provides your audience with an unbiased, trusted recommendation they can rely on when making a purchasing decision. Video marketing is also a quickly expanding and incredibly popular marketing platform to leverage. In fact, website visitors are 65% more likely to buy a product on an online retail site after watching a video. 440M CNET.com video streams annually Get noticed by placing your accolade on a variety of marketing materials, such as websites, social media, in-store displays, or product packaging, print advertising, reprints, and more! Visit olt.theygsgroup.com/cnet for more information. Contact Lori to get started today! 117M CNET.com monthly visitors worldwide Lori Husted CNET@theygsgroup.com olt.theygsgroup.com/cnet 1 CNET *Sources:

3 AWARD LOGOS Licensing Opportunities CNET Award Logos RED BALL LOGO The Red Ball logo is the most recognizable CNET logo. In order to license the Red Ball logo, your product or company must have been featured or reviewed on CNET.com. EDITORS RATING STARS LOGO How many stars were you rated? Receive a star rating? License the Editors Rating Stars logo for your product or company. Rating categories range from Very Good to Spectacular. EDITORS CHOICE LOGO The hallmark of good product performance, design, quality, and value. The CNET Editors Choice logo signifies a product that is the best of breed in its category. It s the logo of approval people look for when shopping for gadgets and consumer electronics. The CNET Editors Choice logo is customized with the month and year of the recognition. CNET 2

4 USAGE GUIDELINES Award Logos LOGO USAGE CREATIVE GUIDELINES 1. USAGE REQUEST All requests for award logos and usage agreements must be made by to Lori Husted at 2. CREATIVE GUIDELINES Recommended size is 100% of supplied logo size. On a white or light background, logo should be printed in color and kept in existing format. All quotes must be attributed to CNET with the date of the review. 3. LAYOUT APPROVAL the mock-up of the CNET award logo or quote as your brand intends to use it (PDF or JPEG) to CNET@theYGSgroup.com. All creative must be approved before going live with the usage. 4. DISCLAIMER The following disclaimer needs to be included with all submitted creative using the logo: CNET.com is not affiliated with, and does not endorse products or services of (Name of Licensee). (CNET.com award name) is a register trademark of CNET.com and is used under license. USAGE OPPORTUNITIES Using a CNET.com award logo or quote on your advertising and product packaging are two high-impact ways for your company to promote the award among consumers and help drive sales. Use these great opportunities to show off your CNET.com Awards logo or quote: Product advertisements and commercials Website (a link to CNET.com must appear wherever logo is displayed.) Product or product packaging Retail displays, including counter displays, shelf-talkers, point-of-purchase displays, posters/wall hangings and newsletters Intranet and internal correspondence Trade marketing 3 CNET

5 FAQS Usage Guide Answers Frequently Asked Questions 1. What is the benefit of licensing CNET logos and content? People have many choices when shopping for consumer electronics. CNET s editorial endorsement gives people the confidence they need when making a purchasing decision. The award insignias are symbols people rely on that, in turn, set your product apart from the competition. 2. What is the turnaround time on licensing approval? Turnaround time is 24 hours after receipt of payment and submission of creative for approval. All creative material must be approved before it is distributed. 3. How do I get my product reviewed? CNET runs the most comprehensive and thorough consumer electronics reviews site on the web. The best way to get your product reviewed is to pitch it, via , to the right editor. For more information, visit 4. How are products tested? CNET Labs testing methods are the result of years of experience and research, employing the expertise of CNET s Labs staff and editors, as well as feedback from the manufacturers whose products we review, and also feedback from users. For more information, please click here Contact Lori with questions! Lori Husted CNET@theYGSgroup.com olt.theygsgroup.com/cnet CNET 4

6 RATE CARD Licensing Opportunities CNET Quotes and Logos The rates listed on page six are by usage for one CNET logo or quote. Each usage includes the license to one of the three CNET award logos listed below or a CNET.com quote. 5 CNET

7 RATE CARD Price Guide CNET Quotes and Logos LICENSING RATES Online Digital Marketing Usage - One Year License...starting at $3,500 Usage includes Company website, communications, and social media license for one logo or quote; English language only. Online Digital Marketing & Advertising Usage - One Year License... starting at $5,000 Usage includes Company website, communications, social media, and online banner advertising for one logo or quote; English language only. Cannot be used for Google AdWords. Print Marketing Usage - One Year License...starting at $3,500 Usage includes print marketing materials for one logo or quote; English language only. Print Marketing & Advertising Usage - One Year License...starting at $5,000 Usage includes print marketing materials and print advertising for one logo or quote; English language only. Product Packaging Usage - One Year License Usage includes product packaging for one logo or quote; English language only. 1-12,500 Units...$1,625 12,501-25,000 Units...$3,250 25,001-50,000 Units...$6,500 50,001-75,000 Units...$9,750 75, ,000 Units...$13,000 In-Store Display Usage - One Year License...starting at $3,500 Usage includes in-store signage for one logo or quote; English language only. Advertising, Television, Single Usage - One Year License...starting at $10,000 Usage includes television commercials for one logo or quote; English language only. These rates and all licensing transactions are subject to CNET.com s License Agreement Terms. Contact Lori with questions! Lori Husted CNET@theYGSgroup.com olt.theygsgroup.com/cnet CNET 6

8 The YGS Group is a proud partner of CNET.com to license online content along with award recognition and marketing products. Contact Lori Husted to learn more! CNET@theYGSgroup.com olt.theygsgroup.com/cnet