PROGRAMMATIC ADVERTISING INVENTORY AD FORMATS DEAL TYPES 01/2019

Transcription

1 PROGRAMMATIC ADVERTISING INVENTORY AD FORMATS DEAL TYPES 01/2019

2 MAIRDUMONT NETLETIX About us Since October 1, 2017 MAIRDUMONT NETLETIX has brought together the marketing expertise and technological know-how of the formerly separate marketers and digital content providers MAIRDUMONT MEDIA und NETLETIX. With more than 200 publisher and 20 million unique users MAIRDUMONT NETLETIX is now one of the leading marketers of digital special interest products. The merger enables MAIRDUMONT NETLETIX to offer attractive products and services to a wide variety of special interest segments to customers and agencies. MAIRDUMONT NETLETIX is a joint venture by MAIRDUMONT and Mediengruppe RTL Deutschland. Memberships:

3 Environments Competences Our portfolio Travel Mobility Outdoor Health Programmatic Advertising 01/2019

4 Environments Competences Our portfolio Lifestyle Business Entertainment Tech Programmatic Advertising 01/2019

5 Travel Germany s biggest travel network Young and young-at-heart target group with a passion for travel, welleducated with high income. Inspiration, booking, travel, etc. ~ 60 million page impressions per month ~ 10 million unique users per month * *portfolio abstract

6 Mobility Information and guidance for mobile and active people Mobile and active target groups which are always on the go, always in search of the perfect route. Routing, comparison of means of transportation, etc. ~ 30 million page impressions per month ~ 2 million unique users per month * *portfolio abstract

7 Outdoor Being outdoors all year round Middle-aged target group, nature-lovers with a passion for travel, active sportspeople Biking, winter sports, hiking, geocaching, etc. ~ 10 million page impressions per month ~ 2 million unique users per month * *portfolio abstract

8 Health All about healthy living and wellness Target group: well-educated and health-conscious women with high income Nutrition, fitness, medical science, pregnancy, etc. ~ 20 million page impressions per month ~ 3 million unique users per month * *portfolio abstract

9 Lifestyle What s on in my city? Trend-conscious city dwellers with an interest in urban living and lifestyle Trends, leisure and recreation, fun, etc. ~ 15 million page impressions per month ~ 1 million unique users per month * *portfolio abstract

10 Business The way to success (Young) professionals, well-educated target group with high income Education and training, finances, advisors ~ 10 million page impressions per month ~ 3 million unique users per month * *portfolio abstract

11 Entertainment Movies, games and more Young and young-heart target group with an interest in games, movies and consumer electronics, high income Cinema, game consoles, games, music, etc. ~ 80 million page impressions per month ~ 7 million unique users per month * *portfolio abstract

12 Tech Smartphones, computer and more Tech-savvy target group, men aged 20 to 49 with high income Computer, operating systems, smartphones, photography, etc. ~ 16 million page impressions per month ~ 4 million unique users per month * *portfolio abstract

13 Targetings Environments User Targeting Dynamic targeting: e.g. weather Geo- and destinations Gender Various targetings & Key Values RoN Channel Sites Viewability Programmatic Advertising 01/2019

14 Programmatic buying Deal types Programmatic Guaranteed Fix-CPM (guaranteed volume) transparent/ semitransparent UAP, Billboard, Halfpage Ad, Dynamic Sitebar, InRead Preferred Deal Fix-CPM transparent/ semitransparent UAP, Billboard, Halfpage Ad, Dynamic Sitebar, InRead Private Auction Auction transparent/ semitransparent UAP, Billboard, Halfpage Ad, Dynamic Sitebar, InRead Open Auction Auction semitransparent UAP (restricted inventory access) Programmatic Advertising 01/2019

15 Ad Formats Ad Formats Short form Primary SSPs Inventory parts Medium Rectangle (300x250) Skyscraper (160x600) UAP Leaderboard (728x90) Halfpage Ad (300x600) Billboard (800x250) Billboard (970x250) Dynamic Sitebar (300x600) Mobile Banner (320x50, 320x100, 320x150) Mobile Medium Rectangle (300x250) InRead-Video / Outstream PreRoll/PreGame* HPA BB DS Mobile *different inventory Programmatic Advertising 01/2019

16 MAIRDUMONT NETLETIX GmbH & Co. KG Office Ostfildern Marco-Polo-Straße 1 DE Ostfildern Telefon: +49 (0) Office München Balanstraße 73, Haus 31 E DE München Telefon: +49 (0) programmatic@mairdumont-netletix.com Jens Lindner Director Programmatic Advertising j.lindner@mairdumont-netletix.com Telefon: + 49 (0) Gunther Motz Senior Programmatic Advertising Manager g.motz@mairdumont-netletix.com Telefon: + 49 (0) You don t discover new continents without having the courage to lose sight of old coasts.. (André Gide)