Home Television Radio Digital Out of Home Advertising Production Case Studies About Us Meet the Team Contact Us SAVING YOU TIME AND MONEY

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1 Home Television Radio Digital Out of Home Advertising Production Case Studies About Us Meet the Team Contact Us SAVING YOU TIME AND MONEY TV advertising now costs less than it ever has! MORE Scroll Down ZIP TV, Radio, Digital, Outdoor, Press, Print ZOETIS TV, Radio, Digital, Outdoor, Press, Print EXPERT HARDWARE TV, Social ABOUT GUERILLASCOPE IRELAND The independent media production, planning and buying agency. MORE NATUR VITAL TV, Digital GREEN FARM FINE FOODS TV, Radio, Digital, Outdoor, Press, Print BOLANDS OF GOREY TV WE SEE THINGS DIFFERENTLY We provide a flexible, proactive and transparent service that harnesses the best media combinations for your brand objectives. One-size-fits-all quick fixes dusted off from the shelf? Not our style. MORE ROYAL CANAL GREENWAYS TV, Digital SMARTQUOTES.IE TV HORSE OF THE YEAR SHOW TV

2 ABOUT GUERILLASCOPE THE INDEPENDENT MEDIA PRODUCTION, PLANNING AND BUYING AGENCY. Welcome to Guerillascope Ireland. We are a full-service media and marketing agency. So from brand development to advertising creative, production to media buying, we are there for your business at each part of the process. The company was established in 2001 in London. Our team have a solid track record of developing optimised TV, radio, online, and outdoor advertising campaigns for more than 200 clients over the past 17 years. We are reliable, accessible, and hard working, and believe we bring real value to any project, big or small. We have a proven record of business success driven by a clear media and brand strategy. We have been at the forefront of web-based display and video advertising and brand social media. In Ireland, in November 2008, MD Oliver Durkin, generated double page articles in the Sunday Business Post by, in what was considered a revolutionary move, launching Pat the Baker on Bebo and Facebook, this was deemed an unorthodox step how time has moved so fast. We can deliver targeted and efficient media campaigns which judge each medium, be it TV, radio, online on its own merits and how it performs from your brand. We are big fans of TV! Last year alone, in both Ireland and the UK, we brought over 60 newcomers to TV, and we can do the same for you. Don t be shy, give us a call, or fill in the brief form on this page, and we will call you once we have put some thoughts together this makes the initial conversation more productive. Thank you and welcome to Guerillascope. Meet the Team Oliver Durkin Managing Director Oliver started his media career in TV sales with ITV London, and concurrent with co-founding Guerillascope in 2001 was CEO of Novapal, responsible for launching the UK s first Freeview (Saorview) receiver. Since 2006 he has worked in Ireland helping Irish national brands such as Pat the Baker, Green Farm Foods, and Zip Firelighters develop their communication strategies. oliver@guerillascope.ie +353 (0) David Yorath Strategic Director David co-founded Guerillascope in London in 2001, and has been the force behind growing the UK business to what it is today. David is ultimately responsible for the performance of every TV campaign that we manage for all our clients. He takes an active role in the campaign planning, buying, and optimisation process and enjoys working with ambitious business owners. david@guerillascope.co.uk +44 (0) Keith Arkins Head of Production Keith joined Guerillascope in 2014 after 17 years of producing visual media content for Ireland s largest companies as a photographer and filmmaker. Using his experience in shooting commercial and advertising campaigns around the world, he has brought this style of visual storytelling to Guerillascope productions. As Head of Production, Keith is involved in the creative process from the beginning, ensuring our proposed TV commercials are deliverable on budget and on time. keith@guerillascope.ie Kim Mills Client Manager Kim works between our Longford and London offices. She excels at client management and is responsible for overseeing television buying and production for our Irish clients. Kim has a wonderful can-do attitude, is an extremely competent and safe pair of hands, and ensures we deliver value on any TV budget. kim@guerillascope.co.uk +44 (0)

3 TELEVISION TV Advertising 7 Step Process TV Advertising Planning Form TV Advertising Production TV Advertising FAQ Back in 2001 when we founded Guerillascope the TV landscape was dominated by big players with big clients. The small to medium sized business really wasn t catered for, and indeed, often had the perception that TV was beyond their marketing budget. TV Advertising Analysis We have grown Guerillascope as a company catering for SMEs and are proud today that some of our multimillion spending client s started their Television branding with us and from small beginnings. We have grown with our client s business and we are part of their brand s story. Nowadays, as our own business has matured and grown, yes we have some large clients, but we still pride ourselves on putting new brands on Television. As a full service agency we can take a brand from creative concept through production and onto Television seamlessly and affordably. In 2016 we put more brands on TV than any other UK or Irish agency. The proliferation of smaller channels allows for more targeted TV advertising at lower costs, allowing a more democratic TV landscape for all advertisers big and small. Our mission is simple: to provide a hands-on, flexible and transparent service that supports scalable business growth at reduced TV advertising costs. Whether you are new to advertising on TV or an established presence seeking a fresh and improved strategy, our team is fine-tuned to deliver bespoke campaigns that reach the heart of target audience groups, build brand fame and drive sales. We re always available for a friendly chat about your TV advertising objectives, simply call us on +353 (0) Or perhaps you d like to complete our TV planning form to set the ball rolling on your campaign?

4 RADIO Irish radio offers a unique landscape for advertisers. The country is covered by regional radio stations with a large market share within their broadcast area, offering an ideal way to advertise at a regional or county level. 82% of people listen to the radio every day. 47% listen to one station only. On average Irish people listen to almost 4 hours of radio per day. We have a proven track record of building brands and driving sales within Irish radio, and we have strong creative partners. Whether it is planning and buying your radio campaigns or creating an ad that will work, we are here to help. Listen to some of the work done by our team:

5 DIGITAL Digital The digital landscape can be a bit of a mine field. There are so many sites, sales points, and places that will take your money. At Guerillascope we tend not to advocate blanket bombing the online world with banner ads, and instead work closely with particular websites to engage their users in a more involved way that renders a powerful delivery of your message, combined with strong creative executions. Depending on your target audience and communication strategy, we will create digital campaigns that work as part of your overall media strategy. We are firm believers in combining online advertising with TV advertising as a proven response driver. The current online market now offers many ways to use your video (TV) commercial prior to online video content. These are called Pre-Rolls, which you may have seen on the RTE or TV3 Player or other online video networks; offering a targeted and captive audience. Creating promotional video or images for use on your website or social network (facebook/twitter) channels may also be an effective way to promote your goods or services and build your brand. We can provide product sampling and promotion and generate quality photography or video to maximize your investment. Website Design and Development Your website is your shop window to the world. We provide quality and affordable website design and development of fully mobile responsive websites, so your site recognizes the device it is being viewed on and displays accordingly. It is critical that today s websites are mobile responsive as most people now access the web from a mobile device. We offer our clients a fixed price package that includes logo updating or design. Call us for a quote! +353 (0) (0) Some of Our Work

6 OUT OF HOME OOH We like using out-of-home (OOH) advertising, particularly store-related advertising, as it drives your message close to the point of sale. Out-of-home media is especially powerful for certain categories and communication strategies. And it isn t all just posters, there are now several digital screen networks around Ireland. We have a good working relationship with out-of-home vendors and would be happy to advise you on what they can do for your brand.

7 PRODUCTION TV We provide our clients with full creative and production television services. We can help you produce a TV commercial to fit any reasonable budget. Read more Radio We have a strong heritage in radio campaigns, producing the commercials in-house or in conjunction with production partners. We pride ourselves on our use of Irish radio as a means to build brands and augment other media activity. Digital We are very experienced at creating online video content and HTML5 video banners, as part of integrated digital/social campaigns. Call us we like talking about and doing this stuff We are good at it. Design / Print We can provide your business with full Brand Design logo origination and graphic brand identity, Graphic/Print Design for Billboards or Print publications as part of coordinated campaign or brand strategy, tight within your brand guidelines.

8 CASE STUDIES Clients we work with. VIEW CASE STUDY VIEW CASE STUDY VIEW CASE STUDY VIEW CASE STUDY

9 CONTACT US