Frequently Asked Questions

Transcription

1 THE BASICS What is mobile advertising? Mobile advertising is a form of advertising displayed to users of mobile (wireless) phones, tablets and other mobile devices. Xpress Mobile is an advertising and lead generation tool that helps you reach audiences on the go by creating mobile ads to be displayed in thousands of apps on mobile devices. This type of advertising puts your business in front of potential clients as they use their smartphones and tablets throughout the day. What is a mobile app? Mobile apps are software applications developed specifically for use on wireless devices such as smartphones and tablets rather than desktop or laptop computers. Some examples include Pandora, Shazam, Google Maps, AccuWeather, Yahoo Sports, and TripIt, along with thousands of other mobile apps available for entertainment, news, weather, sports, and wide range of additional content categories. Why should I run mobile ad campaigns? According to a study conducted by the National Association of REALTORS and Google, 89% of new home shoppers use mobile devices at the beginning of, and throughout their home search. Why should I want my ad to appear within mobile apps? 25% of the US population reaches the Internet using only their mobile phones. Mobile users spend 64% of the time they are on their phones within mobile apps. The average smartphone user checks their phone up to 150 times a day. What is a mobile ad impression? An ad impression or view is the number of times your mobile ad campaign was displayed within an app on mobile user s device. What is a click? Clicks are the number of times your mobile ad is clicked on by mobile users. Monthly Impressions The platform automatically calculates the number of daily impressions needed to deliver the total number of monthly impressions. The calculation is based on the campaign s duration and the remaining impressions needed. What is a secondary action? A secondary action happens after mobile users click on your ad. Do they call you? Do they fill out a form? Do they click on Map or Driving Directions? REACH & DISPLAY Who has the potential to see my mobile ad? Any mobile users within the geographic area you choose to target have the potential to see your mobile ad while using apps on their device. Depending on the campaign you choose, your mobile ad will be seen by thousands of prospective clients. How do I determine the geographic area where my mobile ad will be displayed? When creating your ad, you define where you want it displayed, based on ZIP code(s), city, or radius. 1

2 Ad Targeting Screen Sometimes the ZIP code and city boundaries will not be displayed on the map view within the ad portal. The Xpress Mobile program licenses third party data to create and display these boundaries on Google Maps within the ad portal. This data is used only to show the boundaries of a ZIP code or city area on the map; it does not impact the ad targeting and impression delivery. Sometimes the third party data is not available for a ZIP code and city boundary to be displayed on the map view. What types of apps will my mobile ad be featured on? Your mobile ad will be featured on a variety of mobile device apps, including apps relating to entertainment, news, weather, sports, and wide range of additional content categories. We have over 90,000 mobile apps within our network. Can I choose which apps my mobile ad will be displayed on? Due to the highly competitive nature of mobile advertising, the constant fluctuation of pricing, and availability of advertising space in specific apps, it is not possible to choose specific apps for your ads. The Xpress Mobile program monitors pricing and availability in real time and buys ad space at the most affordable rates, offering the highestquality exposure on the most active and relevant apps during optimal times within your target market. How are apps chosen for impressions? Impressions are served based on several factors including the mobile consumer s location, type of app, app performance, and available app inventory. How will I know my mobile ad was displayed? You can view your dashboard reports within the Xpress Mobile program to see campaign stats, such as total mobile ad views, clicks, and secondary actions. How long will my mobile ad stay on a viewer s screen? Depending on the app, your mobile ad will remain on a viewer s screen for approximately seconds, or longer, unless an additional action occurs in the app. What time of day will my mobile ad appear? Ads appear during the hours of 7 a.m. and 12 a.m. midnight local time, on the date you scheduled your mobile ad to run. If your ad is scheduled for the same day you built it, it will go live within 40 minutes after being submitted. This includes a 10-minute cancellation grace period that can be completed by accessing your order history and selecting the black x under the actions column. Once I approve my mobile ad, how long does it take to start running? Once approved, your mobile ad will start running on the date and time you specified when you created it. A mobile ad can launch within 40 minutes after you finish creating it. What is included in my Impression Guarantee? The ad view/impression guarantee provides you with the assurance your ad campaign will be displayed on mobile devices based on the product package you selected. If you selected the 45,000 ad impression package, your ad view/impression guarantee assures your ad campaign will be displayed 45,000 times within your target area during the campaign timeframe. Is the guaranteed number of ad views/impressions the minimum or the cap? The ad view/impression guarantee provides at a minimum the number of ad impressions within the package you selected. There is a possibility the system will display more than the minimum, but you will not be charged for any additional ad impressions served. 2

3 AD TYPES What kind of mobile ad can I create with the Xpress Mobile tool? You can create a mobile banner ad that is versioned into three different ad sizes to be displayed within a mobile application on an Apple or Android mobile device. What is a mobile banner ad? A mobile banner ad is a graphic displayed within a mobile application. Mobile banner ads have three standard sizes: 300 x 50 pixels, 320 x 50 pixels, and 300 x 250 pixels, which are specifically formatted for viewing on a variety of applications across a range of popular mobile devices. What is the difference between a Daily and a Monthly Ad Campaign? A Daily Ad Campaign is highly concentrated and promotes a specific event or time-sensitive information, such as a tradeshow, local community event, or an open house. A Monthly Ad Campaign runs throughout the month to increase awareness of your brand in your target market. Monthly ads are ideal for prospecting and lead generation in your target market. The monthly campaign end date will be 30 days after the selected start date. When should I run Daily Ads? The ideal time to run a Daily Ad campaign is when you have an upcoming event. When should I run Monthly Ads? The ideal time to run a Monthly Ad campaign is when you want to increase your brand awareness, launch a new product or service, or distribute a unique message to a target group of ZIP codes, cities, or radiuses around locations to generate new leads. CREATING ADS Does the Ad Name I assign when creating my mobile ad appear in the ad? The Ad Name does not appear in the mobile ad itself. It is used to identify each mobile ad you have created within your personal dashboard in the Xpress Mobile program. What does Deliver to Completion mean? When this feature is turned on the campaign will continue to run until the number of impressions requested have been delivered. The campaign may run later than the selected "End Date" to ensure delivery of all the requested ad impressions. Example: The 40,0000 Ad Impressions monthly campaign is created and launched on July 1st. On August 1st the system had delivered 35,000 Ad Impressions. If the "Deliver to Completion" is enabled, then the campaign would continue to run until the additional 5,0000 Ad Impressions are delivered. If the "Deliver to Completion" is not enabled, the campaign would stop running on August 1st. What does Flexible Radius mean? When this feature is turned on, the system will automatically expand the campaign target radius to ensure delivery of the requested number of Ad Impressions. Example: The 40,000 Ad Impressions monthly campaign target radius is set at 5 miles around 123 Main St., Fort Worth, TX. If the campaign is not delivering enough Ad Impressions within the target radius originally selected, the system will automatically expand the radius to increase the likelihood of achieving the number of requested ad impressions during the month. 3

4 What type of images can I use in my mobile ad? You may use a JPEG, PNG, or GIF image in your mobile ad. Your images need to be in a landscape/horizontal layout. What photo file formats are acceptable if I upload my own property images? Images in Gallery on an Ad Design image: 80 x 64 pixels in GIF, JPEG, or PNG format. Image in Gallery on a Landing page: 75 x 75 pixels in GIF, JPEG, or PNG format. Can I change the main image on my mobile ad? Yes. Any images you have uploaded to your account (e.g. property listing feed) will be available to use; you may choose one of these images or upload a file from your computer. Can I change my headshot on my mobile ad? Yes, the headshot used in your Xpressdocs profile will be your default profile image in the Xpress Mobile program. You may also upload a file from your computer. Headshots can be resized within the mobile ad builder tool by hovering over the headshot area, selecting the pencil tool and uploading a new image and cropping to preferred size. What text should I insert into my mobile ad? It depends on the type of mobile ad or campaign you select to run. Daily Ads: Include the date, time, and location of the event. Monthly Ads: Include information about your key value propositions, current offers, and local expertise. Your call to action should be compelling and convince the viewer to click on the mobile ad to learn more. It is suggested that you keep your text content to 10 words or fewer. You have only seconds to engage the viewer make that time count. Further details supporting your message should be contained within the mobile landing page (see Landing Pages section for more details). Back and Next Navigation Links The Back and Next links, located at the bottom right corner of the ad portal, are used to navigate to the next or previous screens. Clicking on the Ad Design or Ad Targeting bread crumbs at the top of the ad portal, will not allow you to continue creating your campaign. What are some examples of call to action text? Limited time offer Limited appointments available Only a few left Open House 1 4 Sunday Event ends Sunday at 6pm Just Listed Just Reduced Why isn t the system finding my property listing? Xpressdocs relies upon listing feed data provided directly by your brokerage or third party listing syndication service. Delays may occur with your brokerage, MLS, and listing syndication service that could delay the process of sending the listing data to Xpressdocs for daily processing. Data entry errors and duplicate listing/mls IDs may also cause issues when trying to match listings to your Xpressdocs account. If you are unable to find your listing, you may wait for it to process, or simply enter the listing details and upload the photos manually. 4

5 Can I schedule mobile ads in advance? Yes, you can schedule your mobile ads as far in advance as you wish. Simply use the calendar on the Ad Start Date field under the Ad Info section to select your desired run dates. How will I know if I created my mobile ad successfully? You will receive an with confirmation that your mobile ad was built and scheduled to run. Your mobile ad order history is also available through the order history link within your Xpressdocs account. CHANGE, EDIT, CANCELLATION GRACE PERIOD, AND PAUSING A MOBILE AD Can I change my mobile ad once I have approved and submitted it? Yes, you can change your mobile ad even after you approved it. Simply go into your dashboard and click on the mobile ad you wish to edit. Where is my dashboard? Under your company-branded Mobile Ads tab, within the Xpressdocs platform, select the View Dashboard option. All campaign performance metrics which include impressions, clicks, and clickthrough rate are available within the dashboard option. How current is the dashboard information for a running or completed campaign? All campaign performance metrics, which include impressions, clicks, and click-through rate are available within the "Dashboard" tab. Completed campaigns will show the total number of impressions a campaign received, the total number of clicks generated, and the overall campaign click-through rate. For active campaigns, the performance metrics are the same and are updated throughout each day that the campaign runs, approximately every 2 hours. Can I change my ad campaign? Yes, you can edit your ad campaign by going to the My Ads tab, selecting your campaign by Ad Name, selecting edit, and then making the desired change to the ad campaign. Can I pause a mobile ad for a period of time and then restart it? 1-Day Daily Ad: No, you can only cancel a daily ad within the 10-minute cancellation grace period. All charges after the 10-minute grace period will apply. 2 day and 4 day Daily Ads, as well as Monthly Ads: Yes, you can pause these campaigns and restart them. The platform will automatically recalculate the campaign s duration and remaining impressions needed to fulfill a monthly the campaign. The platform will serve daily impressions based on this calculation. Ads may be paused as often as needed during their scheduled timeframe. Once the campaign end date has passed, a paused campaign will no longer be active. For paused mobile ads, you will receive a credit within 24-hours for the impressions not used. You can apply these credits to create a new campaign. Credits will expire after 90-days. PAYMENT INFORMATION Is there a setup fee to create my mobile ad? There is no setup fee to create your mobile ad with Xpressdocs. How much does it cost to run a Daily or Monthly Ad Campaign? Pricing and packages vary. 5

6 How do I pay for my mobile ad? You can pay with a major credit card at check out or utilize any billing options that your company has made available to you for mobile ads. When will my credit card be charged? Once you approve your mobile ad, your credit card will be charged after the 10-minute cancellation grace period. Can I save my credit card information for future checkouts? Yes, credit card information is stored within your Xpressdocs account. Will I be charged if I cancel a mobile ad immediately after placing it? You will not be charged if you cancel your mobile ad campaign within the 10-minute cancellation grace period. Is it possible to cancel the remainder of the ad and get reimbursed for a pro-rated fee? If you pause your ad campaign prior to the last date it is scheduled to run, there will be a pro-rated credit amount applied to your account. You will be able to use this credit with future ad campaigns. Will credits from a paused mobile ad be refunded to my credit card? Credits from a paused mobile ad campaign are applied as a store credit to be used on another campaign. Can I reorder my mobile ad? Currently you will need to create a new ad campaign to rerun or reorder your mobile ad. Can I have a receipt for my purchase? You will be provided with an ed order confirmation or can view the order information within the order history section of your Xpressdocs account. LANDING PAGES What is a landing page? A landing page, also known as a lead-capture page, is a mobile-optimized webpage where a viewer lands to obtain or request more information. The general goal of a landing page is to convert ad viewers/visitors into leads. What happens when mobile users click on my mobile ad? You determine where you would like mobile users taken once they click on your ad. It can be to your business Facebook page, your own personal landing page, or a custom landing page you create with Xpress Mobile. Why do I need a mobile-optimized landing page? A mobile-optimized landing page allows the user to easily read, navigate, and complete the lead- capture form. A website not built for mobile optimization does not provide a good user experience for viewers using smartphones and tablets potentially costing you leads. Where does the information come from if I choose to create a new landing page for my mobile ad? If you select Create a landing page for my ad, your contact information will be populated by your profile from Xpressdocs. For clients with an active listing feed, the information will automatically be generated for the property you are marketing. Can I change the property description, photos, or details? Yes. When building your landing page, you can change the property description, add or change photos, and any additional details. 6

7 How will I receive information captured from the landing page/lead form? You will receive an from support@chalkdigital.com each time a visitor completes a form on your ad s landing page. Please make sure to add this address to your safe senders list within your client. SUPPORT QUESTIONS Supported Browsers Xpress Mobile supports the latest versions of Microsoft Internet Explorer, Google Chrome, Apple Safari, and Mozilla Firefox browsers. Can I create an Xpress Mobile ad using on my phone or tablet? Yes, you may create an ad on a mobile phone or a tablet using the desktop version of Xpressdocs; our mobile app for ad creation and launch is in development, and will be available soon. Who do I contact if I have questions about creating my mobile ad? If you have any questions or issues creating your mobile ad, please contact mobileadsupport@xpressdocs.com. Who is Chalk Digital? Xpressdocs has partnered with Chalk Digital to power the Xpress Mobile ad platform. 7