The Home of Culture, Arts & Events in WA

Transcription

1 Images Courtesy Subiaco Farmers Markets Margaret River Gourmet Escape I Was Here, Fremantle Art Centre Heath Ledger: A Life In Pictures The Art Gallery of WA The Great Gatsby, WA Ballet Meg Mac Australian Tour Elizabeth Quay The Home of Culture, Arts & Events in WA MEDIA KIT UPDATED 25 JULY 2017

2 independent cultural media WA-owned since 1997 Since 1997 SCOOP has been the mecca of independent, cultural media in Western Australia. We ve a longstanding reputation as the State s most comprehensive and trusted destination for everything worth knowing about local events, lifestyle and the arts. [2]

3 Our Audience AB Market. Interested in: arts lifestyle Average audience age 64% Female travel Audience Size 380,000+ annual website visitors 33, Engaged Subscribers Social media followers 17,500+ events 97% WA Based Marketing Opportunities SCOOP GUIDES 4 5 Reach more than 300,000 regular visitors to the Scoop Guide network SCOOP EVENTS 6 7 Showcase your event on the premium go-to site for arts, events and culture in WA SCOOP WEEKLY NEWSLETTER 8 9 Reach 33,000+ actively engaged lovers of arts, events and culture in WA SCOOP SOLUS S Send a powerful, dedicated message in association with the trusted SCOOP brand EVENT LAUNCH PACKAGES 12 Launch your event with maximum impact through a multi-channel package [3]

4 SCOOP GUIDES Reach more than 300,000 regular visitors to the Scoop Guide network. [4]

5 SCOOP GUIDES GET ONLINE NOW! Get your listings published on scoopevents.com.au and the rapidly expanding Scoop Guide network, offering unrivalled market reach through more than 30 websites. Listings are free, which is why our guides are the most comprehensive and also allow the smallest operators a chance to put their event in front of a massive audience. Content Licensing Ask us about Content Licensing to utilise Scoop Guides to enhance your digital marketing. ARTS & EVENTS Events Event Venues Art Galleries & Antiques Bookstores Clubs & Associations Courses & Learning Museums Museum Collections TRAVEL & LIFESTYLE Accommodation Attractions Bars & Restaurants Food & Beverage Shopping Spa, Health & Beauty Things To Do Tours Transport Wineries Breweries & Distilleries FUNCTIONS & VENUES Caterers Function Organisers Function Services Venues HOMES & DESIGN Architects, Builders & Designers Commercial Designs Residential Designs Developers Developments Suppliers & Retailers Product Ranges WINES & WINERIES Community Organisations Community Projects Help Needed 1. LISTINGS ARE FREE Create your free listing with the footer link on ScoopEevents.com.au 2. LISTING CREATION ($190) Getting listings right with Google map overlay and linking to parent listings can be tricky. Provide us with the right content and let us make it perfect for you. 3. stand out with a priority listing Listings on all websites appear in order of listing level, with Level 10 at the top and Level 0 (free listings) at the bottom. Premium listings cost $100 per level per month. 1 Month 2 Months 3 Months Level 0 $0 $0 $0 Level 1 $100 $200 $300 Level 2 $200 $400 $600 Level 3 $300 $600 $ REACH A CHINESE AUDIENCE ($250) Get your listing translated professionally into Chinese for visibility in SCOOP s growing bilingual events and travel web network [5]

6 SCOOP EVENTS Showcase your event on the premium go-to site for arts, events and culture in Western Australia [6]

7 SLIDER 1920px w x 600px h 72dpi - jpg or png LINK BUTTON SCOOPEVENTS.COM.AU SPECIAL! Pay for 4 days and receive a full week's exposure. A stunning showcase to the very best of arts, events and culture in Perth and regional WA, with video, reviews, interviews, news updates and thousands of events. Mobile-enhanced with traffic driven by Twitter, Facebook, Instagram and the Scoop Weekly Newsletter to 33,000+ subscribers. SLIDER FEATURED Price Per Day (Week) HOME PAGE INTERNAL PAGES LARGE IMAGE 850px w x 570px h 72dpi - jpg or png Slider #1 Appears First Following Sliders Appears Subsequently $390 ($1,560) $190 ($760) $190 ($760) $90 ($360) Includes a button link directly to client website or preferred ticketing site. SMALL IMAGE 420 pxw x 280 pxh 72dpi - jpg or png GRID Price Per Day (Week) FEATURED GRID OTHER GRIDS Large Image $290 ($1160) $190 ($760) OTHER GRIDS Small Image $190 ($760) $90 ($360) Includes link to full page profile of event on ScoopEvents.com.au. SMALL IMAGE LARGE IMAGE specs as per above DEDICATED LANDING PAGE (Price on enquiry) Minimum 3 day booking required. Approved artwork and text only. Credit card details are required in advance of all bookings. All prices are listed ex GST [7]

8 SCOOP WEEKLY NEWSLETTER Reach 33,000+ actively engaged lovers of the arts, events and culture in Western Australia. [8]

9 EXCLUSIVE SCOOP WEEKLY NEWSLETTER FEATURE BANNER 600px w x 500px h jpg or gif Title max 30 characters Text max 60 word Put your event into the inbox of 33,000+ West Australians, using Scoop Weekly as their source of inspiration and guide for where to go and what to do in WA. Subscribers 33,000+ Open rate 15.2% Click rate 1.1% FEATURE BANNER $600 STANDARD BANNER $300 STANDARD BANNER 600px w x 200px h RGB 72 dpi jpg or gif Increased space, editorialstyle layout and positioned towards the top of the newsletter guarantees a strong impact for event and lifestyle businesses. Layout services provided by Scoop. Credit card details are required in advance of all bookings. All prices are listed ex GST. Approved artwork and text only. Promote your event with a display graphic. An optional artwork service available for $150 NEW ONLINE $200 Includes a strong message on the newsletter in new online with a link to your full page listing. NEW ONLINE NEW ONLINE Image to be supplied. Max 40 words text. Layout services provided by Scoop. [9]

10 SCOOP SOLUS S Send a powerful, dedicated message in association with the trusted SCOOP brand. [10]

11 SCOOP SOLUS S A Solus provides plenty of space to display powerful content, images and video to the SCOOP subscriber base of 33,000+ affluent, socially-engaged West Australians. PRICE & ARTWORK Solus $1,650 Layout if required $290 For content which is not lifestyle or events orientated or otherwise in line with the SCOOP brand, a disclaimer will be made stating the is being sent on behalf of a sponsor. Sent via MailChimp to the SCOOP subscriber list Simple layout with full width images and text Images, copy and links: to be provided by the client Image width: 600px [11]

12 EVENT PACKAGES Launch your event with maximum impact through a multi-channel package. [12]

13 EVENT LAUNCH PACKAGES Save 50% with a comprehensive, multi-channel event package. STANDARD EVENT PACKAGE $925 Package Total Value $1,850 - save 50% ADVANCED EVENT PACKAGE $2,480 Package Total Value $4,960 - save 50% 1 x Listing Created by Scoop Value $190 1 x Level 1 Priority Ranking, up to 3 months Value $300 1 x Featured Small Grid ScoopEvents.com.au Homepage, 7 days Value $760 1 x Feature Banner Scoop Weekly Newsletter Value $600 Bonus Newsletter editorial inclusion x 2 Credit card details are required in advance of all bookings. All prices are listed ex GST. Approved artwork and text only. Note all package elements are to be published within the 3 months of the commencement date of the listing. Scheduling of specific dates is subject to availability. 1 x Listing Created by Scoop Value $190 1 x Level 2 Priority Ranking, up to 3 months Value $600 1 x Large Grid ScoopEvents.com.au Homepage, 7 days Value $1,160 1 x Home Page Slider (not first) or Internal Page Slider (first), 7 days Value $760 1 x Feature Banner Scoop Weekly Newsletter Value $600 1 x Solus Newsletter Value $1,650 Bonus Newsletter editorial inclusion x 2 [13]

14 Contact (08) Updated July 24, 2017