PUBLISHED BY THE NATIONAL WOODEN PALLET & CONTAINER ASSOCIATION. PalletCentral. Connecting Industry Suppliers with Industry Buyers.

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1 PUBLISHED BY THE NATIONAL WOODEN PALLET & CONTAINER ASSOCIATION PalletCentral Connecting Industry Suppliers with Industry Buyers Advertise

2 INDUSTRY LEADER Connect with more than 7,000 suppliers and end-users in the wood packaging industry. AS THE LEADING ASSOCIATION FOR THE WOOD PACKAGING INDUSTRY, NWPCA is the largest, most influential national trade organization serving the wooden pallet and container market. Reach Your Target Audience PalletCentral connects with more than 7,000 suppliers and end-users of the pallet manufacturing industry: manufacturers, recyclers, and providers of materials, tools, equipment, logistics, etc. Published by the association representing the industry, the National Wooden Pallet & Container Association (NWPCA) assures you a highly targeted distribution for your advertisement with readership of wood packaging professionals in 28 countries who manufacture, repair and distribute pallets, containers and reels. All-in-one Marketing: Print and Online, 24/7 Advertising in PalletCentral keeps your company name and brand in front of the readers critical to your business: wood packaging companies. Print advertisers are also featured in the digital editions accessible year-round at PalletCentral.com. Support the Industry Association Working for You PalletCentral is unique among industry publications. All net income is used to support NWPCA s non-profit work on critical regulatory issues facing the industry and helps advance industry s environmental messaging. Talk about a win-win! Your engagement in the publication is a high profile way for you to support the industry that is important to your business. We advertise in PalletCentral because it reaches the largest core group of our customer base. It keeps our name and our products out in front of our customers. It is the only magazine produced by people who know pallets, and it represents the whole pallet industry. We are a pallet manufacturer, as well as a machinery manufacturer, and it services all our needs. CLYDE REED BAKER PRODUCTS

3 WOOD PACKAGING CONNECTION The Annual Buyer s Guide, included in the July-August PalletCentral, is industry s go-to source for most relevant information and contacts for the industry. Print Edition Readership Data By Business Type 38.3% Pallet Recycler/Remanufacturer/Repairer 37.6% New Pallet Manufacturer (U.S. or International) 20.4% Equipment, Lumber or Service Provider 17.4% Broker/Distributor/Wholesaler 11% End-User (Pallet Retailer, Pallet User) 5.1% Other (Packaging Engineers, Academia and Trade Organizations) (Data extracted September, Due to an overlap in business activity of our readers, the numbers will exceed 100% in total.) By Region 88.4% USA 2.8% Canada and Mexico 8.8% Overseas Digital Edition Readership 81.4% USA 6.4% Canada and Mexico 12.2% Overseas Industry Buyer s Guide An exciting addition to PalletCentral is the Industry Buyer s Guide, published once a year (July/August edition). The guide is a contact list of suppliers (blades, cutters, nails, sawmill equipment, raw material) and service providers (banking, inspection, storage, trucking) within the wood packaging industry. The Buyer s Guide edition of PalletCentral is a great year-round reference tool for your customers.

4 CONTENT & TRENDS Content to Expect Industry thought leaders insight and experiences shared on business topics. OSHA safety professional brings case studies relevant to manufacturing companies that aim to keep businesses ahead of the curve. Markets & trends of wood supply availability. Economic updates relevant to wood packaging professionals. Pallet Design System topics and schematics. Government Affairs insight on issues impacting business. Engaging editorial content from industry thought leaders and experts on hot-topics and business issues.

5 DIGITAL CHANNELS Maximize your marketing returns by reaching your target audience over multiple media channels. NWPCA E-News, Events, PalletCentral NWPCA communicates via with members and nonmembers in a variety of ways, including E-News (members only); Event announcements/updates (both members/nonmembers) and PalletCentral digital release (both members/ non-members). These targeted bulletins allow us to expand on content in a more efficient way. NWPCA E- News reports on what is happening in the wood packaging industry. Event announcements provide updates and news on NWPCA upcoming conferences, which are the most frequently opened s. Digital release announcements are made only 6x per year to subscribers. Advertising will be accepted (members-only) in each of these targeted s. This is an exclusive member-only opportunity to reach thousands of members in one . The cost is $300 per issue with a three ad minimum. Below are some recent statistics: NWPCA E-News Sept. 8, 2016: ed; 1389 opens, 65 click-backs Aug. 17, 2016: ed; 2486 opens; 44 click-backs July 27,2016: ed; 2199 opens; 313 click-backs NWPCA Events (Conferences, PDS Courses) Aug. 29, 2016: ed; 1562 opens, 88 click-backs July 28, 2016: ed; 2193 opens; 253 click-backs July 21, 2015: ed; 2645 opens; 303 click-backs PalletCentral Digital Edition Release Aug. 11, 2016: ed; 1390 opens, 239 click-backs May 31, 2016: ed; 1102 opens; 154 click-backs April 18, 2016: 211 ed; 914 opens; 127 click-backs Note: Occasionally opens will exceed s if forwarded to another person and/or if opened on another device by the same person. Web Advertising Gain brand recognition and potential customers to grow your business by reaching over 30,000 website visitors each month with your banner ad. A hyperlink from the banner ad will connect NWPCA website visitors to your company website or . Placement of the banner ad will appear on NWPCA s most accessed pages at PalletCentral.com, including the directory or industry resources page. The landing pages for Buy or Sell Pallets and Find Equipment or Supplies represent roughly 17% of our site visitors each month who spend on average, 3:03 minutes per page from March-August. 36,315: August 2016 total page views 28,146: July 2016 total page views 28,053: June 2016 total page views 29,038: May 2016 total page views 31,316: April 2016 total page views 34,346: March 2016 total page views As a proud supporter of the NWPCA and a supplier of automation, equipment and software to the pallet industry, our company is always looking for effective means of marketing and advertising solutions to that community. Toward that end, PalletCentral has been a valuable partner in our efforts for many years due to the quality of the publication and its thorough distribution and great coverage of the industry. KEVAN GRINWIS AUTOMATED MACHINE SYSTEMS

6 2017 RATES & SPECS Ads are positioned in the magazine layout at the publisher s discretion with the exception of primary placements: inside front cover, page 3, page 5 (facing table of contents), page 7, page facing inside back cover, inside back cover and back cover. PRINT AD RATES (US$ DOLLARS) Print Ad Rates - NWPCA Members Print Ad Rates - Non-Members Web & NWPCA E-News Ad size 1x 3x 6x 1x 3x 6x 1/4 p /3 p /2 p full p Advertisers in the print edition also receive 50% discounts on the Web or in NWPCA E-News. Web Ad Rates Members: $400/month Non-Members: $1,000/month full p. (IFC) full p. (p.3) full p. (p.5 facing TOC) full p. (p.7) full p. (facing IBC) full p. (IBC) full p. (BC) E-News Ad Rates $300/issue (NWPCA Members only). Three ad minimum. NWPCA staff will contact you upon receipt of the Advertising Agreement to discuss the frequency and placement of your digital ad. PRINT SPECS & DIMENSIONS Full Page Half- Page Vertical Third- Page Vertical Half-Page Horizontal Third-Page Horizontal Quarter- Page Magazine Trim Size x Print Advertisement Size Full-Page (with bleed): x Full-Page (without bleed): x Half-Page Horizontal: x 4.5 Half-Page Vertical: 3.5 x Third-Page Horizontal: x 2.3 Third-Page Vertical: 2.25 x Quarter-Page: 3.5 x 4.5 Web Advertising Web ads should be 120 pixels (w) by 600 pixels (h). File size should not exceed 40 KB. Web ads will appear on the NWPCA website (palletcentral.com). Ads are due 14 days prior to first run. E-News Advertising Ads should be 160 pixels (w) by 600 pixels (h). File size should not exceed 40 KB. Artwork Specifications High-resolution (300 dot per inch or DPI) PDF file. Photoshop,.EPS,.TIF or.jpg formats may also be accepted. All artwork, photos and logos included in the original ad file must also be 300 DPI high-resolution to insure print quality. Please include/embed all necessary fonts and high resolution images with the advertisement. Fonts not included will be substituted. Include a proof for verification during the print process if you want to ensure the printed color integrity of your ad. PalletCentral magazine is not responsible for ads that are not correctly designed for printing. If you have questions regarding your ad quality or format, please contact Caryn Smith at (239) or Mark Barford at (703) All electronic files are accepted via to mbarford@palletcentral.com or via DropBox/YouSendIt. No faxed or other artwork will be accepted.

7 ADVERTISING AGREEMENT This Advertising Agreement form must be signed and returned in advance of any advertisement placements in PalletCentral (print or digital). COMPANY INFORMATION Please print clearly and return to NWPCA fax: or I have read, signed below and agree to comply with the 2017 Terms & Conditions (back page). Authorized Signature: Print Name: Company name: Advertising Contact Phone: Mailing address: City, State, Zip, Country: ADVERTISEMENT ORDER TOTAL Advertisers must pay for their ads in advance of publication unless other arrangements have been made (review the Payment Terms on the back page). Total Print: Total Digital: Grand Total: Advertiser Index Information (if different from above) Company Name: Phone: Web address: PAYMENT Check enclosed (payable to NWPCA) Please charge my credit card: Visa Mastercard American Express Credit card number: Exp. date: / CVC code: Name on card: Signature (required): 2017 ISSUES & DEADLINES Please indicate the issues in which you want your company s print ad placed. January/February Reserve space by: Dec. 15, 2016 Submit ad by: Dec. 20, 2016 March/April Reserve space by: Jan. 15, 2017 Submit ad by: Feb. 4, 2017 May/June Reserve space by: April 10, 2017 Submit ad by: April 15, 2017 July/August Reserve space by: June 10, 2017 Submit ad by: June 15, 2017 Includes Buyer s Guide September/October Reserve space by: August 10, 2017 Submit ad by: Aug. 15, 2017 November/December Reserve space by: Oct. 10, 2017 Submit ad by: Oct. 15, 2017 DIGITAL ADS Display Months: Please circle the months during which you want your company s ad to appear: Jan Feb Mar April May June July Aug Sept Oct Nov Dec ARTWORK DESIGN ASSISTANCE NWPCA s PalletCentral designer, Caryn Smith, is available to create an advertisement for your business. Direct inquiries to Caryn about ad design and receiving an estimated cost by phone: Credit card billing address (if different from top): National Wooden Pallet & Container Association (NWPCA) Prince Street, Suite Alexandria, Virginia (703) Fax: (703) info@palletcentral.com - PalletCentral.com

8 TERMS & CONDITIONS CONTACT PalletCentral magazine is a publication of the National Wooden Pallet & Container Association (NWPCA). NWPCA 1421 Prince Street, Suite 340 Alexandria, Virginia (703) Fax: (703) info@palletcentral.com PalletCentral.com ADVERTISING MATERIALS Advertising materials are due by the deadline indicated in the advertising agreement/insertion order form. If new advertising copy is not received from the advertiser by the issue s deadline, the publisher of PalletCentral will insert the ad that was most recently placed. If you need assistance with artwork, please contact PalletCentral designer, Caryn Smith, about creating an ad and the estimated cost. Phone: (239) ADVERTISERS INDEX Please submit in writing any changes to your information that appears on the ad index page in PalletCentral magazine: company name, phone number and website. PLACEMENT Print ad placement preferences may be requested but are not guaranteed, unless you have reserved one of the premium positions (inside front cover, page 3, page 5 (facing table of contents), page 7, page facing inside back cover, inside back cover or back cover) and have received confirmation on your reservation. All premium positions are on a first-come, first-served basis. Prior year advertisers of prime placements have first right of refusal in the following year. PAYMENT TERMS Advertisers must pay for their ads in advance of publication unless other arrangements have been made. An invoice will be issued at the time space is reserved. Payment is due upon receipt (in advance of publication). Credit cards on file will be charged at the beginning of the month. CONDITIONS The content of advertisements are subject to approval by the National Wooden Pallet & Container Association (NWPCA) and its governing Board of Directors. Placement of advertisements in PalletCentral magazine or online (palletcentral.com), assumes agreement with all stated policies in this agreement. The publisher reserves the right to reject or cancel any advertisement, insertion order or space reservations at any time, in which case a refund will be issued for any payments already made for future advertising. Previous acceptance of an advertiser under these guidelines does not guarantee continued acceptance. Ads are reviewed on a case-by-case basis. Rates subject to change. When new rates become effective, advertisers with a signed agreement will retain existing rates for the duration of their agreement. CANCELLATIONS & REFUNDS Advertising cancellations submitted via (mbarford@palletcentral.com) or fax ( ) on or before the file deadline (as noted in the Advertising Agreement) will result in a full refund.