Jiaying Liu. Curriculum Vitae

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1 Jiaying Liu Curriculum Vitae CONTACT INFORMATION Address: Annenberg School for Communication University of Pennsylvania 3620 Walnut Street Philadelphia, PA Mobile: (949) EDUCATION University of Pennsylvania Expected: May, 2017 Ph.D. student in Communication University of Pennsylvania 2014 M.A. in Communication Renmin University of China 2012 M.A. in Communication and Media Economics Renmin University of China 2010 B.A. in Television & Radio Journalism PUBLICATIONS PEER-REVIEWED JOURNAL ARTICLES Brennen, E., Gibson, L., Kybert-Momjian, A., Liu, J., & Hornik, R. (Revise & Resubmit). Promising themes for antitobacco campaigns targeting youth and young adults. Tobacco Regulatory Science. Liu, J., & Hornik, R. (2016). Measuring exposure opportunities: Using exogenous measures in assessing effects of media exposure on smoking outcomes. Communication Methods and Measures, 10(2-3), Lee, S. J., Brennan, E., Gibson, L. A., Tan, A. S. L., Kybert-Momjian, A., Liu, J., & Hornik, R. (2016). Predictive validity of an empirical approach for selecting promising message topics: A randomized-controlled study. Journal of Communication, n/a n/a. Mai, B., Liu, J., & González-Bailón, S. (2015). Network effects in the academic market: Mechanisms for hiring and placing PhDs in communication ( ). Journal of Communication, 65(3), Liu, J., Jones, C., Wilson, K., Durantini, M. R., Livingood, W., & Albarracín, D. (2014). -1-

2 Motivational barriers to retention of at-risk young adults in HIV-prevention interventions: perceived pressure and efficacy. AIDS Care, 26(10), (in Chinese) He, R. & Liu, J. (2015). From media exposure to health decision making: The factors that influence patients choice of medical care between Chinese traditional medicine and Western medicine in China. Chinese Journalism Quarterly, 129, (in Chinese) Zhao, Y. & Liu, J. (2013) The frame metaphor applied in political news Framing analysis of New York Times news reports on Ukraine Orange Revolution. Russian Studies, 183, (in Chinese) Yu, G., Song, M., & Liu, J. (2011). Infiltration and integration: Literature review of Media Economics studies in China Chinese Journal of Journalism & Communication, 1, (in Chinese) Yu, G., Xu, Z., Wu, W., & Liu, J. (2010). (A new pattern for studying media use time: The structural logic framework. Chinese Journal of Journalism & Communication, 9, (in Chinese) Liu, J. (2009). Application of ELM in political campaign Analysis of Obama online video campaign in 2008 presidential election. Journal of Chinese Southeast Communication, 8, (in Chinese) Xu, L., & Liu, J. (2009). Framing analysis of New York Times reports about Chinese National Day. Chinese Journal of Journalism & Communication, 10, BOOK CHAPTERS (in Chinese) Liu, J. (March 2012). Time-use diary research on audiences emotional fluctuations during media use time. In Guoming Yu (Ed.), Media use patterns of Chinese audiences: Quantitative investigation of media use based on dimensions of time and space. Beijing: People s Daily Press. (in Chinese) Li, B., Wu, W., Song, M., & Liu, J. (June 2011). Analysis of online public opinion of panic salt-purchase in China after the Japan earthquake. In Guoming Yu (Ed.), 2011 Annual Report on Public Opinion in China, Beijing: People s Daily Press. (in Chinese) Liu, J. (May 2011). Annual Report of Publishing, Journal and Outdoor Media Industry in China. In Guoming Yu (Ed.), Bluebook of media industry development index in China 2011, , and Beijing: People s Daily Press. -2-

3 CONFERENCE PRESENTATIONS Liu, J., O'Donnell, M., & Falk, E. (2016 June). Neural activity during anti-smoking message exposure predicts subsequent counterarguing among smokers. Paper to be presented at 2016 International Communication Association Annual Conference, Fukuoka, Japan. Lochbuehler, K., Liu, J., Yang, Q., & Hornik, R. (2016 June). The lagged effect of cigarette and e-cigarette information scanning on intention to initiate e-cigarette use among youth and young adults. Paper to be presented at 2016 International Communication Association Annual Conference, Fukuoka, Japan. Gibson, L., Yang, Q., O'Donnell, M., Liu, J., Lee, S., Kranzler, E., Allyson, V., Jeong, M., Cressman, L., Kim, D., & Hornik, R. (2016 June). Automated methods for content analysis in health communication: Comparing dictionary and supervised machine learning (SML) methods. Paper to be presented at 2016 Annual International Conference on Computational Social Science, Evanston, IL. Yang, Q., Liu, J., Lochbuehler, K., & Hornik, R. (2016 April). The lagged effect of e-cigarette information seeking on cognitions and behavior among youth and young adults. Paper presented at the 2016 Kentucky Conference on Health Communication, Lexington, KY. Liu, J., Zhao, S., Chen, X., Falk, E., Hornik, R., Albarracín, D. (2015 May). Peer influence on adolescent smoking initiation and progression: A meta-analysis. Paper presented at 2015 International Communication Association Annual Conference, San Juan, Puerto Rico. Lochbuehler, K., Liu, J., Gibson, L., & Hornik, R. (2015 May). The association between e- cigarette information scanning and cognitions among youth and young adults: Does current cigarette smoking status matter? Paper presented at 2015 International Communication Association Annual Conference, San Juan, Puerto Rico. Mai, B., Liu, J., & Gonzalez-Bailon, S. (2015 May). Network effects in the academic market: Mechanisms for hiring and placing PhDs in Communication ( ). Paper presented at 2015 International Communication Association Annual Conference, San Juan, Puerto Rico. Brennan, E., Gibson, L., Liu, J., Momjian, A., & Hornik, R.C. (2015 March). Mass media campaigns to reduce smoking among young adults: A theory-driven and empirical approach for identifying promising campaign themes. Paper presented at the annual meeting of the World Conference on Tobacco or Health, Abu Dhabi, UAE. Hornik, R., Gibson, L., & Liu, J. (2015 February). Alternative approaches to measuring exposure to tobacco-related media content in the context of estimating its effects. Paper presented at the Annual Meeting of the Society for Research on Nicotine and Tobacco, Philadelphia, PA. Yu, G., Liu, J., He, R., & Kreps, G. (2014 November) Traditional Chinese medicine and Western medicine doctor visits: Implications from the HINTS-China pilot study. Paper -3-

4 presented at NCA th Annual Convention, Chicago, IL. Liu, J. (2014 July). A cross-cultural network analysis of electronic cigarettes information diffusion on social media. Paper presented at Big Data: Modeling Method and Communication Research International Summer Workshop, Beijing, China. Liu, J. (2014 May). Motivational barriers to retention of at-risk young adults in HIVprevention interventions: perceived pressure and efficacy. Paper presented at 2014 International Communication Association Annual Conference, Seattle, WA. Brennan, E., Gibson, L., Liu, J., Momjian, A., & Hornik, R. (2014 May). Using crosssectional survey data to identify promising themes for youth-focused anti-tobacco mass media campaigns. Paper presented at 2014 International Communication Association Annual Conference, Seattle, WA. Liu, J. (2013 June). Media consumption time and audiences happiness. Paper presented at 2013 International Communication Association Annual Conference Preconference: Audiences, elsewhere? Reviewing the applicability of audiences and audience research to those in other fields, Leicester, UK. (in Chinese) Liu, J. (2011 May). Content analysis of US Embassy s Micro Blog and its electronic public diplomacy strategy. Paper presented at Nation Branding: Conference of exploration of public diplomacy and nation image construction in the new era, Beijing, China. WORK-IN-PROGRESS MANUSCRIPTS & WORKING PAPERS Liu, J., Zhao, S., Chen, X., Falk, E., & Albarracín, D. (2016) The influence of peer behavior as a function of social cultural closeness: A meta-analysis of normative influence on adolescent smoking initiation and continuation. Liu, J., O'Donnell, M., & Falk, E. (2016). Neural activity during anti-smoking message exposure predicts subsequent counterarguing among smokers. Brennan, E., Gibson, L., Liu, J., & Hornik, R. C. (2013). Identifying potential target beliefs for a smoking prevention mass media campaign: Final findings and recommendations for year old never tobacco users. (CECCR Working Paper Series). Philadelphia, PA: Penn s Center of Excellence in Cancer Communication Research, Annenberg School for Communication, University of Pennsylvania. Brennan, E., Gibson, L., Liu, J., & Hornik, R. C. (2013). Identifying potential target beliefs for a mass media campaign aimed at preventing progression to daily tobacco use: Final findings and recommendations for year old non-daily tobacco users. (CECCR Working Paper Series). Philadelphia, PA: Penn s Center of Excellence in Cancer Communication Research, Annenberg School for Communication, University of Pennsylvania. Brennan, E., Gibson, L., Liu, J., & Hornik, R. C. (2013). Identifying potential target beliefs -4-

5 for a mass media campaign aimed at encouraging smoking cessation: Final findings and recommendations for year old current cigarette smokers. (CECCR Working Paper Series). Philadelphia, PA: Penn s Center of Excellence in Cancer Communication Research, Annenberg School for Communication, University of Pennsylvania. RESEARCH EXPERIENCE Research Fellow at UPenn Tobacco Center of Regulatory Science (TCORS); supported by the National Cancer Institute (NCI) of the National Institutes of Health (NIH) and FDA Center for Tobacco Products (CTP) under award number P50CA ( ) Research Fellow at UPenn Center for Excellence in Cancer Communication Research in Project Food and Drug Administration Youth Anti-Smoking Campaign Research; supported by the National Cancer Institute through the Center of Excellence in Cancer Communication (P20- CA095856) and the funding support from the Food and Drug Administration (P20-CA S1) ( ) Research Fellow at Social Action Lab in Project Selective Exposure in HIV Prevention; supported by National Institutes of Health under award number R01 NR ( ) (in China) Research Fellow for Project 2011 China Media Industry Development Index; supported by the Fundamental Research Grant for the Central Universities in China, and the Research Grant of Renmin University of China. ( ) (in China) Research Fellow for Project Quantitative study of Chinese audiences media use; supported by grant from the Humanity & Social Science Research Base of Chinese Ministry of Education. ( ) (in China) Research Fellow for Project Mass Media Influence on Color Revolution in Commonwealth of Independent States; supported by Chinese National Social Science Grant, Asia Study Research Center and Renmin University of China Scientific Research Grant Mingde Young Scholar 2010 Program. ( ) (in China) Initiated and cofounded the Social Support Group for the elderly bereft of spouse during May 12 th Sichuan earthquake; supported by Chinese National College Students Innovation Experiment Grant. ( ) TEACHING EXPERIENCE Teaching Fellow for Comm-125 Introduction to communication behavior, UPenn (2015 Fall) - Responsible for leading weekly recitations; supervising student-led discussions; supervising and grading Capstone projects; writing and grading three exams; giving one guest lecture; holding office hours. Teaching Assistant Training Program, Center for Teaching and Learning, UPenn (2013.8) -5-

6 HONORS AND AWARDS The 2016 Graduate and Professional Student Assembly (GAPSA) Research Travel Grant 2015 Awardee of Russell Ackoff Doctoral Student Fellowships for Research on Human Decision Processes and Risk Management for study When do boomerang effects happen? The role of normative appeals and processing styles on attitude change among people likely to be skeptical about a message, Wharton Risk Management and Decision Processes Center The 2014 Graduate and Professional Student Assembly (GAPSA) Research Travel Grant Annenberg School for Communication Full Tuition and Research Fellowship Wu Yuzhang Presidential Scholarship (Top 10 students of Renmin University) Dean s Honor Fellowship Present China to the World National Scholarship Top Grade Special Scholarship for Academic Excellence Outstanding Graduate Award Outstanding Master Thesis Award Excellent Graduate Student Award Merit Student of Renmin University of China Social Work and Volunteer Service Scholarship Top Grade Special Awards for Innovation Cup Thesis Contest at Renmin University 2 nd Prize Award for Chinese National College Students Challenge Cup Thesis Contest National Social Practice Awards for College Students Excellent Volunteer of Beijing Olympics 2008 Outstanding Undergraduate Student of Renmin University of China Outstanding Undergraduate Thesis Award PROFESSIONAL AFFILIATIONS International Communication Association National Communication Association Society for Research on Nicotine and Tobacco -6-