WIENER BÖRSE DIGITAL ADVERTISING SOLUTIONS PRICE LIST 2018

Transcription

1 SINN MARKETING MACHER WIENER BÖRSE DIGITAL ADVERTISING SOLUTIONS PRICE LIST 2018 June 2018 Lunik2 / Linz

2 WIENER BÖRSE Wiener Börse is the only securities exchange in Austria, providing state-of-the-art infrastructure, market data and up-to-date information. It offers Austrian listed companies maximum visibility and the highest liquidity. For investors, Wiener Börse ensures a high degree of transparency and guarantees that stock market transactions are conducted smoothly and efficiently. Founded in 1771 as one of the first stock exchanges in the world, today Wiener Börse is a modern, customer and market-oriented company, which plays a pivotal role in the Austrian capital market. It is the driving force for this market and contributes substantially to its further development. In partnership with its holding company, CEESEG, Wiener Börse cooperates with over ten stock exchanges in CEE countries and is respected throughout the world for this unique expertise. Its main business segments include trading on the cash market (equity market, bond market) and trading structured products. Additional services include data vending, index development and management and specialised financial market seminars and courses. The Wiener Börse website at serves as the central information platform. Content ranging from current market data and index values to trading information and the basics of exchange trading is fully and freely accessible on the site. LUNIK2 / LINZ 2

3 REACH AND KEY FIGURES APPROX. 500,000 UNIQUE VISITS PER MONTH WEBSITE KEY FIGURES APPROX. 2 M PAGE IMPRESSIONS PER MONTH 3 RD PARTY COOKIE LIST KEY FIGURES COOKIE LIFETIME MAX. 4 MONTHS (ANONYMISED) 1,5 M UNIQUE USERS LUNIK2 / LINZ 3

4 PREMIUM ADVERTISING EXCLUSIVE TARGET GROUP High-income professionals Investors Stakeholders Individuals interested in finance Leaderboard EXCLUSIVE POSITIONING 3 possible advertising formats: leaderboard, skyscraper or medium rectangle Skyscraper EXCLUSIVE PERFORMANCE No wastage Attractive price-performance ratio Transparent results LUNIK2 / LINZ 4

5 WIENER BÖRSE S TARGET GROUP: Through the Wiener Börse website, you ll reach: active shareholders with an affinity for finance high-income professionals who lead an upscale and exclusive lifestyle individuals interested in finance private investors, investment advisers, investors, institutional investors Austria s professional financial community (analysts, investment bankers, traders, fund managers, accountants) business decision-makers, CEOs business travellers INTERESTS Banking & finance Sports, fitness & health News & politics Travel Premium lifestyle Luxury & designer items Returning Visitor GENDER Male 84 % 16 % New Visitor 80 % 20 % Female LUNIK2 / LINZ 5

6 AGE % 5 % 16 % 18 % 19 % 20 % very long website visits very long website visits 65+ DEVICES 67 % 25 % 8 % Desktop Mobile Tablet LUNIK2 / LINZ 6

7 EXCLUSIVE POSITIONING Reach our target group even when they re not on the Wiener Börse website! LEADERBOARD (728 x 90) Leaderboard Skyscraper We reach up to one million unique users who regularly visit the Wiener Börse website via behavioural targeting, which involves marking these users with anonymised cookies. This means your ad reaches our premium target group any time of the day or night, across the entire internet. SKYSCRAPER (160 x 600) LUNIK2 / LINZ 7

8 FORMATS & PRICES Leaderboard Leaderboard (728 x 90) Skyscraper (160 x 600) Mobile ad / in planning Medium rectangle on mobile only (300 x 250) CPM: 49 euros Skyscraper BEHAVIORAL TARGETING (VIA COOKIELIST): Leaderboard Leaderboard (728 x 90) Skyscraper (160 x 600) Medium Rectangle (300 x 250) CPM: 39 euros Billboard Medium Rectangle Billboard Sitebar Halfpage Ad Skyscraper Billboard (970 x 250) CPM: 59 euros Sitebar* / half-page ad (300 x 600) CPM: 69 euros Pre-roll ads (up to 30 sec.) CPM: 79 euros Preroll Preroll Ads *The sitebar covers the free space in the browser to the right of the content. The banner adjusts dynamically to the available space at a ratio of 1:2. The half-page advert is not dynamic. All prices are ex. VAT LUNIK2 / LINZ 8

9 YOUR CONTACT CHRISTIAN STEINER Programmatic Advertising Tel. +43 (0)699/ LUNIK2 / LINZ 9

10 KONTAKT Lunik2 Marketing Services GmbH Peter-Behrens-Platz Linz/Austria LUNIK2 / LINZ 10