TVBJ Prime Time Rating Update 超能老豆 & 城寨英雄 Upcoming Program Update TVB Jade & ViuTV

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1 August 2016

2 Overview TV TVBJ Prime Time Rating Update 超能老豆 & 城寨英雄 Upcoming Program Update TVB Jade & ViuTV OOH MTR (JCD Transport) New domination format in TST Station Entrance A Entrance Asiaray Outdoor opportunities during FIA Formula E event Digital broadcaster DBS DBS seeks to return operation license Radio Digital New F&B social media platform DuuD Elle.com.hk new ad format Native ad Instagram Update Native ad Google SEM Update Expanded Text Ads

3 Average Rating 1 ST LINE DRAMA ND 23.9 LINE DRAMA Year to Date Average: (From Jan 4- Aug 7, 2016) Year to Date Average: (From Jan 4- Aug 7, 2016) /1/2016 7/25/2016 7/18/2016 7/11/2016 7/4/2016 6/27/2016 6/20/2016 6/13/2016 6/6/ /5/ /5/ /5/2016 9/5/2016 2/5/ /4/ /4/ /4/2016 4/4/ /3/ /3/ /3/2016 7/3/2016 2/29/2016 2/22/2016 2/15/2016 2/8/2016 2/1/2016 1/25/2016 1/18/2016 1/11/2016 1/4/2016 1st Line Drama 2nd Line Drama Point of View TVBJ prime time 2nd line drama 一屋老友記 hits higher ratings than the previous drama 琅琊榜, with almost double up on average TVRs. Two new dramas 超能老豆 & 城寨英雄 launch on 1-Aug, both have good performance with 18.5 & 22.3 TVRs respectively. Period : Jan 4, 2016 Aug 7, 2016 Target : People Universe : 3,246,000 Source : Nielsen HKTAM

4 Period : 11 Jul - 7 Aug, 2016 Target : P15-49 Universe : 3,246,000 Source : Nielsen HKTAM Weekday Rating Performance of TVBJ s local produced drama rebounce st Line Drama (20:30-21:30) Weekend Rating nd Line Drama (21:30-22:30) Weekday Variety Show (22:30-23:00) Weekday News (23:00-24:00) Weekend Entertainment Show (20:30-21:30) nd Line Drama (21:30-22:30) Weekend Variety Show (22:30-23:30) News (23:30-24:00) TVBJ : Jul TVBJ : Aug ViuTV : Jul ViuTV : Aug Point of View For Weekday s rating: TVBJ 8% increase of rating recorded in the first week of new 1st line drama 超能老豆. Inversely, a slightly 5% drop on the new 2nd line drama 城寨英雄 on launch week (period : 1-7 Aug). On ViuTV, the rating is quite steady on weekday prime time. For Weekend s rating: TVBJ rating for 2nd line drama 一屋老友記 maintained a steady growth performance throughout the whole series with its humorous storyline & talented casts, compare to the fair performance of weekend entertainment & variety shows. ViuTV has a significant rating drop when new entertainment program 當衝三小遇上 886MM launches on 6-Aug. Compare with previous program 巨門陣, the celebrity reputation is relative low, may not good enough to attract audience eyeball.

5 Upcoming TVBJ 1st Line Drama 巨輪 II 播映日期 : 8 月 29 日 -10 月 21 日 播映時間 : 逢星期一至五 集數 : 39 演員 : 蕭正楠 田蕊妮 阮兆祥 陳凱琳 梁琤 吳岱融 楊明 李佳芯 故事大綱 : 承接 巨輪, 手信業大亨羅威信在港澳兩地坐擁分店無數, 與生意夥伴姚文英建立了手信王國, 並不斷革新. 每當有新產品推出, 信皆會寄給在遠方打拼的哥哥喬天生. 在香港及澳門, 羅信記遇上強勁對手, 對手出盡奸招爭生意, 甚至以本傷人. 對手領頭人高天鷲., 原來另有所圖 與此同時, 有黑社會背景的馬文泰亦以不法手段狙擊羅信記, 令信疲於應付. 信為舒解心中鬱結, 遂到沖繩散心, 令他遇上身份神秘, 撲朔迷離的高伊娜, 娜帶著信在沖繩原材料期間, 二人漸生情愫, 可是英見信自認識娜後, 解決事情的方法變得偏門, 也發現娜大話連篇, 遂與信產生分歧及爭執, 其夫飛往沖繩做和事佬, 卻遇上意外而下落不明 為了與娜在一起, 信決定留在沖繩發展一年陪伴娜, 但正當信以為與娜穩定發展時, 娜卻突然消失, 原來娜接近信是有一個不為人知的目的

6 Upcoming TVBJ 2 nd Line Drama 為食神探 播映日期 : 8 月 29 日 -9 月 18 日 播映時間 : 逢星期一至日 集數 : 28 演員 : 馬國明 阮兆祥 黃翠如 岑 麗香 梁烈唯 黃心穎 江欣燕 楊明 楊 秀惠 朱璇 鄭子誠 樂瞳 故事大綱 : 一個愛好烹飪的電車男, 一個對食至有研究, 視吃好東西為人生最大享受的中男, 一個喜歡煮, 一個喜歡吃, 本來就已經是最佳搭檔. 卻原來他們有一共同嗜好, 就是查出案件的真相. 而將這對最佳搭檔聚合一起的, 就是一間性格彷如女魔頭的社長主持的私家偵探社. 偏偏社內又有兩位性格迥異的女探員, 令到這兩位廚神, 食神意亂情迷. 一道道美食佳餚, 一件件與吃相關的奇案, 在這一群開心的偵探的五感之下, 一一化解.

7 脫獨工程 播放日期: 9 月 6 日 10 月 17 日 ( 逢星期一 二, 晚上 10 時至 11 時, 共 13 集 節目介紹 : 脫獨工程, 是 viutv 一項具實驗性質的約會真人騷 概念來自網絡上的虛擬約會 : 男女以虛假的表象但真實的情感, 談一場虛中帶實的戀愛 脫 將這種虛擬實體化, 利用模特兒呈現主角的外表, 主角則操縱模特兒執行自己的言行舉止, 約會自己心儀的對象 外表的反差會帶來反效果? 虛假的外表會否反而看得清一個人的內心? 可否令戀情開花結果? 目的 : 外表是給別人的第一印象, 也是令別人抹煞成為戀人的主因 本節目利用模特兒助他們暫時掩蓋外表, 透過內在優點 溝通作交往 再一次為 戀愛對象的外貌是否重要 的問題下註釋 節目內容 : 本節目首先介紹六位在戀愛命途上屢遭挫敗的主角 ; 節目根據六位的特色, 給予他們六位模特兒 ; 約會部分 六位主角從競爭中得到約會的機會 ; 主角需要為心儀對象度身訂造特定主題的約會 ; 約會當日, 主角利用 Robot 跟對象約會, 爭取對方對自己的好感 ; 表決部分 約會結束, 對象需要抉擇, 是否願意跟主角進行第二次約會 ; 對象同時亦可約會結束後, 選擇見不見主角的真面目 ; 如果對象要求見面, 主角亦需選擇, 能否鼓起勇氣以真身見對象 ; 當主角與對象見面後, 對象需要再次選擇是否繼續與主角約會

8 MTR TST station exit A domination format Crystal Cube Reannotation of TST MTR Exit A will be finished in Sep-Oct (TBC) and there ll be a new advertising format Crystal Cube. This new domination format provides creative flexibility such as 3D hanging objects and selling in a package deal including hanging object/banner, poster on wall and solus wall poster. Mock up reference only Point of View The prominent and eye-catching building stand provides a brand new advertising opportunity for advertiser to consider in one of the most crowed shopping area in HK, which capture the high traffic flow from underground to the roads. However, due to the restriction on any sticker poster on the glass walls, the visibility on street level alone may somehow limited.

9 Asiaray introduced outdoor opportunities during 2016 FIA Formula E event 2016 FIA Formula E the first world-class car racing tournament in Hong Kong will be carried out on 8-9 Oct, There are some outdoor opportunities offered by Asiaray to target the audience. About the event Date: 8-9 October, 2016 Venue: Central Harbourfront Ticketing: Emotion Club: $19,800 (single ticket) - $225,000 (emotion club table for 15pax) Grandstand: $2380 evillage: $300 Grandstand evillage Emotional VIP Area Emotional VIP Area Grandstand

10 Asiaray introduced outdoor opportunities during 2016 FIA Formula E event Spectator Fence Mega Banner Mock-up only Remarks: Maximum 10 advertisers are accepted for the Banner and 4 advertisers for LED Mock-up only Point of View This is the first world-class car racing tournament in Hong Kong and it is believed that it is going to be the next hot topic in town. It can help to reach specific target of motor racing fans and upmarket segment, yet quite high premium was set for the pricing.

11 DBC seeks to return license to government Digital Broadcasting Corporation is going off-air and has applied to return its license to the government, citing unsatisfactory developments in the digital radio industry. DBC is the second broadcaster to surrender its digital audio broadcasting license in a year, leaving only two others in the field Metro Broadcast and government-owned RTHK. Phoenix URadio earlier returned its license. The Office of the Communications Authority said it was requesting detailed information from DBC, which must continue to operate until it is permitted to go off air. Point of View The penetration of Digital audio broadcasting medium is relative low in Hong Kong. Would be not much impact after DBC shut down.

12 DuuD launched as a new F&B social media platform DuuD is a new F&B social media platform ride on dine-and get-rewards mechanism which allow interaction between diners and restaurants. The key functions of the DuuD app are check-in, upload photos, share and follow. It allows food lovers to search and browse delicacy images uploaded by other users and exclusive dining offers provided by restaurants directly. App users can accumulate points which are ultimately exchanged for rewards (e.g. movie ticket, coupon, etc) Check-in Photo Sharing Restaurant search/follow Reward/redeem

13 DuuD launched as a new F&B social media platform They are the sole agent of over 1,000 restaurants, covers HK Island, Kowloon and New Territories including both residential and CBD areas. There are different types of restaurants in their network, from Eastern to Western, café to fine-dinning, etc. Some network restaurants examples: Point of View Many of Hong Kong people are food lovers which seems to provide a good opportunity for this new F&B social media platform. Duud is still new in the market and take times to build its membership base. Far from able to challenge the leader position of Open Rice but Duud has an incentive scheme that appeals to offer lovers.

14 Elle.com.hk launches new format Native ad on Sep 2016 Format A. Editorial Native Ad B. Native Ad Lead-in Position Flow of ads Desktop & Mobile: Channel homepage & article page Lead-in thumbnail >> article written by ELLE editor based on client information >> advertiser s website Desktop & Mobile: Channel homepage & article page Lead-in thumbnail with brand name exposure >> advertiser s website Disclaimer Brought to you by xxx to appear in the article Sponsored to be appeared at thumbnail Material & production Ad materials to be provided by advertisers for ELLE Team s production without client s approval Ad Materials for sponsorship native ad text lines to be provided by advertisers introductory offer is for existing advertisers with digital spending over $100,000 nett since August 2015 (100% loading for other advertisers) Native Ads that are relevant to the channel will have priority over other advertisers for the channel Each Native Ads package will be delivered within 2 consecutive weeks and finished on or before 31 December 2016 Channel No. of clicks entitled CPC (Nett in HK$) CPC Package Cost (Nett in HK$) Fashion 550 $27 $14,850 Celebrity 533 $15 $7,995 Wedding 533 $15 $7,995 Beauty & Health 522 $23 $12,006 ROS 533 $15 $7,995 Point of View Native Ads will be viewed with other editorial content which offers a more subtle approach for promotion and increase the chance for user engagement. However, the CPC is relative high when compare with Yahoo native ad which introduced more than 2 years ago.

15 Instagram new feature Instagram Stories Facebook has rolled out a new feature for Instagram called Instagram Stories and it is now available as part of Instagram 9.0 in Apple s App Store and on Google Play. Users can share multiple videos and images and they will appear on the slide show format shown in the top bar. Unlike the regular Instagram post, those videos and images posted in Instagram stories will not listed in the account profile permanently, but will deleted in 24 hours. Besides, there is no likes or comments function for Instagram stories posts. In case the follower would like to communicate with the account owner or the business, they can only send a private message through Instagram Direct. Point of View Marketers can explore this format for instant communication like timely offer, ad hoc update, etc. Instagram will also roll out new advertising and other business opportunities as part of Instagram Stories and let s stay update.

16 Google launched Expanded Text Ads Optimized for the mobile-first world, expanded text ads are designed to maximize your presence on search results. With nearly 50% greater ad copy, this format features a more prominent headline and extra room to highlight your products and services. Text Ad Expanded Text Ad Starting on October 26th, 2016, advertisers will no longer be able to create or edit standard text ads meaning you ll only be able to create and edit text ads using the expanded text ads format after this date. Existing standard text ads will continue to serve alongside expanded text ads. Point of View It is expected that the longer headline is more attentive and may help on CTR uplift.

17 Get in Touch For more information, please contact your account management / planning team: Business Director Alice Lee (a.lee@omd.com) Catherine Wu (catherine.wu@omd.com) Jacky Ho (jacky.ho@omd.com) Kat Chan (kat.chan@omd.com) Louise Woo (louise.woo@omd.com) Digital Business Director Koyi Wu (koyi.wu@omd.com) Senior Digital Manager Kin Lai(Kin.Lai@omd.com) Head of Buying Derek Yip (derek.yip@omd.com)