Advertising Packet. naswoh.org

Transcription

1 Advertising Packet

2 It just makes sense to advertise with NASW they help us get our name in front of everyone from social workers in hospice to those in child welfare. The Ohio Chapter of the National Association of Social Workers is the largest professional social work organization in the state with 4,400+ members and the only organization that represents social workers in every area of practice. The Association is committed to advancing the social work profession (and its practice), promoting human rights, social and economic justice, as well as enabling full access to services for everyone. Members work in health care settings, community agencies, government, academia, business, nursing homes, schools, adoption, clinical private practice, and more. Together, we re the perfect audience for those who offer social services or work with social workers. How to reach our members is up to you just choose, or mix-and-match these options: Year-round advertising in NASW published content Sponsorship and advertising at the Annual NASW Statewide Conference Sponsorship and advertising at Regional Conferences Sponsorship of Advocacy Day Past sponsors include: Abraxas Youth and Family Services ACLU of Ohio AIDS Resource Center Ohio Amethyst Apprisen BeechBrook Buckeye Community Health Plan CareSouce CareStar Inc. Center for Discovery Central Ohio Area Agency on Aging Cincinnati Children s Hospital Medical Center Columbus Federation of Settlements Columbus International Program Cornerstone of Hope Dayton Children s Hospital Diamond Healthcare Corporation Dublin Springs Franklin County Office on Aging Fresenius Medical Care Gestalt Associates Greater Miami Valley Joint MASW: Miami University and Wright State University Guardian Medical Monitoring Indiana University, School of Social Work InHealth Mutual Jack, Joseph, and Morton Mandel School of Applied Social Sciences Kindred Hospital Maryhaven NASW Assurance Services National Church Residences Nationwide Children s Hospital Ohio Department of Aging Ohio Drug Card Ohio Hospital for Psychiatry Ohio Mentor/IFCS Ohio University, Social Work Program OhioGuidestone Opportunities for Ohioans with Disabilities Pam Reid, ACSW, LISW-S Pomegranate Health Systems Right at Home Senior Independence Southeast, Inc. St. Joseph Orphanage St. Joseph s Hospice St. Vincent Family Center Talbert House The Buckeye Ranch The Center for Community Solutions The Ohio State University, College of Social Work The University of Akron, School of Social Work UMCH Family Services UnitedHealthcare Community Plan University of Cincinnati, School of Social Work University of New England, School of Social Work University of Pittsburgh, School of Social Work USC, School of Social Work VITAS Healthcare

3 Year-round Advertising Opportunities Keep your organization s name in front of social workers, and they ll likely remember you. NASW offers four ongoing ways to advertise. Bi-monthly newsletter ads Monthly e-newsletter display ads Website advertisements FREE job postings on the NASW Ohio Chapter Job Bank /advertising

4 Advertising Options Bi-monthly Newsletter Ads Ohio Update is the primary method of communication to the Ohio Chapter s 4,400 members. The newsletter is printed in color, and mailed to all members. It s well-read by social work professionals and students and highly regarded for its design and content. Newsletter volumes are: January February, March April, May June, July August, September October, and November December. Members receive newsletters during the first week of the first month of the volume. Ad submissions are due on the 1st of the month prior to the first month of the volume. Newsletter Ad Rates Full Page: $475 Half Page: $375 Quarter Page: $250 Eighth Page: $150 Classified: $1 per word, $30 minimum Purchase Mailing Addresses Mailing addresses for Ohio Chapter members can be purchased for $0.20 per member. You may request addresses from specific regions or counties and mailing addresses may be used only one time. addresses are not available for purchase. Monthly e-newsletter Display Ads The NASW e-newsletter is ed to all Ohio Chapter members who provide addresses. The e-newsletter gives you a link to your website for readers to learn more about your organization. Ad submissions are due the last day of the month prior to the month of the e-newsletter. Display ad rate (336 X 393 pixels): $150 NASW Website Advertisements The NASW Ohio Chapter website attracts 4,000 visitors from every practice area each month. Each ad you place gives you a link to your website for readers to learn more about your organization. Website Ad Rates Display (336 x 393 pixels): $200 Text only: $1 per word, $30 minimum /advertising

5 NASW Annual Statewide Conference: Sponsorship and Advertising The Annual Conference of the NASW Ohio Chapter, taking place in Columbus, is the most important event in the state for anyone who provides social services or works with social workers. The average number of attendees is typically 500. There are several sponsorship and exhibitor advertising packages, as well as a la carte options: Conference Sponsorship Packages Levels: Diamond Platinum Gold Silver Bronze Pewter Exhibitor Package Opportunities: Jane Adams Mary Richmond Whitney M. Young, Jr. A la carte Advertising: Exhibit Advertising Bag stuffers /advertising

6 Annual Statewide Conference Sponsorship Packages Become a sponsor at the Annual Statewide Conference to build name recognition and get the chance to distribute your product information. We gather this highly engage-able audience and you get the face time. All sponsorship packet options include the bag stuffer opportunity. Diamond Sponsor Package $7,000 Sponsorship of attendee flash drives Receive name recognition long after the conference by placing your logo on the flash drives given to each attendee. Drives are used by attendees to save electronic workshop handouts during the conference and then become a part of their professional lives for information storage. Sponsorship of the tote-bag Receive name recognition long after the event by placing your logo on the conference tote bag. These canvas bags are used by attendees during the conference, then go with them to future meetings, conferences even the grocery store! A sign with your organization s logo will be featured in front of the two keynote speakers and a representative from your organization will introduce both speakers. A sign with your organization s logo will be prominently displayed at the continental breakfast area. Advertisement space on conference online registration Your logo will be featured on the conference online registration pages. Your logo will also be included on the weekly invitations to members. Choice of exhibit space at the conference Full page ad in the conference brochure Name listed as the Diamond Sponsor in the January February Ohio Update newsletter Two complimentary registrations for the conference for staff or board members Platinum Sponsor Package $3,450 Sponsorship of the tote-bag Receive name recognition long after the event by placing your logo on the conference tote bag. These canvas bags are used by attendees during the conference, then go with them to future meetings, conferences even the grocery store! Advertisement space on conference online registration Your logo will be featured on the conference online registration pages. Your logo will also be included on the weekly invitations to members. A sign with your organization s logo will be prominently displayed at the continental breakfast area. Choice of exhibit space at the conference Full page ad in the conference brochure Name listed as the Platinum Sponsor in the January February Ohio Update newsletter Two complimentary registrations for the conference for staff or board members /advertising

7 Annual Statewide Conference Sponsorship Packages All sponsorship packet options include the bag stuffer opportunity. Gold Sponsor Package $2,300 A sign with your organization s logo will be prominently displayed at the continental breakfast area. Choice of exhibit space at the conference Full page ad in the conference brochure Name listed as the Gold Sponsor in the January February Ohio Update newsletter Two complimentary registrations for the conference for staff or board members Silver Sponsor Package $1,725 A sign with your organization s logo will be prominently displayed at the Awards Reception. Choice of exhibit space at the conference Full page ad in the conference brochure Name listed as the Silver Sponsor in the January February Ohio Update newsletter Bronze Sponsor Package $1,450 A sign with your organization s logo will be prominently displayed at the President s Townhall. Choice of exhibit space at the conference Full page ad in the conference brochure Name listed as the Bronze Sponsor in the January February Ohio Update newsletter Pewter Sponsor Package $920 A sign with your organization s logo will be prominently displayed at the coffee break in the afternoon. Choice of exhibit space at the conference Half page ad in the conference brochure Name listed as the Pewter Sponsor in the January February Ohio Update newsletter /advertising

8 NASW Annual Statewide Conference: Exhibitor Package Opportunities Choose an Exhibitor Package to receive exhibit space in centralized, highly trafficked areas of the Annual Statewide Conference.

9 Exhibitor Package Opportunities All exhibitors will receive raffle tickets for attendees to collect to enter to win prizes. Jane Addams Exhibitor Package Exhibit Space: 6 foot table Full page ad in the conference brochure Name listed in the conference brochure exhibitor section For Profit: $920 NonProfit: $750 Name listed as a sponsor in the January February Ohio Update newsletter One complimentary registration for the conference for staff or board members Mary Richmond Exhibitor Package Exhibit Space: 6 foot table Half page ad in the conference brochure Name listed in the conference brochure exhibitor section For Profit: $650 NonProfit: $460 Name listed as a sponsor in the January February Ohio Update newsletter Whitney M. Young, Jr. Exhibitor Package Exhibit Space: 6 foot table Quarter page ad in the conference brochure Name listed in the conference brochure exhibitor section For Profit: $575 NonProfit: $400 Name listed as a sponsor in the January February Ohio Update newsletter /advertising

10 NASW Annual Statewide Conference: A la carte Advertising These advertising opportunities can be chosen individually, or as add-ons to any sponsorship or advertising package.

11 A la carte Advertising Exhibit Option Showcase your product or service Exhibit Space: 6 foot table Name listed in the conference brochure exhibitor section For Profit: $520 NonProfit: $345 Name listed as a sponsor in the January February Ohio Update newsletter Advertisement Options Place your ad in the Conference Brochure Name listed in the conference brochure exhibitor section Name listed as a sponsor in the January February Ohio Update newsletter Ad size based on 8½" x 11" formatted page with ½" margins and ½" center gutter. Choose from the following: Full Page (7"x 10"): $345 Half Page (7" x 4.5"): $210 Quarter Page (3.5" x 4.5"): $145 Business Card: $60 Bag Stuffer Opportunity The perfect way to reach every attendee is with a special insert inside the conference attendee packet distributed at registration. A great way to deliver a message customized for conference attendees! You provide 600 qty. of any insert you like. Past inserts include brochures, fliers, pens, and pencils. Bag stuffer rates: Free with any sponsorship level $115 with exhibit $175 without exhibit Deadline for receipt at NASW Ohio is October 1. Please ship items to: NASW Ohio Chapter 400 W Wilson Bridge Rd Suite 103 Worthington, OH /advertising

12 Regional Conference Sponsorships NASW Regional Conferences offer full-day exposure to practitioners in two of the largest cities in Ohio. Become a sponsor and your organization can be featured alongside highly credentialed keynote speakers and other experts. At the conferences held in Cincinnati and Cleveland participants get 2+ hours of exhibitor presentations during breaks. Each conference offers Sponsorship and Exhibitor Packages: Keynote Registration Breakfast Exhibit Space /advertising

13 Regional Conferences Sponsorship and Exhibitor Packages Sponsor and/or Exhibit at Regional Conferences to speak to clinical practitioners from either Cincinnati or Cleveland. Space is limited to 20 exhibitors for each conference, so it s a good idea to register as soon as possible. Keynote Sponsor Package $2,000 The keynote sponsor will receive top billing as the main sponsor of the regional conference. An introduction of the keynote speaker, allowing you to tell participants about your agency s mission Your logo prominently displayed on all registration and marketing materials Space on attendee handout for information about your organization Sign with your logo on-stage during the keynote presentation and at the registration table Exhibit table at the event Registration Sponsor Package $1,000 Your logo prominently displayed on all registration and marketing materials Space on attendee handout for information about your organization Sign with your logo at the registration table Exhibit table at the event Breakfast Sponsor Package $1,000 Your logo prominently displayed on all registration and marketing materials Space on attendee handout for information about your organization Sign with your logo at the breakfast food table Exhibit table at the event Lunch Sponsor Package $1,000 Your logo prominently displayed on all registration and marketing materials Space on attendee handout for information about your organization Sign with your logo at the lunch food table Exhibit table at the event /advertising

14 Advocacy Day Sponsorships Advocacy Day Sponsorship offers universities, agencies, and policy/advocacy groups like yours to market to those interested in higher education. NASW s Annual Advocacy Day attracts more than 330 attendees primarily social work students at the associate, bachelor, and master s levels. Advocacy Day Sponsorship Packages: Champion Advocate Supporter Advertiser /advertising

15 Advocacy Day Sponsorship Packages Sponsor Advocacy Day to speak to social work students from around the state. The event s agenda will include ample time for attendees to stop by your exhibitor table. Champion Level Sponsorship Package $1,000 Up to five minutes to address the group of attendees (300+ attendees) to promote the organization Exhibit table at the event Quarter page ad in the program booklet on the first page * Space is limited to only two Champion Level sponsors Advocate Level Sponsorship Package $500 Exhibit table at the event Quarter page ad in the program booklet in a prime location * Space is limited to only four Advocate Level sponsors Advertiser Level Sponsorship Package $100 Quarter page ad in the program booklet in a prime location Register online: /advertising

16 Sponsorship Information: Company Name Address Authorized By City State Zip Address Phone Contact Information: Please indicate contact person(s) if different from above in regards to Advertising Copy, Annual Conference Exhibit Space, Annual Conference Staffing of Exhibit Space and/or Confirmation of participation at Annual Conference. Contact Person(s): Mailing Address: (if different from above) Phone #: Fax #: Address: Electrical Outlet Required for Exhibit: Yes No Table Skirt Required for Table: Yes No Payment: Checks must be made payable to National Association of Social Workers, Ohio Chapter and mailed to: NASW Ohio Chapter, 400 W Wilson Bridge Rd, Suite 103, Worthington, OH If paying by credit card, please complete the following: Credit Card Number Expiration Date CVC Code Name on Card: Address: Signature of Cardholder: For more information you can call the Chapter Office at or Fax or Danielle Smith, at info@. This form can also be submitted online at