The Upstate of Mind NEW YORK CITY AND THE HUDSON VALLEY REGION DESIGN LIFESTYLE EVENTS

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1 The Upstate of Mind CONNECTING NEW YORK CITY AND THE HUDSON VALLEY REGION with the river that flows both ways upstater brings the best of the Hudson Valley to Metro New York readers: REAL ESTATE ARCHITECTURE DESIGN LIFESTYLE EVENTS MEDIA KIT 2018 BROUGHT TO YOU BY LUMINARY MEDIA

2 Upstaters are visitors second home owners re-locators 75% of audience is based in New York City The Upstater audience has a NYC wallet with an upstate of mind. They want to live like a local whether in their apartment in NYC or their Upstate weekend home. Our readers are interested in living a connected life, fostering community, supporting local businesses, knowing where their food, beer, and wine come from and how they are made. They care about local business and knowing the people behind the products and services they consume. They support businesses that represent innovation, farm-totable, artisanal food and drink, green, organic, and local. Last year, tourism to the Hudson Valley topped $3.5 billion* *Source: W A L L S T R E E T, K I N G S T O N, N Y, S A L E U P S T A T E R. C O M U P S T A T E R. C O M P A G E 2

3 Specializing in unsurpassed custom home design and construction since We ve been advertising with Luminary Media for more than 17 years, with ads in Chronogram, Upstate House, and Upstater. A good percentage of our leads have come from these multimedia brands. The Luminary staff has been a pleasure to work with, and is always responsive to our needs! Jan Buhler Providing quality building materials and unsurpassed service to their communities for 63 years. We have advertised in Chronogram, Upstate House and Upstater for many years, and we cannot overstate the value of these brands reach and scope. They have been an invaluable tool for the growth and expansion of our business. Kim Williams A full-scale resort with a luxurious spa, fine dining, and an abundant choice of leisure activities. The wide variety of Luminary Media publications helps us reach thousands of potential guests specific to our market. Their team is responsive, innovative, and always ready with unique ideas targeted at gaining the Emerson further exposure. Tamara Murray Varied and successful inn boasting delicious, quality food, activities, and gorgeous views. We have successfully partnered with and participated in Luminary Media s multiple print and digital advertising platforms for many years. They have shown remarkable sensitivity to the Hudson Valley brand, including businesses both large and small. They share our passion for maintaining the pride, health, and strength of our local communities. CJ Hartwell-Kelly 314 WALL STREET, KINGSTON, NY, SALES@UPSTATER.COM UPSTATER.COM PAGE 3

4 INFLUENCE & REACH UPSTATER.COM 75% of online audience is based in NYC and are frequent visitors, re-locators and second home owners in the Hudson Valley 100,000 monthly page views 30,000 monthly unique visitors 30,000 eat.play.stay newsletter subscribers SOCIAL 3,000 1,979 4, WALL STREET, KINGSTON, NY, UPSTATER.COM PAGE 4

5 DIGITAL DISPLAY Reach 75,000 custom targeted digital users per month Custom Audience Digital Display Ad Includes run of site ads, social, and programmatic digital display ad delivery served to our readers and customized to your business. Custom Audience Digital Display Ad + Lead Gen All the benefits of custom audience digital ad plus Lead Generation: landing page development, lead qualification, conversion tracking, and retargeting. DIGITAL SIZES Branding Button 260 x 60 pixels Medium Rectangle 300 x 250 pixels Leaderboard 970 x 90 pixels Half Page 300 x 600 pixels Mobile 300 x 50 pixels Large Mobile Facebook* 320 x 50 pixels 1200 x 628 pixels OPEN RATE 3X CONTRACT 6X CONTRACT 12X CONTRACT Digital Display Ad $1000 $900 $850 $800 Digital Display Ad + Lead Gen $2000 $1800 $1700 $ WALL STREET, KINGSTON, NY, SALES@UPSTATER.COM UPSTATER.COM PAGE 5

6 NEWSLETTER The Eat Play Stay newsletter brings you the latest on where to go and what to see in the Hudson Valley, in addition to coverage of the best local food and drink and the real estate market. Delivered on Tuesdays, Thursdays and Fridays. Newsletter Sponsorship Reach 30,000 inboxes Be the sole sponsor and connect with your audience in one of the 3x weekly newsletters with 3 ads. Includes one insertion per month Choose dates from content calendar to match your ad with relevant content Newsletter Sponsorship + Dedicated Blog Post Reach 30,000 inboxes + bonus organic traffic All the benefits of newsletter sponsorship PLUS Professionally written story approx. 200 words in length Includes 3-6 photos, depending on content Bonus! Blog post is search engine optimized to drive organic traffic NEWSLETTER AD SIZES Newsletter Square 288 x 287 pixels Newsletter Feature 600 x 120 pixels OPEN RATE 3X CONTRACT 6X CONTRACT 12X CONTRACT Newsletter Sponsorship $500 $450 $425 $400 Newsletter Sponsorship + Dedicated Blog Post $800 $720 $680 $ WALL STREET, KINGSTON, NY, SALES@UPSTATER.COM UPSTATER.COM PAGE 6

7 NATIVE CONTENT Sponsored/Native Content Reach 75,000 custom targeted digital users per month The unmatchable power of custom crafted content. Includes: Digital article with photos, paid search and search engine optimization Social and programmatic content delivery served to our readers and customized to your business Sponsored/Native Content + Lead Gen All the benefits of sponsored content PLUS: Lead Generation: landing page development, lead qualification, conversion tracking, retargeting OPEN RATE 4X CONTRACT Sponsored/Native Content $1500 $1200 Sponsored/Native Content + Lead Gen $2500 $ WALL STREET, KINGSTON, NY, SALES@UPSTATER.COM UPSTATER.COM PAGE 7

8 SUBMISSIONS & PAYMENT 2018 Advertising Deadlines Ad are due on the 21st of the month prior to the contracted month. For example: ads contracted to run for the month of June will be due on May 21st. Advertising Submissions Ad submissions are due the month prior to publication, please follow the schedule above. If you require an extension for your submission, please Submitting Camera-Ready Ads Submit ads & directory listings via with your business name and the month the ad will run in the subject line to Please attach (rather than embed) your file. Ads may be submitted as PDF, EPS, TIFF, or JPEG files; minimum resolution 300 dpi; CMYK color space (no RGB or Pantone). We do not accept Quark, Adobe PageMaker, Microsoft Publisher, PowerPoint, or Works files. Ad Design Services If you need the Upstater production department to design your display ad, please submit your ad materials to as soon as possible and definitely by the deadline written above. Include your logo, ad copy, and any photos you wish to include in the ad. Make sure your logo and photographs are high resolution (minimum resolution 300 dpi). A proof will be sent to you prior to magazine publication, and you will have time to make revisions if need be. The sooner materials are submitted, the sooner you will receive your proof, and the more time you will have to make changes. Payment Terms Payment is required with a signed contract prior to ad publication. Credit cards will be billed on the space reservation deadline listed above. We accept Visa, MasterCard, Discover, and American Express. Check, money order, or purchase order acceptable pending credit approval. Easily make payments safely, securely on line: Payments are nonrefundable; credit will be issued for errors in which the Publisher is responsible. The liability of the Publisher for any error for which the Publisher can be held legally responsible will not exceed the cost of the advertising space. Cancellation of space reservations by the Advertiser must be one month prior will result in a retroactive short-rate fee to adjust rate to the open rate. Advertiser owns or controls all intellectual property rights to the advertisement and agrees to indemnify and hold Luminary Media, Inc., its agents, and assignees harmless from all liabilities, claims, losses, or damage of any kind arising out of the publication of any advertising submitted to Luminary Media, Inc., on behalf of the Advertiser. Contents of all advertisements are subject to the Publisher s approval. The Publisher reserves the right to reject or cancel an advertisement or insertion order, and to insert the word advertisement above or below an ad. Advertising Rates applicable for 2018 only. 314 WALL STREET, KINGSTON, NY, SALES@UPSTATER.COM UPSTATER.COM PAGE 8