DIGITAL RATECARD Q MASS TRANSIT MEDIA

Transcription

1 DIGITAL RATECARD Q MASS TRANSIT MEDIA

2 T A B L E O F C O N T E N T S 1. Digital Touchpoints 2. Connect with your target audience 3. Match your campaign objectives 4. Reach overview 5. Advertising solutions 1. Display advertising 2. Video advertising 3. ing 4. Native advertising 5. Interactivity 6. Commercial policy p. 3 p. 4 p. 5 p. 6 p. 7 p. 7 p. 11 p. 12 p. 14 p. 15 p. 16 2

3 P U T Y O U R B R A N D O N C E N T E R S T A G E D I G I T A L T O U C H P O I N T S Website Mobile Responsive App - Newsletter Social Media Opt-In Dedicated Mailing - 3

4 C O N N E C T W I T H Y O U R T A R G E T A U D I E N C E For urban active on the move Stay informed, anytime & anywhere Good to know news & entertainment Nationwide reach (NL + FR) 50/50 women/men +69% of our visitors are < 45 years old Monthly visitors Monthly page views For digital adopters Guilty pleasure Fun facts, lifestyle news & trending topics Flanders reach (NL) 60% men 40% women +65% of our visitors are > 45 years old Monthly visitors Monthly page views 4

5 M A T C H Y O U R C A M P A I G N O B J E C T I V E S Display Advertising ing Video Advertising Native Advertising Interactivity 5

6 R E A C H O V E R V I E W Reach/month Reach/week Views/month Views/week ROS Display Ads ROS Inbound Video Ads ROS In-Article Video Ads Reach/month Reach/week Views/month Views/week ROS Display Ads ROS Inbound Video Ads ROS In-Article Video Ads Reach/month Reach/week Views/month Views/week ROS Display Ads ROS Inbound Video Ads ROS In-Article Video Ads Reach/month Reach/week Views/month Views/week ROS Display Ads ROS Inbound Video Ads ROS In-Article Video Ads Source: Google Analytics Sept.'18 6

7 Display Advertising P r e m i u m D i s p l a y F o r m a t LARGE LEADERBOARD Desktop 840x150 Tablet (horizontal) 840x150 Tablet (vertical) 840x150 Smartphone 640x150 MEDIUM RECTANGLE Desktop 300x250 Tablet (horizontal) 300x250 Tablet (vertical) 300x250 Smartphone 600x500 Premium Display Format CPM-rate Leaderboard (LB) 20 Large Leaderboard (LLB) 20 Medium Rectangle (MR) 20 Your ads are automatically placed on our mobile sites as well. Therefore, we kindly recommand you to provide at least one mobile format in your digital campaign to ensure a maximum quality. %Mobile %Desktop 65% 35% 35% 65% 7

8 Display Advertising I m p a c t D i s p l a y F o r m a t BILLBOARD Desktop 970x250 Tablet (horizontal) 970x250 Tablet (vertical) 970x250 Smartphone 640x300 HALFPAGE Desktop 300x600 Tablet (horizontal) 300x600 Tablet (vertical) 300x600 Smartphone 600x500 Impact Display Format CPM-rate Billboard (BB) 25 Halfpage (HP) 25 Your ads are automatically placed on our mobile sites as well. Therefore, we kindly recommand you to provide at least one mobile format in your digital campaign to ensure a maximum quality. %Mobile %Desktop 65% 35% 35% 65% 8

9 Display Advertising N e w D i s p l a y F o r m a t FLOOR AD CAROUSEL AD Desktop 995x90 RESPONSIVE TAKEOVER Smartphone 640x150 fixed Smartphone 600x600 Desktop 1920x x600 Tablet 1920x x600 Smartphone 640x x500 Impact Display Format CPM-rate Floor Ad (FA) 25 Carousel Ad (CA) 20 Responsive TakeOver (RTO) 40 Your ads are automatically placed on our mobile sites as well. Therefore, we kindly recommand you to provide at least one mobile format in your digital campaign to ensure a maximum quality. %Mobile %Desktop 65% 35% 35% 65% 9

10 Display Advertising T a r g e t i n g o p t i o n s GEOLOCATION (IP) Province Inventory forecast: Page Views / Month Inventory forecast: Unique Users / Month Antwerpen Oost-Vlaanderen Brussels West-Vlaanderen Vlaams-Brabant Liege Other provinces on demand DEVICE %Mobile %Desktop 65% 35% 35% 65% CONTEXT (on demand) SPECIAL INTEREST (on demand) S u p p l e m e n t +15% CPM per option on CPM-rate (Geolocation, Device, Context or Special Interest) 10

11 Video Advertising O u t s t r e a m F o r m a t s Inbound Video Ad Video ad is placed within a display unit Outstream video ad No interruption of reading experience Sound only on mouse over In-article Video Ad Video ad is placed within the heart of the content Outstream video ad Viewable by design Longer video ad possible (+15 sec) Outstream Formats CPM-rate Inbound video ad in MR or LLB 20 Inbound video ad in BB or HP 25 In-article video ad 40 S u p p l e m e n t If video streaming / hosting is served by MTM, an additional 1,5 CPM technical cost will be charged per viewed impression. 11

12 ing N e w s l e t t e r A d v e r t i s i n g Format Frequency Medium Rectangle Daily Brand Open&Read* CPD-rate contacts contacts 500 *Estimation & no guarantee 12

13 ing D e d i c a t e d M a i l i n g Message advertiser is sent as partnermaill Direct click out to website/webshop advertiser Database of opt-in members D e d i c a t e d m a i l i n g CPM if targeted on location* *Ask your contact person for other targeting options. Targeting Location # Opt-ins Rate Oost-Vlaanderen West-Vlaanderen Antwerpen Limburg Vlaams-Brabant No Targeting # Opt-ins Rate Total database S u p p l e m e n t! Campaign management + layout: 750!! Realisation cost:

14 Native Advertising C o n c e p t Our Content Room creates natural, native content with unique readers engagement. The content is produced based on our calendar or on demand of the advertiser. We offer a guaranteed number of readers and aim for high quality reads (High Qual. Reads) with minimum reading time of 15 seconds. On top we add standard interaction for more reader engagement (click through). N A T I V E A R T I C L E Placement Format Reach Period Rate OR Package Price Content Creation Run of Site 1 Native Article High Qual. Reads* 2 weeks Run of Site Native Article Box impressions N A T I V E C O N T E N T P A C K Placement Format Reach Period Rate OR Package Price Content Creation Run of Site 3 Native Articles High Qual. Reads* 4 weeks Run of Site Native Article Box impressions N A T I V E D O S S I E R Placement Format Reach Period Rate Run of Site 5 Native Articles High Qual. Reads* Run of Site Native Article Box impressions Native Dossier Section Display TakeOver OR impressions Package Price 6 weeks Content Creation *The number of High Quality Reads mentioned above are a guarantee for the content article. If target is not reached, the article will be pushed longer. 14

15 Native Advertising C R E A T I O N A D D - O N S Type Format Rate Content Creation Extra Native Article Content Creation Long Read Content Creation Video On demand On demand Interactivity Add reader engagement to your campaigns with these new extras: Swipers Polls Photo-contests Surveys Checklists Mini-Games, Ask your contact person for more possibilities and prices! 15

16 C O M M E R C I A L P O L I C Y Structural discounts* Schools/Universities -25% Non Profit -30% Culture -30% Humanitarian -50% Charity -50% Promotions* Top Topical predictable events -25% Top Topical unpredictable events -50% * Not applicable on packages; only applicable on CPM-offers * Not combinable with other discounts/promotions Supplements Expandable formats +30% Capping +25% Targeting Brand Quotation Video streaming / hosting +15% per option on CPM-rate (Geolocation, Device, Context or Special Interest) Subject to approval +15% for quoting a second brand** +25% for multiple brand quoting** If video streaming / hosting is served by MTM, an additional 1,5 CPM technical cost will be charged per viewed impression. ** Not applicable on retail sector and product range of same brand within the same sector 16