Rate Card # 37 Effective October 2008 Issue

Transcription

1 Rate Card # 37 Effective October 2008 Issue

2 The Cream of the Crop! If you re looking to capture the hearts and minds of the high-end travel and recreation market, look no further than MotorHome. The readers of MotorHome are among the most affluent adults in America: Average household income: $76,800 Average net worth: $555,700 And, with their freedom and financial security, the readers of MotorHome wield tremendous purchasing power. Annual RV purchases: $2.2 billion Annual RV travel spending: $800 million Annual aftermarket accessory purchases: $314 million MotorHome is the largest consumer magazine of its type, with an ABC-audited paid circulation of 145,000 copies every month. No other monthly magazine delivers such a tightly focused group of upscale, active pursuers of the leisure lifestyle.

3 Print + internet = the whole motorhome buying market! Introducing the MotorHome 261 Program, the only ad program that delivers both online and print audiences to cover the whole market. It combines 145,000 MotorHome subscribers with 116,000 unique MotorHomeMagazine.com visitors, to deliver 261,000 avid readers every month. Unlike any other internet advertising program, the 261 Program has the clout and credibility of MotorHome. As a MotorHome print advertiser, you re entitled to discounted 261 Program rates. You can choose from several internet packages to suit your needs and your budget. It s an integrated program that delivers the whole market! If you choose just print advertising, you miss those prospects who prefer to use the Internet. But, if you go with just Internet advertising, you re missing out on your core print customers. So put your ads online and in print and capture your entire audience of potential customers with the MotorHome 261 Program! MOTORHOME #37 GENERAL ADVERTISING RATES Reader Service available for Display advertising 1/6 page or larger. National Rates 1x 6x 12x 24x 36x Black & White Full page $10,445 $9,765 $8,560 $7,820 $7,600 2/3 page 7,810 7,225 6,325 5,820 5,635 1/2 page 6,270 5,845 5,050 4,685 4,555 1/3 page 4,175 3,945 3,460 3,145 3,080 1/6 page 2,595 2,390 2,060 1,925 1,855 Two-Color Full page $13,230 $11,725 $10,525 $9,755 $9,390 2/3 page 9,785 9,080 8,050 7,585 7,290 1/2 page 7,980 7,715 6,770 6,365 6,120 1/3 page 6,510 6,130 5,500 5,015 4,885 Four-Color Full page $15,035 $13,920 $12,425 $11,710 $11,220 2/3 page 11,995 11,105 9,960 9,280 9,055 1/2 page 9,985 9,265 8,275 7,880 7,670 1/3 page 7,940 7,440 6,725 6,245 6,100 Covers Cover rates available upon request. All rates shown are per insertion. Regional Advertising Rates Rates are for Western Edition (13 Western states) and Eastern Edition (37 Midwestern and Eastern states). Available as full-page insertions only. 1x 6x 12x 24x 36x Western B/W $ 7,300 $6,855 $6,135 $5,570 $5,380 2/C 8,490 8,010 7,180 6,645 6,080 4/C 10,090 9,475 8,480 7,895 7,585 Eastern B/W $ 8,745 $ 8,215 $ 7,270 $6,680 $6,490 2/C 10,200 9,600 8,595 8,005 7,660 4/C 12,680 11,410 10,215 9,505 9,300

4 SPECIAL SECTION RATES Reader Service not available for Special Section advertising. Agency commission does not apply to Special Section advertisements. RV Marketplace (Mail Order Only) 1x 3x 6x 12x 24x 36x Black & White 4-1/2" $1,560 $1,315 $1,220 $1,140 $1,060 $1,010 3" 1, Two-Color 4-1/2" $1,705 $1,460 $1,380 $1,290 $1,205 $1,160 3" 1,265 1,080 1, Four-Color 4-1/2" $1,820 $1,585 $1,490 $1,410 $1,325 $1,280 3" 1,385 1,200 1,145 1,095 1, Dealers & Destinations Black & White 1x 3x 6x 12x 4" $1,265 $1,145 $1,030 $815 3" 1, " Two-Color 4" $1,410 $1,295 $1,175 $965 3" 1,160 1, " Four-Color 4" $1,530 $1,415 $1,300 $1,085 3" 1,280 1,170 1, " Classified Advertising Rates: Rates are $48 per line (40 characters per line), four-line minimum, payable in advance. For ad with photo, limited to RVs and real estate for sale, add $65. No agency commissions or cash discounts on classified advertising. Frequency discounts: 5% for six issues, 10% for 12 issues. Internet Advertising Special internet advertising packages available for magazine advertisers only. Contact your sales representative for complete marketing strategy. GENERAL INFORMATION Inserts: Rates and specifications for inserts, gatefolds, cards and other special units are available upon request. Bleed: Add 10% to earned rate charge. Preferred Position: Add 10% to earned rate charge. Available only on 1/3 page or larger ads. Rate Policies: General rates are based on total insertions within a 12-month period. Minimum size contributing to earned frequency for display rate is 1/6 page. Special Section ads do not contribute to display frequencies. Display ads do not contribute to Special Section frequencies. Combination Rates: Similar size insertions in MotorHome and any other Affinity publication can be combined to earn the lowest possible frequency rate in each publication. A common 12-month contract period must be established for calculating frequency. CLOSING DATES Space Ad Arrival Cover Date Reservations Materials Due Date October 2008 June 30 July 8 September 2 November 2008 July 28 August 5 September 30 December 2008 August 29 September 9 November 4 January 2009 September 30 October 7 December 2 February 2009 October 27 November 3 December 30 March 2009 November 24 December 3 February 3 April 2009 December 29 January 5 March 3 May 2009 January 26 February 2 March 31 June 2009 February 23 March 3 April 28 July 2009 March 26 April 3 June 2 August 2009 April 24 May 4 June 30 September 2009 May 27 June 4 August 4 MECHANICAL SPECIFICATIONS Printed web offset on publication coated stock. Saddle-stitched, 3 columns per page (140 lines per column, 420 lines per page). Dimensions (width x height) Spread 14-3/4" x 10" 1/6-1 (v) 2-3/16" x 4-3/4" Full Page 7" x 10" 1/6-2 (h) 4-1/2" x 2-5/16" 2/3-2 (v) 4-1/2" x 9-3/4" 4-1/2" 2-3/16" x 4-1/2" 1/2-2 (v) 4-1/2" x 7-3/16" 4" 2-3/16" x 4" 1/2-3 (h) 6-7/8" x 4-3/4" 3" 2-3/16" x 3" 1/3-1 (v) 2-3/16" x 9-3/4" 2" 2-3/16" x 2" 1/3-2 (sq) 4-1/2" x 4-3/4" Trim Size: 7-7/8" x 10-1/2" Full Bleed Size: 8-1/8" x 10-3/4";1/8" trimmed off top, bottom and outside edges. Bleed Spread Trim Size: 15-3/4" x 10-1/2". Bleed Spread: 16" x 10-3/4";1/8" trimmed off top, bottom and outside edges.

5 Half-Page Bleed Trim Size: 7-7/8" x 5-1/4". Half-Page Bleed: 8-1/8 " x 5-3/8"; 1/8" trimmed off top or bottom and outside edges. Half-Page Bleed Spread Trim Size: 15-3/4" x 5-1/4". Half-Page Bleed Spread: 16" x 5-3/8"; 1/8" trimmed off top or bottom and outside edges. Live Matter: All type and other copy should fall within dimensions specified, but must remain a minimum of 3/8" clear of outside-edge trim lines and 1/4" clear of top and bottom trim lines. Digital Ads: Affinity publications are ALL DIGITAL/COMPUTER TO PLATE. Electronic files should be PDF, EPS, TIFF, or PS (PostScript). Application files will be converted. All fonts and linked images should be embedded or included. Ads may be submitted on CD, by to ads@affinitygroup.com or via FTP (ftp.tl.com) user id: tlads, password: tlads (please label and put into MotorHome magazine folder).proofs should be included, sent separately, or faxed for verification. Files not accompanied by SWOP standard contract proof (i.e. Kodak Approval) will be run to SWOP standard ink densities on press. Please request full electronic ad specs and Affinity Digital Advertising form from your Affinity advertising representative or by faxing a request to (805) or by sending a request to ads@affinitygroup.com. Production Charges: Electronic ad production services are charged at an hourly rate and may be quoted by your Affinity advertising representative. CIRCULATION MotorHome is a member of the Audit Bureau of Circulations (ABC). Circulation as of 12/31/07 is 141,287. MotorHome is published monthly by Affinity. Publisher: is not liable beyond the cost of advertising space for errors appearing in advertisements produced by Affinity. reserves the right to decline or reject any advertising for any reason, at any time, without liability, even though previously acknowledged or accepted. shall not be liable for copy and/or key changes unless provided with complete information. cannot be held liable for advertisement revisions made at blue line. does not keep advertising materials after 12 months. reserves the right to charge advertiser and/or its advertising agency for late advertising materials. Commission Terms 15% commission to recognized advertising agencies on display advertising space when invoices are paid within stated terms. Publisher will not honor advertising agencies 15% commission if any account remains unpaid for 90 days. Invoices due within 30 days of invoice. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. Should any monies not be paid as set forth in the invoice, the Publisher shall be paid an additional delinquency charge equivalent to the maximum legal rate of interest and expenses of collection including attorneys fees. Special Section advertisements are not agency commissionable. TERMS AND CONDITIONS Space cancellation must be submitted in writing and received prior to the advertising closing date of the effective issue. Space cancellations not accepted after closing date. If new material for scheduled insertion is not received by closing date, Publisher reserves the right to repeat most recent insertion. All advertisements are subject to acceptance by Publisher and the advertising contract is therefore deemed to have been entered into in Ventura, California, and governed by the laws of the State of California. Both Publisher and advertiser consent to that jurisdiction. Orders are accepted subject to the terms and provisions of our current advertising rate card, which will prevail in case of any inconsistency or conflict with advertiser s order.

6 NATIONAL ADVERTISING Western Advertising Offices Seattle, Washington Terry Thompson, VP Sales Scott Oakes, Advertising Sales John Marciano, Advertising Sales Telephone (206) Fax (206) Ventura, California RV Marketplace/Classified Advertising Sue Panchenko, Manager Angela Pezzullo, Advertising Sales Debbie Valdez, Advertising Sales Telephone (805) Fax (805) Midwestern Advertising Offices Chuck Lasley, Midwest Sales Director Lou Cicirelli, Advertising Sales Tacy Hendershot Sargent, Advertising Sales Telephone (574) Fax (574) Detroit Advertising Scott Crompton, Sales Manager Telephone (334) Fax (334) RV DEALER PROGRAMS Northwest Pam Petersen, Regional Sales Manager Telephone (253) Fax (253) Southwest Matt Hotchkiss, Regional Sales Manager Telephone (360) Fax (360) Northeast Barry Jenkins, Regional Sales Manager Telephone (856) Fax (856) Southeast Matt Grimes, Regional Sales Manager Telephone (704) Fax (704) Signed contracts/insertion orders should be faxed to: Advertising at (805) All advertising material should be sent to the attention of: Production Manager MotorHome Magazine 2575 Vista Del Mar Drive Ventura, CA New Business Development Rick Bosang Telephone (386) Fax (386)

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